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How to Set Up Installment Payments in WooCommerce



How to Set Up Installment Payments in WooCommerce

Do you want to offer installment payments on your eCommerce store?

Offering an installment plan encourages customers to purchase more products or services. It makes it easier for them to buy expensive items and helps boost sales on your WooCommerce store.

In this article, we will show you how to set up installment payments in WooCommerce using different plugins.

Why Set Up Installment Payments in WooCommerce?

Installment payments allow customers to break up the total amount of a product or service into smaller portions. Instead of paying the price in full, users can pay a certain amount upfront and then pay the remaining amount over a period of time.

As a WooCommerce store owner, you can select the timeframe you’d like to offer to customers for repayments. Usually, this depends on the product and niche you’re in, but you can offer anything between 6 to 24 months.

Setting up installment payments in WooCommerce helps provide alternative payment methods to customers. It encourages your visitors to purchase more valuable and expensive items.

You can also reduce cart abandonment by offering an installment payment option. Customers might not purchase products if they don’t have sufficient funds and would exit your site without checking out. With an option to pay in installments, you can motivate them to buy the product and boost sales.

That said, let’s see which plugins are the best for WooCommerce installment payments.

1. Affirm Payments


Affirm Payments is a WooCommerce extension that lets you add tailored buy now pay later programs to your eCommerce store. Affirm is a payment service that helps customers pay at their own pace.

The plugin is beginner-friendly to use. Once you install it, you’ll see the Affirm payment option in WooCommerce. Customers can then select a payment plan that works for them.

Affirm payments preview

Affirm offers 4 interest-free payment features, where customers can split the initial cost into 4 installments with no interest. This makes it easier to sell high-ticket items, and customers won’t have any impact on their credit scores.

Besides that, Affirm Payments also allows customers to choose their payment terms. The best part is that it shows the exact amount that needs to be paid every month with the annual percentage rate (APR).

Who Should Use It: Affirm Payments plugin is a great solution for anyone looking to add just a buy now pay later payment option in WooCommerce. The provider helps create installment plans for customers and also offers 4 interest-free installments every 2 weeks.


  • Easily add Affirm as a payment option in WooCommerce
  • Offer ‘Pay in 4’ plans with no interest (0% APR)
  • Allow customers to choose their installment plan
  • Showcase all payment plans in a single view


  • Limited customization options from within the WordPress dashboard
  • High-interest rate (up to 30%) for some items
  • Sometimes Affirm may require a credit check before transaction approval

Pricing: Affrim Payments is a free WooCommerce extension.

2. Klarna Payments for WooCommerce

Klarna payments

Klarna Payments for WooCommerce is a free WordPress plugin that adds Klarna payment options to your online store. Klarna is a Swedish fintech company that offers online payment solutions for website owners.

Using the plugin, you can offer customers to pay the full amount at checkout, first try the product and then pay later, or slice the total amount into installments.

It provides customers the flexibility of choosing when they want to pay in the installment plan. There is also an option to provide 4 interest-free payments, so customers can save costs and pay for a product in smaller portions.

The setup process is very easy. First, you’ll need to sign up for a Klarna account. Once that’s done, simply use the plugin to add Klarna as a payment option in WooCommerce. Klarna will then approve your store, and you can start offering installment plants to customers.

Set up Klarna payments in WooCommerce

The best part about using Klarna is that it easily integrates with WP Simple Pay. You can use it to offer buy now, pay later payment plans in WordPress.

WP Simple Pay comes with a built-in Klarna (Buy Now, Pay Later) Form template. This way, you let customers choose the payback period for a product.

Select Klarna form template

For more details, you can follow our guide on how to add Klarna payments to WordPress.

On the downside, Klarna will work with merchant accounts and is only available in selected countries. For instance, it’s available in Sweden, Norway, Finland, Denmark, Germany, Austria, the Netherlands, Belgium, Switzerland, France, Italy, Poland, Spain, Portugal, Great Britain, Hungary, Czech Republic, Slovakia, the USA, and Australia.

Why Should You Use It: If you’re looking for a plugin that offers flexible installment plans for your online store, then Klarna Payments for WooCommerce is perfect. It’s easy to use and also integrates with WP Simple Pay, so you can create payment forms without editing code.


  • A free plugin that lets you add installment plans
  • Beginner-friendly to use
  • Offer 4 interest-free installment plans
  • Let customers choose when they want to pay (up to 24 months)
  • Easily integrates with WP Simple Pay


  • Only available in limited countries
  • Not many customization options

Pricing: Klarna Payments for WooCommerce is 100% free to use.

3. Jifiti Buy Now Pay Later


Jifiti Buy Now Pay Later is the next WooCommerce installment payments plugin on our list. It adds a Jifiti payment option to your online store and offers a white-labeled buy now pay later platform for WooCommerce.

Jifiti is a platform that connects lenders, merchants, and customers. With a white-label program, you can use your custom branding while offering installment plans. The service lets you add zero-interest split payments, pay in 3 or 4 installments, and more.

In the background, Jifiti will connect you with leading banks and lenders like MasterCard, Credit Agricole, and Citizens Pay. This way, customers can break large payments into smaller amounts and pay them over a period of time.

Jifiti settings in WordPress

What makes this plugin different is that if financing is not approved by one of the lenders, it will automatically pass your customer’s financing application to the next lender in the network. As a result, you’ll see more financing and a boost in sales.

Who Should Use It: The Jifiti Buy Now Pay Later plugin is excellent for users who want to add a white-label installment payment program to their WooCommerce store. You can work with a lender or a bank to add a buy now pay later option on your site and then customize its appearance.


  • Create branded installment payment plans for your store
  • Offer interest-free installment plans
  • Work with leading banks and lenders for financing options
  • Automatically pass the customer’s financing application to the next lender


  • Setting up white labels can be time-consuming
  • Customers would have to wait for their financing to be approved

Pricing: Jifiti Buy Now Pay Later is a free WooCommerce plugin.

4. WooCommerce Deposits

WooCommerce deposits

WooCommerce Deposits is a premium plugin that lets you set up installment plans on your online store. The plugin offers flexible payment options and allows you to offer custom schedules based on days, weeks, or months.

You can create multiple payment plans for your WooCommerce store. It also lets you choose variable percentages and intervals for each payment. For instance, you can decide what percentage a customer should pay initially and then over time.

Create custom payment plan

The plugin is straightforward to use and offers a clean interface. You can easily create and manage all your installment payment schedules from the WordPress dashboard.

Who Should Use It: From our testing, WooCommerce Deposits is a user-friendly plugin that’s perfect for creating custom payment schedules. If you’re looking to set up multiple installment plans for your WooCommerce store, then this plugin is for you.


  • Easily create custom payment schedules
  • Have full control over payment amount and intervals
  • Very easy to use and setup
  • Add a description to each payment schedule to guide customers


  • Limited customization options for changing appearance
  • There is no free version

Pricing: WooCommerce Deposits is a paid extension and will cost you $18.25 per month.

5. Splitit


Splitit is the next WooCommerce installment payments plugin on our list. It lets you add installment payments to your online store with ease.

In our experience, what’s different about this plugin is that it allows customers to use their existing debit or credit card to split the total amount into smaller portions. Customers don’t have to get a loan or wait for approval to purchase a product.

As long as a customer has available credit on their card that’s equal to the price of the purchase, they can easily use it to set up installments.

Splitit supports different card network providers, including Visa, MasterCard, American Express, Discover Global Network, and more. The plugin is also easy to use. Simply connect your merchant account and configure the settings in your WordPress dashboard.

Splitit settings

Besides that, Splitit also offers a white label buy now pay later feature, supports high-value orders (up to $50,000), allows installment plans up to 24 months, lets you set up interest-free payment plans, and more.

Who Should Use It: If you’re looking for a way to allow customers to use their own credit cards for installment payments, then Splitit is the best solution. Plus, it works with popular payment network partners and also lets you create white-label buy now pay later plans.


  • Allows customers to use debit or credit cards for installment plans
  • Offers customization options inside the WordPress dashboard
  • No application or credit checks are needed for customers
  • Create an interest or fee-free repayment schedule


  • Works with limited payment providers
  • It doesn’t improve the user’s credit score

Pricing: Splitit is a free WordPress plugin that you can use.

6. YITH WooCommerce Deposits / Down Payments

YITH WooCommerce deposits down payments

YITH WooCommerce Deposits / Down Payments is a premium that allows users to pay a deposit to book or buy a product on your WooCommerce store.

The plugin lets your customers have the flexibility to reserve a product or service and break the total amount into 2 installments. The first installment is at the time of purchase and the second installment is the remaining balance, which customers can pay at a later time.

YITH deposit for woocommerce

You can set the deposit amount for all the products in your store. There is an option to choose a fixed amount or a percentage value of the total amount.

The plugin also lets you set up rules and charge different deposit amounts based on the products a user adds to the cart.

Who Should Use It: The plugin is perfect for online stores that require an initial deposit or down payment to book or reserve a product or service. They can then collect the remaining payment on delivery or set it up for an even later time.


  • Simple and clean plugin to use
  • Easily collect deposits for products and services
  • Create rules to define the deposit value
  • Easily manage remaining balances for your orders


  • You can only set up 2 installments
  • Limited integration options
  • No free version

Pricing: YITH WooCommerce Deposits / Down Payments will cost you $129.99 per year.

7. Deposit & Partial Payments for WooCommerce

Deposit and partial payments for WooCommerce

Deposit & Partial Payments for WooCommerce is a free plugin that also lets you collect deposits or down payments for your products.

The best part is that it works with all the payment methods that are supported by WooCommerce. You can simply choose the deposit amount or percentage customers will have to pay at the time of purchase.

Advanced partial plugin settings

Besides that, you’ll also see a history of all the partial payments on your WooCommerce store from the dashboard.

While the free plugin is great for collecting deposits, you can unlock more features in its premium version. For instance, you can select the payment term, offer a zero deposit option, set up payment reminders for customers, and more.

Who Should Use It: Deposit & Partial Payments for WooCommerce is a great plugin for anyone looking to set up down payments on their online store for free. You can also create a payment plan and set up installments in WooCommerce. It is also a great alternative to YITH WooCommerce Deposits / Down Payments.


  • Add a deposit or down payment option for free
  • Get multilingual support
  • Easily integrate with WooCommerce-supported payment methods
  • Set up fixed or percentage deposits


  • The free version of the plugin offers limited features

Pricing: Deposit & Partial Payments for WooCommerce is a free WordPress plugin. However, it also offers a premium version with prices starting from $29 per year.

Bonus: WP Simple Pay

WP Simple Pay website

WP Simple Pay is the best Stripe plugin for WordPress. It helps you collect online payments without setting up a shopping cart and is super easy to use.

The best part, WP Simple Pay supports buy now, pay later payment plans. You can select different methods, including installment payments. Simply choose the billing time period to accept installments.

It supports 13 payment methods in 135+ currencies from over 45 countries. You can easily add credit/debit cards, ACH debits, Klarna, Afterpay, Apply Pay, Google Pay, and other payment methods in WooCommerce.

WP Simple Pay comes with pre-built form templates. You can simply select the Installment Plan Form template and enter your details.

Installment plan form template

Next, you can customize the installment plan form according to your requirements.

WP Simple Pay lets you choose the billing period. For instance, there are options to break the actual amount into smaller portions, and you can select the billing period based on days, weeks, months, or years.

Besides that, you can also enable recurring payment options, create customized receipts, set up purchase restrictions, automatically calculate taxes, and more.

Why Should You Use It: WP Simple Pay is best for setting up installment plans and accepting credit card payments without setting up a shopping cart. It’s super easy to use, and you can add a purchase button anywhere on your online store without editing code.


  • Very easy to set up and use
  • Add a Stripe purchase button without editing code
  • No need to set up a shopping cart to collect online payments
  • Offer pre-built payment form templates, including installment plan form
  • Supports 13 payment methods
  • Easily integrates with buy now, pay later providers like Klarna


  • The free version offers the installment plan form but has limited features
  • 3% credit card fee per transaction when using the free version

Pricing: WP Simple Pay offers premium plans starting from $44.55 per year. There is also a free version of WP Simple Pay you can use to get started and add installment plans to your WooCommerce store.

Which is the Best WooCommerce Installment Payments Plugin?

After reviewing different plugins, we believe that Affirm Payments is the best WooCommerce installment payments plugin.

It lets you create custom installment plans for customers and also offers a 4-interest-free installment plan feature. Customers can even choose their own repayment plan and break the total amount into smaller portions.

The best part is that you can use Affirm Payments for free.

On the other hand, if you’re looking for a free WooCommerce plugin that lets you add a buy now pay later option, then you can also check out Klarna Payments for WooCommerce.

FAQs about WooCommerce Installment Payments

Here are some common questions users have about setting up WooCommerce installment payments.

1. What is the WooCommerce plugin to pay in installments?

Affirm Payments is the best WooCommerce plugin for setting up pay in installments. It offers multiple payment methods, allows you to add a buy now pay later option, built-in templates, and more.

2. What are the payment options in WooCommerce?

WooCommerce offers multiple payment options. You can allow customers to pay through their credit cards, Stripe, PayPal, Klarna, Apply Pay, and more.

3. How do I add pay later to WooCommerce?

You can use a plugin like WP Simple Pay to add an installment plan and pay later in WooCommerce. Other plugins like Affirm and Klarna Payments in WooCommerce are also great for setting up split payments.

We hope this article helped you learn how to set up installment payments in WooCommerce. You may also want to see our guide to WooCommerce SEO and the best eCommerce plugins compared.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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How to Connect to API of eCommerce Platform




connect to api

Since the world has become more digital, it is crucial for eCommerce software vendors to guarantee that their solutions can interoperate with the different eCommerce platforms and marketplaces. These integrations help ensure the flow of continuity of the user experience, data exchange and synchronization, and good business management. The application programming interface (API) is very useful for achieving these integrations. The article is devoted to the specifics of how software vendors can connect to API of eCommerce platforms and marketplaces and how this process can be made easier.

Understanding APIs

APIs enable two or more software applications to exchange data and information. For eCommerce software vendors, APIs are the way to get and manage data from eCommerce platforms and marketplaces. The eCommerce API gives users access to various store information. It often enables GET, ADD, UPDATE, and DELETE data from stores, such as orders, products, customers, categories, etc.

eCommerce API integration refers to the process that enables an app or software to connect to API of an eCommerce platform. Therefore, software providers can provide various valuable features for online store owners. Some are order management, inventory synchronization, product management, and others.


API of eCommerce Platforms

Every eCommerce API is unique and has its own features and way of functioning. Here are some examples of popular eCommerce APIs:

Magento API

This API allows the developers to get and modify the store data on the Magento platform including customers, orders, products, etc. It supports both REST and SOAP communication protocols.

WooCommerce API

When software developers connect to API of WooCommerce, they can get, add, modify, and delete data in WooCommerce stores, such as products, prices, orders, customers, and shipping statuses.

Shopify API

This API allows you to retrieve, create, update, and delete object data in WooCommerce stores: products, prices, orders, customers, and shipping statuses. The API is XML and JSON compliant and uses HTTP requests, including GET, POST, PUT, and DELETE.

BigCommerce API

BigCommerce RESTful API enables you to integrate your eCommerce applications with BigCommerce and use any code language of your choice. It allows the user to view and manipulate store data, which includes orders, products, customers, categories, shipments, etc. All CRUD operations are allowed via HTTP methods, such as GET, POST, PUT, and DELETE.

Squarespace API

Squarespace API has different endpoints, such as the Inventory API, Orders API, Products API, Profiles API, Transactions API, and Webhook Subscriptions API. These allow developers to get stock data, order history, manage products, and much more.

1721219167 357 How to Connect to API of eCommerce Platform1721219167 357 How to Connect to API of eCommerce Platform

Key Considerations Before Connecting to an API

  1. API Documentation

  2. API documentation is the starting point for learning how to communicate with a specific platform’s API. It contains information on the endpoints, the formats of requests and responses, authentication, the rate at which requests are allowed, and how errors are handled. It is imperative to go through the documentation of the target eCommerce platform or marketplace carefully before moving on to the integration part.

  3. Authentication

  4. Various platforms employ different forms of authentication, including API keys, OAuth, and basic authentication. Make sure that you are familiar with the expected authentication method and have the credentials needed to make the API calls.

  5. Rate Limits

  6. APIs usually have rate limits to prevent overuse and misuse of the API. These are the limits that you should observe so that you don’t get throttled or blocked. This information is usually available in the API documentation.

  7. Error Handling

  8. Good error handling is vital for a successful integration since errors are bound to occur at some point. It is also important to know the various error codes and their meanings and how to manage them in your integration to address matters like rate limits, timeouts, and authentication.


Methods to Connect to API of eCommerce Platform

There are two ways of connecting to eCommerce API: in-house integration development or via integration solution like API2Cart.

In-house integration development

in-house integrationin-house integration

Creating eCommerce API integrations from the ground up takes a lot of time and effort and includes stages such as planning, development, testing, and support. This can slow down the time it takes to market your solutions.

In-house development allows more control, but it requires a team of qualified developers, which may prove expensive. Moreover, the costs of maintenance and updates, which are continuous processes, are also included in the resource requirements.

All the eCommerce platforms are different in terms of API, documentation, and prerequisites that need to be met. Managing all these for several platforms can be rather cumbersome and also comes with some mistakes.

Integration with eCommerce platforms via API2Cart


API2Cart decreases integration development time. Data can be easily accessed, and developers can connect to eCommerce platform APIs with minimal effort.

The service helps to decrease the need for a large internal development team, which reduces costs. It also includes maintenance and updates, so you don’t need to waste your time and effort on them.

API2Cart has detailed documentation and code samples, which makes it more convenient to connect to the APIs. This support can help minimize the time taken in the integration process.

API2Cart can process large numbers of API calls, which is why it works for any business, regardless of its size. It’s flexible and can accommodate your business’s growth without compromising performance and reliability.

This API integration solution provides its clients with detailed technical support in case of any questions or problems connected with integration. This support can be very helpful when trying to figure out issues and/or fine-tune your integrations.

API2Cart helps you to integrate with the shopping platforms faster, save time on development, allowing you to concentrate more on other business operations.

Depending on various factors such as business requirements, time and money constraints, and other factors, it is possible to choose between the in-house integration development and the use of API2Cart. If you want to have full control and high flexibility and have the capabilities, developing your own may be more suitable. But if you are in search of a cheap, efficient and easily customizable approach, API2Cart is a viable competitor with its API-based integration.

How to Get Started to Connect to eCommerce APIs via API2Cart

API2Cart provides a simple way to connect to API of multiple eCommerce platforms and marketplaces. To start using the service, you need to follow these simple steps:

  1. Sign Up and Get the API Key

  2. The first one is to get an API2Cart account with the help of experts. Once you sign up, you will be given an API key that will be used for the authentication process.

  3. Connect a Store

  4. To add a store to your API2Cart account, you need to enter the basic details of the store such as the store URL, the platform, and the authentication details. API2Cart employs various forms of authentication with regard to the platform used.

  5. Explore API Methods

  6. API2Cart contains many API methods, including products, orders, customers, categories, etc. The documentation explains how to use them appropriately.

  7. Test and Optimize

Check that the integration is functioning correctly. Monitor the API calls and responses and modify your integration.



Integrating with the API of eCommerce platforms and marketplaces is one of the most important tasks for eCommerce software vendors. By knowing the critical factors, adhering to the integration steps, and using tools like API2Cart, vendors can make the process easier, shorten the development time, and have reliable connections. API2Cart is a unified API approach that offers a reliable and flexible solution to help vendors concentrate on value-added services. With a single API software, vendors can integrate with over 40 eCommerce platforms and marketplaces. The list of supported integrations includes Magento, WooCommerce, Shopify, Squarespace, Amazon, etc. You can get more information about API2Cart by scheduling a call with our manager.

Following the guidelines and best practices mentioned in this article, eCommerce software vendors can easily connect to the APIs, improve their products, and provide the best user experience.

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WordPress 6.6 Is Here – News




WordPress 6.6 Is Here – News

A few times a year, the WordPress open source software gets a major update, providing users with new capabilities, regular refinements, and important bug fixes. With hundreds of fixes and enhancements, WordPress 6.6 brings a new level of creativity, usability, and efficiency to your WordPressing.  

Here’s a quick tour of what this latest update offers folks on, starting with some of the basics about WordPress 6.6. 

Table of Contents

  1. The basics 
  2. More efficient views and navigation in the Site Editor 
  3. Unified and updated publishing flow 
  4. Override synced patterns with custom content 
  5. Automatic plugin rollbacks 
  6. New design elements
    1. Site background image 
    2. Negative margins 
    3. All-new grid support 
    4. Custom default shadow styles 
  7. Section-specific styles
  8. Block Bindings API upgrades 
  9. And more! 

The basics 

WordPress 6.6 is available right now and has likely already landed on your site. You may notice that many of these new features have been available on your site(s) for a few weeks or even months; we often roll out updates in waves on to allow for early access, testing, and iteration before these major updates are more widely released. 

Sites on are updated automatically. If you run into issues or bugs, always feel free to reach out to our expert Happiness Engineers at  

More efficient views and navigation in the Site Editor 

The last couple major WordPress releases have dramatically reimagined the Site Editor experience. With 6.6 you’ll see a new side-by-side default layout when viewing and editing pages. 

Pattern management has also been better integrated, ensuring more efficient navigation and fewer clicks to get where you want to be. 

Amidst these bigger changes are a number of small enhancements to keyboard navigation, bulk editing actions, and the overall design and functionality of the Site Editor. 

Unified and updated publishing flow 

If you’ve spent time in the Site Editor, you’ll have noticed that it used to offer a fairly different experience from the page/post editor. WordPress 6.6 now offers a shared workflow for publishing, leading to smoother interactions when navigating between various elements of your site. 

As part of this unification, there’s also an update to the layout and design of the publish flow with more prominent displays for the title, publishing status, and featured image.

For all the plugin and theme developers out there, this particular update also makes it easier to extend the editor. Both the post/page editor and Site Editor now use the same slots and extensibility APIs

For users, this means a lot more plugins will be able to bring exciting features into the editor. For plugin developers, it means that it’s easier to implement your code to extend the editor’s capabilities.

Override synced patterns with custom content 

This new feature allows for editing specific blocks even when you’re utilizing synced patterns and styles. For example, if you have a pattern for a stylized button CTA, you can use this override feature to use different copy or even colors for different pages and button locations, while maintaining common elements. 

You can “Enable Overrides” from the “Advanced” section of the Paragraph, Heading, Buttons, and Image blocks, with more block support planned for the future.

Automatic plugin rollbacks 

When it comes to plugin management, offers unparalleled reliability and redundancy. In addition to the scheduled plugin updates that we recently introduced, WordPress core now offers automatic rollbacks when a plugin update fails. 

If you don’t utilize scheduled updates, your plugins will update automatically when new versions become available. 

In the past, if a plugin update failed, WordPress would leave the plugin inactive, which might render some parts of your website unusable or broken. In WordPress 6.6, the plugin is rolled back to the previous version, ensuring continuity with your site until you can diagnose and fix the issue. 

New design elements

WordPress 6.6 offers a handful of new customization options for designing and stylizing your site. Let’s explore the most impactful new features. 

Site background image 

WordPress 66 Is Here – WordPresscom News

Make an immediate visual splash with the new site-wide background image option in the Site Editor. Whether it’s a striking full-bleed photo or a whimsical graphic pattern, you have the freedom to choose size, position, and repetition. 

Negative margins 

You can now set negative margins for any block, allowing for more granular margin control. This enables users to more easily create overlapping design elements. Note that negative values must be entered manually rather than with the slider. 

All-new grid support 

With the Grid and Grid Layout blocks, you can quickly create professional-looking grids for your images, testimonials, videos, and more. The “Auto” option automatically generates mobile-responsive rows and columns while the “Manual” option provides more granular control. 

Custom default shadow styles 

1721163362 939 WordPress 66 Is Here – WordPresscom News.webp

From the Styles menu, you can now edit shadow effects, including changing the default shadow style for images, buttons, and more. You can also add your own shadow styles, giving your total control over this subtle and powerful design element. 

Section-specific styles

Here’s one for the theme builders out there. With WordPress 6.6, you have the option to define style variations for specific sections of a site, not just the theme as a whole. To enable this, you’ll have to edit your theme’s theme.json file and declare the style variation (click here for instructions). Once that’s set up, you will be able to quickly modify the styles of several blocks for areas like headers, footers, content sections, and more. 

As a bonus, section styles also work flawlessly with content imported from our public pattern collection.

Block Bindings API upgrades 

This release makes Block Bindings easier to use and more powerful. Originally available since WordPress 6.5, this feature allows users to connect (or “bind”) the content of a block to the data of a custom field. Here’s how to create that in a post. WordPress 6.6 takes it one step further by enabling the option to edit custom field data by just updating the block in the editor.

And more! 

There are hundreds of updates to WordPress in the 6.6 release. What we’ve highlighted above is a just taste of the most notable and visible features. If you’re a developer and want to look under the hood a bit more, you can find the full slate of goodies in this WordPress 6.6 Field Guide.  

Click below if you’re a developer and want to leverage the benefits of hosting your sites with

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10 Steps for Profitable Home Based Clothing Businesses in 2024




10 Steps for Profitable Home Based Clothing Businesses in 2024

For the past five years, I’ve successfully run an online clothing and decor shop from home. No initial investment, inventory, or advertising dollars were needed – just smart strategies and determination. Many believe home based clothing businesses require high startup costs, but with the right approach, anyone can build a thriving online store from their living room.

A clothing business has a lot of moving pieces – you’ll have to manage color choices, sizes, styles, shipping, and inventory management. To stay on track, here’s a 10-step guide and checklist to ensure you’re set up for success.

10 Steps to Success With Home Based Clothing Businesses

When I began my own clothing business, I didn’t have access to any major upfront capital. Therefore, I had to learn how to minimize almost every cost while outsourcing as much of the fulfillment process as possible.

This guide will show you how to replicate this “print-on-demand” method so you can be at home (or anywhere else) while semi-passively fulfilling your orders.

This business model frees you from worrying about:

  • Inventory management
  • Manufacturing costs
  • Shipping and handling
  • Customer returns

Remember, the steps below can be adapted to any type of product – clothing or otherwise. For this guide’s sake, we’ll focus on apparel.

1. Decide What Products You Want to Sell

10 Steps for Profitable Home Based Clothing Businesses in 2024

It may seem obvious to know what you want to sell, but you would be surprised by how many aspiring online business owners skip this crucial step.

For example, while you may be clear on your niche, such as yoga clothing, you might not have decided on what types of products to sell. Racerback tanks? Performance leggings? What types of designs will you use, and what major theme will tie it all together?

Here are a few action steps that can help clarify your product selection process:

  • Create a Mood Board: Use Pinterest to gather ideas from other home-based clothing businesses that inspire you.
  • Study Competitors: Look at what successful competitors in your niche are selling to see what’s working and what you like.
  • Leverage Unique Skills: Think of any unique skills you have, like graphic design or hand illustration, to differentiate your products.
  • Identify Trends: Use tools like Google Trends and social media to spot current market trends.
  • Define Your Audience: Work out who your ideal customers are by age, gender, and fashion preferences.

Once you’ve decided on your products, develop your graphics and designs. If you’re creative, use Adobe or Canva. Alternatively, hire professional designers on platforms like 99Designs to ensure your products stand out with unique, high-quality designs that resonate with your audience.

2. Make Financial Projections and Boundaries

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Next, you’ll want to know your financial goals, expenses, and boundaries. You’ll want to have an idea of how much you want to make and what resources you’re able to leverage in order to get there.

Some key questions to ask yourself include:

  • How much money will I need to spend? If you’re planning on hosting your online shop on a platform like Etsy, you won’t have to pay for a website, but you may have to pay for listing and transaction fees. On the other hand, if you host your own store, you’ll have to pay host fees and possibly transaction fees as well.
  • How much time will I be dedicating? Don’t forget about sweat equity. Your time and effort are valuable, and should be taken into account when setting your financial goals.
  • What are my monthly operating expenses? This includes things like software subscriptions, shipping costs, packaging materials, etc.
  • How much money do I want to make? Set a realistic income goal for yourself based on the amount of time you’ll be dedicating and your operating expenses.

Exploring the potential answers to these questions will help you to stay on track and manage expectations as you grow your home-based clothing business.

3. Define Your Target Audience

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Start by stepping into your customer’s shoes. Picture their daily lives, what excites them, and how they interact with fashion. If you sell yoga clothing, what would your ideal buyer be doing when they wear your products? What types of activities would they be participating in?

Next, identify the demographics of your ideal customers—think about their age, gender, and lifestyle. What kind of fashion do they prefer? What are their shopping habits? You’ll have to connect with your audience and utilize market research tools like social media insights and industry reports to get a clearer picture.

Use all this information to create detailed customer personas to guide your marketing strategy. The better you visualize your ideal buyers, the more effective and targeted your marketing efforts will be.

4. Choose Fulfilment and Shipping Providers

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Print-On-Demand companies are affordable and convenient options for a home-based clothing business. This is where a third party handles printing, packaging, and shipping your products to customers. You don’t carry inventory, pay for products upfront, or handle any of the fulfillment logistics after you set everything up.

There are many POD options available, but some popular ones include Printful and Printify. I personally use Printful because they have a great selection of products, as well as offering excellent customer service, and seamless integration with platforms like Etsy and Shopify. Their customer service team is fantastic, and they are available 24/7 through email and chat.

To compare the two POD programs, check out my Printify vs. Printful breakdown to dig deeper into their features.

Make sure to compare pricing and profit margins among different POD services. High clothing and shipping costs can quickly eat up a lot of profit. I aim for a 30% profit margin on all of my clothing items.

While many POD providers are free, a few cost money, and others have both free and paid plans. Free plans are perfectly fine for getting started, and as you grow, you may want to consider upgrading your plan for more features and customization options.

Finally, remember that you can work with many different PODs. For example, I use Printful for printing my sweatshirts, shirts, and tank tops, while I use Gooten for home decor items.

5. Purchase Samples for Quality Assurance

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You never know how good a product really is unless you test it yourself. Printful and Printify both offer sample products at discounted rates for business owners.

Here’s how to assess clothing quality for home-based clothing businesses:

  • Shipping Times: Order a sample of your products to see how long it takes for them to arrive. Consider where your target audience is located and if this shipping time will be acceptable for them.
  • Quality Control: Check the print quality, stitching, and overall construction of the product.
  • Placement and Quality of Print: If you’re using print-on-demand, make sure the design is accurately placed and high-quality.
  • Fit and Sizing: Make sure to order a variety of sizes in both men’s and women’s clothing to ensure they fit as expected.

When creating or purchasing samples, it’s important to keep in mind that they are an investment in the success of your business. Take the time and effort to thoroughly test and evaluate your products. And having other people try them on and provide feedback can be invaluable in the long run.

6. Take High-Quality Images of Your Clothing Line

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A clothing business is highly visual, so having high-quality images of your products is essential. Good product photography make all the difference between making a sale or not.

Here are some tips for taking professional-looking product photos:

  • Using natural lighting helps showcase the true colors and features of your products.
  • Invest in a decent quality camera or hire a professional photographer if possible.
  • Style your clothing on models or mannequins to give customers an idea of how it will look on them.
  • Take multiple angles and close-up shots for each item.

If you don’t have access to models, you can also use flat lays or styled product images. Websites like or Smartmockups allow you to easily create mockup images of your products on different backgrounds and settings.

7. Create Your Storefront

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At this point, you have your products, financial targets, ideal audience, and high-quality images. What’s missing? A storefront, of course. You’ll need online real estate for your clothing business so customers can browse, learn about your brand, and make purchases.

Here are three popular options for creating home-based clothing businesses:

  • Shopify: User-friendly interface with customizable themes and built-in SEO tools, but higher subscription fees and extra costs for third-party apps; also limited customization compared to open-source platforms.
  • Etsy: Built-in audience for unique products with easy setup and low initial costs, but transaction fees add up, and there’s less control over branding plus fierce competition.
  • WordPress (WooCommerce): Full control over design and no subscription fees, but a steeper learning curve, responsibility for hosting and security, and potential costs for premium plugins.

In a nutshell, entrepreneurs who need a user-friendly, all-in-one solution should choose Shopify. Sellers of unique, niche products will benefit most from Etsy’s easy setup and built-in audience. Those with technical skills wanting full control over their store’s design should opt for WordPress with the WooCommerce plugin.

8. Develop and Fine Tune Branding Elements

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Now that you know where you’re hosting your online clothing business, it’s time to design it to fit your brand. Your branding elements should reflect your target audience and differentiate you from competitors.

Here are print-on-demand business name ideas to help you come up with a name if you haven’t already. Think of a name that clearly connects to your clothing brand and is easy to remember.

You should also consider:

  • Logo
  • Color scheme
  • Typography and fonts
  • Voice and tone
  • Brand images

You’ll have variying levels of control over these elements depending on your chosen platform. For example, Shopify offers customization options for logos, colors, and typography, while WordPress allows full control of every aspect.

If you have a lot of time, talent, or a well-staffed team to build a website, opt for WordPress and hire a design team to build your branding elements. Otherwise, consider using pre-made templates on Shopify or Etsy to save time and hit the ground running.

9. Write Engaging SEO-Optimized Product Descriptions

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With your storefront structured and your products ready to go, it’s time to craft compelling product descriptions that will sell them.

Here are a few tips for writing effective product descriptions:

  • Know your target audience and use language that resonates with them with the support of AI tools like Jasper. Use sensory words and descriptive language to bring your products to life.
  • Highlight the unique features and benefits of your products so customers understand what sets them apart.
  • Use SEO keywords to optimize your product descriptions for search engines with programs like Semrush and EtsyRank.

You may also want to include key policy information such as shipping times, return policies, and any special offers or discounts. The clearer and more informative your descriptions are, the more likely customers will buy from you.

10. Market Your New Home Based Clothing Business

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With your products and storefront ready to go, it’s time to get the word out about your new clothing business. Here are some marketing ideas to consider:

  • Social media platforms like Instagram, Facebook, and Pinterest are great places to showcase your products and connect with potential customers.
  • Collaborate with influencers or bloggers in your niche to reach a wider audience.
  • Consider running promotions or offering discounts for first-time buyers.
  • Attend local events or markets to promote your brand and make connections.

Even online clothing store owners need to connect to a community to get the word out and receive feedback. Take at least one small step every day to promote your business and track the results. Over time, you’ll find certain channels work better than others. Focus on these and continue to refine your marketing strategy.

Final Thoughts: 10 Steps to Success With Home Based Clothing Businesses

Clothing is one of those ecommerce niches that will never go away. Year round, millions of people are searching for unique clothing pieces, making it a lucrative market to tap into. Building a customer base takes time and hard work, but with new tech tools and the right mindset, you can successfully run home-based clothing businesses, no matter your budget or experience level.

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