Google Shopping Adds Amazon Prime & Nike Membership Promotion

Google seems to be testing showing a promotion for Amazon Prime membership directly in the Google Shopping search results interface. It is this line that has a small Amazon logo and says “Amazon Prime member benefits: Prime members get fast shipping on eligible items, exclusive deals & more.”

This also works for Nike membership.

This was spotted by Menachem Ani who posted on X about it. I am able to replicate it.

Here is a screenshot showing the promotion (click to enlarge):

Here is a screenshot showing the overlay after you click on the promotion line (click to enlarge):

When you click on any of those “join now” links, it takes you to Amazon to buy Prime membership.

This also works for Nike membership as shown by Feedarmy:

I wonder what that ad costs?

Update: I am told this is not an ad, more details here:

Hi, It’s not an ad, which are always labeled. This feature is part of the merchant loyalty program that merchants can join via Google Merchant Center. This Help Center article has more about the program & how to get started https://t.co/JXsPew6Gge

— AdsLiaison (@adsliaison) November 10, 2023

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