SEARCHENGINES

Google Search Generative Experience For Web Browsers

Published

4 months ago

August 16, 2023

Google’s next step for its Search Generative Experience is SGE while browsing. In Chrome on desktop and in the mobile Google app on iOS and Android, Google SGE can summarize longer web page content for you. Yea, it is similar to Bing Chat’s Edge sidebar feature.

Google wrote, “SGE while browsing was specifically designed to help people more deeply engage with long-form content from publishers and creators, and make it easier to find what you’re looking for while browsing the web.” “On some web pages you visit, you can tap to see an AI-generated list of the key points an article covers, with links that will take you straight to what you’re looking for directly on the page,” Google added.

That means that this won’t work on all pages but it should work on longer form pages.

Google told me the page needs to be indexed by Google Search for it to work. Plus, if the page is behind a paywall and uses the paywalled structured data, Google SGE while browsing won’t work either. There is no special meta tag to tell Google SGE while browsing to not summarize your page.

Google said if you’re already opted into SGE, you’ll automatically have access to this experiment. Also, if you haven’t already opted in,“SGE while browsing” is also available as a standalone experiment in Search Labs.

Here is what it looks like in Chrome (click to enlarge):

Here is what it looks like in the mobile app:

Users do need to click “Generate” for this to work, it does not automatically summarize pages by default.

This goes live with the definition links in the SGE responses today.

It does work:

And more, this time with ‘Explore on a page’ which uses scroll-to-text highlighting like featured snippets do. For this example, you see both ‘Explore on a page’ and the SGE summary. pic.twitter.com/P8qbKvZIx9

— Glenn Gabe (@glenngabe) August 15, 2023

Google SGE while browsing – how ai handles content about itself pic.twitter.com/LDLxUr9x1c

— Barry Schwartz (@rustybrick) August 15, 2023

Note: If you have paywalled content but are not using structured data to communicate that to Google, then SGE while browsing may work:

As another example, here’s an article on theinformation .com, which does use paywall structured data. ‘SGE while browsing’ does not provide a summary or ‘Explore on page’ bullets. Like I’ve said for a while, publishers need to get on board with paywall structured data… 🙂 pic.twitter.com/0s06TquQLN

— Glenn Gabe (@glenngabe) August 16, 2023

Forum discussion at Twitter and WebmasterWorld.

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SEARCHENGINES

Google Hanukkah Decorations Are Live For 2023

Published

1 week ago

December 3, 2023

Entireweb News Bot

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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SEARCHENGINES

Google Pay Accepted Icons In Google Search Results

Published

1 week ago

December 3, 2023

Entireweb News Bot

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

Here are some more screenshots:

Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro

— Khushal Bherwani (@b4k_khushal) October 20, 2023

Brodie Clark also posted some screenshots after on X:

In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO

— SERPs Up 🌊 (@SERPalerts) November 30, 2023

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.

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SEARCHENGINES

Google Discover Showing Older Content Since Follow Feature Arrived

Published

1 week ago

December 2, 2023

Entireweb News Bot

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow