As Google gradually moves towards phasing out data tracking cookies, it’s also looking to develop new, more privacy-friendly solutions that will enable advertisers to keep running...
TikTok is looking to help marketers continue to track engagement data, despite the gradual shift away from cookie tracking, via a new partnership with Dentsu, which...
One of the most important aspects of boosting your business is knowing how to maximise your online presence. Therefore, if you want to optimise your marketing...
WooCommerce Shipping Tracking The WooCommerce Shipping Tracking plugin simplifies the process of order tracking for your customers. It allows you to attach a shipping company and...
With so many options for tracking your website’s keywords, it’s hard to know which tools will suit both your business and your budget. Let’s look at...
Whether you’re running ads for a product you sell, or using affiliate links in your blog content, knowing exactly which links are getting the most clicks—and,...
Do you want to know how much revenue you’re generating from Google Ads on your website? Setting up Google Ads conversion tracking will help you uncover...
Understanding and tracking the performance of your marketing efforts is essential in order to grow your business. While there are dozens of metrics you can use...
For the past few months or so, I’ve been tracking reports that suggest that Google Search Console is not properly tracking clicks and impressions from the...
TikTok is facing yet another legal challenge in the US, with Republican Senator Marco Rubio introducing bipartisan legislation to ban the app from operating in the...