Connect with us

WORDPRESS

5 Tips for Creating Compelling Blaze Ads on WordPress.com

Published

on

5 Tips for Creating Compelling Blaze Ads on WordPress.com

Five proven ways to increase your blog post’s reach through our Blaze ad network.

If you haven’t yet tried out Blaze, our incredible advertising wizard that helps to promote your blog posts across the WordPress.com and Tumblr networks, there’s no better time than now.

The beauty of Blaze lies in its automation capabilities. Our tool effortlessly creates the initial ad draft for you, making use of your blog post’s title, its featured image, and a short excerpt of the post.

But to get the most out of Blaze, it’s worth taking a couple extra minutes to make sure the ad is compelling enough to be worth a visitor’s click. Blaze ads are fully customizable, allowing you to tailor them to better reach and resonate with your audience. 

Let’s explore five proven ways you can maximize your ads’ impact.

1. Use your audience’s language

It’s not enough to know who your audience is; you must also understand their language. By language, we mean the specific jargon, phrases, and expressions your target audience uses. Incorporating audience language into your Blaze ads makes them more relatable, thus increasing engagement.

For example, if your blog is about fitness, use phrases like “HIIT,” “macros,” or “strength training.” These are terms your audience will be familiar with, and seeing them in an ad will likely grab their attention.

2. Add a unique image

5 Tips for Creating Compelling Blaze Ads on WordPresscom.webp

While Blaze does an excellent job of selecting your post’s featured image for your ad, it doesn’t know the whole story. If you have a more impactful, compelling image, don’t hesitate to swap it out. Remember, a picture can speak a thousand words and can often be the difference between a user clicking on your ad or scrolling past it.

3. Create a compelling headline

Blaze automatically uses your blog post title as the headline for your ad. However, you might want to consider creating a new, more compelling headline specifically for the ad. This headline doesn’t need to match your blog post title exactly; it just needs to capture attention and entice readers to want to learn more.

For instance, if your blog post title is “Top 10 Gardening Tips,” a more enticing ad headline could be, “Transform Your Garden With These Expert Tips.”

4. Craft a convincing call-to-action

While the post snippet gives readers a preview of your blog content, a strong call-to-action (CTA) can encourage users to engage further. For example, using words that imply exclusive benefits, such as “secret” or “new,” makes readers want to know more. In our gardening example, a CTA like “Discover the five simple secrets to a lush garden that only the pros know,” is enticing and gives readers a good reason to click on your ad.

5 Tips for Creating Compelling Blaze Ads on WordPresscom

5. Test and learn

Lastly, always remember the importance of testing different ad variations. Blaze’s customization capabilities allow you to try out other headlines, images, post snippets, and CTAs. You can even select different audiences to see which respond more favorably to your ads. See which combinations work best and refine your approach based on your learning.

Blaze is an incredibly powerful tool for boosting your blog post promotions, and with these customization tips, you can ensure your ads make the biggest splash possible. Don’t just set it and forget it—use Blaze to its fullest potential and watch your blog’s reach grow like never before.


Join 101,049,697 other subscribers

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

WORDPRESS

3 Ways for WordPress Devs, Agencies, and Freelancers to Prepare for 2025  – WordPress.com News

Published

on

By

3 Ways for WordPress Devs, Agencies, and Freelancers to Prepare for 2025  – WordPress.com News

2025 is closer than you think.

It may be hard to believe, but we’re nearly halfway through 2024, which means it’s not too early to start thinking ahead to next year. In this Build and Beyond video, Jamie Marsland speaks with Nick Diego, a Developer Relations Advocate and Core Contributor at WordPress.org, about ensuring you’re prepared for the exciting developments in store for WordPress in 2025. 

Ready to get going? Click below to embark on your free trial today:


Join 107.7M other subscribers

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

WORDPRESS

How to Add Smooth Scrolling Anchor Links to Your Website – WordPress.com News

Published

on

By

How to Add Smooth Scrolling Anchor Links to Your Website – WordPress.com News

A small improvement to make your site visitors’ experience just a bit smoother.

An “anchor” link is a link that takes readers to a specific spot on the same page (rather than taking them to a new page altogether). It’s like a shortcut. In most cases, clicking that link brings readers to the desired place with an abrupt jump. In today’s Build and Beyond video, Jamie Marsland shows you how to make that transition a smooth scroll instead of a jump, making for a more pleasant reading and browsing experience.

Ready to get going? Start your free trial today:


Join 110.8M other subscribers

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

WORDPRESS

Tailored Plugin Management for Your Website – WordPress.com News

Published

on

By

Tailored Plugin Management for Your Website – WordPress.com News

Scheduled plugin updates are here (at no extra cost).

In recent weeks, we’ve announced a few new tools for developers that make WordPress.com the best place to build any WordPress site: Studio local dev app, GitHub Deployments, improved navigation and user interface, and more. 

Today, we’re continuing the streak with our latest feature: scheduled updates for plugins. 

Say goodbye to the hassle of manual updates because streamlined plugin management tools are here and designed to elevate your site’s reliability and performance.

Plugin updates on your terms 

With our newly launched scheduled updates, you can set the exact time and day for updates to occur, ensuring they happen when it’s most convenient for you and your clients. Best of all, this feature is free to use on our Creator and Entrepreneur plans. We won’t name names, but update scheduling is often a paid add-on at other hosts. 

At the selected time, our system automatically checks for available updates for the plugins included in your schedule. If updates are available, the system initiates the process, starting with a health check to ensure your site’s stability. Each plugin is updated individually, with another health check performed after each update to verify everything is functioning as expected.

Should a health check fail, our system will automatically roll back the update and restore the previous version. In the rare event that a rollback is unsuccessful, our dedicated Happiness Engineers are standing by to manually restore your site and assist you further.

To stay on top of what’s running in the background, you can opt to receive an email notification after each scheduled update summarizing the plugins that were updated as well as any update or health check failures. (These emails aren’t sent if no updates are found.) Additionally, you can easily monitor the results of the most recent schedule run on the Scheduled Updates screen under Plugins → Scheduled Updates.

Why does it matter?

Let’s say you run an ecommerce store on WordPress.com. Your site relies on key plugins for inventory management and payment processing. In the past, updating plugins during business hours led to downtime and lost sales. With scheduled updates, you can now plan updates for off-peak hours, when you’re at home restfully sleeping, ensuring essential functionality remains intact during busy periods while keeping your site secure and up-to-date. Scheduling updates for your payment processing plugin to occur every Sunday at 2:00 AM will greatly minimize shoppers’ disruptions.

Why our scheduled updates are better

  • No additional charge: Scheduled updates are included with our Creator and Entrepreneur plans at no extra cost. 
  • Multiple schedules: Create separate schedules for different plugins, offering greater flexibility and control compared to competitors.
  • Specific scheduling: Schedule updates at a specific hour for precise timing control.
  • Customizable health check paths: Specify custom paths for health checks and testing on a per-site basis, providing unparalleled flexibility. 
  • Granular schedule pausing: Pause individual update schedules for targeted control, a feature not offered by other hosts.
  • Detailed logging: Comprehensive logging of update activities, including successes, failures, and rollbacks, ensures transparency and accountability.
  • Faster setup: Our setup process is lightning-fast, with no need for extra information collection or onboarding.

How to get started

WordPress.com scheduled plugin updates dashboard, with one schedule set up.

Creating a schedule for plugin updates is fast and convenient:

  1. Install your desired plugins on a Creator or Entrepreneur site. (Plugins included in our plan offerings or purchased through the WordPress.com Marketplace are kept up-to-date by WordPress.com and do not need to be scheduled.)
  2. Navigate to the Updates Manager: Plugins → Scheduled Updates. (Click here to visit the multisite update manager.)
  3. Click “Add new schedule” and select your desired update frequency.
  4. Choose the plugins you’d like to include in the schedule.
  5. Click “Create” to activate your schedule.

For more details, visit our Update a Plugin or Theme support page.

Take control of your plugin updates 

Click here to get started with a free hosting trial and experience the peace of mind that comes with scheduled updates.

Stay tuned for more enhancements coming soon, including the ability to create update schedules for multiple sites at once and many more features.


Join 110.8M other subscribers

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending