Blockchain can solve numerous business problems by providing security, trust and transparency.
Solving business problems with blockchain ensures efficient functioning of an enterprise.
When an organization suffers a loss or a specific problem that manages to disrupt its rhythmic flow , authorities frantically search for options that can help them solve the problem. Blockchain is a technology that focuses on increasing transparency and introducing decentralization that will allow the technology to enable everyone on the network to view information stored on ledgers. Blockchain has many applications that contribute to its popularity amongst people. Here are four common business problems:
1. Smart Contracts Help in Maintaining The Deal
When an organization makes a deal with another company, it affirms to stick to the guidelines laid down mutually. Apart from adhering to the instructions, they also finalize on an amount and mode of payment during the tenure of the partnership. Even after having the paperwork in place, companies face problems when their partner organization fails to keep up with the guidelines or changes the amount of money they had agreed to pay to each other. In such a situation, there is not much for an organization to do rather than negotiate the other company to stick to the deal or quit the venture then and there.
2. Supply Chain Management Gets Transformed With Increased Transparency
When a company is into production or manufacturing they lay heavy emphasis on maintaining the flow of production. Furthermore, manufacturers also need to ensure that their products reach the distributors and end retailers on time. Even after keeping track of products and trying to transport the product to the retailer’s store safely, companies face problems in maintaining a record of products and issues in supply chain management occur. When a product gets lost midway, it becomes nearly impossible to find it again. This misplacement of products often leads a company into enormous losses.
3. Data Can Be Stored Securely On The Blockchain Network Empowered With Encryption Feature
Information is considered to be one of the most crucial assets that a company holds. Every organization nowadays contains a plethora of data at their disposal that requires maintenance. This information is essential as the same can help firms in increasing sales and managing the usual flow of operations. Even after trying to protect information, a single drawback in the security system of a central network can lead a hacker into gaining access to the information that can pose a devastating blow to the company.
4. Advertisements Can Be Assured Of Viewing Only By Humans With the Help of the Blockchain Network
In the age where technology is almost everywhere, businesses try to reach a broader audience base to increase sales. With the internet improving every day, companies are now posting advertisements on several websites and social media platforms for people to view and interact with their organization. Advertisements are vital as they focus on displaying brief information about a company. Even after trying to reach a global audience, companies face the problem of their ads subjected to fraud bot traffic and not being viewed by its target audience. This lack of transparency causes a loss of trust between companies and digital advertising platforms, eventually lowering the sales for their business.
Solving Business Problems Using Blockchain
Even though blockchain’s introduction was with bitcoins, it is a disruptive technology that holds the potential to deliver transformations across several industries.
Smart contracts are one of the applications of blockchain that can vastly help companies in securing a deal. By using smart contracts, companies can form an electrical code that assists organizations to develop a venture in a conflict-free manner. Unlike traditionally, if a company tries to change the terms of the contract or denies to release a payment, everybody on the network can leverage the technology’s transparency to view the same, and the contract’s code automatically freezes the deal. The agreement would not continue further until the company pays the due or goes back to keeping up with the guidelines. This smart management of contracts helps businesses to maintain operations functioning without any friction.
As blockchain is a technology that increases transparency, keeping track of the incoming and outgoing products from the site can be managed efficiently by everyone on the network. Every time a product halts at a specific gateway, the same gets documented and inserted into the blockchain ledger. This documentation increases transparency on cargo status and ensures they reach retailers on time and intact in condition.
Because of its cryptography feature, storing information on a blockchain network is secure. As the ledgers and blocks are secured with private cryptographic keys, hacking into a blockchain network is extremely difficult. For a hacker to gain unauthorized access to the network, he has to hack every system connected to the network, which is extremely difficult to accomplish.
As blockchain focuses on increasing transparency, companies posting online ads can benefit massively from this technology. When using blockchain, authorities can view who has clicked on their ads and get the power to gain all the information about the viewer from her single click on the viewer’s agreement.
Blockchain is a disruptive technology . CTOs and CIOs can search for ways to implement and execute a blockchain network in their business. Companies that do not wish to implement their private blockchain network can turn to vendors through whom they can use Blockchain-as-a-Service (BaaS).
Dynatrace extends Grail to power business analytics
As a result, the Dynatrace platform can instantly capture business data from first and third-party applications at a massive scale without requiring engineering resources or code changes.
It prioritises business data separately from observability data and stores, processes, and analyzes this data while retaining the context of the complex cloud environments where it originated.
Dynatrace designed these enhancements to enable business and IT teams to drive accurate, reliable, cost-effective automation and conduct efficient ad hoc analytics covering a wide range of business processes. Examples include order fulfillment and bill payments, service activation and customer onboarding workflows, and the impact on revenue from new digital services. Today’s announcement builds on capabilities that Dynatrace launched in October 2022, leveraging Grail to power log analytics and management. The company expects to continue to extend Grail to power additional development, security, IT, and business solutions.
Organisations depend on digital services to drive revenue, customer satisfaction, and competitive differentiation. To optimise these services and user experiences, business and IT teams increasingly rely on insights from various business data, including application usage, conversion rates, and inventory returns. Yet, traditional business intelligence tools lack the speed, scale, flexibility, and granularity required to deliver insights about services built on complex cloud architectures. In fact, according to a study from Deloitte, two-thirds of organisations are not comfortable accessing or using data from their business intelligence tools. Business analytics in modern cloud environments requires a new approach.
Stephen Evans, head of quality, monitoring, SRE/DevOps technology at PVH, said: “Dynatrace gives us valuable insight into the business impact of our applications’ performance and enables our teams to proactively solve problems, deliver better customer experiences, and drive more value for our organisation.
“This enhanced capability to access and store all of our business data provides the scalability our business needs. It also frees our teams from the constraints of sifting through data to determine what is valuable and what should be stored. Dynatrace’s unique ability to analyze all this data and deliver precise and contextualised answers in real time enables us to improve our digital landscape.”
Bernd Greifeneder, founder and CTO at Dynatrace., said: “To drive digital transformation at scale, organisations need trustworthy and real-time insights from their business data. Existing solutions often rely on stale data, fail to deliver precise answers in IT-context, and require manual maintenance and coding from engineers.
“The Grail causational data lakehouse uniquely positions the Dynatrace platform to overcome these hurdles. By elevating the priority of business data to ensure it arrives unsampled and with lossless precision, even from third-party applications where developers are not accessible, business and IT teams using the Dynatrace platform can now easily access valuable business insights on demand. This has the capability to unlock nearly unlimited business analytics use cases, allowing our customers to instantly answer their most challenging questions with accuracy, clarity, and speed.”