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How To Improve Largest Contentful Paint (LCP) on WordPress



How To Improve Largest Contentful Paint (LCP) on WordPress

The Largest Contentful Paint (LCP) is a Core Web Vital metric and measures how long it takes for the largest element to become visible in the viewport. Until the LCP doesn’t load, you won’t see almost anything on the page. It’s because the LCP element is always above the fold — that’s at the top of the page.

LCP is usually an image or a text block. However, it could also be a video or an animation. The LCP element can differ between mobile and desktop.

As you can guess, the largest element is the most relevant one for user experience and perceived load speed.

Think about it: if the page’s biggest element doesn’t load fast, your user experience won’t be good. You would look at an almost blank page, waiting for the page to load… You could even leave the site! When browsing, a few seconds can make a huge difference.

That’s why Google has included LCP as one of the Core Web Vitals metrics — the metrics measuring how great your user experience is.

In June, LCP will roll out as part of the new ranking factor, the Page Experience Signal. For this reason, Largest Contentful Paint matters not only for delivering a great user experience but also for improving your SEO performance.

What’s more, LCP accounts for 25% of the overall PageSpeed Insights score. By improving its performance, you’ll likely improve your page speed grade.

In short, LCP is one of the most important performance metrics right now.

What’s a Good LCP Score


good score means that LCP should be less or equal to 2.5 seconds. If so, the page will get the green score and pass the assessment.

If LCP is between 2.5 and 4.0 s, the score “needs improvements” — you’ll get an orange grade.

Suppose the LCP is more than 4 seconds. Then the score is “poor”, and you need to fix it as soon as possible.

Let’s now see how we can find the LCP element.

How to Find and Measure the Largest Contentful Paint

There are several ways to find and measure the LCP element, both with Lab and Field Data. Here are the most popular tools you can use to test LCP.

Lab Data tools:

Field Data tools:

You can learn more about the difference between Lab and Field Data in our post on PageSpeed Insights.

Let’s go over some of the easiest and most effective tools: PageSpeed Insights and Search Console.

Measuring and Finding LCP with PageSpeed Insights

PageSpeed Insights is the easiest way to measure and find the LCP element.

After testing your URL’s page, you’ll get the LCP grade in the Lab Data and the Field Data (if available). You’ll also get the PageSpeed recommendations to improve your performance.

Go to the Diagnostics area and look for the “Largest Contentful Paint element” section. You’ll discover what’s the LCP element for the page you’re analyzing.

Let’s go over a couple of examples and make things easier to understand.

The LCP example From Mobile

Let’s analyze a WP Rocket blog page from mobile.

We test the performance of the page in the tool and go to the Diagnostics area. The LCP element is the H1, which is the blog post title:


As long as the main title loads fast, the page will deliver an excellent user experience.


The LCP example From Desktop

Let’s now take a look at the same URL from the desktop.

We go again to the Diagnostics Area and look for the LCP element. Not surprisingly, LCP is not the same as for mobile. For desktop, the LCP is an image:


More precisely, it’s the image of the post.


Since PageSpeed Insights is a page-based tool, we recommend that you run several tests for different pages.

For an overall analysis, you should also take advantage of the Search Console.

Measuring and Finding LCP on Search Console

You can assess your sitewide performance and detect any issues with the Core Web Vitals report in Search Console.

You’ll be able to access both performances from mobile and desktop:

Once you open the report, you’ll see how your site’s pages perform according to each threshold: good, needs improvement, and poor.

Core Web Vitals report mobile tab - Search Console

Search Console report groups each Core Web Vital performance by status, issue type, and URLs.

For example, you might have some URLs not performing well for LCP. If so, in the report, you may read “LCP issue: longer than 2.5 s (mobile).

By clicking on the row related to that specific issue, you’ll land on a page that provides the list of URLs that need to be fixed. While these URLs are an example, they can give you a pretty accurate idea of what’s going on.

It will be pretty easy to find the URL pattern and move forward with the fixing and the validation.

What Factors Affect LCP and Cause a Slow Score

For WordPress sites, three factors affect LCP: slow server response times, render-blocking JavaScript and CSS, and slow resource load time.

Slow Server Response Times

The browser makes a request to the server, but the server takes too long to send the content requested. Since the browser doesn’t receive the content quickly enough, it takes a while to get something rendered on your screen. As a result, load time is not great. The LCP score gets affected.

You’ll fix the issue by improving your Time to First Byte, using a CDN, and establishing third-party connections early.

Render-blocking JavaScript and CSS

The browser makes a request and gets the content from the server. At this point, the browser will render the content and show it, right? Not so fast.

To render any content, the browser has to analyze (or parse) the HTML of the page and make it “readable” into the HTML structure of the page — that’s the DOM tree. After that, the content will be rendered and fully displayed — unless some scripts and stylesheets block the HTML parsing. These scripts and stylesheets are the render-blocking resources.

As a result of this block, the parsing is delayed. Once again, the content you requested takes a bit before being loaded. The LCP performance gets affected again.

You’ll tackle these issues by deferring and removing unused JS files. Don’t worry! You’ll find all the information you need in the next section.

Slow Resource Load Times

Other files can also cause poor performance and a bad user experience: images, videos, and block-level elements like HTML and CSS files.

As you already know, LCP is related to the elements at the top of the page. And this issue comes up precisely when these files are rendered above-the-fold and take too long to load. As a result, loading time and LCP are affected once again.

You’ll manage the resource load times by optimizing images, minifying and compressing CSS, JS, HTML files, and preloading critical assets.

The bottom line: how fast the browser receives and renders the content requested determines the LCP score.

Let’s understand how to fix all these issues in detail.


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The Core Web Vitals Cheat Sheets are the easiest and fastest way to learn how to optimize LCP, FID, and CLS and prioritize your performance tasks.Enter your email here…Yes, I Want This!

How to Reduce a Largest Contentful Paint Longer Than 2.5 s or 4 s on Mobile and Desktop

Here are ten ways to improve the Largest Contentful Paint performance and fix the Search Console status “LCP issue: longer than 2.5s or LCP issue: longer than 4s“, both from mobile and/or desktop.

1. Improve the Time to First Byte and Reduce Server Response Time

2. Use a CDN

3. Defer JavaScript

4. Remove Unused JavaScript

5. Defer Non-Critical CSS and Inline Critical CSS

6. Minify CSS and JS Files

7. Optimize Your Images

8. Compress Text Files

9. Use Preload for Critical Assets

10. Establish Third-party Connections Early.

Let’s see them in detail.

🚀 For each suggestion, you’ll find a piece of information about its performance impact —  from low to high. The highest the impact is, the highest chance that the Largest Contentful Paint score will improve after following that specific recommendation.

1. Improve the Time to First Byte and Reduce Server Response Time

Performance Impact: high 🚀🚀🚀

One of the main reasons for a bad LCP is a slow server response time.

You can measure your server response time by looking at the Time to First Byte (TTFB).

Every time you want to consume any piece of content, the browser sends a request to the server. The TTFB measures how long it takes for the browser to receive the first byte of content from the server.

By improving your TTFB, you’ll improve your server response time and the LCP score.

Please note that a good TTFB should be under 200 ms — you can quickly check this metric by testing your URL’s site on WebPageTest.

WebPageTest example

There are two ways to fix a bad server time:

1. Enable Page Caching

By enabling page caching, your site’s pages will be stored as HTML files on the server after the page is loaded for the first time. As a result, the content will be displayed faster. It’s an easy and effective way to improve TTFB.

You can also choose one of the top WordPress hosting providers that include a server-level caching option.

WP Rocket can easily take care of page caching with no effort from your side.

A dedicated tab will allow you to enable mobile caching and set the options you prefer. WP Rocket enables 80% of web performance best practices automatically. So, if you’re in doubt, you’ll get covered anyway!

Cache tab

2. Choose a Fast Server Hosting Service

A fast hosting can make a huge difference in performance. And maybe it’s time to upgrade your hosting plan!

As the first thing, your hosting provider should have servers close to the majority of your users. The closer your users are to the server, the fastest the data will be sent.

You should also choose the right server host type. A dedicated hosting server will ensure the fastest performance. Take into consideration how much traffic your site gets, and make your decision.

By enabling caching and choosing a fast hosting, you’ll take care of the following PageSpeed Insights recommendations:

  • Reduce server response times (TTFB)
  • Serve static assets with an efficient cache policy.

2. Use a CDN

Performance Impact: medium 🚀🚀

A CDN helps you reduce the length of time between the user request and the server response. This amount of time is the latency. The back and forth between the browser request and the server response is the round trip time (RTT).

If your users are located far from the server’s location, it could take a while before all the assets (e.g., images, JS and CSS files, videos ) are sent. Latency and RTT will be high and will affect loading time and the LCP score.

You already saw how the location of your server could affect your site’s performance.

A CDN solves the issue thanks to a global network of servers. No matter where your users are located. Every time they request a page, they will receive the assets from the closest server. Simple as that.

RocketCDN is the best way to let your users access your site quickly and easily.

If you want to know more about the CDN benefits and the different types, you can read our article.

Choosing a CDN will help you address the following PageSpeed recommendations:

  • Serve static assets with an efficient cache policy
  • Enable text compression.

Please note that a CDN will address such recommendations only if properly configured. The default options might not be enough to improve performance as expected.

3. Defer JavaScript

Performance Impact: high 🚀🚀🚀

Render-blocking resources like JavaScript files are one of the main causes of a bad LCP score.

Deferring the JavaScript files will help you tackle the issue. In other words, you’ll change the priority of the JS files being loaded.

Remember? The browser parses the HTML, builds the DOM tree, and then renders the page — unless there is any blocking resource to slow the process down.

By deferring JavaScript, the browser will process and load the JS files only after parsing the HTML document and building the DOM tree. Since there won’t be anything to block the process, rendering will be much faster — and the LCP metric will improve.

You can add the defer attribute to the JavaScript files so that the browser can detect the resources to defer. The browser will analyze the HTML and build the DOM tree with no interruption.

Here’s an example of the defer attribute:

<script defer src="/example-js-script"></script>

The easiest way to manage the JavaScript resources is to take advantage of WP Rocket and its Load Javascript Deferred feature.

You can choose this option in the File optimization tab. What’s more, you can easily exclude specific JS files from being deferred — in case the defer feature conflicts with any file.

File optimization Tab - Load JavaScript deferred

You’ll address the “Eliminate render-blocking resources” PSI recommendation in a few clicks — even though the render-blocking resources issues don’t stop here.

Let’s move to the next point about tackling render-blocking resources.

4. Remove Unused JavaScript

Performance Impact: medium 🚀🚀

Another way to eliminate the render-blocking resources is to remove the JavaScript resources that are not used. They may not be used for two reasons:

  • They’re not used anymore on your site. They’re still in the code but are completely useless.
  • They aren’t included in the above-the-fold content. Therefore, they’re non-critical for building the DOM tree. Yet, these files have a reason to be there (e.g., Google Analytics tracking code).

You can find the list of the unused JS files in the PageSpeed report in the “Remove unused Javascript” section:

List of unused Javascript files - PageSpeed Insights Report

There are two ways to solve this issue in WordPress:

1. Load the JavaScript files only when needed.
For instance, the files should be loaded only on the pages that need that specific file — in any other case, the execution of JS should be disabled. You can take care of this aspect with plugins such as Perfmatters and Assets Cleanup.

2. Delay the JavaScript files.The JavaScript files won’t be loaded until the first user interaction (e.g., scrolling, clicking a button). If there’s no user interaction, the JS files won’t be loaded at all.By delaying JavaScript, the JS files won’t be detected by Lighthouse nor listed in the “Remove unused Javascript files” recommendation — even though not all the scripts from the PageSpeed recommendation list can be safely delayed.
For instance, the Google Analytics tracking code is usually included in this PageSpeed Insights recommendation. If you delay the JS files, the Google Analytics JS file won’t be reported anymore.
Note: Delaying JS files doesn’t have the purpose of solving this PSI recommendation per se. However, it works well in addressing this PageSpeed audit and improving your LCP score. So, it’s good for you to know.

So, how can you delay JS resources? You have different options.

If you’re looking for a free plugin to delay JavaScript files, you can use Flying Scripts.

Another way to safely tackle any unused JavaScript is to take advantage of WP Rocket! The plugin allows you to delay the JavaScript execution in a few clicks from the File optimization tab. You can easily include the list of scripts to delay and let the plugin do the job for you:

File optimization tab - Delay JavaScript execution

As we mentioned, by removing unused Javascript files, you’ll address the specific PageSpeed recommendation. Overall, you’ll work towards “Eliminating render-blocking resources” and “Reducing javascript execution time”.

Your LCP grade will get another boost.

5. Defer Non-Critical CSS and Inline Critical CSS

Performance Impact: medium 🚀🚀

As for the JS files, you should also defer non-critical CSS — all the files not relevant for rendering the page. In other words, you should change the priority for these files, too.

They will load after the browser has rendered the most relevant content on the page.

While deferring the CSS files, you should also inline critical CSS — the resources above-the-fold that need to be loaded as fast as possible. It means that you should identify the critical CSS (or Critical Path CSS) and inline them inside the HTML structure.

If you want to implement both actions on WordPress, here’s how the process looks like:

  1. First, you should extract and inline the Critical Path CSS (CPCSS) using one available generator tool. You can find one here.
  2. Then, you should load the rest of the classes asynchronously by applying the following pattern.

You can read more about the process in the dedicated Google resource.

Another tip is to avoid placing large non-critical CSS code in the <head> of the code.

If you want to take care of both critical and non-critical CSS quickly, you can take advantage of the Optimize CSS delivery feature provided by WP Rocket. This option will defer non-critical CSS and inline critical CSS — you don’t need to do anything else.

In the File optimization tab, you can choose the option:

File optimization Tab - Optimize CSS delivery

By implementing these actions, you’ll address the “Eliminate render-blocking resources” and “Avoid chaining critical requests” PageSpeed Insights recommendations.

6. Minify CSS and JS Files

Performance Impact: low 🚀

Another effective way to optimize Largest Contentful Paint is to minify CSS and JS files.

Minification comes down to optimizing your code by making it more compact. It means to remove any white spaces, line breaks, and comments included in the code. As a result, minification will reduce CSS and JS files’ size and make them load faster.

It sounds easy, but the reality is more complicated. It’s not always simple to minify both file types and be sure to have excluded all the right resources — especially if you’re not a developer. Either way, it’s time-consuming.

The easiest and most effective way to take care of minification is to use a plugin like WP Rocket.

In the file optimization tab, you’ll have the opportunity to minify both CSS and JavaScript files.

 File optimization tab - Minifying CSS and JS files

You’ll address the following PageSpeed Insights recommendations:

  • Minify CSS
  • Minify JS
  • Avoid enormous network payloads.

7. Optimize Your Images

Performance Impact: high 🚀🚀🚀

Optimizing images is another relevant way to fix a bad LCP score.

Images are often the LCP element from mobile or desktop. By improving their loading time, you’ll boost the Largest Contentful Paint performance.

Here’s what you can do to fix any performance issues about images.

Compress and resize your images. You should reduce the file size without losing quality. The smaller the image dimension is, the faster the loading time will be.

To be clear: if you use a tool to optimize your images on the desktop, you will only optimize the original size. The images that you upload on WordPress won’t be resized. As you may know, in WordPress, there are different image sizes. Unless you use a proper image optimization plugin, you won’t optimize anything for performance.

For optimizing a few images, you could use a tool like ImageOptim. On the other hand, if you want to optimize more images and their thumbnails in bulk, Imagify is the perfect solution. You’ll reduce your images’ weight without sacrificing their quality. You’ll save plenty of time!

Convert your images into new formats. Overall, Google recommends the WebP format. And that’s why all WordPress image optimizer plugins now include the option to convert images to WebP. Other formats you may take into account are JPEG 2000 and JPEG XR.  These formats are smaller than the JPEG, PNG, and GIF ones and help improve performance.

Use responsive images. You shouldn’t use the same images’ size for desktop and mobile. For instance, if the desktop image size is large, the mobile image size should be medium.

Page builders like Elementor allow users to upload different image sizes according to the device. Mobile image optimization is pretty essential, and the mobile score matters the most. Don’t underestimate its impact on your LCP grade!

Exclude the LCP element from lazy-loading. While overall lazy-load helps improve loading time, it can make the LCP score worse, especially when the LCP element is an image and gets lazy-loaded. That’s why excluding the LCP element from lazy-load and displaying it directly in the HTML of the page is an excellent way to optimize the LCP score.

Use a static image instead of a slider. Sliders can be very heavy to load because of the code. On the other hand, a static image made by HTML code is lighter and faster.

By optimizing your images, you’ll address the following PageSpeed Insights audits:

  • Serve images in next-gen formats
  • Properly size images
  • Efficiently encode images
  • Avoid enormous network payloads.

8. Compress Text Files

Performance Impact: high 🚀🚀🚀

You should also compress text files such as HTML, CSS, or JavaScript resources.

Compression means to “zip” your files in a smaller and lighter format so that they load faster. Once you reduce their size, the transfer between browser and server will be quicker. The browser will be able to load these resources faster. Load time and LCP will improve.

You can use compression formats such as GZIP and Brotli. On the one hand, GZIP is supported by most of the hosts. On the other one, Brotli is more performant and currently mostly recommended. Learn more about  GZIP vs. Brotli in our blog post.

You can easily enable GZIP compression on WordPress by using a plugin. You can choose between different options, from the straightforward Enable Gzip Compression plugin to WP Rocket, which automatically includes GZIP compression. Also, some hosts enable GZIP compression by default.

Either way, you’ll address the “Enable text compression” PageSpeed recommendation.

9. Use Preload for Critical Assets (As the Largest Contentful Paint Image)

Performance Impact: low 🚀

At this point, you know how much the assets above the fold are critical for a good performance score. These critical resources can be fonts, images, videos, CSS, or JavaScript files.

To improve your LCP score, you should always make the critical assets load as fast as possible.

So, you may be wondering how to preload the Largest Contentful Paint image.

The Preload option comes in handy. It tells the browser to prioritize the load of these resources. In other words, the Preload prevents the browser from discovering and loading these critical files (including the LCP image) until much later.

You can include the rel=”preload” in the code:

<link rel="preload" as="script" href="script.js">
<link rel="preload" as="style" href="style.css">
<link rel="preload" as="image" href="img.png">
<link rel="preload" as="video" href="vid.webm" type="video/webm">
<link rel="preload" href="font.woff2" as="font" type="font/woff2" crossorigin>

Source: Google

For preloading the LCP image, you can also use a plugin like Perfmatters.

If you need to preload fonts, you can take advantage of the WP Rocket feature:

Preload tab - Preload fonts feature

You can read more about the best practices for web font preloading in our dedicated article.

By using preload for critical assets, you’ll address the “Preload key requests” PageSpeed recommendation.

10. Establish Third-party Connections Early

Performance Impact: low 🚀

Making the third-party connections faster is an additional way to optimize your LCP performance.

You should use the Preconnect option.

Let’s say that there’s a CSS or JS file requested from a third-party, such as Facebook or Google Analytics. The browser will request the external resource.

If enabled, the Preconnect option tells the browser to establish a connection with the external domain as fast as possible. The browser will then handle the request in parallel with the ongoing rendering process.

You can include the rel=”preconnect” in your code:

<link rel="preconnect" href="">.

As an alternative, you can use a plugin as Perfmatters.

Since your browser may not support the preconnect option, it’s always best to implement dns-prefetch as a fallback technique. You’ll then resolve the DNS lookups faster. In other words, the external files will load more quickly, especially on mobile networks.

You can add the rel=”dns-prefetch” to your code — as a separate tag from the preconnect attribute:

<link rel="preconnect" href="">
<link rel="dns-prefetch" href="">

WP Rocket’s Preload tab allows you to prefetch the DNS requests. You only have to specify the external hosts to be prefetched:

Preload tab - Prefetch DNS requests

By establishing third-party connections earlier, you’ll improve the Time to First Byte and the server response time. You’ll also address the “Preconnect to required origins” PageSpeed recommendation.



This unused Star Wars poster could have ruined everything



This unused Star Wars poster could have ruined everything

A recent unused poster design for 1977’s Star Wars has surfaced and reveals just when you think you’ve seen it all around this iconic movie, there’s always something new to talk about. Particularly as this rare and unused Star War movie poster art was so bad it could have ruined the franchise before it even launched.

The unused Star Wars poster from 1977 was posted on Twitter by film nerd’ account The Spaceshipper and many fans of the franchise were thankful it was never used. While some recent film posters, like new Ant-Man 3 posters that are a Photoshop nightmare, this rare Star Wars poster is bad on so many levels – it’s a graphic design fail, the slogan makes no sense and there’s little to engage with.

Star Wars film posters have been some of the best ever designed, from legendary artists such as the Hidlebrandt Brothers who painted the original 1977 poster that was used. Iconic poster artists have also designed for the franchise; the Drew Struzan Star Wars poster for The Force Awakens impresses and Hugh Flemming revealed all in our feature ‘the secrets of a top Star Wars artist’.

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How to Manage Your Online Brand?



You might be asking yourself, “Why do I need to manage my online brand?” It’s a valid question, especially if you’re not sure what managing your online brand means precisely.

In short, managing your online brand is the process of taking control of how others see you and your business online. This can involve creating and maintaining a strong presence on social media, developing positive reviews and testimonials, and monitoring your web analytics to track progress.

By taking the time to manage your online brand, you can improve your chances of success in today’s digital age.

In this article, we’ll explore some key reasons why managing your online brand is essential.

What is an online brand, and why do you need one?

Your online brand is the way you are perceived by others online. This includes your website, social media profiles, online reviews, and all other digital real estate that represents you when someone searches for you or your business.

It’s important to have one because it helps your potential customers get to know, trust, and like you before they buy anything from you. A strong online brand can also help you attract new customers and grow your business.

It’s good to remember that your online brand is the first thing people will see when they search for you, so it’s important to make sure it represents you and your business well.

How to manage your online brand for success?

Your online brand is your reputation. It’s how people perceive you when they see your name, read your work, or interact with you online.

A strong online brand can help you attract new clients, collaborators, and opportunities. But how do you create and manage your brand for success?

1) Consider what you want your online brand to convey.

Are you an expert in a certain field? A thought leader? A creative visionary?

Once you know what you want your brand to communicate, be consistent in everything you do online.

Use the same name, photo, and bio across all of your social media platforms. Post regularly about topics related to your brand, and make sure the tone of your posts is consistent with the image you’re trying to convey.

2) Interact with other people online in a way that reinforces your brand.

When someone mentions you in a post, thank them publicly. If someone leaves a negative comment on one of your posts, don’t delete it – instead, respond politely and professionally.

By managing your online brand thoughtfully and proactively, you can set yourself up for success both online and offline.

3) Monitor your web analytics to track your progress.

Use Google Analytics or another web analytics tool to track how people are finding you online and what they’re doing on your website. This data can give you insights into what’s working well and what needs improvement.

For example, if you see that most of your website visitors are coming from Facebook, you might want to focus on creating more engaging content for that platform.

Or, if you notice that people are spending a lot of time on your blog but not your sales page, you might need to work on driving traffic to your products or services.

4) Make sure your website represents your brand well.

Your website is often the first thing people will see when they search for you online, so it’s important to make sure it’s up-to-date and represents your brand well.

Update your website regularly with new blog posts, photos, and products. Use attractive visuals, easy-to-navigate menus, and clear calls to action.

If you’re not sure how to create a website that represents your brand well, consider working with a web designer or developer.

5) Pay attention to your social media presence.

Social media is a powerful tool for managing your online brand. Use it to connect with your audience, share your work, and promote your products or services.

Be sure to post regularly, interact with others, and use hashtags and keywords that will help people find you. You can also use social media ads to reach a wider audience or promote specific products or services.

6) Monitor your online reputation.

Use Google Alerts or another tool to monitor your online reputation. This will help you stay on top of what people are saying about you online and take action if necessary.

For example, if you see a negative review of your business, you can reach out to the customer directly to try to resolve the issue. Or, if you see someone spreading misinformation about your work, you can correct it.

7) Manage your online brand proactively.

The best way to manage your online brand is to be proactive. Be thoughtful about everything you do online, from the content you post to the way you interact with others. By taking control of your online presence, you can set yourself up for success both professionally and personally.

By following these tips, you can create and manage an online brand that will help you achieve your goals.

The benefits of having a strong online brand

Let’s look at a few benefits of having a strong online brand:

1) Stand out from the competition.

With so much noise online, it can be difficult to stand out from the crowd. But if you create a well-defined brand, you’ll be better able to cut through the clutter and attract attention.

2) Build trust and credibility.

A strong online brand can help you build trust and credibility with your audience. If people know what to expect from you, they’re more likely to trust and respect you.

3) Connect with your audience.

By definition, a brand is a way of differentiating yourself from others. But it’s also a way of connecting with your audience on a deeper level. When done well, branding can create an emotional connection between you and your audience.

4) Drive traffic and sales.

A strong online brand can help you drive traffic and sales. If people are familiar with your brand, they’re more likely to buy from you. And if they trust and respect you, they’re more likely to tell others about you.

5) Increase your visibility.

A well-managed online brand will increase your visibility online. When people search for you or your business, you’ll be more likely to show up in the search results. And when people see you frequently in their feeds, you’ll be more likely to stay top of mind.

6) Attract media attention.

A strong online brand can help you attract media attention. If you’re known for something specific, journalists and bloggers will be more likely to write about you. This can help increase your visibility and reach even further.

7) Enhance your career prospects.

Your online brand can have a big impact on your career prospects. If you’re looking for a new job, employers will likely research you online. And if you’re an entrepreneur, investors will want to know more about your brand before they invest in your business.

8) Make a positive impact.

Finally, a strong online brand can help you make a positive impact in the world. If you’re passionate about something, you can use your platform to raise awareness and advocate for change.

The importance of staying consistent with your branding strategy

As you can see, there are many benefits to having a strong online brand. But it’s not enough to just create a brand—you also need to be consistent with your branding strategy.

When it comes to branding, consistency is essential. Your audience needs to know what to expect from you, and they need to see that you’re consistent in your messaging and your visuals.

Here are a few pointers if you’re not sure how to stay consistent with your branding:

1) Define your brand.

The first step to being consistent with your branding is to define your brand. What do you want people to think of when they see your name or your logo? What do you want your brand to represent?

2) Create guidelines.

Once you’ve defined your brand, it’s time to create guidelines. These guidelines should include everything from your mission statement to the colors and fonts you use in your branding. By having a set of guidelines, you’ll be able to ensure that all of your marketing materials are on-brand.

3) Train your team.

If you have a virtual assistant or team, it’s important to train them on your branding guidelines. Make sure everyone knows what your brand represents and how they can help you maintain a consistent brand identity.

4) Monitor your brand.

Once you’ve launched your brand, it’s important to monitor it. This means paying attention to how people are reacting to your brand and making sure that you’re still presenting yourself in the way you want to be seen.

5) Be prepared to adjust.

Finally, be prepared to adjust your branding strategy as needed. As your business grows and changes, your branding will need to change with it. By being flexible and willing to adjust, you’ll be able to ensure that your brand is always relevant.

Wrap Up

A strong online brand is essential for any business or individual. By definition, your online brand is the way you’re perceived by others online. And while that may seem like a superficial thing, the reality is that your online brand can have a big impact on your business or career.

If you’re not sure how to create a strong online brand, start by defining your brand and creating guidelines. Then, train your team on your branding strategy and monitor your brand over time. And finally, be prepared to adjust as needed.

Oscar is a passionate full-time blogger and a part-time author. In his personal blog, he writes about software, online influence, and different business models.

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How SEO Works in Digital Marketing




Search engine optimization (SEO) is an integral part of digital marketing.

SEO helps with brand discoverability. When done right, SEO can create the most consistent and by far the highest-quality traffic source which doesn’t require on-going maintenance.

Yet, SEO is usually the most isolated part of the marketing. Whether it is an in-house team or a third-party service that’s delivering your SEO campaigns, it usually exists on its own without really communicating goals, progress or results to the whole company.

This creates silos that can lead to poor results and even reputation crises.

How does SEO work in digital marketing and how can a business make it work better?

What is SEO?

SEO is a collection of tactics (content, technical, link building, even website security and usability) that ensures that your website is easy to understand for search engines.

Basically, it ensures a machine knows that your page will be easy to find to a human being who is looking to solve a related problem.

Search engine traffic is one of the highest-quality traffic for many reasons:

  • Unlike PPC (paid) traffic, it doesn’t require an ongoing investment to keep coming
  • Unlike social media traffic,  it doesn’t require an ongoing work to keep coming
  • Unlike social media traffic, you are not interrupting people’s browsing. Instead you give them what they were actually searching for.

In other words, it is consistent and it converts well. No other digital marketing tactic beats that.

Apart from driving direct traffic, search engine optimization helps build brand awareness by increasing your brand’s organic findability.

Keep Your Whole Team Aware of Why SEO is Important

The great thing about today is that everyone understands the value of ranking high on Google! Sadly, however, many folks only know that they “need SEO” without having really understood what that means. 

SEO these days is too hard for a digital marketer to do alone. Many SEOs find themselves in situations where an executive will simply come down and go “Why are we not ranking well for ‘dingwobble’?” 

Keep working hard with teams for them to understand how they contribute to the SEO process:

  • Product Marketers who are responsible for the business, personas and messaging understand that SEO is critical to driving the bottom line revenue numbers they are looking at. Part of the persona developing process should be the development of the “digital persona” – what websites and search terms are these people looking for? This helps the product marketer when it comes time to develop messaging, as that is going to be critical for developing the content, so the right search terms better be there!
  • Field Marketers responsible for the campaigns need to know how SEO fits within their campaign, how it in fact is core to our demand generation, and how to make sure to keep the campaigns integrated.
  • Marketing Communications is creating the content, so SEO should very well be top of mind for them, as the content itself will be critical in impacting how successful SEO will be.
  • But that’s not all! Often, other groups are creating content (Press Releases, Blog Posts, Presentations, etc.) that also end up on the web and impact SEO. Whether it’s Corporate Communications, Investor Relations or even Legal teams, working with them is critical.
  • IT manages the infrastructure and can be very critical to the technical aspects of SEO.
  • Sales and customer support teams are at the forefront of marketing talking to your future and current customers, so they need to be involved in the SEO strategy. Creating relevant content goes beyond keywords. It needs to address real problems and answer actual people’s questions, and your client-facing teams will be your best source of inspiration here.  
  • Executives also care! While they can’t often influence the day-to-day of SEO, they will care a lot about the bottom line, to which SEO contributes.

Educating all of these people about SEO helps empower them, as well as position yourself, the SEO, as the subject matter expert who is not just someone back-office who gives very little visibility into the black box of SEO, but someone who is actively educating and contributing to the organization’s success.

Review and discuss common KPIs early and often to make sure everyone knows what victory looks like to the team.

Additionally, SEO should be a solid part of any project launch as it impacts every stage of product positioning. From choosing a business name to choosing a website builder, your initial efforts should be driven by SEO best practices.

What is the key to SEO success in a constantly changing environment?

As a practitioner of SEO, I believe that you need to look to ensure you are looking at both developing yourself in both depth and breadth of knowledge. A key danger in the name of being informed or being a part of the SEO community is spending all your time debating tactics and practices rather than testing them. 

Additionally, SEOs as with all employees need to look outside their field to stretch and learn how to be more well rounded. This could mean learning to code, or educating yourself in some other area of the business you work for.  This will expose you to ideas others may not have.

As a manager of people, success is really about diversity of expertise. Who you hire and the kind of people you hire will be far more valuable than much of what people invest in with regards to SEO programs. You have to have people who can roll with the punches and develop a skill for self-management and personal growth. 

Finally, I think knowing what your real goals are in having an SEO program are the key to long term success. The reality is you may get more traffic, but if that traffic is not from qualified leads and generates real revenue then the benefit may be very little. Having well defined goals and metrics will also help you avoid chasing algorithm changes and focus on the big picture.


SEO is the most essential long-term digital marketing strategy but to make it really effective, you need a knowledge team that is well-integrated into the company’s life. Good luck!

Ann Smarty

Ann Smarty is the brand NINJA at Internet Marketing Ninjas as well as the founder of numerous startups including MyBlogGuest, MyBlogU, ViralContentBee, TwChat and many more.

Ann Smarty has been an online marketing consultant for 10 years providing high-quality digital marketing consulting through her services and courses (both free and paid).

Ann Smarty’s content marketing ideas have been featured in NYtimes, Mashable, Entrepreneur, Search Engine Land and many more. She is known for her indepth tool reviews, innovative content marketing advice and actionable digital marketing ideas.

Source: Ann Smarty

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