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How Sports Organizations Are Using AR, VR and AI to Bring Fans to The Game

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How Sports Organizations Are Using AR, VR and AI to Bring Fans to The Game

AR, VR, and AI in sports are changing how fans experience and engage with their favorite games.

That’s why various organizations in the sports industry are leveraging these technologies to provide more personalized and immersive digital experiences.

How do you get a sports fan’s attention when there are so many other entertainment options? By using emerging technologies to create unforgettable experiences for them! Innovative organizations in the sports industry are integrating AR, VR and AI in sports marketing and fan engagement strategies. Read on to discover how these innovative technologies are being leveraged to enhance the game-day experience for sports fans.  

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AUGMENTED REALITY IN SPORTS

AR is computer-generated imagery (CGI) that superimposes digitally created visuals onto real-world environments. Common examples of AR include heads-up displays in cars, navigation apps and weather forecasts. AR has been around for decades, but only recently has it become widely available to consumers through mobile devices. One of the best ways sports organizations can use AR is to bring historical moments to life. This can help fans connect to the past in new ways, increase brand affinity and encourage them to visit stadiums to see these experiences in person. INDE has done just that, creating an augmented reality experience that lets fans meet their favorite players at the NFL Draft.

VIRTUAL REALITY IN SPORTS

VR is a computer-generated simulation of an artificial environment that lets you interact with that environment. You experience VR by wearing a headset that transports you to a computer-generated environment and lets you see, hear, smell, taste, and touch it as if you were actually there. VR can be especially impactful for sports because it lets fans experience something they would normally not be able to do. Fans can feel what it’s like to be a quarterback on the field, a skier in a race, a trapeze artist, or any other scenario they’d like. The VR experience is fully immersive, and the user is able to interact with the content using hand-held controllers. This enables users to move around and explore their virtual environment as if they were actually present in it.

ARTIFICIAL INTELLIGENCE IN SPORTS

Artificial intelligence is machine intelligence implemented in software or hardware and designed to complete tasks that humans usually do. AI tools can manage large amounts of data, identify patterns and make predictions based on that data. AI is already influencing all aspects of sports, from fan experience to talent management. Organizations are using AI to power better digital experiences for fans. They’re also using it to collect and analyze data about fan behavior and preferences, which helps organizers better understand what their customers want. AI is also changing the game on the field, with organizations using it to make better decisions in real time, improve training and manage player health. Much of this AI is powered by machine learning, which is a type of AI that uses data to train computer systems to learn without being programmed. Machine learning is the reason why AI is able to evolve and get better over time — it allows AI systems to adjust and improve based on new data.

MERGING THE REAL AND VIRTUAL

VR and AR are both incredible technologies that offer unique benefits. VR, for example, is an immersive experience that allows you to fully imagine and explore another virtual space. AR, on the other hand, is a technology that allows you to see and interact with the real world while also being able to see digital content superimposed on top of it. VR and AR are both rapidly evolving and can have a significant impact on sports marketing. By using both technologies, brands and sporting organizations can create experiences that bridge the real and virtual. This can help sports marketers create more engaging experiences that truly immerse their customers in the game.

Technologies like AR, VR and AI in sports are making it possible for fans to enjoy their favorite games in entirely new ways. AR, for example, can help sports lovers experience historical moments, VR lets them immerse themselves in the game, and AI brings them more personalized and immersive digital experiences. The best part is that sports fans can also use these technologies to interact with one another and feel even more connected. 

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Canonical releases low-touch private cloud MicroCloud

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Canonical has announced the general availability of MicroCloud, a low-touch, open source cloud solution. MicroCloud is part of Canonical’s growing cloud infrastructure portfolio.

It is purpose-built for scalable clusters and edge deployments for all types of enterprises. It is designed with simplicity, security and automation in mind, minimising the time and effort to both deploy and maintain it. Conveniently, enterprise support for MicroCloud is offered as part of Canonical’s Ubuntu Pro subscription, with several support tiers available, and priced per node.

MicroClouds are optimised for repeatable and reliable remote deployments. A single command initiates the orchestration and clustering of various components with minimal involvement by the user, resulting in a fully functional cloud within minutes. This simplified deployment process significantly reduces the barrier to entry, putting a production-grade cloud at everyone’s fingertips.

Juan Manuel Ventura, head of architectures & technologies at Spindox, said: “Cloud computing is not only about technology, it’s the beating heart of any modern industrial transformation, driving agility and innovation. Our mission is to provide our customers with the most effective ways to innovate and bring value; having a complexity-free cloud infrastructure is one important piece of that puzzle. With MicroCloud, the focus shifts away from struggling with cloud operations to solving real business challenges” says

In addition to seamless deployment, MicroCloud prioritises security and ease of maintenance. All MicroCloud components are built with strict confinement for increased security, with over-the-air transactional updates that preserve data and roll back on errors automatically. Upgrades to newer versions are handled automatically and without downtime, with the mechanisms to hold or schedule them as needed.

With this approach, MicroCloud caters to both on-premise clouds but also edge deployments at remote locations, allowing organisations to use the same infrastructure primitives and services wherever they are needed. It is suitable for business-in-branch office locations or industrial use inside a factory, as well as distributed locations where the focus is on replicability and unattended operations.

Cedric Gegout, VP of product at Canonical, said: “As data becomes more distributed, the infrastructure has to follow. Cloud computing is now distributed, spanning across data centres, far and near edge computing appliances. MicroCloud is our answer to that.

“By packaging known infrastructure primitives in a portable and unattended way, we are delivering a simpler, more prescriptive cloud experience that makes zero-ops a reality for many Industries.“

MicroCloud’s lightweight architecture makes it usable on both commodity and high-end hardware, with several ways to further reduce its footprint depending on your workload needs. In addition to the standard Ubuntu Server or Desktop, MicroClouds can be run on Ubuntu Core – a lightweight OS optimised for the edge. With Ubuntu Core, MicroClouds are a perfect solution for far-edge locations with limited computing capabilities. Users can choose to run their workloads using Kubernetes or via system containers. System containers based on LXD behave similarly to traditional VMs but consume fewer resources while providing bare-metal performance.

Coupled with Canonical’s Ubuntu Pro + Support subscription, MicroCloud users can benefit from an enterprise-grade open source cloud solution that is fully supported and with better economics. An Ubuntu Pro subscription offers security maintenance for the broadest collection of open-source software available from a single vendor today. It covers over 30k packages with a consistent security maintenance commitment, and additional features such as kernel livepatch, systems management at scale, certified compliance and hardening profiles enabling easy adoption for enterprises. With per-node pricing and no hidden fees, customers can rest assured that their environment is secure and supported without the expensive price tag typically associated with cloud solutions.

Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London. Explore other upcoming enterprise technology events and webinars powered by TechForge here.

Tags: automation, Canonical, MicroCloud, private cloud

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AWS and SoftwareOne collaborate on RISE with SAP

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Amazon Web Services (AWS) and SoftwareOne Holding AG, a global provider of end-to-end software and cloud technology solutions, have partnered to help customers transition to RISE with SAP on an AWS cloud environment.

Called the Ready for RISE on AWS bundle, it combines SoftwareOne’s deep SAP advisory and implementation knowledge with AWS technologies to expedite a client’s SAP transformation journey.

The collaboration comes at a time when there is growing pressure on organisations to decide how to modernise their SAP environments driven in part by the end of mainstream support for SAP ERP Central Component (SAP ECC) in 2027. Despite the imminent deadline, many organisations are still confused as to which path to take, including when to adopt RISE with SAP, SAP’s bundled offering of cloud solutions, infrastructure, and services that helps migrate SAP ERP to the cloud.

Ireneusz Hołowacz, Director of Application Development Center at GAVDI Polska, said: “A stable, efficient, and cost-effective environment for consultants and programmers is one of the most important priorities of our daily work. Thanks to the migration of our SAP systems to the AWS cloud with the help of SoftwareOne, GAVDI Polska has achieved all the goals set for this process.

In a survey recently conducted by SoftwareOne with Americas’ SAP Users’ Group (ASUG) – the full details of which will be revealed in January 2024 – showed that while 42% of respondents were familiar with RISE with SAP, 40% had heard of it but weren’t familiar with the details and 18% had never heard of it. Over half (52%) said they were still unsure how RISE with SAP would impact their existing relationship with cloud service providers.

“SAP customers have implemented some of the most comprehensive and complex enterprise systems in the industry and moving them to cloud services like AWS requires many important decisions to be made to optimise these investments,” says Joshua Greenbaum, Principal at EAC. “SoftwareOne’s extensive experience in the SAP ecosystem, combined with its unique capabilities around system rationalisation, cost containment, contracts and licenses, and cloud service management, among others, will provide customers deploying on AWS with the ability to make the most of RISE on SAP and other SAP offerings. Ready for RISE on AWS is an important offering for SAP customers at this critical moment in their business transformations.”

The Ready for RISE on AWS bundle will help clients understand their SAP transformation options and offer a comprehensive solution to organisations who consider RISE with SAP. It includes advisory data preparation, conversion services, data and AI, cloud innovation platform, supporting the entire journey to RISE on AWS. Clients will benefit from accelerated Return on Investment (ROI), optimal data management, and cost-saving strategies while laying the foundation for ongoing innovation and long-term business success.

Matt Schwartz, worldwide director, SAP Alliance & Partner Network at AWS, said: “As a valued AWS Premier Consulting Partner, AWS is working closely with SoftwareOne to offer SAP customers comprehensive assistance through each step of their journey to RISE with SAP on AWS.  SoftwareOne’s ability to bundle Advisory, Data & AI, Cloud Platform, and Operations considerations can be of high interest to customers who are seeking to understand RISE with SAP as well as the cloud native and operation considerations that surround and support the RISE with SAP construct.”

PF Grillet, SAP Business Lead at SoftwareOne, said: “There are many choices available to SAP clients who know they need to modernise but aren’t sure of the best option, particularly given the business-critical nature of the applications.

“All of our services are centered around our customers and what is right for them. This includes supporting and optimising RISE with SAP in scenarios when it’s the right decision based on their requirements. Our extensive knowledge of and relationship with AWS means we can help them better prepare and achieve a seamless transition to S/4HANA using RISE with SAP on AWS with reduced costs and risks. This collaboration goes beyond preparing businesses for change; it’s making transformation and becoming innovation-ready a reality using AWS technologies.”

The offering includes SNP tooling to reduce a customer’s data footprint and accelerate migration. SoftwareOne will migrate selected data to an AWS data lake, accelerate innovation readiness and ensure SAP data is suitable for broader data analytics and AI use cases. Clients gain access to innovative tools like AWS’ Sagemaker for Machine Learning, continuous data management and optimisation within the AWS environment. The AWS innovation platform also includes Amazon Bedrock that helps organisations accelerate adapting Large Language Models and deploying GenAI use cases that leverage the extended data set.

“While the future innovation opportunities are exciting, clients need to balance these with a pragmatic approach to costs,” explained Marilyn Moodley, Country Leader for South Africa and WECA at SoftwareOne, “We integrate ‘Cost-Out’ recommendations into the core of our services, providing a more cost-effective solution for customers, like reducing the data footprint size and optimising storage and archiving.

“Our expertise in the complexities of SAP licensing further drives cost savings while our FinOps capabilities enable customers to optimise their AWS cloud spend and effectively manage their AWS cloud environment, ensuring full transparency in their budgets. The overall result is a significantly reduced time for RISE migration, which translates into a quicker time to value.”

Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London. Explore other upcoming enterprise technology events and webinars powered by TechForge here.

Tags: AWS, partnership, SAP, SoftwareOne, transition

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Appian unveils winners of its International Partner Awards

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Software firm Appian has announced the winners of its 2023 International Partner Awards at the Appian Europe conference in London.

The awards recognise partners who have demonstrated exceptional dedication, innovation and excellence in leveraging the Appian Platform to deliver transformational business value to clients through end-to-end process automation

Christopher O’Connell, VP of Partners & Alliances, said: “These exceptional partners have successfully delivered excellent business outcomes with our European customers by implementing process automation with the Appian Platform.

“This year’s winners have showcased unwavering commitment, innovation, and transformative power by partnering with Appian. We’re proud to recognize their achievements at the 2023 Appian International Partner Awards. Their dedication and passion for excellence exemplify the values we hold dear at Appian, and we look forward to further collaboration in the journey of innovation and transformation.”

The winners are as follows:

Delivery Award – EY

EY Italy is the proud recipient of the Delivery Award, which acknowledges their unwavering commitment to excellence and project delivery for an Italian energy customer. EY Italy’s innovative project management, attention to detail, and seamless integration of the customer’s unique needs into the solution led to transformative outcomes. Their deep understanding of Appian’s capabilities and passion for delivering exceptional value has accelerated project timelines and enhanced the overall quality of deliverables.

Innovation Award – KPMG UK

KPMG’s end-to-end Customer Due Diligence (CDD) service reduces the average case handling time and improves the first-time resolution of cases, allowing global banking institutions to focus back on the core parts of their business. KPMG leverages the Appian Platform to implement continuous improvements and customer data insights throughout the lifetime of the engagement. KPMG ensures a customised and rapid implementation of the CDD service, tailored to each client’s specific business needs. KPMG has built over 5,000 reusable Appian objects and with their onshore/offshore Appian delivery capability has reduced end-to-end platform build time by 40%.

Growth Award – Minsait, an Indra Company

Minsait receives the Growth Award for their remarkable expansion of the Appian practice. In the past year, they increased the number of globally certified practitioners by over 25%. Minsait’s commitment to education is evident through its internal training practice, which has successfully educated more than 200 students, and its collaboration with local universities to certify 100 additional consultants in 2024. To support their growth, Minsait has established a Centre of Excellence, extending their expertise across Europe, LATAM, and the Philippines.

Transformation Award – PwC Spain 

PwC is the recipient of the Transformation Award for their remarkable project at one of the top 10 insurance companies in Europe. PwC’s comprehensive transformation involved decommissioning the customer’s legacy platform and migrating all applications (which serve over 25,000 users) to the Appian Platform. This transformation enables the customer to handle complex workflows, develop new applications, and adapt to future business needs with agility.

Partner of the Year for EMEA Channel Sales – VASS

VASS is recognised as the Partner of the Year for EMEA Channel Sales in acknowledgement of their outstanding contributions to Appian’s growth and success in the region. As a leading provider of transformative digital solutions and consulting in 22 countries on four continents, VASS has achieved the highest annual contract value (ACV) in the region through close partnership and collaboration as an Appian reseller.

Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London. Explore other upcoming enterprise technology events and webinars powered by TechForge here.

Tags: Appian, awards

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