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How Metaverse is Reshaping the Tourism Industry



How Metaverse is Reshaping the Tourism Industry

Industries worldwide gradually realize the significance of the ever-growing developments in metaverse technology, including the travel and tourism industry.

The use of the metaverse in tourism is anticipated to alter the meaning of travel altogether, taking customer experience to an entirely new level.

The distinction between what is physical and what is digital is becoming increasingly hazy as a result of a quantum jump in technological breakthroughs. The metaverse and its effects on numerous industries and how we live our lives have recently generated a lot of attention. The latest developments in the metaverse technology have inspired multiple industries to start adopting this sophisticated tool, and the tourism sector is no exception.

The recent pandemic not only disrupted the tourism business temporarily but also showcased the vulnerability of the industry. With more natural calamities and uncertainties expected to come due to global warming and other factors, there is a fair chance people might want to switch to local travel instead of international tourism. These shortcomings serve to highlight some of the most significant ways that the idea of metaverse for tourism is influencing the travel sector. Immersive virtual worlds have the potential to improve how consumers interact with destinations and even replace some cases of actual travel without negatively impacting the industry.

The metaverse has the potential to deliver some of the most immersive travel experiences in the coming years. The majority of customers tend to try products before making a purchase. By enabling virtual experiences for travelers prior to booking their vacations, the metaverse has the potential to totally alter the tourism industry. This will advance the notion of “try before you buy.”

The metaverse is increasingly seen as a catalyst rather than a substitute for existing technologies. As a result, businesses like hotel chains, tour companies, travel agencies and others may publicize their services through the metaverse. As a result, the metaverse has the power to influence travel patterns. The metaverse is anticipated to have a greater impact on the tourism industry, enhancing user experience and communication as more metaverse travel and tourism options emerge and user adoption increases.

While it’s crucial to comprehend how the metaverse is affecting the tourism and hospitality industries, business owners, entrepreneurs and other key decision-makers also must be aware of the true advantages of travel in the metaverse. Here are some instances of how this type of travel technology trend could help businesses benefit from metaverse tourism:


1. Inspiring Virtual Tourism Purchases

One of the main advantages of metaverse for tourism is that it may encourage tourists to try out virtual visits to the destinations on their wish list. For instance, using an interactive virtual experience that can accurately depict a real-world landscape, visitors can get a solid idea of a particular region before they visit it. Similarly, for lodging and travel, prospective travelers can use virtual reality experiences to understand what amenities a place offers and the distance to prominent locations. With the help of the metaverse, tourists can get motivated and finish making a reservation or purchase.

2. Boosting the Booking Process

Apart from inspiring virtual tourism purchases, metaverse tourism also significantly improves the booking experience by offering useful data that has never been communicated before, at least not as accurately. As a result, the likelihood that a consumer would continue their booking process rather than cancel increases. For instance, hotels can use virtual reality tours that let guests physically walk in what’s a reproduction of the hotel premises, allowing them to understand the size of the rooms, the geography of the property, and the available amenities in the hotel. Travel agents, on the other hand, can similarly leverage VR to give their clients a tour with realistic impressions of a destination they want to visit.

3. Rising Booking Volume

The metaverse offers to raise the booking volume, which truly represents their value throughout the booking process. The two previously mentioned elements are combined to accomplish this. When it comes to booking concierge apps for hotels, flights, restaurants and other services, virtual reality and augmented reality travel technologies can initially inspire, but over time, these experiences become even more educational, enjoyable and valuable as a tool for influencing purchase decisions.

The Metaverse and Web 3.0 Why It Matters

Virtual Trade Exhibitions

The COVID-19 epidemic had a negative impact on trade exhibitions, expos and similar events, necessitating their entry into the internet world. Solutions for metaverse tourism can assist in elevating these online events and enhancing the experience of immersion. The social interactions that are feasible in a physical setting can be duplicated through VR, the usage of avatars or by alternative methods in addition to moving the events into the digital environment.

VR Tourism

Metaverse tourism and AR/VR technology for development are interconnected, but VR tourism can enhance the scenario. VR experiences can either reduce or eliminate the necessity for physical travel or provide more valuable experiences to enhance it. Tours in virtual reality may already provide lifelike experiences, enabling individuals to indulge in sightseeing from the convenience of their homes. This has advanced to the point that many virtual locations for tourism are being used to host business meetings, concerts, and other forms of entertainment virtually.

Destination Window Shopping

The incorporation of augmented reality for metaverse travel and tourism solutions would be highly advantageous to let customers check out a destination before actually visiting it. Before choosing a destination, one could compare sites, determine whether an attraction is worthwhile or consider the view before choosing a hotel. AR games and apps can assist hotels in providing a virtual experience for their customers beforehand. 

The present methods of the vacation planning, which include reading blogs and publications and watching YouTube videos, will be greatly outpaced by this new immersive experience. An embedded AR technology can lead you through your virtual visit much like a tour guide would, enhancing the realism of the experience.

Virtual Attractions

The main reason for the rise of metaverse tourism is the birth of virtual attractions such as theme parks, museums, zoos, etc. Since these attractions would be able to indulge in anything that resembles a real-life event, users will have a more immersive experience. However, it might also offer considerable advantages to businesses. For instance, a theme park that can be accessed virtually is not constrained by gravity or rigorous safety regulations like in a real-life theme park. A virtual museum, likewise, need not have actual historical artifacts but can host virtual replicas of practically any relics, even from the bygone era.

Train Stations and Airports

At times, crowded areas might feel daunting, especially if you’re traveling with family and young kids. Similar issues arise in crowded airports with numerous terminals. The majority of the time, tourists are the ones that have difficulty navigating these locations, especially if they are doing so for the first time. Travelers who have had a metaverse experience may feel more at ease with their surroundings in such a scenario.

Historical Travel

The current generation might not be able to visit the Egyptian Pyramids in all their ancient magnificence. But can this wish come true in the metaverse? Using the metaverse to simulate the restoration of historical structures in all their former splendor is possible. Travelers will be able to do this to explore the past and experience life as it was in history.

A parallel virtual world that will be a virtual representation of the real world will enable the possibility of all of this and more. There are countless opportunities in the metaverse for tourism. The travel and tourism industry, which includes the hotel, airline, cruise, and other sectors, can prosper from the advent of the metaverse. Since the metaverse is still in its early stages, different people presently hold differing opinions on it. But things are developing quickly as more established businesses like Facebook, Microsoft, Google, and a few others have begun to invest in this sector, including but not limited to gaming, hardware, networking, virtual platforms, financial systems, social media, social media, etc. This enhances different standards and technologies, creating a more developed and authentic metaverse. Being digital natives and tech-savvy travelers, the younger generations may adapt to the metaverse at an unfathomable rate. As a result, it won’t be long until people realize that the metaverse is real and here to stay.

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How to Reverse Video with 5 Free Video Editing Software



How to Reverse Video with 5 Free Video Editing Software

With so many professional video makers available on the market, it becomes a daunting task to select suitable software for creating a reversed video.

We have rounded up the most popular video editors suitable for professionals with different levels of experience. You can leverage them to produce top-level content without wasting much time.


#1 Movavi

Regardless of the operating system you prefer, this free video reverser is exactly what you need if you prioritize quality and a streamlined interface. After downloading and installing it on your device, you just need to add a video clip that you want to edit by dragging and dropping it onto the timeline. Then, click on the Properties icon and tick the Reverse box. Once you have previewed the result, save it in any supported format that you need to use. The program supports MP4, WMV, MKV, and 3GP formats, among many more.

#2 iMovie

This widely-used video editor stands out for its high-fidelity filters. Using it, you can produce professional-looking reverse clips for improving the online presence of your brand and developing your business. It supports quick file sharing to social media networks and comes with handy file management tools. To reverse your clip, you just need to go to the Project browser, select a video, and double-click on it to open the Clip inspector. Then, you need to select the Reverse checkbox and confirm your choice.

#3 Kinovea

You can use this reverse video editor without paying a dime to perform basic video enhancement tasks. As 97.8% of internet users in the U.S. aged between 18 and 24 years enjoy watching videos online, it becomes crucial to use video editing tools to reach out to a younger audience. Kinovea has a special feature in the Motion menu for creating a reverse effect. You can preview the changes on the main screen. Once you are satisfied with the result, go to the File menu and click Save.

#4 Adobe Premiere Pro

Being one of the most advanced programs for editing videos, Adobe Premiere Pro is included in the Creative Cloud package, which makes it quite affordable. It integrates with other Adobe products, which makes it perfect for professionals and beginners alike. Besides enhancing your videos by adding to them transitions, you can use this software to achieve a reverse video effect.

#5 Blackmagic DaVinci Resolve Studio 18

While you can access this powerful video editor for free, it also has a paid version. It allows you to perform color-grading like a pro, reverse your clips, and edit 8K footage. You just need to right-click on your video, select the option Change Clip Speed, and tick the Reverse Speed checkbox to achieve the desired effect.

Summing Up

Using these free tools, you can quickly reverse your videos to create attention-grabbing content for your followers and subscribers. This effect is easy to emulate even if you don’t have extensive experience in video editing. Using this technique, you can bring your point across more efficiently and create viral videos for your target audience.

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When multiple variants and uncertainties are included while making informed decisions, it becomes increasingly difficult for businesses to make efficient operations.

However, the use of analytics for favorable outcomes has been steadily growing, as industry giants like Google and Netflix and many such companies utilize analytics to improve their processes and serve their customers better. Amidst this, the logistics sector can utilize ‘prescriptive analytics’ that makes data-driven decisions and determines the best course of action. Prescriptive analysis is a type of data analysis that uses mathematical models, algorithms and other techniques to generate specific recommendations or solutions to a problem or decision-making situation. It is used to identify the best course of action to achieve a desired outcome, taking into account constraints and uncertainties. Let’s understand the role of prescriptive analytics in logistics in detail.


Businesses use prescriptive analytics in logistics to improve efficiency and optimize supply chain operations. By analyzing data from various sources, such as transportation costs, inventory levels and customer demand, prescriptive analytics can provide insight into what actions should be taken to improve performance. For example, a business may use prescriptive analytics to optimize delivery routes, reducing transportation costs and improving delivery times. It can also be used to identify bottlenecks in the supply chain, such as inventory shortages or delays and to develop strategies to address these issues. Additionally, prescriptive analytics can be used to predict future demand for products and to optimize inventory levels, reducing the risk of stockouts and improving customer satisfaction.


Predictive analytics provides a streamlined, comprehensive process for efficient logistics management.


Stage 1: Defining the Problem

Before starting the process, professionals need to identify the logistics problem or decision-making situation that needs to be addressed. They should clearly define the objectives, constraints and desired outcomes.

Stage 2: Collecting and Preparing Data

Next, they should gather relevant data from various sources, such as inventory levels, transportation costs and customer demand and prepare the data for analysis by cleaning, transforming and normalizing it.

Stage 3: Modeling the Problem

Later, businesses can use mathematical models and algorithms to represent the logistics problem and the relationships between the different variables. They must ensure that the model is able to generate specific recommendations or solutions based on the input data.

Stage 4: Analyzing the Data

Next, businesses can use the model to analyze the data and generate specific recommendations or solutions. This step may involve running simulations, sensitivity analyses and other techniques to evaluate different scenarios and identify the best course of action.

Stage 5: Communicating and Implementing the Solution

Post the analysis of the data, businesses must communicate the results and recommendations to all decision-makers and stakeholders. Thus, they pave the way to implement the solution and monitor its performance to ensure it is achieving the desired outcome.

Stage 6: Continuously Monitoring and Optimizing

Lastly, businesses should continuously monitor the performance of the implemented solution and make adjustments as needed. They can use the feedback and updated data to refine the model and improve future decision-making.


Through prescriptive analytics, the logistics domain can now reduce complexities and uncertainties along with enhancing performance and mitigating risks. This will enable companies to get a competitive edge in the market.

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VMware helps partners to capture the multi-cloud opportunity



Cloud Computing News

VMware has revealed the next evolution of the company’s flagship VMware Partner Connect program is live worldwide.

Partner Connect is a singular, unified program for all partner types that is now more flexible and efficient, provides faster and simpler paths to progression, delivers more incentives, and rewards partners for both performance and capabilities.

Through Partner Connect, VMware is empowering partners to drive growth by helping their customers successfully navigate the multi-cloud era.

As organisations move from an environment of ‘cloud chaos’ to a cloud smart approach, there is a significant and immediate opportunity for partners to help their customers accelerate migration of applications to the right cloud, automate and secure the software supply chain, and rein in control of spend on private and public cloud infrastructure. VMware, together with its partners, will tackle each of these problems by supporting critical business outcomes such as accelerating app modernisation, enabling enterprise cloud transformation, and securing the hybrid workforce.

Tracy-Ann Palmer, VP, global channel sales programs and Compliance, VMware, said: “Through Partner Connect, we are reinventing the VMware partner experience.

“Our strategy is for every VMware partner to own the customer lifecycle end-to-end, leading with services, partnering with others, and building predictable, recurring revenue streams.”

“IDC is seeing a transition in the market today, where for customers it’s not just about digital transformation, it’s about digital first. This continued evolution will drive changes in how the VMware partners engage their customers, where and how they create value, and how they interact with an increasingly connected ecosystem,” said Steve White, VP Channels & Alliances at ID. “The transformation we see VMware delivering in the Partner Connect program is a recognition of these macro trends. By bringing everything together under one VMware program with a more simplified experience, VMware can help partners transition to as-a-service/subscription models, expand their services portfolios, and better leverage their investments to the fullest.”

Helping Partners Drive Revenue and Growth from the Multi-Cloud Opportunity

Optimised for partner profitability, Partner Connect now better supports today’s cloud-, services-, and solutions-centric business models, aligns partner enablement, practice development, and incentives to critical business outcomes, and opens more opportunities to create value across the complete customer life cycle – pre, during, and post sales. Updates to VMware Partner Connect that are now live for partners include:

Unified, Flexible Points-based Program: One program platform for all partner business models, connecting partner programs and value-added activities in one universal point system. New structure recognises, aggregates, and rewards partner accomplishments across transactions, service delivery, capabilities, and specialisations, and supports partners however they choose to go to market, whether via one business model or several.

Rewarding Partner Investments and Capabilities: Track-specific criteria rewards partners with incentives and benefits as they grow their VMware practices and progress in Partner Connect. Partners can earn points for achievements in both training and innovation, from foundational capabilities to differentiated services and IP.

New Automated Insights: The completely overhauled partner dashboard provides a robust, self-service experience enabling partners to customise views so they know exactly where they stand across program metrics at any time. Partners can easily track history, performance, and progress toward capabilities, specialisations, and next level availability.

Expanded Practice Development: VMware Ignite is a proven partner practice activation and development program that VMware funds on behalf of partners. Ignite is now available to all partners across all routes to market. Ignite has helped thousands of partners build capabilities and accelerate growth with a uniquely structured end-to-end practice development framework that is rigorous and time-bound yet flexible and robust.

Partner Business Models Aligned to Customer Outcomes

Customer success depends on a connected ecosystem. No one company can solve all a customer’s needs alone. Through four distinct business models, VMware has created an interconnected and diverse Partner Connect program enabling more partner-to-partner collaboration to help customers become cloud smart and achieve outcomes faster. Partners can participate in one or more business models, with each model opening a door to more incentives and even faster program progression. Supported business models now include:

  • Solution Reseller –resells VMware software and services to customers.
  • Solution Services Provider –offers services before and beyond the transaction, with an emphasis on pre-sales advisory and post-sales lifecycle services.
  • Cloud Services Provider –offers VMware-based cloud and managed services on a geographic basis, including hybrid and multi-cloud services.
  • Solution Builder –embeds VMware technology as an integrated component of their own software offerings.

Lifecycle Incentives Reward Partners Across the Entire Customer Journey

VMware is delivering more incentives aligned with VMware Cross-Cloud services. Transitioning to SaaS and subscription services helps VMware partners move beyond transactional sales towards high-margin, repeatable sales. With the new partner incentives historical tracker, VMware partners can review their total payout in previous quarters to better understand where they can maximise their profitability and identify potentially missed opportunities. New and enhanced incentives now available to qualified partners include:

  • Sell Incentive: backend rebate program aligned to partners’ program level that rewards eligible partners for selling SaaS, Subscriptions and Licensed Software. VMware now pays 2-10x more for SaaS and Subscription sales versus licensed bookings.
  • Activate Incentive: rewards partners for providing professional services to customers to transition to a public cloud and activating and consuming VMware Cross-Cloud services.
  • Deployment Incentive: designed to reward partners for accelerating their customers digital transformation with select VMware solutions for application modernisation and multi-cloud.

New Influence Performance Points for Non-Transacting Partners

Previously, partners could only progress through the program with tier credits earned through transacted bookings. Now, non-transacting partners registered as Solution Services Providers have a path to level up in the Partner Connect program by earning performance points for influenced bookings. Solution Services Providers offer their customers services before and beyond the transaction, with an emphasis on pre-sales advisory and post-sales life cycle services.

Expansive Training, Competencies, and Specialisations Unlock Larger Opportunities

VMware offers partners 14 Solutions Competencies, 8 Master Services Competencies, and two Specialisations partners use to close larger, higher margin deals faster. Partners can now earn capability points toward program progression based on their investment in training, competencies, and certifications.

Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and LondonExplore other upcoming enterprise technology events and webinars powered by TechForge here.

Tags: multicloud, VMware

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