SEO
How To Get More Followers On Instagram: 22 Tips To Try
Are you looking to get more followers on Instagram, but don’t know where to start?
There are many ways to increase your followers on Instagram – some people buy them or boost posts, but these tactics only work temporarily, and can backfire over time.
Instagram has become the go-to social media network for sharing photos and videos with more than 2 billion active users today.
As a result, Instagram marketing and having a high follower count can boost exposure and visibility for businesses looking to reach their target audience.
Here are 22 strategies to get more followers on Instagram without breaking the bank. From increasing likes to posting high-quality images, all of these tips are tried and tested:
1. Have A Plan & Create A Content Calendar Full Of Great Ideas
We usually focus on ideas, delivery, and optimization when we create great content.
It should be no different when we share photos and videos on a business or brand’s Instagram account.
It’s important to take time to brainstorm engaging content ideas that align with seasons, holidays, your business’ upcoming events, and (most importantly) your overall traffic and sales goals.
Although, you can still be flexible and post spontaneously as ideas come to you.
But having a library of ideas and a (tentative) schedule will keep you ahead of the game instead of scrambling for something to post.
And depending on your business, you could post several times a day or several times a week.
So, make an Instagram content plan and stick to it.
2. Only Post Well-Composed Images & Videos
Businesses should only use high-quality photos and videos when posting to Instagram.
By high-quality (I mean crystal-clear) unpixellated shots. Instagram, above all else, is a visual platform.
Businesses can’t post blurry photos or images that have part of the image cut off.
Of course, it doesn’t need to be to a National Geographic standard. It just needs to be in focus.
Low-quality content won’t get engagement and might even cost you some followers.
3. Experiment With Different Filters & Dimensions
Just because you’re a business doesn’t mean you can’t have fun with filters and use different dimensions.
In fact, you should use filters on your content.
The more creative and original your photos are, the more likely people will share and follow your account.
You could also download photo editing apps to touch up your photos.
When it comes to dimensions, don’t feel relegated to the square – use the landscape and portrait options.
4. Use Instagram Analytics To Feed Your Persona Research
With an Instagram business account (which is free), you’ll have access to analytics that shows when your audience is most active.
Use that data to optimize your posting schedule.
Instagram also gives you insights into your audience’s age, gender, and location breakdown, which can be a starting point for your customer persona research.
5. Tag People In Your Photos Who Interact With Your Brand
Another way to be discovered by people who aren’t following you is to tag relevant accounts so that you show up in their tagged feed.
If you own a fitness studio, you could take a group shot after a Body Pump class and tag every person in the photo. Then it’ll populate all their tagged feeds.
Their followers will see the post and discover your studio.
But this strategy also applies to other brand and business accounts.
If you can share the spotlight and tag others, do so. It’ll circle back to bring you more Instagram followers and leads.
6. Optimize Your Instagram Bio With Branded Hashtags & CTAs
Your Insta bio should be used to feature branded hashtags, a link, and a call-to-action, which is crucial when looking for new Instagram users.
This section lets users discover who you or your brand are and whether they will follow you.
But don’t sound desperate or come across as spammy.
You want to let users know who you are and why they should follow you.
Make sure this section is updated when needed.
7. Ask Questions In Your Posts & Include CTAs
At the end of each post, include a clear call-to-action or a question to boost engagement.
CTAs include things like:
- Learn more – link in bio!
- Double tap if you want to see more videos like this!
- Follow us so you’ll never miss an update.
You can also post questions. This will help keep your audience engaged, show that you care what your audience wants to see, and give your ideas for what to post in the future.
8. Add A Link To Instagram To Your Website & Email
Make sure existing clients and customers find your Instagram by adding an icon to your social links or embedding Instagram content on your site.
You can also link to your brand’s Instagram account from your email signature.
And use a plugin to feed your latest Instagram posts directly to your website.
This can be a great way to promote your new account to people who regularly visit your site, building your following of clients.
9. Cross-Post Your Instagram Content to Facebook & Twitter
Cross-posting Instagram content to Facebook and Twitter can drive users back to your Instagram profile.
Users who didn’t know you’re on Instagram and following you on other platforms will also discover that you’re on Instagram since the post will note it was shared from Instagram.
You can adjust your settings for every post to cross-post automatically, or you can do it manually for select posts.
10. Run Contests & Campaigns To Increase Brand Reach
Once you’ve started growing a follower base, you can hold contests and campaigns that can attract more users to your page.
For example, you can drive traffic to your website or sell your product by running an inspiring Instagram contest.
You can either ask users to like, comment, use a specific hashtag, or ask your followers to tag a friend.
When you ask users to tag a friend, it exposes your brand and page to more Instagram users online.
It is an effective way to increase your brand awareness and reach and a key hack to get more Instagram followers.
11. Look At What Your Competitors Are Doing
Another best practice for how to get followers on Instagram is to look at what your competitors are doing and learn from it.
Researching their accounts might reveal hashtags you didn’t think of, influencers you have yet to reach out to, or other strategies that can inform your own.
Also, note which of their posts are performing the best – that can serve as another clue as to what can work on your account.
12. Interact Across Instagram (Follow, Like & Comment On Other Posts)
Strategically engage with users who will potentially like your profile.
Practically, that means interacting with potential customers and brand allies by liking, following, and thoughtfully commenting on their posts.
Start with your hashtags: Click on your frequently used, relevant hashtags to discover others posting similar content.
Another good practice is interacting with those who are already following you. You should follow them back and like their content.
The more you engage, the more you’ll show up in others’ feeds and get noticed.
Plus, it shows you’re an authentic, real account who believes in reciprocity!
13. Don’t Use Too Much Text In Your Photos
In general, you want to save the words for your captions. People go to Instagram for visual content.
So, posting a lot of text in an image is outside the norm.
A short, positive quote or statement is excellent but only attempts to fit a partial product description or long message in the image.
If you’re looking for ways to add text to photos, Canva is a free tool that comes in handy.
14. Never Include Logos & Watermarks On Your Images
Stamping your logo onto your Instagram post disrupts your content and users’ experience.
People don’t expect to see logos or watermarks on Instagram posts. While it’s not advised to put a logo on your content, you can include branding.
For example, if you’re a B2B company posting a behind-the-scenes shot of your employees, have them wear shirts with your logo.
Or, if you’re a fashion retailer, you could occasionally include a strategically placed bag in a photo with your store’s name.
Keep it subtle, or you’ll risk being unfollowed.
15. Use The Right Hashtags To Capture New Audiences
Using hashtags on Instagram will get you in front of new audiences searching for the type of content you’re posting, whether they’re following you or not.
If you have a local business, make sure to include local hashtags, as well.
Take the time to research hashtags and find the best ones for your particular content.
It’s easy to identify which hashtags get the most traction.
When you start typing # and your word, Instagram shows how many posts have been done around that word.
Hashtagify.me is also an excellent tool for finding hashtags that are getting much traction.
You can type in your primary hashtag, which will show you its reach, related hashtags and their reach, all the hashtags related to those, and so on.
How Many Hashtags Should I Add To An Instagram Post?
It’s common to stick to five to seven to avoid looking spammy. But you can add up to 30 hashtags.
Where Should I Add The Hashtags On An Instagram Post?
You can add them directly to the post or in a separate comment immediately after posting – it’s an aesthetic choice.
Some users prefer to add single periods separated by line breaks after their caption and then add hashtags.
Whatever you choose to do is fine, but keep it consistent across posts, so you have a streamlined, professional look.
16. Use Geotags To Reach Local Audiences
Another way to get found in by users who aren’t already following you is to geotag your content – but not necessarily with your store location.
Try using your city or a nearby (relevant) landmark that gets many searches.
When people are searching for that nearby location, they can now come across your content.
If your content is doing exceptionally well, it can even be featured at the top of the search.
17. Only Add Links To Your Bio
Any link you include in an Instagram post will not turn into a clickable link – instead, it will just serve as an annoying and lousy experience as your audience tries (and fails) to open it.
Rather than including an unclickable link, direct people to click the link in your bio.
They can easily click that and head to your site to check out all you have to offer.
Be sure to put your link in the “link” section when you edit your bio, and mention that in your post.
And, because space is limited, use a link shortener like Bit.ly to save room.
You can optimize the link further by customizing it, so it’s not a random string of characters but a meaningful word or two.
18. Tag Products In Images & Videos To Drive Conversions
Take advantage of Instagram’s tagging feature if you’re selling a product.
Businesses can tag photos or videos with product links.
To use this feature, you must have a business page on Facebook complete with a product catalog.
It’s a great user experience for users, and it’s a huge win for businesses looking to drive conversions seamlessly.
19. Create A Branded Hashtag For Your Events
Create a branded hashtag for your next event.
It will give your brand exposure and curate a unique stream of all the content from your event and allow others to connect and engage with your brand and other people at the event.
Leading up to the event, you can use your branded hashtag to promote the event, and after the fact, you can use it to post follow-up content.
20. Repost When You Get Tagged To Showcase Positive Reviews
Whenever a user tags your business or brand, get extra traction from it by reposting it directly to your feed.
Showcasing positive reviews and mentions is a great use of Instagram for business.
Make sure to reach out to the user and thank them for their post and ask if you can have permission to repost it (Instagram’s terms of use note that you should obtain written permission to repost a user’s content).
Most likely, the user will agree.
You can repost manually or use an app like Repost for Instagram.
Either way, remember to credit the original poster in the caption and tag them in the photo.
21. Use Instagram Ads To Get In Front Of Your Audience
Consider devoting ad spend to promoting your Instagram profile.
You can create effective carousel ads through Facebook’s Power Editor and promote your content.
If you’re running a specific contest or marketing campaign, you can use Facebook advertising to push the content in front of more audiences.
With the ability to target your customers based on their interests and behaviors in Power Editor, you can ensure that your posts will be viewed by Instagram users who will be interested in your business.
While some of these strategies may work better than others, find the ones that work well with your business or yourself.
22. Get Your Account Verified
Getting verified on Instagram (or any other social media platform) never hurts your engagement.
The little blue tick gives your brand credibility, trust, and authenticity.
While only some will qualify for Instagram verification, it’s something to strive for.
Getting verified is one more way to stand out from your competition and deliver a trust signal that your business is real.
To be considered, your account must be:
- Authentic (you must prove you are, in fact, the brand or business you claim to be).
- Unique (only one account per brand can exist).
- Public.
- Complete (with a bio, profile photo, and at least one post).
- Notable (Instagram must deem your brand “well-known” and “highly searched for”).
Final Takeaways
If you want more followers on Instagram right now, take advantage of these tips.
Make sure you utilize Instagram analytics, research your hashtags, post high-quality images, and create engaging copy and CTA.
If you use these tips as a guide, you’ll set yourself up for success in meeting your Instagram goals.
More Resources:
Featured Image: SPF/Shutterstock
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SEO
The 9 Best Landing Page Builders For 2024
Generating leads is crucial to boosting your sales – but if your landing pages aren’t effective, you’re going to struggle to turn visitors into customers.
Landing pages play a key role in elevating the effectiveness of your marketing efforts and differentiating, refining, and enhancing the user experience.
In this article, we’ll explore how to choose the right landing page builder for your business before highlighting the nine top landing page builders and what makes them stand out.
Let’s get into it.
Choosing The Right Landing Page Builder For Your Business
With so many options to choose from, how can you decide which landing page builder is right for you?
Here are a few things to consider when making your decision.
- Marketing objectives: Start by deciding what you want to achieve with your landing pages. Are you looking to collect email subscribers, drive sales, generate leads, or promote an event? Each platform caters to different use cases, so leading with your goals can help you refine your search.
- Ease of use: Different builders have different learning curves. If you’re a novice, you should probably opt for a tool that caters to beginners. If you have more technical experience, like coding knowledge, you might want to look to more advanced builders to get the most power.
- Integration needs: Do you want your landing pages to integrate with other software or tools you’re already using?
- Mobile optimization: It’s essential that your landing pages cater to mobile users, so make sure your builder considers that with features like responsive design.
- Budget constraints: Unfortunately, budget matters. Landing page builders come with various price tags depending on their capabilities and features. Make sure you’re working within the boundaries of what you can afford.
While this is, by no means, an exhaustive list of considerations, it’s a starting point to help you choose a landing page builder that makes sense for your business needs.
Now, let’s look at nine of the best landing page builders to choose from.
1. Carrd
- Best for: Simple projects, personal use, and small budgets.
Looking for a great landing page builder that won’t break the bank? Look no further than Carrd.
Carrd is a streamlined landing page builder that focuses on creating single-page websites quickly and easily. It’s designed for simplicity, making it ideal for anyone who wants to quickly create a webpage without needing to build a multi-page site.
Think portfolios, personal profiles, project presentations, and small business showcases.
Carrd’s user-friendly interface and selection of themes allow users to create sleek pages in the blink of an eye without even needing an account – you can just visit the website, pick a theme, and get started. However, you will need to sign up to save or publish your site.
It balances simplicity and functionality to help you craft that pages are clean, focused, and responsive across all devices. If you’re just testing the waters or working with slim budgets, this is the right tool for you.
Pros:
- Extremely affordable, with a free tier available.
- Intuitive and user-friendly interface.
- Responsive design.
- Fast and lightweight, making it ideal for quick and simple sites.
Cons:
- Limited to single-page websites.
- Restrictive layouts/themes, which limit creative freedom.
- Lacks advanced features and integrations found in more comprehensive builders.
Pricing:
- Carrd’s free basic plan allows you to launch three sites with Carrd branding to .carrd.co domains.
- Paid plans range from $9 to $49 per year, and offer additional features like no Carrd branding, custom domains, and Google Analytics support (depending on your membership tier).
2. ConvertKit
Screenshot from ConvertKit.com, April 2024- Best for: Content creators, bloggers, and marketers focused on growing their audience through email.
Billing itself as “the creator marketing platform,” ConvertKit’s landing page builder is targeted at creators, bloggers, and marketers who want to expand their email subscriber base.
If your goal is to create a landing page to help you build an email list, ConvertKit might be the right option for you.
ConvertKit’s landing page builder offers a range of high-quality, customizable templates and integrates with third-party tools to help you get the most out of your site.
It also integrates with the stock photo platform Unsplash to offer access to 100,000+ free images for your landing page.
While ConvertKit’s analytics and customization options might not be as extensive as those of some of its competitors, its ease of use and focused approach make it a standout for email-driven campaigns.
Pros:
- No cost for starting (up to 1,000 subscribers).
- Access to thousands of free images.
- Robust third-party integration capabilities.
Cons:
- Limited template customization and flexibility.
- A/B testing and analytics features are less advanced.
- Priced higher than some basic landing page builders.
Pricing:
- Free plan for up to 10,000 subscribers.
- The Creator plan starts at $25/month and includes benefits like automation features and app integrations. Pricing scales are based on subscriber count.
3. Unbounce
Screenshot from Unbounce.com, April 2024Unbounce is a leading landing page builder renowned for its focus on conversion rate optimization (CRO). Its website promises to help you “build high-converting landing pages with ease.”
It offers a suite of advanced tools, such as A/B testing, dynamic text replacement, and the Smart Traffic system, which uses AI to optimize visitor flow to the highest-converting page variant based on user behavior and characteristics.
It also focuses on features that can help you boost your lead gen efforts, such as opt-in email popups and sticky banners.
With 100+ responsive templates, Unbound makes it easy to create landing pages that are both engaging and effective.
Compared to some other options on this list, Unbounce is a particularly robust platform with tons of customization and integrations – and the price point reflects that.
As a premium offering with a steeper learning curve, it might not be the best for beginners – but its AI-powered features and conversion-focused tools make it a formidable tool for achieving your goals.
Pros:
- Advanced A/B testing and AI-driven optimization.
- Large selection of responsive templates.
- Integrated features for enhancing lead capture.
Cons:
- Higher price point than some other builders, which might not work for those with limited budgets.
- Complex setup and steeper learning curve for new users.
- Some customization limitations.
Pricing
- The Build plan starts at $74/month and covers unlimited conversions, one root domain, and up to 20,000 monthly unique visitors.
- Other paid plans range from $112/month up to $649/month.
4. Leadpages
Screenshot from Leadpages.com, April 2024- Best for: Small businesses and entrepreneurs looking to generate sales.
Need a landing page that will help you generate sales? Consider taking a look at Leadpages.
Its strength lies in its user-friendly, drag-and-drop editor and an extensive collection of templates that streamline the page-building process. Plus, according to the Leadpages website, it’s a platform that converts five times better than the industry average.
Leadages offers CRO tools, real-time analytics, and A/B testing capabilities, enabling users to enhance their page performance effectively.
Its various widgets allow you to add videos, images, forms, and even payment integrations directly onto your landing pages, making it a versatile tool for businesses that want to combine content with sales functionality.
On top of all this, Leadpages now includes an AI Engine for creating headlines and images and an AI writing assistant at some membership tiers, which can help you write better content.
Pros:
- Intuitive no-code editor and easy payment integration.
- Comprehensive A/B testing and real-time analytics.
- Extensive template library with over 250 options.
Cons:
- Higher cost compared to some alternatives.
- Limited ecommerce features and potential mobile responsiveness issues.
- Some users report mobile responsiveness issues.
Pricing:
- The standard plan starts at $37/month for one custom domain, unlimited traffic and leads, and 10,000 monthly AI Engine credits.
- More advanced features are available in higher-tier plans, which start at $74/month.
5. Landingi
Screenshot from Landingi.com, April 2024- Best for: Businesses seeking a versatile landing page solution with a wide range of features.
If you’re in the market for versatility, Landingi is worth investigating.
Landingi offers a flexible, comprehensive landing page builder with a robust set of features, including an advanced editor, popups, A/B testing, and a substantial library of 300+ templates.
Its unique Smart Sections feature allows you to reuse and easily update specific page elements across multiple designs, saving time and headaches.
Designed to serve businesses of all sizes, Landingi’s simple, drag-and-drop builder can help you create and optimize various types of landing pages – and if you have any HTML and CSS knowledge, it can be a pretty impressive editor.
Landingi is a particularly strong choice for small businesses looking to target different customer segments with unique landing pages. The integration capabilities with numerous apps, including payment gateways like Stripe, make it a great choice for companies looking to sell products.
While its rich feature set can be overwhelming for newcomers, and creating pages might take a bit longer compared to other platforms, the level of customization and control it offers makes Landingi one of the best landing page builders out there.
Pros:
- Extensive template library with 300+ customizable options.
- Powerful editing capabilities with Smart Sections for efficient design.
- Broad integration with various apps, including payment systems.
Cons:
- Steeper learning curve for beginners.
- Potentially longer time to create landing pages compared to simpler platforms.
Pricing:
- The Lite plan starts at $35/month and gives you 10 digital assets, unlimited conversions, 5,000 visits per month, and one custom domain.
- Landingi also offers Professional and Unlimited tiers with more advanced features and capabilities.
6. Instapage
Screenshot from Instapage.com, April 2024- Best for: Large businesses, marketing teams, or agencies that require collaboration and advanced optimization features.
If you’re seeking a more high-end landing page platform, Instapage might be the one for you. It offers advanced features tailored for professional marketing teams and agencies with a need to create optimized landing pages at scale.
In addition to a drag-and-drop builder and plenty of high-quality templates, Instapage offers a bevy of features, including advanced cloud-based team collaboration tools, heatmaps for user engagement analysis, robust A/B testing capabilities, AI-generated content creation, and more.
One of its standout features is Instablocks, which allows users to create custom page components that can be easily reused across different projects.
Instapage supports advanced marketing goals with features like AdMap to align ads with page content. Plus, its mobile-friendly design ensures a fast, seamless user experience.
While Instapage offers a premium experience with its comprehensive set of tools and features, its higher price point and complex functionalities may be a barrier for smaller businesses or those new to landing page optimization.
Pros:
- Extensive customization with a library of professional templates.
- Instablocks for efficient design and asset reuse.
- Effective team collaboration features.
Cons:
- Premium pricing will be a barrier for many businesses.
- Steep learning curve for utilizing advanced features.
- Limitations in reporting and visitor tracking for lower-tier plans.
Pricing:
- The Build plan starts at $199/month, with a 14-day free trial.
- Customers will need to upgrade to a customized Convert plan to access some of the more complex features, such as AdMap, heatmaps, and more.
7. Wix
Screenshot from Wix.com, April 2024- Best for: Individuals and small businesses seeking creative control without advanced coding.
Now for something much more accessible: Wix is renowned for its user-friendly platform, which is ideal for creating attractive landing pages with minimal effort.
Like other options on this list, Wix offers an accessible drag-and-drop editor and a range of existing templates to help users craft aesthetically pleasing and functional landing pages.
Wix’s platform has a reputation for being particularly beginner-friendly, with a low learning curve and a free plan to help new users get started without any upfront investment.
For those focused on ecommerce, Wix provides specific features to build landing pages that showcase products and promotions, supported by over 50 payment solutions and tools like heatmaps to enhance user engagement and conversion rates.
While it offers a free starter plan, accessing more advanced functionalities and removing Wix ads requires upgrading to a paid subscription.
Wix’s balance of user-friendly design tools, ecommerce support, and cost-effective pricing makes it a favorable option for those new to web design or businesses needing straightforward, visually appealing landing pages.
Pros:
- User-friendly with an intuitive drag-and-drop interface.
- Free plan available, making it accessible for beginners.
- Ecommerce capabilities with extensive payment integration.
Cons:
- Advanced features and ad-free experience require a paid plan.
- Potential limitations in customization for complex requirements.
- Site speed may decrease with more intricate designs.
Pricing:
- A free plan is available, but it includes Wix branding and lacks more advanced features like payments.
- Paid plans start at $17/month, offering additional features.
8. Elementor
Screenshot from Elementor.com, April 2024- Best for: WordPress users looking for a powerful and intuitive landing page builder.
If you’re a WordPress user, you’ll want to know about Elementor.
It’s a WordPress page builder that has gained popularity for its flexibility, comprehensive customization capabilities, and user-friendly interface.
Elementor allows users to design dynamic and detailed landing pages within WordPress. This feature makes it the perfect choice for WordPress users who want to extend the functionality of their website with sleek landing pages that maintain a consistent look and feel with their existing content.
Its real-time editing features allow for immediate feedback on design changes without any coding.
It also offers dozens of designer-made templates to choose from. You can add custom forms and popups to your landing page, save page components for reuse, and seamlessly integrate with your customer relationship management (CRM) tools to create a powerful customer experience.
While Elementor offers a ton in terms of design flexibility and integration, it’s important to note that it’s exclusively for WordPress users and can be resource-intensive – so it might impact site performance, especially on more complex websites.
Pros:
- Advanced customization and design flexibility.
- Real-time editing and instant feedback.
- Seamless WordPress integration.
Cons:
- Exclusively for WordPress users.
- Potentially impacts site performance due to resource intensity.
Pricing:
- Free version with limited functionality.
- Paid versions start at $59/year, providing advanced features and support.
9. Taplink
Screenshot from Taplink.at, April 2024- Best for: Social media influencers and businesses looking to direct traffic from social platforms to other content or actions.
This one’s a little different than some of the other examples here, but it deserves highlighting.
Taplink is a specialized micro-landing page builder optimized for social media profiles. It’s perfect for businesses and influencers that want to drive traffic from social media to other content or actions. You just use Taplink to create landing pages and share them on your social profiles.
Taplink stands out for its simplicity and mobile optimization, which is crucial when targeting social media audiences.
The focus on quick, effective page creation allows users to engage with their audience without the complexities of traditional website development.
For those aiming to convert social media interest into tangible outcomes – such as lead generation, sales, or content promotion – Taplink is a winner.
While its feature set is more limited than some of the more comprehensive builders featured here, its affordability and user-friendly design make it a great tool for those looking to maximize their social engagement with minimal effort and investment.
Pros:
- Simple and quick setup.
- Mobile-optimized for social media engagement.
- Cost-effective for targeted campaigns.
Cons:
- Designed primarily for micro-landing pages, limiting the scope.
- Fewer features and customization options than extensive landing page builders.
Pricing:
- Taplink offers a free basic plan, with premium features available on paid plans starting from $3/month. The most expensive tier, the Business tier, is $6/month.
There’s A Landing Page Platform To Help You Convert Visitors
Choosing the right landing page builder for your business can significantly impact your marketing success – but the decision will depend on your specific goals and needs.
As we’ve explored, each tool has unique strengths and caters to different aspects of the landing page creation and optimization process.
Whether you’re looking for advanced design capabilities, a user-friendly interface, or specific functionalities like CRO, there’s a platform that can help you not just streamline your landing page design process, but start converting visitors into loyal customers.
More resources:
Featured Image: Griboedov/Shutterstock
SEO
Google’s Search Engine Market Share Drops As Competitors’ Grows
According to data from GS Statcounter, Google’s search engine market share has fallen to 86.99%, the lowest point since the firm began tracking search engine share in 2009.
The drop represents a more than 4% decrease from the previous month, marking the largest single-month decline on record.
U.S. Market Impact
The decline is most significant in Google’s key market, the United States, where its share of searches across all devices fell by nearly 10%, reaching 77.52%.
Screenshot from: https://gs.statcounter.com/search-engine-market-share/, May 2024.Concurrently, competitors Microsoft Bing and Yahoo Search have seen gains. Bing reached a 13% market share in the U.S. and 5.8% globally, its highest since launching in 2009.
Yahoo Search’s worldwide share nearly tripled to 3.06%, a level not seen since July 2015.
Screenshot from: https://gs.statcounter.com/search-engine-market-share/, May 2024.Search Quality Concerns
Many industry experts have recently expressed concerns about the declining quality of Google’s search results.
A portion of the SEO community believes that the search giant’s results have worsened following the latest update.
These concerns have begun to extend to average internet users, who are increasingly voicing complaints about the state of their search results.
Alternative Perspectives
Web analytics platform SimilarWeb provided additional context on X (formerly Twitter), stating that its data for the US for March 2024 suggests Google’s decline may not be as severe as initially reported.
From our data (Search Engine website category, US, March 2024) it doesn’t look like we’re there yet: pic.twitter.com/RBUJp4ZLeb
— Similarweb (@Similarweb) May 1, 2024
SimilarWeb also highlighted Yahoo’s strong performance, categorizing it as a News and Media platform rather than a direct competitor to Google in the Search Engine category.
Don’t underestimate Yahoo. They’re doing great. On our platform they’re categorized as News and Media, and hence not a direct competitor to Google in the Search Engine category. But they rank #10 worldwide, #6 in the US, and #1 in their category. Much higher than Bing and OpenAI. pic.twitter.com/O4yJu5QEK6
— Similarweb (@Similarweb) May 2, 2024
At the same time, Google is slightly declining 👀 pic.twitter.com/9i7paeU1QG
— Similarweb (@Similarweb) May 2, 2024
Why It Matters
The shifting search engine market trends can impact businesses, marketers, and regular users.
Google has been on top for a long time, shaping how we find things online and how users behave.
However, as its market share drops and other search engines gain popularity, publishers may need to rethink their online strategies and optimize for multiple search platforms besides Google.
Users are becoming vocal about Google’s declining search quality over time. As people start trying alternate search engines, the various platforms must prioritize keeping users satisfied if they want to maintain or grow their market position.
It will be interesting to see how they respond to this boost in market share.
What It Means for SEO Pros
As Google’s competitors gain ground, SEO strategies may need to adapt by accounting for how each search engine’s algorithms and ranking factors work.
This could involve diversifying SEO efforts across multiple platforms and staying up-to-date on best practices for each one.
The increased focus on high-quality search results emphasizes the need to create valuable, user-focused content that meets the needs of the target audience.
SEO pros must prioritize informative, engaging, trustworthy content that meets search engine algorithms and user expectations.
Remain flexible, adaptable, and proactive to navigate these shifts. Keeping a pulse on industry trends, user behaviors, and competing search engine strategies will be key for successful SEO campaigns.
Featured Image: Tada Images/Shutterstock
SEO
How To Drive Pipeline With A Silo-Free Strategy
When it comes to B2B strategy, a holistic approach is the only approach.
Revenue organizations usually operate with siloed teams, and often expect a one-size-fits-all solution (usually buying clicks with paid media).
However, without cohesive brand, infrastructure, and pipeline generation efforts, they’re pretty much doomed to fail.
It’s just like rowing crew, where each member of the team must synchronize their movements to propel the boat forward – successful B2B marketing requires an integrated strategy.
So if you’re ready to ditch your disjointed marketing efforts and try a holistic approach, we’ve got you covered.
Join us on May 15, for an insightful live session with Digital Reach Agency on how to craft a compelling brand and PMF.
We’ll walk through the critical infrastructure you need, and the reliances and dependences of the core digital marketing disciplines.
Key takeaways from this webinar:
- Thinking Beyond Traditional Silos: Learn why traditional marketing silos are no longer viable and how they spell doom for modern revenue organizations.
- How To Identify and Fix Silos: Discover actionable strategies for pinpointing and sealing the gaps in your marketing silos.
- The Power of Integration: Uncover the secrets to successfully integrating brand strategy, digital infrastructure, and pipeline generation efforts.
Ben Childs, President and Founder of Digital Reach Agency, and Jordan Gibson, Head of Growth at Digital Reach Agency, will show you how to seamlessly integrate various elements of your marketing strategy for optimal results.
Don’t make the common mistake of using traditional marketing silos – sign up now and learn what it takes to transform your B2B go-to-market.
You’ll also get the opportunity to ask Ben and Jordan your most pressing questions, following the presentation.
And if you can’t make it to the live event, register anyway and we’ll send you a recording shortly after the webinar.
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