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A Visit to Where the Cloud Touches the Ground – WordPress.com News

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A Visit to Where the Cloud Touches the Ground – WordPress.com News

Hi there! I’m Zander Rose and I’ve recently started at Automattic to work on long-term data preservation and the evolution of our 100-Year Plan. Previously, I directed The Long Now Foundation and have worked on long-term archival projects like The Rosetta Project, as well as advised/partnered with organizations such as The Internet Archive, Archmission Foundation, GitHub Archive, Permanent, and Stanford Digital Repository. More broadly, I see the content of the Internet, and the open web in particular, as an irreplaceable cultural resource that should be able to last into the deep future—and my main task is to make sure that happens. 

I recently took a trip to one of Automattic’s data centers to get a peek at what “the cloud” really looks like. As I was telling my family about what I was doing, it was interesting to note their perception of “the cloud” as a completely ephemeral thing. In reality, the cloud has a massive physical and energy presence, even if most people don’t see it on a day-to-day basis. 

A trip to the cloud

Given the millions of sites hosted by Automattic, figuring out how all that data is currently served and stored was one of the first elements I wanted to understand. I believe that the preservation of as many of these websites as possible will someday be seen as a massive historic and cultural benefit. For this reason, I was thankful to be included on a recent meetup for WordPres.com’s Explorers engineering team, which included a tour of one of Automattic’s data centers. 

The tour began with a taco lunch where we met amazing Automatticians and data center hosts Barry and Eugene, from our world-class systems and operations team. These guys are data center ninjas and are deeply knowledgeable, humble, and clearly exactly who you would want caring about your data.

The data center we visited was built out in 2013 and was the first one in which Automattic owned and operated its servers and equipment, rather than farming it out. By building out our own infrastructure, it gives us full control over every bit of data that comes in and out, as well as reduces costs given the large amount of data stored and served. Automattic now has a worldwide network of 27 data centers that provide both proximity and redundancy of content to the users and the company itself. 

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The physical building we visited is run by a contracted provider, and after passing through many layers of security both inside and outside, we began the tour with the facility manager showing us the physical infrastructure. This building has multiple customers paying for server space, with Automattic being just one of them. They keep technical staff on site that can help with maintenance or updates to the equipment, but, in general, the preference is for Automattic’s staff to be the only ones who touch the equipment, both for cost and security purposes.

The four primary things any data center provider needs to guarantee are uninterruptible power, cooling, data connectivity, and physical security/fire protection. The customer, such as Automattic, sets up racks of servers in the building and is responsible for that equipment, including how it ties into the power, cooling, and internet. This report is thus organized in that order.

Power

On our drive in, we saw the large power substation positioned right on campus (which includes many data center buildings, not just Automattic’s). Barry pointed out this not only means there is a massive amount of power available to the campus, but it also gets electrical feeds from both the east and west power grids, making for redundant power even at the utility level coming into the buildings.

The data center’s massive generators.

One of the more unique things about this facility is that instead of battery-based instant backup power, it uses flywheel storage by Active Power. This is basically a series of refrigerator-sized boxes with 600-pound flywheels spinning at 10,000 RPM in a vacuum chamber on precision ceramic bearings. The flywheel acts as a motor most of the time, getting fed power from the network to keep it spinning. Then if the power fails, it switches to generator mode, pulling energy out of the flywheel to keep the power on for the 5-30 seconds it takes for the giant diesel generators outside to kick in.

flywheel energy storage device
Flywheel energy storage diagram.

Those generators are the size of semi-truck trailers and supply four megawatts each, fueled by 4,500-gallon diesel tanks. That may sound like a lot, but that basically gives them 48 hours of run time before needing more fuel. In the midst of a large disaster, there could be issues with road access and fuel shortages limiting the ability to refuel the generators, but in cases like that, our network of multiple data centers with redundant capabilities will still keep the data flowing.

Cooling

Depending on outside ambient temperatures, cooling is typically around 30% of the power consumption of a data center. The air chilling is done through a series of cooling units supplied by a system of saline water tanks out by the generators. 

Barry and Eugene pointed out that without cooling, the equipment will very quickly (in less than an hour) try to lower their power consumption in response to the heat, causing a loss of performance. Barry also said that when they start dropping performance radically, it makes it more difficult to manage than if the equipment simply shut off. But if the cooling comes back soon enough, it allows for faster recovery than if hardware was fully shut off. 

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Handling the cooling in a data center is a complicated task, but this is one of the core responsibilities of the facility, which they handle very well and with a fair amount of redundancy.

Data connectivity

Data centers can vary in terms of how they connect to the internet. This center allows for multiple providers to come into a main point of entry for the building.

Automattic brings in at least two providers to create redundancy, so every piece of equipment should be able to get power and internet from two or more sources at all times. This connectivity comes into Automattic’s equipment over fiber via overhead raceways that are separate from the power and cooling in the floor. From there it goes into two routers, each connected to all the cabinets in that row.

Server area

As mentioned earlier, this data center is shared among several tenants. This means that each one sets up their own last line of physical security. Some lease an entire data hall to themselves, or use a cage around their equipment; some take it even further by obscuring the equipment so you cannot see it, as well as extending the cage through the subfloor another three feet down so that no one could get in by crawling through that space.

server closet in a data center

Automattic’s machines took up the central portion of the data hall we were in, with some room to grow. We started this portion of the tour in the “office” that Automattic also rents to both store spare parts and equipment, as well as provide a quiet place to work. On this tour it became apparent that working in the actual server rooms is far from ideal. With all the fans and cooling, the rooms are both loud and cold, so in general you want to do as much work outside of there as possible.

What was also interesting about this space is that it showed all the generations of equipment and hard drives that have to be kept up simultaneously. It is not practical to assume that a given generation of hard drives or even connection cables will be available for more than a few years. In general, the plan is to keep all hardware using identical memory, drives, and cables, but that is not always possible. As we saw in the server racks, there is equipment still running from 2013, but these will likely have to be completely swapped in the near future.

Barry also pointed out that different drive tech is used for different types of data. Images are stored on spinning hard drives (which are the cheapest by size, but have moving parts so need more replacement), and the longer lasting solid state disk (SSD) and non-volatile memory (NVMe) technology are used for other roles like caching and databases, where speed and performance are most important.

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Hardware closet for a data center.
Barry showing us all the bins of hardware they use to maintain the servers.

Barry explained that data at Automattic is stored in multiple places in the same data center, and redundantly again at several other data centers. Even with that much redundancy, a further copy is stored on an outside backup. Each one of the centers Automattic uses has a method of separation, so it is difficult for a single bug to propagate between different facilities. In the last decade, there’s only been one instance where the outside backup had to come into play, and it was for six images. Still, Barry noted that there can never be too many backups.

An infrastructure for the future 

And with that, we concluded the tour and I would soon head off to the airport to fly home. The last question Barry asked me was if I thought this would all be around in 100 years. My answer was that something like it most certainly will, but that it would look radically different, and may be situated in parts of the world with more sustainable cooling and energy, as more of the world gets large bandwidth connections.

As I thought about the project of getting all this data to last into the deep future, I was very impressed by what Automattic has built, and believe that as long as business continues as normal, the data is incredibly safe. However, on the chance that things do change, I think developing partnerships with organizations like The Internet Archive, Permanent.org, and perhaps national libraries or large universities will be critically important to help make sure the content of the open web survives well into the future. We could also look at some of the long-term storage systems that store data without the need for power, as well as systems that cannot be changed in the future (as we wonder if AI and censorship may alter what we know to be “facts”). For this, we could look at stable optical systems like Piql, Project Silica, and Stampertech. It breaks my heart to think the world would have created all this, only for it to be lost. I think we owe it to the future to make sure as much of it as possible has a path to survive.

Group of Automattic employees taking a group picture at a data center.
Our group of Automatticians enjoyed the tour—thank you Barry and Eugene!

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Turkish startup ikas attracts $20M for its e-commerce platform designed for small businesses

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Turkish startup ikas attracts $20M for its e-commerce platform designed for small businesses

It’s easy to assume the e-commerce ship has sailed when you consider we have giant outfits like Shopify, WooCommerce and Wix dominating the sector. But the opportunity for e-commerce platforms that cater to brands remain vast and fertile, since so many smaller businesses continue foraying into the internet in the wake of the pandemic.

Further evidence of this has surfaced in the form of one of the largest fundraises by a startup in Turkey, given that the average Series A usually comes in at below $15 million. E-commerce platform ikas has raised $20 million in a Series A funding round as it seeks to expand its operations into new markets in Europe. The company currently operates in Turkey and Germany, and says its platform simplifies store management for companies that want to have a digital presence.

The investment was led by the International Finance Corporation (IFC) fund, a venture arm of the World Bank Group.

ikas’ co-founder and CEO Mustafa Namoğlu told TechCrunch that the company would be using the new funding for international expansion in Eastern Europe and the DaCH region.

“Most of Europe is predominantly neglected or underserved by those U.S.-based giants,” he said. “The global platforms lack customer service in local languages. It looks easy to start with, for example, a Shopify. But once you start, you need to add other plugins, and you may even need an agency to run it.”

Namoğlu said ikas can win customers against other platforms because it’s more of a “fire and forget” platform. “The first reason our merchants pick us over others is storefront speed, which gives them higher conversion rates. You get this out of the box, even if you pay us €30 per month. The second reason is customer service. Thirdly, we bundle the payments and the shipping labels into our core product, which means you don’t need to go and negotiate with payment providers or shipping labels. You’re immediately ready to go,” he said.

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Namoğlu previously founded MUGO, a fashion distribution and retail company, and launched ikas in 2017 with co-founders Tugay Karaçay, Ömercan Çelikler and Umut Ozan Yildirim.

The IFC invests directly in companies as well as through PE and VC funds.

Also investing in ikas is Re-Pie Asset Management, which has grocery delivery startup Getir in its portfolio. The round saw participation from ikas’ existing investor Revo Capital, best known as the first institutional investor in Getir, Param, Midas and Roamless.

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Introducing the Public Pattern Library  – WordPress.com News

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Introducing the Public Pattern Library  – WordPress.com News

When it comes to website-building, WordPress themes set your site up for success by providing stylish, preselected options for fonts, colors, and layouts. Even though themes provide the overall aesthetic, you still need to build out the posts, pages, and templates on your site. That’s where block patterns come in!

The WordPress.com Pattern Library is your new go-to resource for finding any kind of pattern for your beautiful WordPress website. With hundreds of pre-built patterns to choose from across over a dozen categories, you’ll be covered no matter your website’s specific needs. 

What are patterns?

Block patterns are collections of blocks made to work seamlessly with our modern themes. Need an “About” page? Check. A gallery? Check. A testimonial? Check. How about a newsletter? Check. We have just about anything you’ll need. 

Best of all: for each pattern, the fonts, colors, and spacing will adapt to your theme’s settings, making for a cohesive look. Still, patterns aren’t locked or static either—after you’ve added the pattern to your post, page, or template, you can tweak it however you like. 

A tour of the Pattern Library 

This new public Pattern Library allows you to browse, preview, and easily share or implement whichever design speaks your tastes. Let’s take a look around. 

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Browse all categories 

If you want to explore the Pattern Library and don’t have anything in particular that you’re looking for, click through each category to spark some ideas. 

Search for what you need 

At the top, you’ll find a fast and easy-to-use search box, allowing you to find exactly what you need. This is a great option if you don’t feel like browsing and want to jump right into a solution for your specific needs. 

Explore page layouts 

1712811362 362 Introducing the Public Pattern Library – WordPresscom News

Sometimes you just need the components of a post, page, or template: a header, a “Subscribe” box, a store module, etc. Other times, you want to be able to copy and paste an entire page into existence. Scroll down past the categories and you’ll find our full-page patterns for whole pages: About, Blog, Contact, Store, and more. 

Test the mobile responsiveness for each pattern

When looking through the library on a desktop or laptop device, you’ll see a gray vertical bar next to each pattern. That’s a nifty little slider that we’ve built into the library which allows you to see how each pattern responds to different screen sizes. Using your cursor to move the bar to the left, you’ll see what that design looks like on a mobile device; in the middle is where most tablets fall; and scroll back all the way to the right for the desktop/laptop version. 

Copy and paste to your website 

Like what you see? Simply click the blue “Copy pattern” button, open the WordPress.com editor to the post, page, or template you’re working on, and paste the design. It’s that easy. Once inserted, you can customize each block as needed using the right sidebar. 

Your new favorite page-building tool

The Pattern Library is especially useful if you build websites for clients. Each pattern is built to work with any theme that follows our technical standards, speeding up page-building not just for you but also for your clients—all while maintaining the overall style of your theme. 

In concrete terms, this means that our patterns take font, color, and spacing settings from the theme itself rather than using standard presets. This makes it far less likely for a site to break (or just look off) when you—or a client—experiment and make updates. 

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Our goal is always to make your life both easier and more beautiful. This new resource does just that. Check out the WordPress.com Pattern Library today to enhance your website-building experience! 


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Thrive Architect vs Divi vs Elementor

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Thrive Architect vs Divi vs Elementor

Are you looking for a landing page builder for your WordPress site but are not sure whether to choose Thrive Architect, Divi, or Elementor?

Choosing the right page builder will allow you to customize your website and landing pages for better user experience and flexibility. This can help generate leads, increase conversions, and boost your site’s SEO.

In this article, we will compare Thrive Architect vs. Divi vs. Elementor and show you which page builder is best for your needs.

Which Is Better: Thrive Architect vs Divi vs Elementor

Brief Overview of Our Contenders

Thrive Architect, Divi, and Elementor are some of the best WordPress page builders on the market that come with drag-and-drop editors. They let you create attractive pages for your website without using a single line of code.

Thrive Architect is a powerful and beginner-friendly page builder that comes with 352+ pre-designed layouts and conversion-focused elements like buttons, countdown timers, and lead generation forms.

It also offers built-in SEO features, dynamic text, and A/B testing.

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Thrive ArchitectThrive Architect

Plus, the tool is part of the Thrive Themes Suite and can easily integrate with their other plugins like Thrive Optimize, Thrive Theme Builder, Thrive Leads, and more.

Divi is a visual page and theme builder that has an extensive library of over 2000 premade layouts.

It is part of the Elegant Themes family and offers amazing features like split testing, lead capture forms, mobile responsive design, and fast loading times.

Divi websiteDivi website

Finally, Elementor is also a popular website builder that was launched in 2016.

It has 100+ premade templates, form builders, and dynamic content, and comes with SEO tools to optimize your pages for search engines.

Elementor websiteElementor website

Having said that, let’s compare these WordPress page builders to see which one is better. We’ve broken down our comparison into the following sections:

Thrive Architect vs. Divi vs. Elementor – Ease of Use

When choosing a page builder, it is important to pick one that is beginner-friendly and super easy to use. The plugin should be designed in a way that even non-technical users can easily get the hang of it.

These tools must allow you to customize and create your landing pages without writing any code.

Let’s see how these three page builders compare to each other in terms of ease of use.

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Divi – Ease of Use

Divi offers a drag-and-drop builder that allows you to create or edit your WordPress theme and landing pages.

It has more than 100 premade layouts and lets you edit your WordPress site on the front end. This means that you can see different elements as they are added to your website in real time and make changes accordingly to them.

Divi website builderDivi website builder

However, a major downside of Divi is that it does not show you a menu with different blocks including text, image, or video like the other page builders in this article.

Instead, the builder lets you choose a layout for the section you want to add and then lets you pick an element.

Overall, Divi is fairly easy to use, but it will take some time for beginners to learn its landing page customization and editing process.

Elementor – Ease of Use

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Elementor has a powerful drag-and-drop builder that displays different block elements in the left column of the screen with a landing page preview on the right.

It also allows you to design mobile responsive pages by switching to mobile, desktop, and tablet views for the landing page.

Elementor drag and drop builderElementor drag and drop builder

Additionally, the builder lets you view your revision history by clicking the ‘History’ button at the bottom left corner of the screen.

However, the only downside of the tool is that it does not offer an easy way to undo or redo the changes you made to the page, except for going through the revision history and reverting your changes.

Elementor can be a bit overwhelming for beginners due to so many features and elements, which can cause choice paralysis. But once you get the hang of it, the tool is reasonably easy to use.

Thrive Architect – Ease of Use

Thrive Architect’s drag-and-drop Architect is super easy to use. It lets you design your pages from scratch and even allows you to edit and customize the pages already published on your website.

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You can add different elements to your page by clicking on the ‘+’ icon in the right corner of the screen. After that, you can edit the block’s position and layout in the column on the left.

You can also determine the scrolling behavior of the page and add animations and shadows to different elements on the screen from here.

Thrive Architect BuilderThrive Architect Builder

With Thrive Architect, you can also design your pages for different devices by expanding the ‘Responsive’ tab to configure the element’s visibility on mobile, desktop, or tablet.

You can also import/export your page content, set conditional logic, view the revision history, and revert previous changes by clicking the clock icon in the bottom left corner of the screen.

Plus, the tool lets you group related landing pages together and manage them as a unit, which can help if you want to share design elements or track conversions across multiple pages at the same time.

The page builder is also super fast and designed with speed in mind. This means that Thrive Architect won’t affect your website performance.

Winner – Thrive Architect

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All three plugins offer a drag-and-drop builder and were built with beginners in mind. These page builders make it super easy to create landing pages without using any code.

However, Thrive Architect is the winner in this category due to its easy revision history and ability to revert changes in seconds.

Thrive Architect vs. Divi vs. Elementor – Customization Features

Another important factor to remember when choosing a page builder is the customization features offered by these different plugins.

You should choose a page builder that offers complete flexibility and creative freedom over the appearance of your pages.

Let’s take a look at the customization features offered by Divi, Elementor, and Thrive Architect.

Divi – Customization Features

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Divi has around 2000 layouts and 200+ elements that you can use to create landing pages and themes.

It even comes with a full website pack for WordPress sites that includes templates for the homepage, contact page, and sales pages.

Divi templates and layout packsDivi templates and layout packs

Additionally, the tool has the Global Colors feature and lets you structure your content with unlimited sections and rows.

Other than that, Divi lets you add an accordion, CTA, contact form, filterable portfolio, testimonials, maps, post navigation, and social follow. It even comes with special elements for WooCommerce stores like breadcrumbs, cart totals, checkout information, and shipping.

The builder provides you complete control over each element by letting you change the font color, add hover styling, use filters and effects to enhance the appearance of any element, or use custom CSS.

Elementor – Customization Features

Elementor has over 300 premade templates for different niches and purposes, including eCommerce, coming soon, education, events, products, thank you pages, and more.

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Additionally, it lets you create custom headers and footers and add advanced effects like parallax scrolling, transitions, and animations.

Elementor templatesElementor templates

Elementor also offers over 100 widgets, including share buttons, countdown timers, post titles, and WooCommerce widgets. Other than that, you can use custom CSS to further style different page areas.

It also has some advanced customization features like conditional logic, global styles, adding custom code, or importing your fonts and icons.

Thrive Architect – Customization Features

Thrive Architect offers 352+ conversion-optimized templates for your landing pages. It also comes with smart color technology that lets you change the color scheme of your entire page in just one click.

It has premade templates for product launches, webinars, email capture pages, personal branding, coming soon pages, and home pages.

Thrive Architect templatesThrive Architect templates

Additionally, the plugin has global site options where you can centrally manage all your important data and links such as contact information, social links, and logos.

Thrive Architect ships with numerous blocks that you can use to customize your website, including pricing tables, lead generation forms, progress bars, post list filters, audio, image gallery, Google Maps, Facebook comments, and so much more.

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Thrive Architect also offers a vast library of Google Fonts from where you can select custom icons and fonts that are unique to your page.

Plus, the tool has special WooCommerce elements to help you build an online store, including product grids, single product pages, category pages, scarcity triggers, and social proof displays.

It also lets you add parallax scrolling, hover effects, and precise element spacing to create attractive landing pages. Other than that, the plugin allows you to add HTML attributes and custom CSS to different blocks easily.

Winner – Tie

Thrive Architect, Divi, and Elementor all provide a lot of different customization options that give you complete creative freedom over your landing page design.

You can select from any of the premade templates and further edit the appearance of each block by clicking on it. Additionally, you can perform advanced customization with custom CSS and code snippets.

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Thrive Architect vs. Divi vs. Elementor – Performance

Your website’s speed and performance have a crucial role in boosting your SEO rankings.

If it takes a long time for your page to load, then most users will leave your site frustrated, increasing the bounce rate.

To test the performance of each page builder, we created a simple landing page with a headline, an image, and a button using Divi, Elementor, and Thrive Architect. After that, we used Google’s PageSpeed Insights tool to test the loading time for each landing page.

That being said, we will focus on the mobile page speed scores for this review because Google typically uses your site’s mobile version for indexing content.

Let’s see how the page builders perform.

Divi – Performance

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Once we had created a landing page with Divi, we tested it using the PageSpeed Insights tool, and it displayed an overall score of 90 for mobile.

This is an excellent score showing that your landing page loads quickly and users will not be leaving your site frustrated.

Divi landing page performance scoreDivi landing page performance score

Elementor – Performance

The landing page that we created using Elementor had an overall mobile score of 81, which is also good.

However, compared to the other two page builders, Elementor’s performance is slower. This means that your page may face slight delays in load time.

Elementor landing page performance score Elementor landing page performance score

Thrive Architect – Performance

Upon testing our landing page created by Thrive Architect, the PageSpeed Insights tool showed an overall score of 91 for mobile. It is an amazing score that confirms that your site won’t be slowing down when using this builder.

Thrive Architect landing page performance scoreThrive Architect landing page performance score

Winner – Thrive Architect

Thrive Architect performed slightly better than Divi and Elementor, scoring 91. The page builder avoids bloated code, which leads to faster speed and page load times.

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Thrive Architect vs. Divi vs. Elementor – Integrations

Integrating your landing pages with third-party tools can enhance your website’s functionality and add more features.

For instance, you can connect with live chat software to provide live chat support to your customers, connect with email marketing services to capture leads, or accept payments directly by integrating the page builder with Stripe or PayPal.

That said, let’s take a look at the plugins and tools supported by Divi, Elementor, and Thrive Architect.

Divi – Integrations

Divi can easily integrate with numerous email marketing services like Constant Contact, AWeber, and Brevo (formerly Sendinblue).

It also connects with WooCommerce and offers built-in WooCommerce blocks like add-to-cart buttons, cart notices, product ratings, and more.

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Divi integrationsDivi integrations

Other than that, the page builder integrates with Facebook, Google Fonts, HubSpot, FunnelKit, Twitter, and Google Maps.

Overall, it offers many integrations with all kinds of platforms, including social media, email services, and contact forms, making Divi a great choice.

Elementor – Integrations

Elementor offers a vast collection of third-party tools that you can integrate, including Constant Contact, Drip, ActiveCampaign, ConvertKit, and AWeber. It also connects with WooCommerce and LearnDash if you have an LMS system.

However, a major downside with the page builder is that to choose an integration, you must first enter the API key for your preferred service in the Elementor plugin settings.

Elementor integrationsElementor integrations

Apart from that, Elementor can also integrate with WPForms, YouTube, Vimeo, Google Maps, SoundCloud, and Slack.

Thrive Architect – Integrations

Thrive Architect offers third-party integrations with a huge number of email marketing tools, including ActiveCampaign, Contant Contact, Drip, and ConvertKit.

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Other than that, you can easily connect with Slack, Facebook, Twitter, Dropbox, reCaptcha, SendOwl, HubSpot, Mailchimp, and many other tools.

Thrive Architect can also integrate with Zapier, which can be used to connect your landing page with over 5000 tools and automate your workflow.

Thrive Architect integrationsThrive Architect integrations

You can easily integrate the page builder with any third-party tool by visiting the Thrive Dashboard page. From here, select the ‘Active Connections’ section.

You can then choose a tool to integrate with from the dropdown menu and add its API key to connect it with Thrive Architect.

Connect a tool in Thrive ArchitectConnect a tool in Thrive Architect

Winner – Tie

When it comes to integrations, all three page builders offer a lot of variety and also make it super easy to connect your landing pages with other third-party tools.

Plus, you can also connect any of these plugins with Zapier to access a huge number of other tools for integration.

Thrive Architect vs. Divi vs. Elementor – Customer Support

When creating a landing page, you may come across an issue or get stuck and need help.

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This is where customer support comes in. You might need to chat with a support team member, access documentation, or watch tutorials to easily fix your issue and move forward with the page creation process.

Here’s how Divi, Elementor, and Thrive Architect stack up when offering support to users.

Divi – Customer Support

Divi offers support with a detailed knowledge base including FAQs, troubleshooting guides, hosting, and billing issues.

It also allows you to submit a contact form directly to Divi’s support team or use the live chat feature on their website.

Divi documentationDivi documentation

For complex issues, Divi also has a remote access feature where their support team can access your website and troubleshoot the problem for you.

Elementor – Customer Support

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Elementor offers great customer support to its users by providing detailed documentation on different topics like installation, billing, hosting, Elementor editor, glossary, and known issues.

Its help center is also super organized, making it easier for users to browse through it.

Elementor help centerElementor help center

Additionally, you can join the Elementor Academy to access video collections, webinars, and tutorials that will help you master the page and website builder.

If you currently use the Elementor Pro plan, you will also get 24/7 premium support. All you have to do is submit a support ticket, and a support representative will respond to your query.

Thrive Architect – Customer Support

Thrive Architect offers amazing customer support and has a knowledge base containing comprehensive articles, tutorials, and FAQs about the plugin.

Other than that, it also has Thrive University, where you can sign up to access online courses. It also offers other videos on how-to tutorials, tips, and product news.

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Thrive Architect documentationThrive Architect documentation

You can also visit the Thrive Help Center to get advice and answers for your plugin issues directly from the Thrive Themes team.

However, if you don’t find your answers in the documentation, then you can easily open a support ticket, access live chat support, and get phone support from the team during limited hours.

Winner – Thrive Architect

Overall, all three plugins offer excellent customer support. However, Thrive Architect is slightly ahead of others with its detailed documentation, video tutorials, courses, live chat support, tickets, and phone support.

Thrive Architect vs. Divi vs. Elementor – Pricing

When selecting a page builder, a crucial point to consider is pricing. LetLet’ske a look at the different pricing plans offered by Divi, Elementor, and Thrive Architect.

Divi – Pricing

You can buy a subscription for Divi for $89/year. However, to upgrade to the pro plan, you can buy Divi Pro for $287/year. This plan has advanced features like Divi AI, unlimited cloud storage, and 24/7 premium support.

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Alternatively, you can buy a lifetime plan for Divi for $249 and Divi Pro for $729. This will be a one-time fee that will give you lifetime access to Divi.

Divi pricing planDivi pricing plan

Elementor – Pricing

Elementor offers four pricing plans, starting with the ‘Essential’ plan for $59/year.

However, if you want to use the page builder on more than 1 website, then you can upgrade to the Advanced plan for $99/year. It allows you to add Elementor on three sites, offers 84+ widgets, and has a popup builder.

Elementor pricingElementor pricing

Similarly, you can opt for the Expert plan for $199/year to activate Elementor on about 25 websites or choose the Agency plan for $399 per year, which offers 1000 website activations.

Elementor also comes with a free plan that you can use to test the plugin before buying a subscription.

Thrive Architect – Pricing

You can get Thrive Architect for $99/year, and this plan comes with Thrive Automator, which is an amazing WordPress automation plugin.

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Alternatively, you can buy the Thrive Architect & Thrive Optimize plan for $199/year. You can then use Thrive Optimize to A/B test different variations of your landing pages to see which one performs better.

Thrive Architect pricing plansThrive Architect pricing plans

You can also buy the Thrive Suite for $299/year. It has 9 different plugins to help build a website, manage testimonials, configure comments, add quizzes, build an email list, sell online courses, and more.

Winner – Tie

In terms of pricing, all three page builders offer affordable pricing plans that show excellent value for money.

Thrive Architect vs. Divi vs. Elementor: Which One Is Better?

Thrive Architect, Divi, and Elementor are some of the best WordPress page builders on the market.

However, we believe that Thrive Architect is the better plugin for building custom landing pages that are optimized for conversions.

It comes with an easy-to-use drag-and-drop builder, numerous premade templates, amazing customer support, various integrations, and amazing pricing plans.

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Plus, the plugin is also a part of Thrive Suite, which contains plugins like Thrive Leads, Thrive Theme Builder, Thrive Ovation, and Thrive Quizzes. You can use all these plugins together to create an amazing website.

For more information, see our complete Thrive Architect review.

Bonus: Choose the Right Form Builder for Your Site

Once you have chosen the right page builder for your site, it is time to decide on a form builder. You will need a form plugin to add different kinds of forms to your landing pages.

For example, if you have a membership site, then you will need to add a registration form. Alternatively, if you run a restaurant, then you must embed an online order form.

Even if you have a simple WordPress blog, you will still need to add a contact form so users can reach out to you.

We recommend choosing WPForms because it is the best WordPress contact form plugin on the market. It comes with a drag-and-drop builder, over 1500 premade templates, and complete spam protection, allowing you to create amazing forms for your website in just a few clicks.

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For more information, see our complete WPForms review.

WPFormsWPForms

However, if you need an advanced builder to create complex forms, then Formidable Forms is an ideal choice. You can use it to create solution-focused forms like mortgage calculators, directories, or listing forms.

For more information on this, you may want to see our comparison between WPForms vs. Gravity Forms vs. Formidable Forms.

We hope this comparison between Thrive Architect, Divi, and Elementor helped you pick the right page builder for your website. You may also want to see our comparison between Elementor, Divi, and SeedProd for the best website builder and our expert picks for the must-have WordPress plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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