Amazon rolls out a new history feature for Sponsored Products and Sponsored Brands campaigns

Amazon last week rolled out a new history feature for Sponsored Products and Sponsored Brands, providing a summary of all changes made to campaign settings in the past 90 days….

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Spotify rolls out Podcast Ads

Spotify this month roll out Podcast Ads, using a Streaming Ad Insertion (SAI) together with Spotify planning, reporting, and measurement capabilities. With Spotify Podcast Ads, advertisers can plan and reach…

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Google Chrome to kill third-party cookies within 2 years

Google today announced that it has a plan to make third-party cookies obsolete on Chrome. Google is creating a Privacy Sandbox to make third-party cookies obsolete within 2 years. Privacy…

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LiveRamp launches a Consent Management Platform

Liveramp last month launched a CMP (Consent Management Platform). Liveramp’s CMP is called Privacy Manager, a preference and consent management platform (CMP) that enables marketers and publishers to interact with…

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RhythmOne launches a Partner Hub for publishers

RhythmOne last week announced the launch of a new set of self-serve tools for publishers to activate programmatic deals across connected TV (CTV), video and banner inventory. The tools are…

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Hulu opens the ad inventory to Basis DSP

Hulu this month certified Basis, Centro’s DSP, to buy on Hulu’s private marketplace (PMP). Hulu’s certification enables Basis customers to activate campaigns in Hulu, and to leverage Hulu’s data-driven audience…

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Roku creates a badge to certify devices working with a Roku TV model

Roku this month introduced a new certification program that attributes a badge – Roku TV Ready – to partners that want to test and certify their devices. Roku says products…

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Instagram’s US user growth continues to drop due to the lack of older age groups

eMarketer last week reported that Instagram’s US user growth rate will have dropped to single digits for the first time to 6.7%, last year, down from 10.1% in 2018. eMarketer…

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Walmart launches an ad platform

Walmart last week launched a new ad platform. Walmart Media Group (WMG) has now a self-serve portal where advertisers can deliver full native ad campaigns on walmart.com and generate reports….

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VIZIO launches VIZIO Ads

VIZIO last month launched VIZIO Ads, enabling advertisers to buy TV ad inventory across the VIZIO SmartCastTM platform, including OTT apps, and throughout VIZIO’s WatchFree service. VIZIO is opening a…

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