Microsoft redesigns the Advertising Editor

Microsoft today launched a redesigned version of the Microsoft Advertising Editor for Windows and Mac. The redesigned Microsoft Advertising Editor now includes open betas: Recommendations, Filtering (a quicker way to…

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IAB Tech Lab releases the technical specifications for the IAB CCPA Compliance Framework

IAB Tech Lab today released the version 1.0 of the technical specifications for the IAB CCPA Compliance Framework. The Framework supports compliance with the CCPA (California Consumer Privacy Act) for…

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Google launches prepaid plans in India for YouTube Premium

Google today launched prepaid plans for YouTube Premium and YouTube Music Premium in India. Users can now purchase prepaid plans without enrolling in an ongoing subscription, and for the period…

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Google AdSense to sunset the iOS and Android apps

Google is sunsetting the AdSense iOS and Android apps. The AdSense apps are used by publishers to have access to reporting on their earnings. Only one third of the users access AdSense…

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Invalid traffic (IVT) rates in TAG Certified channels fall to 1.41% in 2019

From January to August, this year, TAG examined 201 billion impressions from campaigns executed by 6 agencies, and saw that invalid traffic (IVT) rates in TAG Certified channels fell to…

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Google Ad Manager present in 99% of all ads.txt files

Pixalate this week released the report on App-ads.txt and Ads.txt trends, where it found out that Google Ad Manager is listed in 99% of all ads.txt files. The SSPs following…

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Google to stop sending contextual information on the bid requests

Google yesterday announced that will stop sending contextual information on the bid requests, starting in February 2020. According to Google, this a result from engagement with the European data protection…

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Google launches Google Analytics cards on AdSense homepage

Google this month launched new Homepage Cards on AdSense. Publishers using AdSense, integrated with Google Analytics, have now 3 new cards available with website information: Audience; Most viewed pages; Traffic…

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Google to introduce in Chrome a shame badge for slow websites

Google is introducing in Chrome a badge that identifies websites loading slow. Google says the badge is intended to identify when sites are authored in a way that makes them…

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Amazon Advertising is now TAG certified

Amazon Advertising yesterday announced that has earned the Trustworthy Accountability Group (TAG) Certified Against Fraud Seal in the capacities of a Buyer, Direct Seller, and Intermediary. The TAG-ID is 4582cc3fa09ce42f,…

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