TECHNOLOGY
Acxiom boosts brands’ marketing ROI with Salesforce Data Cloud
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.
Customer intelligence company Acxiom has extended its Salesforce practice to support brands in achieving their unique business goals with Salesforce Data Cloud.
The Salesforce Data Cloud uses real-time data to deliver highly personalised customer experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs in real time.
Today, customers expect personalisation in their interactions with brands. In fact, customers are more likely to do business with a company if it offers more tailored experiences. Organisations that excel in personalisation generate 40% more revenue than those that don’t. However, data remains siloed for most organisations, with organisations using 976 separate applications on average. Acxiom is now helping companies using Salesforce Data Cloud maximise the value of the platform and take advantage of a real-time unified view of their customer. By breaking down silos and activating insights across all departments and platforms, businesses can drive customer intelligence to make more informed decisions and improve personalisation, customer experience and engagement across channels.
Acxiom’s certified team of Salesforce experts can assist in the implementation, operation and optimisation of Salesforce Data Cloud offerings in three key ways:
- Data First Approach – Acxiom data enrichment helps brands reduce data costs tied to scalability as needs change and grow, increasing conversions and return on marketing investment.
- Operational Efficiency – Solving today’s problems with an eye for tomorrow, Acxiom ensures long-term feasibility and continuity to achieve desired outcomes, avoiding costly rebuilds.
- Scaling – Expertise in managing challenging resourcing needs as they arise and augmenting teams to deliver deeper subject matter expertise.
Mike Menzer, EVP and GM of Acxiom International, said: “We are thrilled to be helping businesses see the most value from the Salesforce Data Cloud.
“The Salesforce Data Cloud is a game-changer for real-time customer engagement as it enables brands to create great customer experiences by connecting disparate parts of its ecosystem into a single strategic data asset. Acxiom’s customer intelligence experience means we understand the importance of modern personalisation, collaborating across multiple stakeholders to activate new use cases for our clients.”
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