Creating an enterprise automation process is the ultimate objective of hyperautomation in businesses. It consists of a framework and a collection of cutting-edge technologies for expanding...
Many top companies are already using machine learning to target potential customers, personalize offers, and improve customer service, and it will only become more critical in...
Customer intelligence company Acxiom has joined the Salesforce AppExchange Genie Collection, empowering brands to better understand their customers, drive personalisation at scale and unlock new opportunities...
When Christian humanitarian organization World Vision wanted to improve their donor experience, they knew getting a CDP was key. “To do this work well, we need...
Data exists everywhere! We use data every day — in different forms — to make informed decisions. It could be through counting your steps on a...
Data exists everywhere! We use data every day — in different forms — to make informed decisions. It could be through counting your steps on a...
As marketers, we thrive on data.
When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive...
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in...
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in...