MARKETING
Spotify sees slowdown in programmatic growth from 65% Y/Y in Q2 to 48% in Q3
Spotify yesterday reported the financial results for the third quarter of 2019, where it saw a revenue growth of 20% Y/Y. Spotify says the ad supported growth underperformed the expectations in Q3.
A new order management software to replace Google’s Doubleclick Sales Manager, which was sunset in July, was the major reason for the miss of the expectations in ad revenue. There was a combination of lost orders and under delivery of other orders totaling about €9 million of “lost” revenue.
Spotify states that the programmatic revenue was sluggish early in the quarter (Summer) but regained momentum during Q3. Spotify had a slowdown in programmatic growth from 65% Y/Y in Q2 to 48% in Q3, mostly related to a slowdown in video PMP revenue.
Total Spotify’s MAUs by Region on Q3 2019
Spotify ended up the Q3 of 2019 with 113 million Premium Subscribers globally, up 31% Y/Y. Ad Supported revenue of Spotify was 170 million USD in the Q3, while the revenue from premium subscribers was 1561 million USD. Spotify has 141 million ad supported users, and 113 million premium subscribers.
