SEARCHENGINES
Google Search Generative Experience For Web Browsers
Google’s next step for its Search Generative Experience is SGE while browsing. In Chrome on desktop and in the mobile Google app on iOS and Android, Google SGE can summarize longer web page content for you. Yea, it is similar to Bing Chat’s Edge sidebar feature.
Google wrote, “SGE while browsing was specifically designed to help people more deeply engage with long-form content from publishers and creators, and make it easier to find what you’re looking for while browsing the web.” “On some web pages you visit, you can tap to see an AI-generated list of the key points an article covers, with links that will take you straight to what you’re looking for directly on the page,” Google added.
That means that this won’t work on all pages but it should work on longer form pages.
Google told me the page needs to be indexed by Google Search for it to work. Plus, if the page is behind a paywall and uses the paywalled structured data, Google SGE while browsing won’t work either. There is no special meta tag to tell Google SGE while browsing to not summarize your page.
Google said if you’re already opted into SGE, you’ll automatically have access to this experiment. Also, if you haven’t already opted in,“SGE while browsing” is also available as a standalone experiment in Search Labs.
Here is what it looks like in Chrome (click to enlarge):
Here is what it looks like in the mobile app:
Users do need to click “Generate” for this to work, it does not automatically summarize pages by default.
This goes live with the definition links in the SGE responses today.
It does work:
And more, this time with ‘Explore on a page’ which uses scroll-to-text highlighting like featured snippets do. For this example, you see both ‘Explore on a page’ and the SGE summary. pic.twitter.com/P8qbKvZIx9
— Glenn Gabe (@glenngabe) August 15, 2023
Google SGE while browsing – how ai handles content about itself pic.twitter.com/LDLxUr9x1c
— Barry Schwartz (@rustybrick) August 15, 2023
Note: If you have paywalled content but are not using structured data to communicate that to Google, then SGE while browsing may work:
As another example, here’s an article on theinformation .com, which does use paywall structured data. ‘SGE while browsing’ does not provide a summary or ‘Explore on page’ bullets. Like I’ve said for a while, publishers need to get on board with paywall structured data… 🙂 pic.twitter.com/0s06TquQLN
— Glenn Gabe (@glenngabe) August 16, 2023
Forum discussion at Twitter and WebmasterWorld.
SEARCHENGINES
Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News
We had more Google search ranking volatility in the middle of the week after some calming for a few days. Google Ads will soon show within the Google AI Overview, plus we covered a lot more ad news. Sundar Pichai was interviewed, and we broke it down. Bing lets you turn off its AI Copilot answers in the search results, but Google still does not. There are many poor-quality AI Overviews, and now there is a way to find a lot of them. Google said it is working on surfacing more heartfelt, helpful content in Search. Google is testing a special snippet treatment for Reddit. Google Search Console is showing a weird surge in the search performance reports for product snippets. Google and Bing recommend you upgrade to WordPress 6.5 because it supports lastmod dates in sitemaps. Google’s site reputation abuse policy enforcement is still not algorithmic. Google Lens now shows richer and links to sites. Google added more visual knowledge panel source information. Google can now index epub formats. Bing went down this week, taking down ChatGPT search, DuckDuckGo, Copilot, and more services. Bing is testing tags filters in its search results. Apple Maps can permanently close a business if the hours and address are missing or don’t match. GA4 real-time reports now show users in the last 5 minutes. That was the search news this week at the Search Engine Roundtable.
SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.
Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed For the original iTunes version, click here.
Search Topics of Discussion:
Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!
SEARCHENGINES
Daily Search Forum Recap: May 24, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google’s site reputation abuse policy is still not algorithmically enforced. Google Search can now index EPUB formats. There is a neat place to follow all the embarrassing Google AI Overview examples. Google Analytics 4 adds real-time metrics in the past 5 minutes. Google Search has new profiles for looking at reviews and notes. And I posted thew weekly SEO video recap.
Search Engine Roundtable Stories:
-
Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic
Google has once again said that its enforcement of the site reputation abuse policy is still only being done through manual actions and not algorithmically. Danny Sullivan, Google’s Search Liasion, said this on X yesterday, “We have not gone live with algorithmic actions on site reputation abuse.” -
Directory Of Embarrassing Google AI Overviews
Every day now, I see several screenshots on X of embarrassing and sometimes harmful AI Overviews within the Google Search results interface. I mean, we covered the one that recommends you drink urine, but I can’t cover each and every one I see – there are just too many. -
Google Analytics Real-Time Reports Adds Users In Last 5 Minutes
Google has updated the Google Analytics real-time reports to show real-time data in the last five minutes. Previously, Google only showed users in the last 30 minutes but now Google is showing both, 30 minutes and 5 minutes. -
Google Search Can Now Index Electronic Publication (EPUB)
Google Search can now index Electronic Publication, the .epub, file type. Google added EPUB as a supported filetype to the file types indexable by Google help documentation. -
New Google Search Profiles With Reviews & Notes
Google is rolling out new profile pages that shows you the reviews and notes you left across Google Search. And starting on June 24 your reviews and notes may be public to other Google users. -
Google Partner Bike – Full Size Edition
We have seen Google partner bikes, they look like bikes made for smaller children. But Anthony Higman recently posted a photo of a new Google Partner bike he received that looks full-sized. -
Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News
We had more Google search ranking volatility in the middle of the week after some calming for a few days. Google Ads will soon show within the Google AI Overview, plus we covered a lot more ad news. Sundar Pichai was interviewed…
Other Great Search Threads:
- is these cool graphs new shows up for winter/summer (city name) temperature queries, Gagan Ghotra on X
- Google AI overview suggests adding glue to get cheese to stick to pizza, and it turns out the source is an 11 year old Reddit comment from user F*cksmith, Peter Yang on X
- Google Podcasts Manager is going away – of course, Barry Schwartz on X
- I encourage you to apply the #googenough tag your suboptimal Google search results. If you do, it’ll be easy for the @Goog_Enough account to collect and amplify these SERPs and AI Overviews. I do not run that account. I don’t have the t, AJ Kohn on X
- To clarify a bit, I don’t work in Support or in a support role. I do try to help where I can but am not in a position to provide it at scale. My role is to share insights on how ads products and, AdsLiaison on X
- Today’s #GoogleDoodle is nacho average treat. It’s all about chilaquiles: the crispy, cheesy tortilla snack that’s a fiesta in every bite! Learn more, Google Doodles on X
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
SEARCHENGINES
Daily Search Forum Recap: May 23, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Microsoft Bing was offline for a while today, taking down third-party sites like ChatGPT Search, DuckDuckGo and even its ad products. Google is testing special treatments for Reddit results in search. Google is testing from sources across the web without images. Google is testing replacing related search with people also search for. Google Ads has a referral program, not sure if that is new. Google updated its robots.txt parser code in GitHub.
Search Engine Roundtable Stories:
-
Google Tests Special Reddit Search Result Snippet Interface?
Google may be testing a special search result snippet interface for Reddit search results. In this test, Google seems to be showing the number of upvotes and the number of comments on the Reddit thread. -
Bing Search Is Down; Takes Down DuckDuckGo, Ecosia, ChatGPT Search & More
Bing Search is currently down and/or having massive latency issues. The Bing home page loads a gray dull background, the Bing search results mostly loads errors pages and if it loads search results, those results are sparse. Plus, Bing’s APIs are down, so Microsoft Copilot and other services are down, including partners like DuckDuckGo, Ecosia, ChatGPT Search are all down. -
Google Search: Sources Across The Web Without Images
The from sources across the web Google Search feature is testing showing results without image thumbnails. Google has reportedly been testing the imageless version since January of this year. -
Google Tests Replacing Related Searches With People Also Search For?
Google may be testing replacing the “related searches” box with the “people also search for” box. The two are functionally not that different, from what I can tell. -
Google Ads Referral / Affiliate Program
Did you know Google Ads has a referral or affiliate program. Where you can refer Google Ads a new advertiser and you will earn $250 in ad credits in Google Ads. I am not sure if this is new, but Anthony Higman thinks it might be new. -
Google Robots.txt Parser Updated In GitHub
Google has updated its open source robots.txt parser code on GitHub the other day. Gary Illyes from Google pushed the update yesterday morning to the repository there. -
Ginny Marvin, Google’s Ads Liaison, With PPCers At Google Marketing Live
Here is a photo from Google Marketing Live on Tuesday where you can see Google’s Ads Liaison, Ginny Marvin, with a number of well-respected paid search professionals, aka PPCers.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
-
MARKETING6 days ago
7 Things Creators Should Know About Marketing Their Book
-
SEARCHENGINES5 days ago
Daily Search Forum Recap: May 21, 2024
-
SEARCHENGINES6 days ago
Daily Search Forum Recap: May 20, 2024
-
SEO6 days ago
Google’s AI Vision Driven By Panic, Not Users: Former Product Manager
-
SEO6 days ago
International SEO For 2024: 9-Point Checklist For Success
-
MARKETING2 days ago
Xngage and HawkSearch join forces with a powerful connector
-
PPC5 days ago
8 Fast Takeaways from Google Marketing Live 2024
-
MARKETING7 days ago
Being position-less secures a marketer’s position for a lifetime