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How To Create A WordPress Ecommerce Website

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How To Create A WordPress Ecommerce Website

WordPress is the most flexible platform for online sales available today.

The open-source nature of WordPress ensures that it is a reliable platform that is not going to disappear one day or go out of business.

Continue reading to learn how to create a WordPress ecommerce website and establish a successful online sales presence.

What Are Ecommerce Platforms?

An ecommerce platform is the content management system used to build and manage an online store.

There are generally two kinds of ecommerce platforms:

  • Proprietary SaaS (Software as a Service) Ecommerce Platforms.
  • Open-source Ecommerce Platforms (WordPress).

A proprietary SaaS platform handles all of the technology, hosting, and to varying levels, the SEO of the ecommerce store.

The benefit of a proprietary ecommerce platform is not having to think about the technology, which frees the merchant to focus on marketing and sales.

The downside of closed platforms is less control over the SEO and website. A merchant may be unable to add unavailable features on the closed platform.

The SEO capabilities of closed platforms vary, with some offering competent search performance options while others less so.

Rob Snell of GunDogSupply.com said WordPress wasn’t an option in 1997 when he and his brother opened their online store.

He shared that his experience with Yahoo! Stores (Turbify) has been exceedingly positive. Rob noted that paying extra not to have to deal with technology is money well spent for him.

He shared his experience with a SaaS platform:

“When you use a platform built for ecommerce, you get peace of mind, but that comes with a price.

I really don’t mind paying enterprise-level hosting rates to get that level of security, support, and uptime.

I sleep pretty well knowing that the engineers at Turbify (formerly Yahoo! Small Business) are on the job. At the end of the day, I’m a retailer, not a software engineer.”

What Is WooCommerce?

WooCommerce is an open-source plugin that adds ecommerce functionality to WordPress. It is developed by Automattic, the commercial side of WordPress.

There are different ways users can experience WooCommerce, starting with the completely free WordPress extension.

The free WooCommerce plugin enables everything a small business needs to create a successful ecommerce store.

Users can also install free and paid extensions developed by WooCommerce and the Woo community for logistical, technical, and marketing.

These extensions, vetted by WooCommerce, include payment gateways, configurable shipping options, and automatic sales tax calculations.

The modular nature of WooCommerce means that whatever function is needed can be seamlessly added to the WooCommerce store.

While it’s possible to create an ecommerce site without WooCommerce, it’s generally easier to create a store with WooCommerce than without it.

Katie Keith of Barn2 Plugins explains the benefits of using WooCommerce to create a WordPress ecommerce store:

“WooCommerce is the best path forward because of the size of the community, the number of extensions, and the considerable amount of resources.

WooCommerce is the easiest option because you can take advantage of the wide range of compatible themes and plugins, allowing most store owners to create an ecommerce store to exact requirements without needing to write any custom code.

If anything custom is needed, then it’s easy to find a developer to do it.

WooCommerce is easy to use, and many learning resources and tutorials are available to help you with it.

If you ever want to know how to do anything in WooCommerce, just Google it. You’ll almost certainly find a free tutorial or video to help you!”

Why Choose WooCommerce?

The primary benefits of WooCommerce are the nearly limitless possibilities of what can be created with WordPress, lower costs, and a huge community of developers to support the platform.

The ability to launch an ecommerce site with WordPress depends on the skill and knowledge of the person creating the website, which is why (depending on the scope of the online store) it may be helpful to engage a WordPress developer.

But it’s not always necessary to engage a developer because some web hosts offer a custom point-and-click WordPress feature that makes creating a store as easy as answering questions.

Once the store is up and running, the daily maintenance of the CMS (content management software) itself is relatively trivial.

At the same time, the costs of operating the site can be remarkably low compared to a proprietary ecommerce platform.

Plan For Site Speed Optimization

High Core Web Vitals speeds are within reach of WordPress ecommerce sites. But it’s something that has to be planned for.

Business owners can (and do) leverage the open-source freedom of WordPress to create speedy ecommerce stores.

Adam J. Humphreys of Makin 8 shared his insight:

“WooCommerce is for those with a solid SEO strategy that want to write solid content and bring people to their site with that.

Shopify’s platform for content is satisfactory but not at all designed for a high search performance approach, which is why most of my clients don’t opt for it.

If you don’t want to pay a ridiculous amount for an ecommerce platform then WordPress with Woocommerce is the best place to get started.

Most inexpensive WordPress hosts are enough to get started with a proper CDN like Cloudflare.”

WordPress Ecommerce Hosting

Site speed depends on many factors, but the foundation of a high-performance ecommerce store begins with web hosting.

Choosing the best web hosting for a WordPress ecommerce site is essential.

The following are top considerations for choosing the best hosting for a WordPress ecommerce site.

Shared Hosting

Shared hosting is basically thousands of websites hosted on a single server (computer), all sharing the resources of that one server.

The benefit of shared hosting is its incredibly low cost.

The downside is that inexpensive shared hosting is notoriously underpowered for intensive applications such as ecommerce. Consequently, low-cost shared hosting should generally be avoided.

Virtual Private Servers

Virtual Private Server (VPS) is a type of shared hosting but with very few sites sharing the resources. A VPS is a relatively affordable option for fast performance.

A major consideration for a VPS is that it requires familiarity with server control panels, which adds an additional layer of technology to deal with.

Managed Dedicated Servers

A managed dedicated server is a  server that is operated by a single customer.

Managed means that the web host takes care of the server hardware, updates the software, maintains backups, and in general, removes a layer of technical overhead.

An unmanaged server is one where the customer handles the software.

Both kinds of dedicated servers provide high-speed performance.

Managed WordPress Hosting

A popular option is to use a managed WordPress web hosting platform.

Managed WordPress hosting offers the convenience of not having to deal with the underlying technology.

A major benefit of managed WordPress hosting is that they provide a fast and secure WordPress environment that is optimized for site speed out of the box.

There can be limitations to what plugins can be used, such as caching plugins, because they tend to use too many resources. But the managed web hosts offer their own optimized replacements at the server level.

Many managed WordPress hosts offer built-in site performance benefits such as caching and Content Delivery Networks (CDN).

Thus, with a managed WordPress web host, one can achieve the speed and security benefits of a closed SaaS system but with the freedom and generally lower costs of an open-sourced system.

It’s a great choice because it solves the problem of site speed at the hosting level, is secure, and the hosts offer service specific to the needs of WordPress websites.

Popular Managed WordPress Hosts To Consider

The following are examples of popular managed WordPress web hosts.

Click And Build WordPress Hosting

Bluehost is an interesting choice because they offer a straightforward click-and-build approach to WordPress ecommerce websites that can rival any of the closed-source ecommerce platforms.

The Bluehost fill-in-the-blanks style approach to WordPress ecommerce handles payments, inventory management, and all other aspects of ecommerce.

Bluehost offers the freedom to easily build an online WordPress store with the flexibility to implement a solid SEO strategy.

It offers all of the conveniences of a proprietary SaaS ecommerce solution but with WordPress.

What Are WordPress Plugins And WooCommerce Extensions?

WordPress and WooCommerce can be upgraded with additional functionalities using plugins and extensions.

  • The WordPress core is extended with plugins. Changes made with WordPress plugins affect the entire website.
  • WooCommerce is upgraded with extensions as well as plugins. WooCommerce extensions only apply to the WooCommerce part of the website. But there are also plugins in the WordPress plugin repository that are specific to ecommerce (with or without WooCommerce) and plugins specifically for WooCommerce.

Adding a new feature related to ecommerce is done through WooCommerce extensions available on the WooCommerce website and through plugins available in the WordPress plugin repository.

WooCommerce extensions can generally be grouped into four essential functionalities:

  • Payments.
  • Shipping and tracking.
  • Inventory management.
  • Sales.

There are multiple ways to browse for WooCommerce extensions, such as by functionality and collections.

WooCommerce offers a collection of recommended extensions called WooCommerce Essentials.

WooCommerce Essentials are extensions chosen by WooCommerce to form the foundation for launching a successful ecommerce website.

Some of the essential functionalities are:

  • Payments.
  • Backup.
  • Product Display and Sales Add-ons.
  • Theme.
  • Coupons, Gift Cards.
  • Google Marketing Integrations.
  • Automations (like abandoned cart reminders).

How To Choose WordPress And WooCommerce Plugins And Extensions

WooCommerce developer James Kemp, the founder of IconicWP, shared his insights on extending WordPress ecommerce stores:

“Make sure every plugin and extension you choose serves a purpose.

Does it increase the average order value?

Does it ensure more customers complete their checkout?

Does it improve the user experience?”

Dorron Shapow of 100PercentOrganicSEO.com shares what store owners need to focus on when deciding what plugins they’ll need.

“In my experience, site owners seem to lose sight of the user experience.

How an ecommerce store is structured and what the user flow is like from different touch points of entry should be considered before a single pixel is on the screen.

So the most common mistake I see is not thinking like a site visitor.

For example, site visitors that are cash in hand and only want a few things may convert into a sale because of competitive pricing, fast or free shipping, and a quick and easy checkout.

For them, it’s important always to be three clicks away from a complete transaction.

Not everyone needs to be pushed or have to swat pop-ups and bells and whistles.

And that’s going to influence the choices of plugins needed.”

Examples Of Ecommerce Extensions And Plugins

Chuck Price of Measurable SEO shared a list of recommended ecommerce plugins and extensions:

  • WooCommerce.
  • Advanced Order Export For WooCommerce.
  • Booster for WooCommerce.
  • Braintree for WooCommerce Payment Gateway.
  • Contact Form 7.
  • Conversios.io – All-in-one Google Analytics, Pixels and Product Feed Manager for WooCommerce.
  • Multistep Product Configurator for WooCommerce.
  • PW WooCommerce Gift Cards Pro.
  • Woo Custom Related Products.
  • Woo Invoices.
  • WooCommerce Bulk Price Update.
  • WooCommerce Google Analytics Integration.
  • WooCommerce Side Cart.
  • WooCommerce Single Product Page Builder.
  • WooCommerce TM Extra Product Options.
  • WooCommerce Tree Table Rate Shipping.

Dorron Shapow recommends the following WordPress plugins:

  • WooCommerce.
  • An SEO plugin (I prefer Rank Math because it offers more free functionality and built-in schema).
  • Payment gateway integration.
  • Analytics Integration and dashboard.
  • A CRM for newsletters.
  • Website security plugin.
  • A page builder I prefer: Elementor.
  • Shipping integration and tracking.
  • Contact form plugin.
  • WooCommerce Email Customizer.
  • WP optmize cacheing plugin.
  • Optional chat functionality.
  • A backup plugin with daily backups.

James Kemp recommends:

  • Flux Checkout (ensures checkout process is optimized for conversions).
  • RankMath for SEO.

WordPress Ecommerce Website Mistakes To Avoid

Among the top mistakes an ecommerce site can make is to pile on so much functionality that conversions begin to suffer.

Plugins and Extensions work by downloading extra code and scripts to the shopper’s browser.

The more code and scripts downloaded, the longer it takes for a webpage to function, which slows down the shopping experience.

A smart developer can overcome these issues by doing things such as only downloading what each page needs.

For example, there is no reason to download scripts and fonts related to a contact form if there is no contact form on that webpage.

Unfortunately, an old coding practice of adding scripts to every page is still widespread in the software development world, so make sure that every extension or plugin is absolutely necessary.

Chuck Price notes that many mistakes common to any WordPress site are common for WooCommerce sites.

Chuck shared:

“Probably the same mistakes as any WordPress site can hinder a WooCommerce store:

Not keeping plugins up to date.

Forms don’t work

Vulnerable to security threats

Plugin incompatibilities.”

Dorron Shapow focuses on the user experience to avoid mistakes that hurt sales:

“A failure to find the right balance of design, user experience, and SEO.

What sometimes shocks clients is telling them that an ecommerce site should have little to do with the merchant and more to do with the customer.

The website is for them.”

Before Going Live With The Online Store

No matter how much thought is devoted to how a site should work, it’s almost inevitable that customers will encounter unforeseen problems.

That’s why I recommend making it easy for site visitors to contact you to provide feedback about the site. It can be through email, chat or text, or all three.

Customer feedback is super important to understand what works and what does not.

Another tactic for ironing out user experience bugs is a free user experience analytics offered by Microsoft called Clarity.

Clarity helps site publishers understand how far users are scrolling on a page, identifies what parts of a webpage are frustrating, which pages work best, and even offers machine learning AI to make improvement suggestions.

Some mistakenly compare Clarity to Google Analytics, but there is no comparison between them because they each do different things.

  • Clarity tracks the site visitor user experience on individual webpages, showing how users interact with a webpage.
  • Google Analytics is useful for tracking site visitors to gain insights into conversions relative to ads or individual webpages.

It may be useful to use Clarity to gain insights into site performance during at least the first three to six months after the website goes live.

What to do before and after the site is live?

James Kemp of IconicWP offers five considerations:

Is your store easy to navigate? Can customers easily find their way through your store right up to the purchase confirmation page?

Is your store optimized for search engines? Don’t go overboard with optimizations – ensure you’re using an SEO plugin like Toast or RankMath to help people find you in search results.

Have you tested your payment gateway and purchase flow?
There’s nothing worse than going live and finding out your influx of potential customers can’t checkout!

Have you optimized your checkout? Use a WooCommerce extension (like Iconic’s Flux Checkout) to ensure your checkout process is refined and optimized for conversions.

How will you promote your store? It’s unlikely you’ll be able to launch and expect traffic without further effort. You’ll want to consider paid advertising on Google, Facebook, and other social media platforms, ongoing content marketing on your website via a blog, and being active and valuable in relevant online communities.”

WordPress Is A Top Choice For Ecommerce

WordPress is a stable platform for creating an ecommerce store, offering virtually unlimited options for almost any need.

According to BuiltWith.com, WooCommerce is the most popular ecommerce platform.

Katie Keith of Barn2Plugins shared why WordPress is so popular:

“The huge community around WooCommerce means that there are more extensions available to add extra features than any other platform.

There’s also a vast community of WooCommerce experts who you can hire to build and support your store.

You won’t find a wide range of professionals with any other platform.”

Those are great reasons to feel confident in investing in a WordPress ecommerce website for your business.

More resources:


Featured image: Shutterstock/Lysenko Andrii



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WORDPRESS

How to Setup WooCommerce Abandoned Cart Emails (+ 3 Alternatives)

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How to Setup WooCommerce Abandoned Cart Emails (+ 3 Alternatives)

Do you want to set up WooCommerce abandoned cart emails?

Around 70% of shopping carts are abandoned by the customers in your online store. By sending abandoned cart emails to these potential buyers, you can improve the customer experience and boost conversions.

In this article, we will show you how to easily set up abandoned cart emails in WooCommerce. We will also show you different ways to reach out to these customers and get their sales.

Why Send WooCommerce Abandoned Cart Emails to Customers?

When users visit your online store, they usually start adding products to their shopping carts but some of them abandon the items before finishing their purchases. This can happen due to multiple reasons, including high shipping costs, a slow checkout process, or needing to create an account on your website.

However, you can easily recover your abandoned cart sales by sending emails to these potential buyers. These abandoned cart emails will remind customers about the items in their cart and urge them to revisit your WooCommerce store to make a purchase.

It is a cost-effective marketing strategy that can improve your brand perception, strengthen your customer relationships, and increase your conversion rate by up to 30%.

Having said that, let’s see how to easily set up WooCommerce abandoned cart emails, step-by-step. We will also cover abandoned cart SMS, popups, and notifications, so you can use the quick links below to jump to the method you want to use:

Set Up WooCommerce Abandoned Cart Emails

You can easily set up automated WooCommerce abandoned cart emails using FunnelKit Automations.

It is the best marketing automation tool for WooCommerce stores that comes with a drag-and-drop builder and pre-built email sequences that you can set up in a few minutes. You can even design your own emails from scratch and design workflows without needing any code.

First, you need to install and activate the FunnelKit Automations plugin. For detailed instructions, see our beginner’s guide on how to install a WordPress plugin.

Note: FunnelKit Automations also has a free plan that you can use for this tutorial. However, upgrading to the paid plan will give you access to more features like smart delays, unlimited automation, SMS marketing, and more.

Upon activation, you need to visit the FunnelKit Automations » Settings page from the WordPress admin sidebar and switch to the ‘Cart’ tab in the left column.

Once you do that, check the ‘Enable Cart Tracking’ box. You will not be able to run an automated workflow for abandoned carts until you allow FunnelKit Automations to track the product carts on your website.

Check the box to set up cart tracking

You can also configure other settings here, including the waiting period to mark a cart as recoverable, blacklist emails, and GDPR consent.

After that, just click the ‘Save Settings’ button to store your changes.

Next, head to the FunnelKit Automations » Automations page from the WordPress dashboard.

Here, click the ‘Add New Automation’ button in the top right corner of the screen.

Click Add New Automation button

This will take you to the ‘Add Automation’ page, where you can select from premade templates that have abandoned cart email examples and workflows.

For this tutorial, we will choose the ‘Abandoned Cart Reminder’ workflow that will send users 3 abandoned cart emails over time.

Choose the abandoned cart reminder template

You will now be taken to a new screen where you can see the trigger, action, and delays for this workflow.

From here, click the ‘Import’ button at the top right corner of the screen to save this template.

Import abandoned cart workflow template

Once you do that, an ‘Add Automation’ prompt will open up on your screen.

Here, type in a name for the workflow according to your liking and click the ‘Create’ button.

Add an automated workflow name

FunnelKit will now open the template in its automation editor, where you can edit your workflow’s trigger, delay, and actions.

You can even add other actions and delays by clicking the ‘+’ button.

Here, the trigger has been set to ‘Cart Abandoned’, meaning that the automation will start once a customer abandons their cart.

Now, you must click on the ‘Delay’ action to configure its settings.

Configure workflow

This will open a prompt on the screen where you can configure the time for your first abandoned cart email.

For example, if you want to send the first email two days after the cart abandonment, then you can type ‘2’ and select ‘Days’ from the dropdown menu.

After that, click the ‘Save’ button to store your settings.

Add delay time for the action in the workflow

Next, move to the ‘Action’ step in the workflow and click on it to open the prompt.

From here, you can change the subject and text for the cart abandonment email you want to send to your users. You can also use merge tags to add dynamic content like the user’s name and the items in their cart.

Once you are done, click the ‘Save’ button to store your settings.

Add abandoned cart email content in the action prompt

Next, you can configure the second and third delays and action emails for cart abandonment in a similar way.

Finally, toggle the ‘Inactive’ switch to ‘Active’ to activate your automated workflow.

activate workflow

The potential customers who abandoned carts in your store will now be sent these emails after multiple delays.

Here is an automated abandoned cart email example from our testing site:

Abandoned cart email preview

Send WooCommerce Cart Abandonment SMS

Other than abandoned cart emails, it’s also a good idea to send cart abandonment SMS to users. This is because open rates for SMS messages are significantly higher than email marketing, so your messages are more likely to reach your potential customers.

Plus, sending SMS ensures that your messages will be seen instantly compared to other communication channels.

It is super easy to set up WooCommerce cart abandonment SMS with FunnelKit Automations.

First, you need to install and activate the FunnelKit Automations plugin. For details, see our guide on how to install a WordPress plugin.

Note: You will need the premium plan of the plugin to unlock the Twilio SMS feature and send automated messages to users.

Upon activation, visit the FunnelKit » Automations page from the WordPress dashboard and click the ‘Add New Automation’ button.

Click Add New Automation button

You will now be directed to the ‘Add Automation’ page, where you will see a list of premade automated workflow templates.

However, since FunnelKit Automations does not have a template for sending SMS messages, you need to click the ‘Start from Scratch’ button.

Choose the start from scratch option

This will open a prompt on the screen asking you to name your automation workflow.

Simply type in a title and click the ‘Create’ button.

Add SMS automation name

This will open the automation editor on the screen where you have to click the ‘Select Trigger’ button.

The ‘Select an Event’ prompt will now open on the screen. From here, switch to the ‘WooCommerce’ tab and select the ‘Cart Abandoned’ option as your trigger.

After that, click the ‘Done’ button.

Choose cart abandoned option as trigger

Now, click the ‘+’ button in the automation editor.

This will expand the ‘Add Step’ tab, where you must select the ‘Delay’ option.

Add delay as action

Once you do that, the ‘Delay’ prompt will open up on the screen. Here, you can configure the time for sending the abandoned cart SMS.

For example, if you want to send the cart abandonment message a week later, then you can select that option from the dropdown menu.

After that, click the ‘Save’ button to store your settings.

Add SMS delay time

Now click the ‘+’ button in the automation editor again to expand the tab and then choose the ‘Action’ option.

This will open another prompt on the screen where you have to select the ‘Send SMS’ option under the ‘Twilio’ section.

Note: The automation won’t work if you don’t have a Twilio account and phone number. For details on creating an account, you can see our tutorial on how to send Twilio SMS notifications from WooCommerce.

Choose send SMS as action

Once you select that option, you can start typing the text message that will be sent to the users once they abandon their carts.

You can also use merge tags to add dynamic content. After you are satisfied, just click the ‘Save’ button to store your settings.

Add SMS message

Finally, toggle the ‘Inactive’ switch at the top right corner to activate the automated workflow.

Now the users will be sent an SMS message a week after cart abandonment from your Twilio phone number.

Save workflow for sending cart abandonment SMS messages

Create WooCommerce Cart Abandonment Popups

Additionally, we recommend setting up abandoned cart popups on your website.

This method is a bit different from sending emails because cart abandonment popups will be immediately triggered when a visitor adds items to their cart and then attempts to leave your website.

Overall, opting for this method can encourage users to take immediate action and can be highly effective, as popups have a conversion rate of over 30%.

To create cart abandonment popups, you will need OptinMonster, which is the best WordPress lead generation and conversion optimization tool on the market.

It comes with a drag-and-drop builder and premade templates to create popups and banners for your website. OptinMonster even has Exit Intent technology that will only display the popup when a user is about to leave your website.

First, you must visit the OptinMonster website and sign up for an account by clicking the ‘Get OptinMonster Now’ button.

OptinMonster – The best WordPress popup plugin

Once you have done that, you must connect the account to your WordPress site using the OptinMonster plugin. For details, see our guide on how to install a WordPress plugin.

Upon activation, a welcome screen will open up on your website. Here, click the ‘Connect Your Existing Account’ button.

Connect your existing account

Once you have connected your WordPress site with OptinMonster, you will also have to connect it with WooCommerce.

To do this, visit the OptinMonster » Settings page from the WordPress dashboard and click the ‘Auto Generate Keys + Connect WooCommerce’ button.

The WooCommerce and OptinMonster plugins will then be connected to each other.

Auto generate keys and connect WooCommerce

Next, visit the OptinMonster » Templates page from the WordPress admin sidebar.

From here, you can select any of the premade templates to create a cart abandonment popup for your store.

Choose the abandoned cart template

Once you do that, a prompt will open up on the screen, asking you to name your campaign.

Simply type in a name and click the ‘Start Building’ button.

Add campaign name for the abandoned cart popup

This will open OptinMonster’s drag-and-drop builder, where you will notice a popup preview on the right with blocks in the left column.

Here, you can add images, videos, CTAs, dynamic content, social media buttons, and more by simply dragging and dropping blocks.

For more detailed instructions, you may want to see our tutorial on how to create a WooCommerce popup to increase sales.

Edit abandoned cart popup

Once you are satisfied, switch to the ‘Display Rules’ tab from the top and expand the ‘current URL path’ dropdown menu.

This will open up a list of different settings. Now, select the ‘Exit Intent’ option.

After that, you can select the type of device where the popup will be displayed and configure its sensitivity.

Choose the exit intent option as the display rule

Next, choose the ‘Page Targeting’ option from the second dropdown menu on the left. Then, pick the ‘exactly matches’ option from the menu in the middle.

Once you do that, you must add the URL of the product checkout page in the field on the left.

Add checkout page as the display rule

Now, the abandoned cart popup will only be displayed once the visitor starts leaving the checkout page.

Finally, switch to the ‘Publish’ tab from the top and click the ‘Publish’ button to store your settings.

Publish the abandoned cart popup

The exit intent popup will now be displayed when the visitor tries to leave your WordPress website.

Here is a preview of how the abandoned cart popup will look in your WooCommerce store.

Abandoned cart popup preview

Send WooCommerce Cart Abandonment Notifications

Finally, another way to reduce cart abandonment is to set up push notifications on your website. These messages will be displayed inside the browser for users who have already left your online store.

Unlike emails or popups, push notifications don’t require you to collect additional user data like email addresses or phone numbers. This means that users may be more likely to opt in to the notifications, but you won’t be able to ask for their contact details.

To send WooCommerce cart abandonment notifications, you can use PushEngage, which is the best push notification service on the market.

PushEngage has a custom-triggered campaigns feature that can send users abandoned cart push notifications. It also comes with powerful features like A/B testing, automatic drip campaigns, and smart opt-in reminders, and supports all devices and browsers.

First, you have to visit the PushEngage website and click the ‘Get Started For Free Now’ button.

PushEngage

This will take you to the pricing page, where you have to select a plan for your online store. Keep in mind that the triggered campaign feature is only available in the Growth plan.

After that, create your PushEngage account and provide website details like your domain name, industry, company size, and more.

Provide website details to complete the signup process

Upon account creation, you will then be taken to the PushEngage dashboard, where you must provide your website URL and name.

You also have to add an image that will be used as a site icon in your push notifications.

Choose an icon image for push notifications

Once you do that, visit the Campaign » Triggered Campaign page from the PushEngage dashboard.

Here, you need to click the ‘+ Create New Triggered Campaign’ button.

Click the Create New Campaign button

This will open another screen where you will see a list of premade templates by PushEngage.

Go ahead and click the ‘Create’ button under the ‘Cart Abandonment’ template.

Choose the cart abandonment push notification template

You will now be taken to another page where you can start by adding a name for the triggered campaign that you are creating.

Once you do that, click the ‘>’ icon on the right to configure push notification settings.

Edit the cart abandonment push notification template

This will expand the tab and you can start by adding a notification title and message in the prompt.

You will notice that the ‘Notification URL’ and ‘Image URL’ fields will already have variables. We recommend leaving these settings as they are.

When the user sees this notification, they will also see an image of the product they added to their cart in the image section, while the notification URL will direct them to the checkout page.

Add the notification title and URL

Upon configuring these settings, switch to the ‘Trigger Settings’ tab from the top.

Here, you will see that the conditional logic for the campaign has already been configured. It will send a push notification to a user once they have added an item to the cart and left your website. The notification will stop displaying once the user is back on the checkout page.

Next, you have to click the ‘Activate Triggered Campaign’ button. After that, you also have to click the ‘Integration Code’ button.

Activate the Triggered campaign

This will open a prompt on the screen displaying multiple code snippets for your website, including the add-to-cart event, checkout event, and goal tracking.

Simply copy these snippets and paste them on your WordPress site. Keep in mind that you will need a developer to fill out these snippets with the variables used on your website.

If you don’t want to hire a developer, then you can also contact the PushEngage Customer Success team, and they will set up the campaign for you.

Copy the integration code

Finally, click the ‘Activate Autoresponder’ button to store your settings.

Now, the customers who abandon their carts will be sent a cart abandonment push notification.

Click the Activate Autoresponder button

Here is an example of a cart abandonment notification sent to a user.

As you can see, the notification has a photo of the product and a link to the checkout page.

Abandoned cart notification preview

You can also connect the PushEngage software with your WordPress site to create different kinds of push notifications, including sending notifications upon a sale, successful transactions, and more.

For details, see our tutorial on how to add web push notifications to your WordPress site.

Bonus: Use WooCommerce Automations to Increase Sales

Apart from sending cart abandonment emails, you can also use other automated workflows to increase your WooCommerce sales.

An automated workflow is a sequence of tasks that is executed once an event is triggered on your website. You simply set up the trigger and the action, and the automation will take care of the rest.

For example, you can send automated coupons to bring back users to your website or create personalized email marketing strategies.

You can do all of this using Uncanny Automator, which is the best WordPress automation plugin on the market.

It is super easy to use and can connect your WooCommerce store with over 150 tools like WPForms, Zoom Meetings, Facebook, Twilio, and WhatsApp to create automated workflows.

Uncanny Automator

With Uncanny Automator, you can send emails and SMS messages to users upon a failed transaction, product statuses, coupons, product reviews, and so much more.

You can also create, update, and delete users based on various triggers, like user registration or form submissions.

For detailed instructions, you can see our tutorial on how to create automated workflows in WordPress with Uncanny Automator.

We hope this article helped you learn how to use WooCommerce cart abandonment emails push notifications, SMS, and popups. You may also want to see our tutorial on how to customize the WooCommerce checkout page and our expert picks for the best WooCommerce plugins for your online store.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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A Look at What’s New In the WordPress Editor  – WordPress.com News

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A Look at What’s New In the WordPress Editor  – WordPress.com News

A handful of small but potent changes to the Site Editor have improved the WordPress.com experience for both you and your visitors.

The WordPress project team is continuously improving the Site Editor—your one-stop shop for editing and designing your site.

The latest batch of updates—Gutenberg 17.4 and 17.5—include a handful of small but powerful changes designed to improve both your WordPress experience and that of your site’s visitors. 

Let’s take a look at what’s new. 

More robust style revisions 

Image credit: WordPress.org

When you’re in the zone making changes to the look and feel of your site, you sometimes hit a dead end or realize that the version you had three or four font and color tweaks ago was a bit better. The updated style revisions pane gives you a robust, detailed log of the design changes you’ve made and makes turning back the clock easier with a one-click restore option to take you back to that perfect design.

Newly added pagination and more granular details make this feature even more powerful. 

You can access style revisions from the Site Editor by clicking the “Styles” icon on the top right of the page, and then clicking the “Revisions” clock icon. 

Unified preferences panel 

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Image credit: WordPress.org

It’s now much easier to manage your site and post-editing preferences, which have been combined and enhanced in the latest update. In addition to familiar settings, you’ll find new appearance and accessibility options, and an “allow right click” toggle which allows you to override stubborn browser defaults. You can access your preferences by heading to the three-dot menu at the top right of the editor and clicking “Preferences” at the bottom. 

Randomized gallery images 

Video credit: WordPress.org

The Gallery Block’s always been a great way to show off a collection of photos or images. And now there’s a fun new setting to randomize the order in which those images appear every time the page or post is loaded by a new visitor. 

You can turn this setting on with a toggle found at the bottom of the block settings pane: 

1708462562 996 A Look at Whats New In the WordPress Editor –

Streamlined edits in List View 

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Image credit: WordPress.org

Not everybody knows about the Site Editor’s List View, but it can make editing your site, posts, and pages significantly faster and easier. A new addition to the List View makes editing even more convenient: just right-click any item in the list to open up the settings menu for the selected block. 

Even small changes can make a big difference to your workflow, and your site visitor’s overall experience. 

We’d love to hear what you think about the new features when you’ve had a chance to take them for a test drive! 


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Tumblr’s ‘fediverse’ integration is still being worked on, says owner and Automattic CEO Matt Mullenweg

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Tumblr's 'fediverse' integration is still being worked on, says owner and Automattic CEO Matt Mullenweg

Despite delays, the plan to connect Tumblr’s blogging site to the wider world of decentralized social media, also known as the “fediverse,” is still on, it seems. Over a year ago, Automattic CEO Matt Mullenweg — whose company acquired Tumblr from Verizon in 2019 — posted on Twitter that the site would “soon” add support for ActivityPub, the protocol powering Twitter/X rival Mastodon and other decentralized social apps. But as time lapsed since that pronouncement, it wasn’t clear if Tumblr was still moving in that direction.

To complicate matters further, Tumblr recently cut a number of staff, relocating many to other projects within its parent company Automattic, which runs WordPress.com, WooCommerce, Pocket Casts and more, including the recently acquired Texts.com. The re-org was meant to ease the financial pressures Tumblr has been under, as the site continued to lose money. But it also led many fediverse advocates to wonder if Tumblr’s plans to join the world of decentralized social media had also been scrapped.

In addition, a post by a Tumblr employee seemed to indicate the project was now on the back burner as they said the fediverse plan had been moved to Tumblr’s testing grounds, Tumblr Labs.

Now, CEO Matt Mullenweg is clearing up the status of Tumblr’s fediverse ambitions in an AMA (Ask Me Anything) shared on his own Tumblr blog. In response to a question from TechCrunch, Mullenweg explained that despite the re-org, which will see many Tumblr employees move to other projects at the end of the year, Automattic did switch someone over to Tumblr to work on the fediverse integration, which will continue in the new year. (Later, in remarks made at the State of the World, event, he alluded to a “team” that would be working on fediverse explorations at Tumblr).

Still, Mullenweg cautioned that, so far, Automattic hadn’t yet seen outsized user demand for federated social media.

“The Activity Pub and Friends plugins for WordPress are both from Automatticians, and have allowed us space to play in this space and understand the community and protocols, and also gauge user demand,” Mullenweg wrote. “Right now both have under ten thousand users, so there hasn’t been a big user push for this yet,” he noted.

But he said that folks will “dig into Tumblr’s codebase” to see what it can do about moving forward with federation.

Reading between the lines, it seems the company isn’t ready to place a full bet on ActivityPub — though Mullenweg generally supports a more open internet.

“I remain a huge believer in open standards and user freedom, though I don’t claim to have the truth on which particular standard is better or best, to serve our customers we will support everything we can in good faith to give users more freedom, choice, and avoid lock-in,” he also said in his AMA. (Mullenweg told us earlier in the year the company was also evaluating other protocols, like Bluesky’s AT Protocol and nostr, for what it’s worth).

Though Mastodon today only has around 1.5 million monthly active users, ActivityPub is seeing more momentum as of late — especially now that Instagram Threads, another Twitter/X competitor, is pledging integration with the fediverse. Many in the community expect that to arrive in the early part of 2024. In the meantime, Threads users are able to verify their profile on Mastodon as an initial step. Other startups, like the Mozilla-backed app Mammoth and indie apps like Ivory, have also launched to make the fediverse more approachable for newcomers, while companies like Flipboard and Medium have embraced Mastodon, too. That could give Tumblr a needed push in 2024 to determine if ActivityPub is worth its time, and whether or not it will make technological sense to bring Tumblr blogs to Mastodon.

In other words, even though there’s work being done on Tumblr’s fediverse integrations, it’s far from being a done deal at this time.

In another AMA response, Mullunweg also noted that a larger effort to migrate Tumblr’s half a billion blogs to WordPress on the backend is something he’s also contemplating in the new year.

“We will tackle it, but I’m not sure when,” the exec said.

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