Connect with us

WORDPRESS

How BetterCommerce is helping retailers and D2C brands scale

Published

on

How BetterCommerce is helping retailers and D2C brands scale

As technology makes it convenient for more businesses to launch, customer convenience to buy from these businesses has also increased manifold.

In today’s market, a commerce stack can be a hassle to manage, especially for a growing business as it requires an army. Commerce stacks also vary based on the size and nature of the retail business as an online-only brand would have different technology requirements from a brand that is present offline and is now planning on moving online or vice-versa. Hence, there cannot be one platform or solution that can fit all.

Platforms such as Shopify and WooCommerce offer solutions that are ideal for businesses just starting their D2C journey. However, as these businesses scale, these solutions become clunky and challenging to manage due to too many third-party integrations and limited features, depriving any growing ecommerce brand of the capabilities it requires at scale.

BetterCommerce, therefore, finds its purpose in supporting mid-market retailers that are on their journey to scale and require a commerce stack solution that is fast, flexible, and holistic.

Here are some challenges that BetterCommerce helps solve:

Too many third-party plugins

BetterCommerce believes that point technologies work well. However, core commerce dependencies on third parties are treacherous for businesses at scale. If any one of the services stops or malfunctions, it would impact the entire business. Hence to manage this, businesses tend to hire internal tech teams and/or external agencies to keep processes going round the clock – at the cost of time and resources that could have been used to bring innovation to customer experiences. BetterCommerce offers out-of-the-box inbuilt capabilities, which significantly reduce dependency on several third-party plugins/vendors to a minimum.

See also  A New Chapter for Video Uploads on WordPress.com – WordPress.com News

Limited customisations

Most current platforms like Shopify (Liquid), WooCommerce (PHP), and Magento (PHP) require enormous time, effort, and cost for customisations to enhance customer experience. This restricts the level of customisations one can achieve to create a seamless customer shopping experience for various touchpoints. With an API-first headless architecture, the dependencies on the ecommerce backend platform are none. Businesses can build a high-performing react-based storefront or native mobile app and just use BetterCommerce Suite of Commerce APIs to deliver seamless experiences across any device or touchpoints.

No central commerce hub

At scale, most businesses want to build mobile apps, open kiosks, or establish offline stores. The most critical element at this phase is to have a central commerce hub, which can allow businesses to have all their touchpoints inter-connected so they can understand customer behaviour better and make decisions faster. By the nature of BetterCommerce architecture, the commercial hub is completely built in a way that it can connect to any touchpoint using APIs and allow businesses to drive the whole business from one backend.

Scalability challenges

While on the journey to scale, businesses require all the processes and SOPs to align together to resonate with the growth story. With disjointed systems and a lack of access to centralised data, it is impossible to undertake a true digital transformation. Some businesses spend years without understanding the potential value of the investment and hence most such projects fail.

See also  How to Sell Audiobooks Online (3 Simple & Easy Ways)

High and unpredictable TCO

BetterCommerce is agile, flexible, and yet comprehensive. With most of the features built on micro-services API-based architecture, the overall time to market is faster than most solutions out there in the market. With limited need of third-party plugins and different components of a commerce stack, it offers everything at one place – reducing the TCO significantly. Having packaged business capabilities that deliver an end-to-end commerce stack, BetterCommerce offers an overall predictable TCO, which is also lower than most of enterprise-grade ecommerce solution providers in the market today such as Salesforce Commerce Cloud, SAP Hybris, or even Shopify Plus.

Broadly, BetterCommerce is a comprehensive commerce stack that addresses the huge tech gap for mid-market retailers. It enables technology to be an enabler for businesses’ growth journey by providing agility, lower TCO, faster time to market, and flexibility. It is an ideal platform for businesses that have outgrown their current commerce platform or stack, and require a modern composable commerce architecture to future-proof their business.




Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

WORDPRESS

Researchers Spot a Different Kind of Magecart Card-Skimming Campaign

Published

on

Researchers Spot a Different Kind of Magecart Card-Skimming Campaign

An attacker under the Magecart umbrella has infected an unknown number of e-commerce sites in the US, UK, and five other countries with malware for skimming credit card numbers and personally identifiable information (PII) belonging to people making purchases on these sites. But in a new wrinkle, the threat actor is also using the same sites as hosts for delivering the card-skimming malware to other target sites.

Researchers from Akamai who spotted the ongoing campaign note that this not only makes the campaign different from prior Magecart activity, but it’s also much more dangerous.

They assess that the cyberattacks have been going on for at least one month and have potentially affected tens of thousands of people already. Akamai said that in addition to the US and UK, it has spotted websites affected by the campaign in Brazil, Spain, Estonia, Australia, and Peru.

Payment Card Theft & More: A Double Compromise

Magecart is a loose collective of cybercriminal groups involved in online payment card-skimming attacks. Over the past several years, these groups have injected their namesake card skimmers into tens of thousands of sites worldwide — including sites such as TicketMaster and British Airways —and stolen millions of credit cards from them, which they have then monetized in different ways. 

See also  How to Sell Audiobooks Online (3 Simple & Easy Ways)

Akamai counted Magecart attacks on 9,200 e-commerce sites last year, of which 2,468 remained infected as of the end of 2022.

The typical modus operandi for these groups has been to surreptitiously inject malicious code into legitimate e-commerce sites — or into third-party components such as trackers and shopping carts — that the sites use, by exploiting known vulnerabilities. When users enter credit card information and other sensitive data on the checkout page of compromised websites, the skimmers silently intercept the data and send it to a remote server. So far, attackers have primarily targeted sites running the open source Magento e-commerce platform in Magecart attacks.

The latest campaign is slightly different in that the attacker is not just injecting a Magecart card skimmer into target sites but is also hijacking many of them to distribute malicious code. 

“One of the primary advantages of utilizing legitimate website domains is the inherent trust that these domains have built over time,” according to the Akamai analysis. “Security services and domain scoring systems typically assign higher trust levels to domains with a positive track record and a history of legitimate use. As a result, malicious activities conducted under these domains have an increased chance of going undetected or being treated as benign by automated security systems.”

See also  Cashfree payment gateway pricing, charges, features, and faqs

In addition, the attacker behind the latest operation has also been attacking sites running not just Magento but other software, such as WooCommerce, Shopify, and WordPress.

A Different Approach, Same Outcome

“One of the most notable parts of the campaign is the way the attackers set up their infrastructure to conduct the web skimming campaign,” Akamai researcher Roman Lvovsky wrote in the blog post. “Before the campaign can start in earnest, the attackers will seek vulnerable websites to act as ‘hosts’ for the malicious code that is used later on to create the web skimming attack.”

Akamai’s analysis of the campaign showed the attacker using multiple tricks to obfuscate the malicious activity. For example, instead of injecting the skimmer directly into a target website, Akamai found the attacker injecting a small JavaScript code snippet into its webpages that then fetched the malicious skimmer from a host website. 

The attacker designed the JavaScript loader to look like Google Tag Manager, Facebook Pixel tracking code, and other legitimate third-party services, so it becomes hard to spot. The operator of the ongoing Magecart-like campaign also has been using Base64 encoding to obfuscate the URLs of compromised websites hosting the skimmer. 

“The process of exfiltrating the stolen data is executed through a straightforward HTTP request, which is initiated by creating an IMG tag within the skimmer code,” Lvovsky wrote. “The stolen data is then appended to the request as query parameters, encoded as a Base64 string.”

See also  Shopmatey - Create a web store on your phone. Built on WooCommerce

As a sophisticated detail, Akamai also found code in the skimmer malware that ensured it did not steal the same credit card and personal information twice.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

WORDPRESS

Introducing Jetpack AI Assistant in WordPress.com – WordPress.com News

Published

on

Introducing Jetpack AI Assistant in WordPress.com – WordPress.com News

Your rocketship to more powerful content creation.

Imagine being able to quickly generate all types of content—headlines, entire posts, even translations—with the click of a button. Imagine significantly reducing your effort and time spent staring at a blank screen. 

Say hello to Jetpack AI Assistant. 

Jetpack AI Assistant is seamlessly integrated as a block within the WordPress.com editor. (If your WordPress site is hosted elsewhere, the AI Assistant is also available through the Jetpack plugin.) This powerful new tool is still in the experimental phase, but here’s just a sampling of what it can already help you do. 

5 ways you can make writing a breeze with Jetpack AI Assistant 

Create customized content

Jetpack AI Assistant utilizes a conversational system so that you can “chat” with it in natural language. Enter a prompt, such as “Write a list of Tokyo’s must-visit destinations,” and watch as the Assistant crafts an engaging piece of content. Compelling blog posts, detailed pages, structured lists, and comprehensive tables can be created in seconds.

Perfect your spelling and grammar on the fly

Ensure your content always reflects professional standards with Jetpack AI Assistant’s spelling and grammar correction features.

Adjust your tone to match your audience 

Whether you’re aiming for formal or conversational, Jetpack AI Assistant can adjust the tone of your content to your goals and audience makeup. 

See also  A New Chapter for Video Uploads on WordPress.com – WordPress.com News

Find that perfect creative title

Struggling to find a good title that will really capture your audience’s attention? It can be the hardest part of writing a post! Jetpack AI Assistant has you covered by reading the text and then creating suitable and compelling headlines.

Translate your writing with a single click

The Jetpack AI Assistant can translate your text into numerous languages, allowing you to effortlessly reach across locales and cultures. 

And that’s just the start of what Jetpack AI Assistant can do.

Can this really be free? 

Yes, it can! For a limited time, Jetpack AI Assistant is free to use for all WordPress.com customers. 

Activate the block with the Inserter or the “/” command shortcut. (If you didn’t know, here’s a fun tip: Hit the “/” button while in the post or page editor and type the name of the block you’re looking for. In this case, it would be “AI.”) 

Your rocketship to seamless content creation  

This is just the beginning! We’re working to expand Jetpack AI Assistant’s capabilities, so stay tuned for even more exciting features in the coming weeks.

Try the AI Assistant today and discover an even more streamlined creative process in WordPress.com. 


Join 99,410,108 other subscribers

See also  Cashfree payment gateway pricing, charges, features, and faqs

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

WORDPRESS

How to Accept Venmo in WordPress

Published

on

How to Accept Venmo in WordPress and WooCommerce

There are a couple of situations in which you may want to have your WordPress accept Venmo. The most obvious one is if you want to add it as a payment method in your WooCommerce shop. In addition to credit and debit cards, you should always consider offering other payment methods to accommodate the maximum possible number of users. Most commonly, WordPress merchants add a PayPal button since this is a widely popular payment method. Adding Stripe is another great way to increase your shop conversions. For freelancers, there are a number of PayPal alternatives to use in case you don’t want to use this particular method. By adding Venmo to this roster you’re allowing even more users to complete purchases through your shop and this can only be beneficial for your business bottom line.

Another situation in which you may want to add Venmo to WordPress is if you want to set up some form of donation system for your website. This can work for websites selling NFTs, for blogs with partially or completely gatewayed content, and so on. If you have a following and you want to give them a chance to support your work via occasional donations or payments, Venmo can be a great solution.

See also  If Shopify Passes This Test, the Stock Could Soar

Generally speaking, adding Venmo is a smart call. However, it’s not for everyone, unfortunately. If you don’t have a considerable US-based visitor demographic, Venmo is probably not for you. Still, it being basically free, you don’t have anything to lose by having your WordPress accept Venmo.

Now, let’s see how you can set it all up. We’ll cover two plugin methods and you will decide which one works better for you.

Note: If your intention is to use Venmo as a way to collect donations, remember that Venmo is now a PayPal company and that if you’re already using PayPal for your donations, for instance using the GiveWP plugin, you can now simply enable Venmo payments as well.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

en_USEnglish