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WordPress May NOT Be Right for This Type of Business

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If you are an entrepreneur looking to build a new website, you may wonder: Why use WordPress? For starters, it is a popular content management system used by 43.2% of all websites on the web. Plus, the use of it is increasing every year.

At face value after reading that, you may think it’s a slam-dunk to use WordPress for your small business. However, your website is an important part of your business – and you may be surprised to find out that there are some businesses it isn’t designed to support. E-commerce is a prime example.

Artist, web developer and coach Kerch McConlogue, owner of wefixbrokenwebsites.com, has worked with WordPress since 2005. In this episode of Small Biz: in 15, she tells us about the benefits and limitations of a WordPress website.

Check out this edited transcript of their discussion on the latest episode of Small Biz in :15.

Why Use WordPress?

Shawn Hessinger: So, what kind of businesses are WordPress websites best for?

Kerch McConlogue: Theoretically, anyone could do anything on a WordPress site. I’m not sure The New York Times is the right answer – but there are a lot of enterprises that use WordPress.

If you’re a small business and just starting, you want people to know where your store is. They want to know where you’re going. So, you need something that is almost slightly better than a brochure. That’s like the basic of “basicness.” So, if you want to have a blog, if you want to do some educational stuff, WordPress is great for that. Or it’s great if you have things you want to sell. It’s good for sales.

Say, I have a book, or I have a sweater I want to sell – then you don’t need WooCommerce, you don’t need Shopify – you don’t need anything else. Essentially, you could use a PayPal button that you get from PayPal put on, and that would work. Or you have three things you want to sell, and you could use gravity forms or something like that to let people buy this one thing. That’s great.

But if you go into selling hundreds of jewelry pieces that will be turning over a lot, maybe Shopify is a better answer. And here’s one that you’ll have to look up: Mouse-eCommerce. If you have things you’re selling and you have lots and lots of options for each thing, WooCommerce is a pain for that. But Mouse does great work.

Shawn Hessinger:  So, I think what I’m hearing is if you’re just getting started and planning to set up a whole store, and you have hundreds or thousands of pieces of merchandise – WordPress might not be the best use.

Kerch McConlogue: Something like that is more a store and less a sharing of information. For example, Amazon is not a WordPress site – Amazon doesn’t try to educate you; they try to sell you stuff. 

And maybe that’s the bottom line: What are you trying to do on your website? Is its purpose to sell stuff? If so, maybe it’s not the best choice. But if you’re trying to do some education, some more information, you’re trying to pass off, classes or something like that, then it is probably fine.

How to Decide if a WordPress is a Good Fit

Shawn Hessinger: Ok. Then, how do you decide if WordPress is right for you? And are there other ways you can promote your business? Some people have a Facebook page, for example, and nothing else. What then?

Kerch McConlogue: Many people new to the whole thing think, “Well, I don’t need all that. I could have a Facebook page or a Facebook group.” But on Facebook, content has a shelf life of about 20 minutes. And if somebody misses it on that 20-minute thing, then they’ve lost something.

I’m not saying it’s nothing, and you might start there. But once you’re sure that you’re really moving ahead and you really want to have an actual website that actually has content on it and information on it, then you want to move into the next thing.

If you want people to come back to learn who you are, to like you, to trust you, and then get around to buying something, you’ve got to have more than just a store.

Even in a brick-and-mortar store, people come in, they’re going to look…”Can I help you?” “No, I’m just looking.” And they do that a couple of times, and then they decide, “You know what? I’m going to go back there and buy something.” But it has to get through the “know me, like me, trust me” before you can pass me your money, whatever it is.

Is it Better to Hire a Developer or do the Work Yourself?

Shawn Hessinger: I want to use WordPress to set up my business website. Do I want to try and set this up by myself, or do I want to hire somebody?

Kerch McConlogue: The beauty of WordPress is you can get somebody to set it up for you. On the other hand, if you have the inclination to, you could add your content, you could change the prices, you could, you know, add pictures…you could do all those things yourself. It’s relatively easy.

However, it’s tedious, and it always takes more time than you think – even for people who know what they’re doing. That was the line for me when I needed a website. So, can you do it yourself? Yes. Do you want to? Maybe, maybe not.

Shawn Hessinger:  I want to find a WordPress developer to set my site up. Where do I go? 

Kerch McConlogue: First off, don’t rely on family and friends. They’ll often tire of things quickly, and then you’ll be stuck.

Instead, find a local meet-up and ask questions like:

    • Who are you using?
    • Who did it for you?
    • Can you help me start with something? How do I go about it?

Also, you can find freelancers on websites like Fiverr and Upwork to do your WordPress development. More importantly, make sure you own the domain name and hosting when you do. That way, if they get anything wrong, you still have control.

Why WordPress for Your Small Business?

Be sure to catch the rest of the episode, where you’ll learn more about why you would use WordPress for your small business. In it, Kerch McConlogue goes on to discuss how you can use WordPress Meetups for indispensable help with development, how you can stay in control of the vision of your WordPress website and much more.

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15 Best Animated WordPress Themes To Impress Your Visitors in 2023

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15 Best Animated WordPress Themes To Impress Your Visitors in 2023

Let’s admit it: Everyone wants their website to have that ‘wow’ factor. One way to accomplish this is with smooth animation that make it come to life! And that’s why Animated WordPress themes are where it’s at!

But when you’re running WordPress, choosing a good animated theme comes with its own problems, like loading speeds, compatibility with plugins, and design limitations.

Luckily, we’ve compiled a list of the best 15 animated WordPress themes so you can create your dream store, blog, or portfolio today.

Let’s dive in:

1. Divi

Being one of the most popular WordPress themes on the planet, Divi is our top choice for building intuitive, responsive, and visually-appealing websites. Its drag-and-drop builder is simple enough to be used by a second-grader and allows you to view changes in real-time.

Divi is also loaded with a range of highly-customizable animations that transform as you scroll and interact with them. You can build each webpage from scratch using its 200+ elements or choose from 2,000+ pre-made website designs and edit your way to perfection.

The theme is also fully search-engine-optimized and fine-tuned by Divi to load up within seconds.


2. Impreza

impreza-animated-wordpress-theme

Impreza is our top pick for online businesses that want to stun their customers with brilliant visuals and buttery animation effects. It’s used by 90,000+ websites and has 50+ demos for e-commerce stores, freelancers, and blog owners. Like any great WordPress theme, Impreza also uses a drag-and-drop builder called ‘Visual Composer’ for effortless real-time design.

And that’s not all. The multi-purpose theme also comes with a library of 100+ elements to build an interactive site full of features. Niche site owners will also be pleased to hear that the theme is full of SEO options, including built-in meta tag editors and support for Yoast SEO. Impreza is the highest-rated theme on ThemeForest and is sometimes recognized for having the strongest page builder in the business.


3. Jupiter

jupiter-theme-animated

Jupiter is one of the best alternatives to Shopify and all-around themes for creating aesthetic yet powerful e-commerce stores. You can build your dream website from scratch using their exclusive Layout Builder or choose from 450+ ready-to-publish templates to kickstart your business.

One of the best features of Jupiter is its sales-funnel builder — an intelligent tool that allows you to design a lucrative purchase process and boost conversions.

You can also add a variation selector, create pop-ups, and send ‘out-of-stock’ notices within the theme — features typically missing from free WordPress themes. Jupiter is trusted by 160,000+ customers and is a worthy investment for online retailers and dropshippers.


4. Ultra Theme

ultra-themify-wordpress

The first multi-purpose WordPress theme on our list — Ultra from Themify can convert any blank webpage into a piece of art. You can create mesmerizing portfolios, e-commerce stores, magazines, or agency sites by choosing one of their 30+ pre-built demo sites.

Or, if you want more design independence, you can use the Live Page Builder to tweak each element to your preference.

Ultra also comes with 12+ bonus add-ons with captivating animation. This includes a slider, typewriter, price table, counter, and image grid — all of which come to life with user interaction.

Additionally, the powerful page builder also allows you to add a silky-smooth parallax effect and even animate colors. Above all, Ultra is fully search-engine-optimized, is compatible with WPML, and seamlessly integrates with WooCommerce so you can design your dream website. 


5. Movedo

movedo-animated-theme-wordpress

Movedo is a game-changer for people that love animations and smooth parallax effects. This multi-purpose theme is crafted for a fully-immersive experience and comes with 17+ pre-built website templates. You can personalize your pages using Visual Composer drag-and-drop builder and integrate beautiful banners using Revolution slider.

One of Movedo’s best features is their Ultra-Dynamic Parallax scrolling that moves with the motion of your cursor. It also comes with various clipping animations, hover effects, and a ‘safe button’ that flows down to reveal an additional menu. Even with so many animations, Movedo offers full search engine optimization, translation readiness, lightning-fast loading speeds, and lifetime updates for customers.


6. Parallax

parallax-themify-wordpress

Parallax by Themify is all about fluid animations and elegant web pages. It’s a lightweight WordPress theme that comes with super-smooth parallax functionality, gorgeous sliders, and even animated progress bars. You can select from 60+ pre-designed layouts and customize the theme using an intuitive drag-and-drop builder.

Additionally, the theme comes with 11+ cool header layouts and an option for setting custom background images to make your website truly unique. All the images/graphics will be super-crisp and adapt to different devices while retaining your website’s appearance. While Parallax certainly lacks features, it’s the perfect animated theme for website owners with simple websites or building dynamic single webpages.


7. Zephyr

zephyr-themeforest-business

Zephyr is a highly-underrated gem on the ThemeForest marketplace that’s perfect for building dynamic blogs and business sites. It’s loaded with hundreds of customization options — 6 blog layouts, 1300+ icons, and 657 fonts, being just a few of them. Each element can be easily adjusted using their built-in Visual Composer — a drag-and-drop tool worth $34 on its own.

But animations are where the Zephyr theme really shines. You can add smooth parallax scrolling, hover effects, and eye-catching slides using Slider Revolution (also worth $19).

On top of that, Zephyr is coded with SEO in mind and optimized for WPML to support multiple languages. It loads up super-fast and is fully responsive, with support for ultra-sharp retina graphics.


8. Newspaper

newspaper-theme-blogs

Every magazine and online publication knows the value of a beautiful front page, quick loading speeds, and subscription revenue. Newspaper is a best-selling WordPress theme loaded with features trusted by brands like Uber, Bitcoin, and United Nations. It comes with 150+ pre-built designs and a huge library of animated templates that makes websites come to life!

Newspaper also includes smart pop-ups — a feature that lets you place ads, offers, and subscription prompts without disturbing visitors. The Opt-in Builder lets you create compelling paywalls and increase memberships. You get an intuitive contact form builder in the back end to streamline the customer database and user-review system to boost your credibility.


9. Helion

helion-portfolio-theme

One of the most revered creative portfolio themes for WordPress — Helion is an easy recommendation for artists, photographers, and design professionals. It runs on the Elementor page builder and has a collection of built-in modern layouts. Helion also comes with some of the most impressive 20+ animations we’ve ever seen in a theme.

Additionally, it allows extensive color customization to make your site truly unique. The theme is also loaded with hundreds of fonts, shortcodes, and over 750 other personalization options.

Helion is fully-responsive and supports retina images, and is WooCommerce-ready, so you can monetize your artwork whenever you like!


10. Remake

remake-theme-codeless

When it comes to building minimalistic sites with smooth animations, Remake by Codeless takes the win. You can choose from their 10+ pre-made skins to kickstart your agency or use Elementor to drag-and-drop your favorite elements in real time. It also produces some of the best parallax effects and hover animations, making your portfolios look awesome.

Despite using heavy animated effects, Remake has blazing-fast loading speeds and is highly responsive to different devices. It offers a sleek and modern layout and seamlessly integrates with social media accounts — an essential feature for budding artists/freelancers. All of this comes with free lifetime support from Codeless and compatibility with popular WordPress plugins. 


11. The Gem

thegem-wordpress-animated-theme

Loaded with over 400 beautiful pre-built templates — The Gem has a little something for everyone. This multi-purpose theme has a demo site for photographers, agencies, online stores, magazines, cryptocurrencies, and just about any business you can think of. It’s also super-quick, highly responsive, and fully optimized for search engines.

But that’s not all. The Gem comes with WPBakery and Elementor page builder for free, so you can conveniently tweak each element of your website.

You can also add ultra-smooth parallax effects and CSS3 animations to enhance user experience. The Gem is also compatible with many mainstream plugins and is translation-ready, so you can take your website global!


12. Ohio

ohio-theme-wordpress

Impress your clients with highly-aesthetic agency and personal portfolios using Ohio theme. This animated WordPress theme comes with 39+ layouts and hundreds of customization options — all powered by Elementor and WPBakery.

You can quickly create responsive portfolios using Ohio’s vast demo library or personalize everything down to the fonts and colors (there are more than 13,000 of them!)

Whatever you design, the theme’s flawless coding will consistently load your site within seconds. You can also integrate fluid CSS3 animations with all of their 326+ elements to make the site more interactive. Agencies can introduce products using WooCommerce plugin or create beautiful blog sections with 190+ pre-made pages — all of which are included in the package.


13. FlatSome

flatsome-theme-animations

Flatsome is the #1 best-selling WooCommerce theme on the market. And over 200,000 customers seem to agree. It’s the ideal theme for building your dream online store — featuring a proprietary drag-and-drop tool, rapid loading speeds, and free lifetime updates. It also comes with tons of cool animations, including parallax scrolling, hover effects, and more.

But that’s not all. Flatsome has also partnered with Cloudways Hosting, so your visitors never have to suffer delays. Moreover, the animated theme offers in-depth customization of checkout pages, fonts, menus, and product pages. It’s also fully responsive and optimized for the best mobile shopping experience.


14. Amos

amos-portfolio-wordpress

Amos is a complete package for agencies/freelancers that want to build highly-responsive animated portfolios. You can create a full-scale website within hours using the theme’s 28+ homepage designs and 60+ essential page layouts. It also has drag-and-drop functionality via Visual Composer, mega menu templates, and the ability to add fluid CSS3 animations to make your websites interactive and dynamic.

Moreover, Amos is fully compatible with WPML so that you can reach out to foreign clients. MailChimp and Contact Form 7 are also included for free to make email marketing easier for agencies. Plus, the animated WordPress theme rocks super-fast loading speeds and is fully responsive to tablets and smartphones for convenient browsing.


15. Hello

hello-elementor-theme

Hello is a lightweight, responsive, animated WordPress theme for people who love designing sites with Elementor. It occupies just 6kb of space and acts as the perfect blank slate for Elementor’s drag-and-drop builder and its 100+ widgets. The theme itself is fully optimized for search engines and seamlessly adapts to mobile phones and tablets.

The animated theme costs $0 and offers over 100 website kits for freelancers, blog owners, and even e-commerce stores. Once coupled with Elementor (pro works even better), you can fine-tune its widgets with various fonts, color palettes, and cool animation effects without overburdening your servers.

And if you ever run into technical troubles, you can always retreat to Elementor’s supportive community to solve your queries.


How To Choose The Best Animated WordPress Theme

Choosing the best WordPress animated theme for your website can be challenging. You must impress your visitors with a beautiful design while prioritizing both performance and accessibility.

When you’re hunting for your next animated theme, consider the following factors to make a better decision:

  • Simple and Minimalistic Design
  • Fast Loading Speeds
  • Flexible Customization Options
  • Responsiveness and Mobile Compatibility
  • Support For Plugins
  • Optimized for Search Engines 
  • Frequent or Lifetime Updates
  • Compatibility For Different Browsers
  • Good Customer Support Team

Conclusion

Adorning your WordPress website with parallax effects and animations can significantly improve session times and leave a lasting impression on potential customers. 

If you want a sleeker and cleaner look for your website, check out our list of 31 Best Minimalistic WordPress Themes.

Or, if you’re starting out a niche website and want to maximize traffic and SERP rankings, look at our list of 31 Best SEO Friendly WordPress Themes.



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The 10 Best eCommerce Development Companies for Your Online Store

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eCommerce websites need to be fast, easy to use, and great at conquering search engine results on sites like Google. But how can you achieve this without any web development experience?


Finding good eCommerce development companies is one of the best ways to solve this problem, but this creates the challenge of finding the right provider for your project. To make this easier, we’ve broken down 10 of the best web development companies across the US.


1. eFlair Webtech

Building a successful eCommerce website takes experience and expertise; two things eFlair Webtech offers in abundance. This company makes the first entry on this list thanks to its sterling reputation, an impressive portfolio, and affordable pricing, but it doesn’t stop here.

eFlair’s engineers and developers work with some of the most popular eCommerce platforms in the world. This includes WordPress (WooCommerce), Opencart, Magento, and Shopify, but it isn’t limited to these platforms. You can build just about any type of eCommerce website you need with the help of eFlair.

Alongside the company’s skills, eFlair Webtech also offers comprehensive support and aftercare for each of its projects. This means that you can get help with your eCommerce site whenever you need it, including out-of-hours thanks to eFlair’s international team.

Price is one of the most crucial factors when embarking on an eCommerce development project, and this is one area where eFlair stands out amongst its competitors. You can build your website for as little as $25 per hour with eFlair Webtech, making this the most affordable option on our list.

As well as offering excellent eCommerce development services and unparalleled customer service, eFlair can also help with app development, UI/UX design, and much more. You can book a consultation to get your development project off the ground using the contact form on eFlair’s website. This eCommerce development company boasts an impressive 4.9-star average review rating on Google.

Locations

Atlanta (USA), Vijayawada (India), and Bangalore (India)

Key Services

eCommerce web development, app development, UX/UI design

Pricing

$25 to $40 per hour

2. Bachoo

bachoo ecommerce development

Founded back in 2015, Bachoo is a great example of a modern website development company. While this company’s website is a little busy and complicated, it serves as a great showcase of the broad skillset found at Bachoo.

While Bachoo offers eCommerce website development services, this company specializes in launching new products online. This means that they can handle market research, marketing, and every other stage of your product’s launch.

Unlike other eCommerce development companies, Bachoo projects are usually built from the ground up, rather than using an existing CMS system. This makes projects more expensive, but the results are backed up by a 5-star Facebook review rating.

Locations

Los Angeles (USA)

Key Services

Product development, eCommerce development, Data analysis

Pricing

$50 to $100 per hour

3. Elogic Commerce

elogic ecommerce development site

Elogic Commerce, as its name suggests, specializes in online commerce platforms. This company works with platforms like Adobe Commerce, Shopify, and BigCommerce to offer rapid development services at a relatively low price point.

This company has been in the market for 13 years and has launched more than five hundred projects. While Elogic works fast, the quality of your website will not be compromised, with each step of the development process being carefully managed to ensure the best results. Elogic Commerce has an average Google Review score of 4.8 stars.

Locations

USA, Ukraine

Key Services

eCommerce website development, eCommerce consulting

Pricing

$50 to $100 per hour

4. Absolute Web

absolute web development

With page after page of eCommerce websites in its portfolio and 23 years of work behind it, Absolute Web is truly a veteran of the industry. This company works with Magento, Shopify, and BigCommerce to create eCommerce websites that promise to convert.

Working from the USA and Europe, this company can provide flexible support at times that suit its customers. This is great for eCommerce website owners, as it ensures that you never risk losing sales thanks to website outages. Absolute Web has an average 5-star rating on Google Reviews.

Locations

USA, Portugal, and Ukraine

Key Services

eCommerce website development, Web development

Pricing

$100 to $150 per hour

5. Magneto IT Solutions

magneto web development

Having worked with the likes of HP, Hyundai, and ESPN, Magneto IT Solutions creates high-quality eCommerce websites that are made to scale. This eCommerce development company uses Magento to build its websites, alongside a range of other useful tools that make it easier to get a steady stream of sales moving.

Locations

USA, Saudi Arabia, UK, Australia, Bahrain, and India

Key Services

eCommerce website development, Marketing

Pricing

$50 to $100 per hour

6. ITGeeks

itgeeks shopify agency

ITGeeks specializes in working with Shopify. While this can be limiting for certain eCommerce projects, it is great for those looking to use this platform. ITGeeks can make unique Shopify themes, develop add-ons for your website, and work to maintain the store you build.

This company is pricier than many of the other options on this list, but this cost comes with an average 4.8-star Google Review rating. Many eCommerce development agencies struggle to reach a review score like this.

Locations

USA and India

Key Services

Shopify website development, Shopify management

Pricing

$100 to $150 per hour

7. PurpleFire

purplefire website development

Alongside providing eCommerce web development services, PurpleFire also works to optimize the conversion rate of the sites it builds. This means that you can get a beautiful online store on Shopify, WooCommerce, or Magento, all while enjoying rapid sales growth. Like other eCommerce development agencies, PurpleFire has offices in a range of different countries.

Locations

USA, UK, Denmark, Canada, and Singapore

Key Services

Shopify website development, Marketing

Pricing

$50 to $100 per hour

8. Dedicated Developers

dedicated developers ecommerce

Dedicated Developers is one of the USA’s top eCommerce development companies. Alongside making online stores, this company can help with app and software development, as well as offering full-stack web development.

Dedicated Developers boasts an impressive 5-star average review rating on Google Reviews. Alongside the wide range of successful projects under this company’s belt, this shows that it is a good choice for anyone looking for an eCommerce website that is developed from the ground up.

Locations

USA, UK, and Australia

Key Services

Full-stack web development, app development, software development

Pricing

$50 to $100 per hour

9. GoMage

gomage website development

GoMage has an impressive website that serves as a showcase for the company’s attention to detail and design standards. Like many top eCommerce development agencies, GoMage specializes in a single CMS platform; Magento.

As well as securing a 4.9-star average review rating on Google, GoMage is also an Adobe Solution Partner. GoMage can also work on web design, consulting, website optimization, and PWA development. This company operates from Austin and Amsterdam.

Locations

USA and Netherlands

Key Services

Magento eCommerce Development

Pricing

$50 to $100 per hour

10. Caveni Digital Solutions

caveni digital solutions

Caveni Digital Solutions is the most expensive option on this list, but it also covers an extremely wide scope. This company can design and build your eCommerce website, develop a brand to go with it, and help with all of the marketing work it takes to make it popular. This is great for projects that require a full-service approach.

Based in Philadelphia, Caveni leaves a trail of positive reviews in its wake, and the company has a dense portfolio filled with great websites. This company has an average 5-star review rating on Google, making the price tag well worth it for many businesses.

Locations

USA

Key Services

Full-service eCommerce design, development, and launches

Pricing

$200 to $300 per hour

Exploring Top eCommerce Development Companies in the USA

Choosing any service provider takes research, but that doesn’t mean that you have to do it for yourself. All of the companies on this list have a 4-star or higher average on Google Reviews, while also providing excellent value for the services they provide. This makes them great choices for any company looking for eCommerce development services.

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Confused by cryptic web hosting terms? We’ve got the explanations you need

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You need a website. Every web hosting (opens in new tab) provider in the world tells you it’s so easy to make that happen. But then you look down their product and feature lists, and they’re crammed with cryptic jargon, obscure technologies and services that you don’t fully understand.

Do you need WordPress or WooCommerce (opens in new tab), for instance? Is it worth paying extra for NVMe? Is an Uptime Guarantee a feature worth having? And what is a vCore, anyway?

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