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Google Search Console International Targeting Setting Can Take Weeks To Update In Search

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Google Search Console International Targeting Setting Can Take Weeks To Update In Search


Google’s John Mueller said that it can take from a week to a couple of months for Google Search to pick up on the international targeting setting you selected in Google Search Console. He said it would likely go faster for news sites but other sites can take up to a couple of months.

Aleem Bawany asked John Mueller how long it takes to “expect to see the results or the impact” after the setting is changes in Google Search Console? John replied that he did not know exactly but his guess would be “anywhere from a week or two to maybe a month or two.” He added “with regards to a news website, I suspect it’ll be a little bit faster than usual.”

I should note, this setting is still in Google Search Console but in the “legacy tools” section and does not work for domain properties, only for specific URLs – at least at the time I wrote this story.

John said this at the 32 minute mark:

Here is that piece of the transcript:

ALEEM BAWANY: All right. I’ll do that. Thanks very much. Just a quick question. How soon would these settings take effect? Let’s say I make it international. How soon can I expect to see the results or the impact?

JOHN MUELLER: I don’t know. My guess is it’ll be anywhere from a week or two to maybe a month or two. So that’s the time frame that I suspect it takes for something like the geotargeting setting to change. With regards to a news website, I suspect it’ll be a little bit faster than usual, just because with a news website, we would focus on the newer content, and with the newer content we would see the setting very quickly. So probably more on the shorter side for a news website. But I don’t know all of the systems that are involved with geotargeting settings changes.

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There is a whole other part of this conversation where Aleem thinks the site is penalized but John told he no, it is not. That maybe it has to do with this geotargeting setting. That part started at 26:52 mark into the video, here is that transcript:

ALEEM BAWANY: Thanks for taking my call. So we have a situation where we have a news website that’s one of the leading financial publications in the country. They’ve done well always. And there’s another sister website, completely unrelated. But again, it’s a smaller site, smaller traffic, a smaller number of stories daily, smaller number of stories overall.

The bigger website, the financial publication, over time we suspected that previous stakeholders, they did some nefarious activities. We think it’s penalized, but there’s no way for us to know that it’s been penalized. But lately what we noticed was that the other website sometimes takes stories from the financial publication with attribution. And on the lesser website, on Google News, it always seems to end up ranking higher. And we realized that the smaller website with the lower page rank potentially is ranking higher. We figured that something is afoot or something is amiss, and we don’t know how to go about it. I’ve disavowed a lot of links– over 3,000 links, and a lot of domains as well. We realized a lot of traffic is coming from Blogspot. Some of them are shady. We realized there was about 200 or 300 URLs that were marketing related. We blocked those about six to eight months ago.

We still are not able to rank higher. In fact, what happens is, on Google News, we’ll have a story. We’ll be the exclusive. We’ll be the first one. The whole E-A-T thing will be trustworthy. We are exclusive. We will rank very high. And as soon as even this lesser website or other websites publish the same story, even if they do a spin on our take, or if they have a genuine story, or a copy of or extrapolating from our story, when they do that, they suddenly start ranking higher. And we’ll immediately start disappearing into oblivion.

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And now I’m tasked with improving the SEO. The editors are frustrated. We put a story, it’s original, and kind of feeling out of options on what to do. And the second part of the question is, with the Disavow list, there’s two ways to get the list. One is on these SEO Tools, the paid tools. They come up with a lot of URLs that don’t show up in the Search Console. So we’re looking at those lists, adding them to our Disavow list, and adding them. Should we be looking at both sides or not? And what are my options if there any recommended reading, or any– how should I go about this? Thank you.

JOHN MUELLER: Yeah. I think you posted on YouTube as well with the domain, right?

ALEEM BAWANY: Yes.

JOHN MUELLER: So I took a quick look at the domain beforehand, and I don’t see any kind of manual action or penalty associated with that domain. I also don’t see any issue with regards to the links for that domain. So my suspicion is, you probably don’t need to put a lot of time into the Disavow work. And probably even just focusing on Search Console links, if you actually find something really problematic there, would be enough. So that’s– I think from the overall point of view there, I don’t see anything really holding back this website in Search.

The main thing I did notice, though, is that you have geotargeting set up in Search Console for Pakistan. I don’t know if that’s by design, if that’s something that you’re trying to do. If you want to make a general English-speaking news website, then probably it makes sense to turn off the geotargeting there. So that might be something that can help you.

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The other thing I think that I just realized in listening to your question is that you’re focusing very much on Google News. And while Google News does a lot of things similar to Google Search, I don’t know if it does everything in the same way. And in particular with regards to the ranking there, I don’t know if there might be separate things that Google News would do that doesn’t apply to Google Search.

So what I would also do there is try to contact someone on the Google News side. In the Help Center for Google News publishers, I believe there’s a form that you can use to contact the folks on the Google News side and to try to get some input from them as well. So that’s the direction I would take there.

I think when it comes to Search, the geotargeting, if you want to target countries other than Pakistan, like a general English-speaking news website, then I would definitely turn that off, because that can have an effect there in that it really focuses on Pakistan and then slightly focuses less on other countries.

Here is how Glenn Gabe summed that part up:

Forum discussion at Twitter.





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Google Can Assign Multiple Languages Per Page

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Google Can Assign Multiple Languages Per Page


Google generally likes you to stick with one language per page, that isn’t to say you cannot use different pages throughout your site with different languages. But if you do not listen and you put multiple languages on a page, Google can assign multiple languages to that page, said John Mueller of Google.

John Mueller said this at the 58:45 minutes where he said “We will still try to focus on the primary language if we can determine one. If we can’t determine one primary languages then we might use like multiple languages and assign that to the page.”

He then explains this in more detail saying “and you can sometimes see that if you do something like a site query for your website and then go into the advanced search settings and specify language. Then you can sometimes see like which language is being recognized for my website. And if you try other languages you might see that oh it’s being recognized for Dutch and English Which doesn’t mean that it has less weight in Dutch, it’s just well we recognize that it’s like a mix. And from that point of view it’s kind of something you can kind of double check there.”

He said he sees this sometimes with destination and vacation sites, he said “I think the one situation i would watch out for is if your page is recognized as being in a language that is not correct. Like for example, if you have an English website on vacation homes in Spain and all the addresses are in Spanish and all the place names are in Spanish and we think the whole page is only in Spanish then it will be hard for us to rank that page if someone is searching for vacation homes in Spain because we think oh this is all in Spanish this is not English what what this person is looking for.”

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Here is the video embed:

Forum discussion at YouTube Community.



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Daily Search Forum Recap: January 25, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


We spotted a dental clinic with the business name “dentist near me” – is that a good thing to name your business with near me in the name? Google’s John Mueller said it can assign multiple languages per page. Google Ads is actually testing emojis in its search ads, which is against its own guidelines. Newzdash reports that 67% of all Google searches have duplicate top stories to web result URLs.

Search Engine Roundtable Stories:

  • Business Name “Keyword Near Me” Might Not Be A Great Idea

    Chris Tweten posted a photo the other day on Twitter of a dental office sign with its company name – the company name is named “Dentist Near Me.” Of course, the SEOs in all of you are thinking, oh, this dental practice wants to rank for all [near me] related dental queries.
  • SEO Poll On Near Me Optimization Is Mixed

    Brodie Clark posted a Twitter poll asking “is optimizing a website for search term variations that include “near me” good practice for SEO?” The results were pretty almost evenly split amongst “yes” and “no”, with more people leaning to “it depends.”
  • Google Confirms Testing Emojis In Some Search Ads

    Google has confirmed it is officially testing placing emojis in some search ads. Darcy Burk spotted a pizza emoji on a search ad for Uber Eats and posted the screenshot on Twitter. Ginny Marvin of Google on the Ads Liaison Twitter account confirmed Google is testing placing emojis in some search ads.
  • Google May Assign Multiple Languages Per Page

    Google generally likes you to stick with one language per page, that isn’t to say you cannot use different pages throughout your site with different languages. But if you do not listen and you put multiple languages on a page, Google can assign multiple languages to that page, said John Mueller of Google.
  • 67% Of Google Searches Have Duplicate Top Stories & Web Results URLs; Newzdash

    Last week we broke the news that Google does some form of deduplication of the top stories and web results in some situations. John Shehata released some data from his Newzdash product showing that 67% of all Google searches have duplicate top stories to web result URLs and about 12% of top stories URLs get duplicated in the web search results.
  • Toddler Shredding Tricycle At GooglePlex Parking Lot

    Here is a photo of a kid, maybe of toddler age, shredding out his tricycle at the Google parking lot in Mountain View, California. I guess the parking lot is empty these days, so it is a good place t

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Mobile & Voice

SEO

PPC

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.





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SEO Poll On Near Me Optimization

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SEO Poll On Near Me Optimization


Brodie Clark posted a Twitter poll asking “is optimizing a website for search term variations that include “near me” good practice for SEO?” The results were pretty almost evenly split amongst “yes” and “no”, with more people leaning to “it depends.”

The poll has over 1,000 votes and goes well with the story from earlier today about how naming your business “near me” with a keyword phrase might not be the best idea.

Here are the poll results:

I just find it funny that most of these SEO polls about should you do X or Y almost never have strong confidence in either answer.

Forum discussion at Twitter.





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