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GoDaddy updates payment tools to battle fintechs, banks | PaymentsSource

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GoDaddy updates payment tools to battle fintechs, banks | PaymentsSource

Like many payment companies, GoDaddy is betting merchants will want broader relationships with fewer financial services providers to cut overhead. To this end, it has tweaked its technology in an attempt to make it easier for sellers to use WordPress’ content management system and WooCommerce’s open source e-commerce technology to build a store. 

These steps are part of an effort to bulk up on technology to offer a single location for payments and other needs for small merchants, particularly those that are facing economic challenges.

“If we’re in a recession these merchants will need to have an offering that is more relevant to more people, that allows them to sell more,” said Kasturi Nina Mudulodu, vice president of product management at GoDaddy. “These businesses have a lot on their plate, and they need to have some of their workload taken off of them.”

Following a December upgrade, GoDaddy contends it can now power a single dashboard to support sales and payments via brick and mortar locations, online marketplaces, social channels and platforms like Google, Etsy, eBay, Walmart and Amazon. 

GoDaddy has been adding payment technology through a series of acquisitions and products in an attempt to offer a wide range of financial services.

The deployment is part of GoDaddy’s strategy to build a payment facilitator business, offering merchants the ability to support multiple payment types and sell in a variety of venues. 

GoDaddy is a competitive threat to community banks in particular, because these banks rely on small businesses for a large share of their income, according to Richard Crone, a payments consultant, adding small businesses are the most lucrative portion of the payment market. 

“This is what GoDaddy does,” Crone said. “It’s not just a one stop for payments but everything else you do to open a business. That’s eating into community banks, especially post-pandemic.”

As part of GoDaddy’s strategy, it has also launched a countertop payment terminal and mobile card reader target at small businesses. While GoDaddy is primarily an e-commerce company, other digital commerce companies have also added physical point-of-sale products in recent months. 

Adyen, for example, recently debuted two point-of-sale devices, one designed for small businesses and one designed for larger merchants. Adyen is also an early adopter of Apple technology that allows iPhones to serve as point-of-sale card readers. In-store point-of-sale hardware allows Adyen to offer unified commerce for merchants in both online and offline channels. Revolut, a U.K. fintech that has its roots in mobile payments, also in 2022 introduced point-of-sale hardware shortly before debuting a single-click digital payment option, with a similar goal of covering all bases for merchants.    

“Some of these sellers and marketplaces need to be in stores as well,” Mudulodu said. 

GoDaddy has been building its payment business brick-by-brick through internal product developments and acquisitions over the past two years, as it diversifies beyond a company traditionally known for managing web domains.  

GoDaddy’s $320 million acquisition of Poynt in late 2020 gave GoDaddy access to a variety of payment technologies aimed at small businesses, such as point-of- sale systems, apps, incentive marketing and invoicing. In another 2020 deal, GoDaddy purchased SkyVerge, adding dozens of WooCommerce extensions for email marketing, payments and other merchant services.  

GoDaddy in 2021 acquired Pagely, the technology firm that created WordPress, which gave GoDaddy tools to build a cloud-hosted WooCommerce platform. An earlier acquisition of Sellbrite gave GoDaddy tools to offer sales across different e-commerce platforms. GoDaddy also offers a transaction processing platform called GoDaddy Payments.  

The market to facilitate e-commerce and online payments for merchants is extremely competitive at this point, said Daniel Keyes, a senior analyst for Mercator’s merchant services practice.  

“There are already a number of major players in the space as well as firms that cater to specific categories of merchants, and many merchants have already found a partner in the years following the onset of the pandemic since that pushed more of their business online,” Keyes said.

Payment facilitators act as an alternative to banks and traditional payment processors, and the market for payment facilitators is crowded and expanding. Stripe, PayPal, Block/Square and potentially dozens of other firms fit into this category. These companies have also expanded their products to offer financial super apps, or a bundle of financial services. FIS, Jack Henry and Fiserv have also bundled products that support card issuance and payment processing to stay relevant against the payment technology companies.  

“There is still room for other firms to join the space and succeed if they can compete on price, offer an exceptionally convenient experience for merchants, or provide unique tools,” Keyes said.

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Internal Linking for SEO: The Ultimate Guide of Best Practices

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Internal Linking for SEO: The Ultimate Guide of Best Practices

Are you looking for the best practices to maximize the SEO benefits of internal links?Internal links play an important role in search engine …

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How to Sell Audiobooks Online (3 Simple & Easy Ways)

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How to Sell Audiobooks Online (3 Simple & Easy Ways)

Do you want to sell audiobooks online?By selling your books as downloadable audio files, you can make money without having to pay for shipping or …

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Work with us as a publishing assistant – Like the Wind Magazine

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EDIT: Applications now closed.

Like the Wind is unique in the world of running magazines: it’s a title that, since its first quarterly issue more than nine years ago, has focused on long-form storytelling – enhanced by high-quality photography and illustration – to explore the culture of running. Initially a labour of love for founding husband-and-wife team Julie and Simon Freeman, the magazine was for many years propelled forward by volunteers who saw the same potential in its transformative power as the co-founders did in February 2014.

The vision was always to go beyond the magazine and into the community with events and products. With limited-edition prints, T-shirts and accessories, sold-out film nights, street art running tours in Europe and our yearly UTMB after-party, we’re keen to keep the momentum going and do much, much more. Alongside Julie and Simon, the team has grown to include a co-editor (Imogen, UK), a production manager (Laura, USA), a designer (Alex, Australia), and ad-hoc freelance marketing support.

With many exciting projects in store for 2023-2024, the magazine needs more hands and fresh energy to get to the next step. In March 2023, we’re recruiting:

Publishing assistant – part-time, remote

About the position:

We’re looking for a publishing assistant to support our editorial team and our operations. The role covers customer support, reporting, orders and supplier management – but also more creative work such as publishing content, supporting events, liaising with our contributors and helping with our merchandising. We also work with external clients, such as parkrun, The North Face and On, and those projects also regularly require support.

Currently the role is 8-12 hours per week, depending on the workload/projects/magazine schedule. To start with, we are looking for someone who can offer at least three hours, three times a week (during GMT/CET working hours), with some flexibility week on week, depending on workload.

This is what the role looks like right now, supporting our current projects and team members, but there is the scope for it to be extended.

  • Day-to-day order management (processing customer orders, liaising with our suppliers and international distributors, processing refunds, answering customer questions)
  • E-commerce management: updating and creating new products in our shops (WooCommerce, WooSubscriptions, Gelato, FB/IG)
  • Customer enquiries (e-mail, Mailchimp, social channels)
  • Monthly VAT returns and sales reporting (if you can create a new reporting dashboard for us, that’d be great!)
  • Contributor management (keeping track of writers, photographers and illustrators), including payments
  • Support for our editorial team: researching topics, organising interviews, co-ordinating sign-offs, liaison with contributors
  • Content management: re-purposing magazine content for our blog, newsletter and social channels
  • Occasional, ad-hoc work – which may include:
    • Managing our royalties and affiliate programmes
    • Support with events co-ordination
    • Support with market research
    • Support with merchandising (yearly subscriber gifts, new apparel/prints/merch, new brands/artists collaborations etc)
    • Support with client projects (we undertake publishing work for other brands, such as parkrun)

This position is open to people with varying levels of experience and the potential pay reflects this, ranging from £11.50 per hour for someone new to this work to £19.50 per hour for someone with a higher level of experience. LtW is committed to correcting industry pay disparities and providing opportunities for people from groups who are currently under-represented within the publishing industry. We will not ask for your current or expected salary during the initial application process. Instead, we will work with shortlisted candidates to reach an understanding of what is appropriate compensation based on their experience and training requirements.

About you:

This role is equally suited to someone at the start of their career looking to get a start in a sports business as it is to someone with experience, looking for a longer-term job. It is location-independent, but we do ask that you mostly work during CET (ideally afternoon) working hours, as we collaborate on Slack a lot as a team 🙂 Salary will be tailored to experience.

  • You’re a runner 🙂 It doesn’t matter how (far or fast) you run, but we’ll definitely ask you why you run.
  • You’re proactive and curious – you like looking for solutions
  • You’re super-organised (we’ll occasionally need you to remind the rest of the team to do stuff!)
  • You’re fluent in English and have impeccable spelling and grammar
  • You’re passionate about attention to detail, you love numbers and you have a good command of Excel
  • You’re experienced in online and e-mail support in a direct-to-consumer business
  • You have experience in online content management (blog, socials)
  • If you also have these skills, that would be a plus (but they’re not a deal-breaker):
    • Experience with WooCommerce
    • Experience with Mailchimp and Klaviyo

How to apply:

Please fill in this form by 8 March. But don’t delay… we will start organising interviews as soon as we receive the first responses.



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