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Real-Life Business Uses for Augmented Reality



Real-Life Business Uses for Augmented Reality

The phrase “You have got your head up in the clouds” is no longer an insult in today’s world — having your head in the clouds may be the best way forward in business!

Of course, I’m talking about Augmented Reality (AR); a transformative, disruptive digital technology that has been gaining traction for years and looks to be continuing its exponential growth trend in the years to come. What was originally viewed as only a feature to interactive video games of the future has now made its way into a multitude of industries, and now there are even more opportunities for entrepreneurs and business leaders to leverage AR in advantageous ways.

Bear in mind, it is not always a specific product or service that advances in AR pertain to. Oftentimes, it is industry-level disruption caused by transformative technologies like AR, niche applications of AR that bring new sectors of an industry into the spotlight, or Hard Trend future certainties surrounding AR that businesses and organizations should be examining closely to find a way to leverage before someone else does.

So put on your favorite set of smart glasses and get ready to look closely at some of the most common current trends of AR coming our way in the next year or so! As you explore these topics below, I encourage you to think exponentially about how they can be beneficial to your operation.

Retail and Cosmetics Industry — Try Before You Buy

Even to this day, department stores have areas where men and women can smell perfumes and colognes; try on pants, shirts, swimwear, and other apparel items; and even sample hand creams for consistency and smell. These are all sensory activities that trigger an emotion in a consumer to either purchase the product or to better understand what they don’t want.

AR applications have already started to emerge in this capacity, as witnessed with companies like Warby Parker utilizing the software to allow customers to “try on” frames they select from their app. Additional to eyewear, AR applications also have stemmed into the apparel industry and more recently, the cosmetics industry. An individual interested in lipstick and blush can see how those colors work for them in similar fashion to trying on frames through Warby Parker.

On a human level, this allows businesses and manufacturers to connect with customers on a more personal level, in that they allow them to see what they would look like in apparel or cosmetics without being in public. Believe it or not, this dabbles in my Skip It Principle in unique, exponential ways. Many customers have trouble trying things in front of potential strangers, so AR applications give them a new level of personal privacy in doing so.

Digital Humans and Avatars — The NEW Influencers 

If you work in marketing at any size organization of any industry, you are likely familiar with the term “influencer marketing.” If not, let me shed some light on the matter. Influencers are public figures that endorse a brand, just as a professional athlete endorses a pair of sneakers or a musician endorses a specific guitar.

But what about digital influencers, and better yet, digital humans that endorse real products to real people? The Metaverse is a digital universe that AR and Virtual Reality (VR) applications operate in, and within that Metaverse, human beings exist in the form of an avatar. Overseas and around the world, avatars that emulate digital human beings are on the rise in multimedia marketing, interacting with customers on a personal level in the Metaverse as product influencers.

What is further? Consider digital humans selling digital products to real humans in the form of non-fungible tokens (NFTs) — a concept I recently explored in a previous blog. If you feel this all to be too “out of this world” for your industry, think again. Marketing researchers estimate that the digital human industry alone will be worth billions in just a few years, opening a veritable vault of opportunity for industries to capitalize on this AR concept.

Don’t Lose Yourself — AR and Our Both/And World

Digital human beings, virtual changing rooms … many are asking with panic, “What has this world come to?!”

Are we losing ourselves in all of this digital technology? Maybe to some degree but staying human in the digital world and finding ways to better the human customer experience with digitally disruptive technology like AR is up to us! Doing so is accomplished first by understanding my Both/And Principle found in my Anticipatory Leader System.

The Both/And Principle focuses on the reality that something new and potentially disruptive may transform the way things are done but will in no way completely erase where we have come from. Especially as it pertains to digital humans and avatars, AR applications will not completely replace the human, tactile experience of trying on clothes or interacting with other human beings.

Trying on cosmetics may be simply done using AR filters and applications, but where AR and VR fall short is in other human sensory areas, including smell, taste, and touch. Until your mobile device screen can emulate how a pillow feels or spritz some cologne on your wrist for sampling, the physical world of consumer experiences is still there and is very valuable.

The two AR concepts explored in today’s blog are meant to enhance the customer user experience, not completely replace the old. Additionally, these concepts have Hard Trend future certainties that all business leaders and C-suite executives can leverage in their specific industry. Thinking in terms of a Both/And world brings clarity to your Futureview and how you can use AR and applications of it to positively disrupt and transform the world.

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Radware launches a spinoff of its cloud security business



Cloud Computing News

Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

Radware, a provider of cyber security and application delivery solutions, has revealed the spinoff of its Cloud Native Protector (CNP) business to form a new company called SkyHawk Security.

To accelerate Skyhawk Security’s development and growth opportunities, an affiliate of Tiger Global Management will make a $35 million strategic external investment, resulting in a valuation of $180 million. Tiger Global Management is a leading global technology investment firm focused on private and public companies in the internet, software, and financial technology sectors.

Skyhawk Security is a leader in cloud threat detection and protects dozens of the world’s leading organizations using its artificial intelligence and machine learning technologies. Its Cloud Native Protector provides comprehensive protection for workloads and applications hosted in public cloud environments. It uses a multi-layered approach that covers the overall security posture of the cloud and threats to individual workloads. Easy-to-deploy, the agentless solution identifies and prevents compliance violations, cloud security misconfigurations, excessive permissions, and malicious activity in the cloud.

“We recognize the growing opportunities in the public cloud security market and are planning to capitalize on them,” said Roy Zisapel, Radware’s president and CEO. “We look forward to partnering with Tiger Global Management to scale the business, unlock even more security value for customers, and position Skyhawk Security for long-term success.”

The spinoff, which adds to Radware’s recently announced strategic cloud services initiative, further demonstrates the company’s ongoing commitment to innovation. Skyhawk Security will have the ability to operate with even greater sales, marketing, and product focus as well as speed and flexibility. Current and new CNP customers will benefit from future product development efforts, while CNP services for existing customers will continue without interruption.

Radware does not expect the deal to materially affect operating results for the second quarter or full year of 2022.


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How Sports Organizations Are Using AR, VR and AI to Bring Fans to The Game



How Sports Organizations Are Using AR, VR and AI to Bring Fans to The Game

AR, VR, and AI in sports are changing how fans experience and engage with their favorite games.

That’s why various organizations in the sports industry are leveraging these technologies to provide more personalized and immersive digital experiences.

How do you get a sports fan’s attention when there are so many other entertainment options? By using emerging technologies to create unforgettable experiences for them! Innovative organizations in the sports industry are integrating AR, VR and AI in sports marketing and fan engagement strategies. Read on to discover how these innovative technologies are being leveraged to enhance the game-day experience for sports fans.  



AR is computer-generated imagery (CGI) that superimposes digitally created visuals onto real-world environments. Common examples of AR include heads-up displays in cars, navigation apps and weather forecasts. AR has been around for decades, but only recently has it become widely available to consumers through mobile devices. One of the best ways sports organizations can use AR is to bring historical moments to life. This can help fans connect to the past in new ways, increase brand affinity and encourage them to visit stadiums to see these experiences in person. INDE has done just that, creating an augmented reality experience that lets fans meet their favorite players at the NFL Draft.


VR is a computer-generated simulation of an artificial environment that lets you interact with that environment. You experience VR by wearing a headset that transports you to a computer-generated environment and lets you see, hear, smell, taste, and touch it as if you were actually there. VR can be especially impactful for sports because it lets fans experience something they would normally not be able to do. Fans can feel what it’s like to be a quarterback on the field, a skier in a race, a trapeze artist, or any other scenario they’d like. The VR experience is fully immersive, and the user is able to interact with the content using hand-held controllers. This enables users to move around and explore their virtual environment as if they were actually present in it.


Artificial intelligence is machine intelligence implemented in software or hardware and designed to complete tasks that humans usually do. AI tools can manage large amounts of data, identify patterns and make predictions based on that data. AI is already influencing all aspects of sports, from fan experience to talent management. Organizations are using AI to power better digital experiences for fans. They’re also using it to collect and analyze data about fan behavior and preferences, which helps organizers better understand what their customers want. AI is also changing the game on the field, with organizations using it to make better decisions in real time, improve training and manage player health. Much of this AI is powered by machine learning, which is a type of AI that uses data to train computer systems to learn without being programmed. Machine learning is the reason why AI is able to evolve and get better over time — it allows AI systems to adjust and improve based on new data.


VR and AR are both incredible technologies that offer unique benefits. VR, for example, is an immersive experience that allows you to fully imagine and explore another virtual space. AR, on the other hand, is a technology that allows you to see and interact with the real world while also being able to see digital content superimposed on top of it. VR and AR are both rapidly evolving and can have a significant impact on sports marketing. By using both technologies, brands and sporting organizations can create experiences that bridge the real and virtual. This can help sports marketers create more engaging experiences that truly immerse their customers in the game.

Technologies like AR, VR and AI in sports are making it possible for fans to enjoy their favorite games in entirely new ways. AR, for example, can help sports lovers experience historical moments, VR lets them immerse themselves in the game, and AI brings them more personalized and immersive digital experiences. The best part is that sports fans can also use these technologies to interact with one another and feel even more connected. 

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The Dark Side of Wearable Technology



The Dark Side of Wearable Technology

Wearable technology, such as smartwatches, fitness trackers, and other devices, has become increasingly popular in recent years.

These devices can provide a wealth of information about our health and activity levels, and can even help us stay connected with our loved ones. However, there is also a dark side to wearable technology, including issues related to privacy, security, and addiction. In this article, we will explore some of the darker aspects of wearable technology and the potential risks associated with these devices.

1. Privacy Concerns



Source: Deloitte

Wearable technology can collect and transmit a significant amount of personal data, including location, health information, and more. This data is often shared with third parties, such as app developers and advertisers, and can be used to track and target users with personalized advertising. Additionally, many wearable devices lack robust security measures, making them vulnerable to hacking and data breaches. This can put users’ personal information at risk and expose them to identity theft and other cybercrimes.

2. Security Risks


Source: MDPI

Wearable technology can also pose security risks, both to the individual user and to organizations. For example, hackers can use wearable devices to gain access to sensitive information, such as financial data or personal contacts, and use this information for malicious purposes. Additionally, wearable technology can be used to gain unauthorized access to secure areas, such as buildings or computer systems, which can be a major concern for organizations and governments.

3. Addiction Issues


Source: Very Well Mind

The constant connectivity and access to information provided by wearable technology can also lead to addiction. The constant notifications and the ability to check social media, emails and other apps can create a constant need to check the device, leading to addiction-like symptoms such as anxiety, insomnia and depression.

4. Health Risks


Source: RSSB 

Wearable technology can also pose health risks, such as skin irritation and allergic reactions caused by the materials used in the device. Additionally, the constant use of wearable technology can lead to poor posture and repetitive stress injuries, such as carpal tunnel syndrome. It is important for users to be aware of these risks and to take steps to protect their health, such as taking regular breaks from using the device and practicing good ergonomics.


Wearable technology has the potential to be a powerful tool for improving our health, fitness, and overall well-being. However, it is important to be aware of the darker aspects of wearable technology and the potential risks associated with these devices. By understanding the privacy, security, addiction, and health risks associated with wearable technology, users can take steps to protect themselves and their personal information. Additionally, by being aware of these risks, organizations can take steps to protect their employees and customers from the potential negative effects of wearable technology.

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