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How Top Marketers Are Capitalizing on the $360 Billion U.S. Mobile Commerce Market for Growth



How Top Marketers Are Capitalizing on the $360 Billion U.S. Mobile Commerce Market for Growth

Mobile commerce has been steadily growing each year, with more consumers making purchases from their phones and more retailers strategizing to keep up with this new demand. — Getty Images/Luis Alvarez

Why it matters:

  • Mobile commerce sales in the U.S. are projected to double between 2020 and 2025, reaching more than $728 billion.
  • But while consumers love to browse for products on their mobile devices, getting them to actually buy still remains a challenge for businesses.
  • Marketers are turning mobile browsers into buyers with strategies such as detailed product description pages that help drive purchasing decisions; unbiased brand feedback from social media platforms; and streamlined mobile payment processes that enable ‘one-click checkout,’ experts say.

Mobile commerce has been growing in double-digit percentages year-over-year, as savvy merchants increasingly take steps to convert consumers who browse on their mobile devices into buyers.

Retail mobile commerce sales were up 15.2% in 2021 in the U.S., reaching $359.32 billion, according to Insider Intelligence. By 2025, retail mobile commerce sales will more than double, to reach $728.28 billion, or 44.2%, of total U.S. retail e-commerce sales, Insider Intelligence projects.

“[Mobile commerce] is poised to burst into the mainstream thanks to a host of technological advances that are making it easier for users to shop on their phones,” Insider Intelligence reported.

Consumers love to browse for products on their mobile devices, but getting them to actually buy while they are shopping on those devices is a hurdle that companies have often struggled to overcome.

“Designing and optimizing for mobile should be the key aspect of any brand’s omnichannel strategy,” said Elina Vilk, Chief Marketing Officer of WooCommerce, which provides omni-commerce solutions for companies including Weber, Singer, and others.

While customers want the freedom to shop across any platform they choose, mobile can play a role throughout the shopping process, she said, including researching and finding products, learning about products via social media, or browsing while in stores.

“Consumer apps should be seen as the glue of any brand’s omnichannel strategy,” said Rick Berger, President, NewStore, which provides omnichannel commerce services for companies including Burton, UNTUCKit, Outdoor Voices, and others. “Apps can transition seamlessly from offering inspirational online shopping from the couch at home, to enabling a special store experience when consumers walk into a retail location. Think of a consumer app like a customer’s remote control for a brand.”

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These and other experts whose companies provide mobile commerce solutions shared the following advice for optimizing mobile sales, which includes providing robust content, leveraging social media platforms, and driving customers to mobile apps and websites via marketing strategies.

Provide robust content — from detailed product descriptions to unbiased social media feedback

One of the keys to successful mobile commerce is ensuring that consumers have all the information they need about the product at their fingertips.

“It’s really important that the PDP page, which is the product description page of the particular garment or product that a person is browsing, be really, really robust,” said Gabrielle Wooden, Senior Content Marketing Manager for Tapcart, which provides mobile commerce capabilities for companies such as Juicy Couture.

That includes providing highly detailed product descriptions, sharing unbiased product feedback from social media, and offering other content about the product, such as recipe suggestions in the case of food items, she said.

“Anything that you can post on that page to help educate the buyer about the product is going to be more useful in getting them to actually check out,” said Wooden.

A PDP with minimal info could leave shoppers with a lot of questions, which could lead them to leave the site. In addition, providing more information can help build the consumer’s trust, she said.

[Read: Forecasters on 5 Key Consumer Trends That Will Drive All Businesses in 2023]

Optimize social platforms: ‘TikTok, Instagram, and Pinterest are rapidly becoming important platforms for conducting mobile commerce’

Social media has become a significant platform for mobile commerce, given the amount of time consumers spend browsing these platforms on their mobile phones.

“Without a doubt, the most impactful strategy we’re seeing our merchants use is capitalizing on social media,” said Vilk.

Platforms such as TikTok, Instagram, and Pinterest are rapidly becoming important platforms for conducting mobile commerce, she said.

“If your customers are using those apps, they are on their phones, and they are much more likely to engage with your products and offerings within those apps,” Vilk said. “Successful merchants use extensions to link their shops to apps like TikTok to make that experience intuitive, and to reach a vast and fast-growing new audience.”

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Leverage text and email marketing to capture the business of on-the-go consumers

Sending effective text and email marketing messages is another strategy that successful companies use to drive increased sales via mobile commerce.

Consumers are highly likely to read email marketing messages on their phone while waiting in a line or as a passenger in a car, for example, said Vilk.

“Successful merchants send emails with that in mind,” she said, noting that marketers should keep their messages “short, direct, simple and highly visual.”

“SMS [text] marketing can be a real superpower for merchants,” she said. “A customer will hear from you with the mobile phone in their hand, just a few taps away from making a purchase.”

[Read: How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything From Food to Fashion]

Think of a consumer app like a customer’s remote control for a brand.

Rick Berger, President, NewStore

Drive customers to your app: ‘If they love a brand, they’re likely to go out of their way to download an app’

Most consumers prefer using mobile apps over mobile sites, said Berger.

“If they love a brand, they’re likely to go out of their way to download an app,” he said. “However, they need to be aware that the brand even has an app.”

An easy way to overcome this challenge is to create a simple banner on the mobile website, he said. “Our customers have seen firsthand that this is an effective way to nudge consumers to an app experience,” said Berger.

Companies should also position their apps as the best way to experience the brand, with features that cannot be accessed via other channels, he said.

Once customers have downloaded the app, it presents opportunities to drive sales using tactics such as early access to sales or exclusive product offers, Berger said.

As an example, Berger cited Golden Goose, an Italian luxury sneaker brand, as regularly extending these types of offers to its app users. The brand also creates a special experience and content associated with these campaigns, only available through the app.

Brands are also using mobile apps to improve the brick-and-mortar experience, he said, citing the ability for an app to detect when a customer is in a store.

Another related strategy is using App Clips (for iOS devices) or Instant apps
(for Android), van Schadewijk said. These “mini apps” don’t need to be downloaded in order to provide enhanced features on a consumer’s mobile device. “Consumers can have all the benefits of apps without having to download first,” he said.

Streamline mobile payments by enabling ‘one-click checkout’

Converting mobile shoppers to mobile buyers requires that merchants make it easy for consumers to finalize their purchases once they find the product they want on their mobile device.

“Make sure that you’re making that actual conversion really easy,” said Tapcart’s Wooden, citing research that shows the rate of abandoned carts rises significantly if it takes longer than 13 seconds to check out.

Enabling payment features such as Apple Pay or other mobile wallets allows customers to finalize a purchase with what Tapcart calls “one-click checkout.”

“When you are able to have all of that information—shipping information, credit card details—pre-populated, you’re able to capture their willingness to buy quicker than if they have to walk through those steps,” she said.

WooCommerce’s Vilk agreed that mobile wallets foster seamless checkout experiences on mobile platforms.

“[Businesses] need fast or, in some cases, instantaneous account creation or single-sign-on type tools to rapidly convert a shopper into a buyer,” she said.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

To stay on top of all the news impacting your small business, go here for all of our latest small business news and updates.

CO—is committed to helping you start, run and grow your small business. Learn more about the benefits of small business membership in the U.S. Chamber of Commerce, here.

Published March 06, 2023

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New to Newsletter — Earn With Paid Subscriptions – News



New to Newsletter — Earn With Paid Subscriptions – News

Whether starting a paid newsletter from scratch or taking an existing one up a notch, there’s no better time than now.

Since its debut last December, we’ve been improving Newsletter to meet the needs of writers and creators everywhere. Now we’re introducing a big update — the ability to add paid subscriptions and premium content, whatever plan you’re on. Including the Free plan.

Here’s the deal — you can now kickstart your newsletter without spending a penny, build your audience, and then add paid subscriptions into the mix at any point. It’s a great way to explore the shape of your newsletter without paying upfront while giving your readers a way to support your work at any point along the way. If you want to keep on growing, our paid plans provide lower transaction fees and all the features you need to manage and scale your newsletter and website. 

Let your readers fuel your creativity

Paid subscriptions let your fans support your art, writing, or project directly. Once your creativity has captivated your audience, there’s a good chance some of them will gladly give something back by supporting your work financially.

And it’s not an all-or-nothing game. You can still put out free posts to grow your readership, enable one-time tips and donations, or keep some of your content exclusive to subscribers.

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Take more creative control

We’re all about giving writers and creators the power and flexibility to do things their own way.

From selecting beautiful visual themes, customizing them to make everything feel more like you, or turning your newsletter into a full-fledged website or store, you’ll save time, cut costs, and have a bunch fewer logins and browser tabs to navigate by keeping everything under one roof.

Then, as your newsletter flourishes, you can tap into a universe of plugins, themes, and design patterns with affordable upgrades, whenever the time’s right. That means you can scale smoothly from a free newsletter to one that starts helping you earn, without feeling penned in by a rigid plan or restricted features.

Kickstart your newsletter

Whether you’re thinking of starting up a paid newsletter from scratch or ready to take your existing one up a notch, there’s no better time than now.

Signing up for Newsletter is the quickest route to writing, publishing, and expanding your audience from scratch. And if you’re switching from another platform? No worries, you can bring existing subscribers along for the ride during the setup process.

Amplify an existing site with newsletter features

But you don’t need to start from zero. At, any site can add or become a newsletter. If you’ve been thinking about growing your audience, you’ve got the Subscribe Block and Newsletter Patterns at your disposal to get up and running quickly. They’re the perfect duo to transform a fleeting visit into a lasting bond.

1685635720 518 New to Newsletter — Earn With Paid Subscriptions – WordPresscom

Getting started

Once you’re all set up, introducing paid subscriptions or content gating to your newsletter is simple stuff. Whenever you publish a post, just tick a box to make any post available to everyone, subscribers-only, or just the paying ones.

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Here’s how to get started:

  1. Log in to your dashboard.
  2. Click on “Earn” in the Tools section.
  3. Set up a Stripe account to start receiving payments (or connect your existing account).
  4. Configure your payment plan to establish your subscription fee and cadence.

Your readers will be able to pay for subscriptions directly from your site, with transaction fees as low as 10% of revenue on the Free plan, decreasing as you level up to our paid plans, down to a 0% fee on the Commerce plan. Payments are processed through Stripe and are available in the countries where Stripe is currently supported.

1685635720 832 New to Newsletter — Earn With Paid Subscriptions – WordPresscom

You’re in great company

With over 20 million emails sent out every day by to pretty much every country in the world, rest assured that your newsletter will land in your audience’s inbox reliably and securely. And as your audience grows, you can sit back comfortably knowing that is finely tuned to scale with your ambitions. However far you want to take things.

What’s next?

Newsletter is ever-evolving, and we’re always on the case refining the design, experience, and offerings for writers, creators, and publishers like you. We’re all ears for your ideas for our next steps in making it easier for more people to publish and earn from their work, without barriers to getting started.

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How Yarnnakarn Ceramics Uses to Expand Their Business – News



How Yarnnakarn Ceramics Uses to Expand Their Business – News

Our community team recently traveled to Bangkok, Thailand to meet with longtime customers Karin and Nok Phisolyabut. They’re the owners of Yarnnakarn, a small arts and crafts studio that specializes in telling stories through contemporary ceramic pieces.

Part of why we love this studio, in addition to their beautiful work, is because Yarnnakarn espouses a deep commitment to sustainability and supporting their community. They continuously explore and experiment with new techniques to reduce their impact on the environment, including working with local materials and craftspeople. Rather than focusing on uniformity and quantity, they seek beauty in the flaws and imperfections innate to each natural ingredient, creating truly unique pieces.

Yarnnakarn’s work can be found all over the world and we’re thrilled that has helped them in that journey. Watch the video below to tour their shop, hear their story, and find out how they use their website to grow their reach.

Visit to get 30% off your first year of the Business plan, or click below:

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Custom Theme Designs Just Got Easier – News



Custom Theme Designs Just Got Easier – News

Patterns, colors, fonts, and more. Our new homepage design tool guides you through making your creative vision a reality.

Whether you want a simple blog that highlights recent posts, a visually stunning portfolio, or an online home for your small business, your website should be just as unique as you are. That’s why we’re excited to introduce a new site design tool that guides you through the process of creating a memorable custom homepage. 

Our designers have put together a library of hundreds of patterns, colors, and fonts that you can mix and match for whichever distinctive vibe you’re going for. 

Try it out today by clicking the button below:

Create your own design

When you create a new site at, you’ll now find the option to start from a Blank Canvas. This is where you become the designer (with a little help from us): We’ll guide you through decisions on layout, colors, fonts, and more. No matter your goals for your site, we have the building blocks to help you turn your creative vision into reality. 

Pick the perfect palette 

Paint your patterns with the click of a button, applying custom color palettes to your entire page via our global styles feature. Our simple tools allow you to take the artistic lead on your site. Are you Blueberry Sorbet? Midnight Citrus? Perhaps a moody Charcoal? We have dozens of colorful options to set a mood that works for you and your audience.

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Find a fitting font

Whether something stately and classic or sleek and modern, the typeface you use sets the tone for everything you’re trying to do with your site. Our thoughtful and engaging one-click font pairings will have you feeling like an expert typographer in no time.

Edit with ease

Patterns? Check. Colors? Check. Fonts? Check. You’ve got the basics of your site set up. Now it’s time to harness the power of the Site Editor. Bring your page to life by adding images, content, products to sell, and more. As you get comfortable, continue to experiment by adding or removing patterns, playing with colors and fonts, and making your site look and feel exactly the way you want it to. 

Click below to get started with our DIY site assembler:

Learn more 

Need some extra help? Our new Quick Launch course will guide you through what to include on a compelling homepage, and how to tie it together with our new DIY design assembler. Additionally, here’s a few more resources to get you started with designing on

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