Connect with us

SEO

How To Show Google The Difference

Published

on

How To Show Google The Difference

This week’s Ask An SEO question comes from Andrew in Chatanooga, who wrote:

“I have a client who is a personal injury attorney with a last name that is the same as a major U.S. city (City Name Removed).

Google gets confused sometimes and puts his firm’s website on SERPs for that city plus our targeted keywords.

In Google Search Console, these queries keep gaining traction over other, legitimate queries. Is there a way to let Google know that his last name is not in fact the city that they think it is and is just his last name?

It’s an issue because his firm is located nowhere near [City Name].”

Hi Andrew,

Great question and the good news is that the answer will likely be easy for you to implement.

Yes, you can differentiate for Google between a location and a person or business’s name when the city and name are the same.

It’s even easier because you are a localized business with professionals who need to be licensed or board-certified.

Set The ‘Area Served’ In Google My Business

Google offers a helpful guide to setting your service area here.

With that said, the instructions in that post aren’t 100% clear, so here’s the path to take:

  • Log into your Google Business Profile dashboard.
  • Click on the business location (if there is more than one office).
  • Click Info on the left side of the screen.
  • Click on “Add Service Area.”
  • Add the city or region you or your client service.

Deploy Schema With ‘Area Served’

The next step is to deploy “area served” schema into your website services page schema and organization schema.

Both of these types of schema let you define an area served.

You can reference Wikipedia or Wikidata with the area served section to help define where you or your client provide services.

Build Citations And Backlinks From Local Businesses

The last one, which can be the trickiest, is to build local citations and local backlinks.

In your case, this is easy since you have a licensed professional who can become a local expert.

Getting community and city-based links and references helps show Google that you are a known figure, entity, company, or brand for that region.

Just don’t get spammy and fall into link schemes.

Some of the items listed below could be bad for you if done incorrectly.

You can build citations and links from:

  • Local news websites (TV, radio, or newspapers including on-air interviews where they recap).
  • Running local commercials on TV, bus stops, billboards, etc., with your URL.
  • Local podcasts that have websites.
  • Neighborhood, city, and state-based blogs.
  • Local directories.
  • Complementary businesses and business partners.
  • Sponsoring community and local events.
  • Hosting community events.

Think about what you can do to engage within your community.

And it does not matter if the links are followed or no follow.

You are trying to show you are the dominant force and being referenced regularly for a specific region.

You still want to focus on quality and the localized aspect of the website that is linking to you.

Even if you do all of the above, there is a chance Google will show you in the city with which your client shares a name.

And if that happens, there are a few things to look at to ease their worries.

Go into Google Analytics and look at the visitors by city.

If the city is bigger than the region your client or your company is in, you may still be getting the maximum amount of traffic for your keyword but because the larger city has more people, they’re overshadowing your local traffic.

This means you’re fine and can begin focusing on new niches and new rankings.

Then, localize your site to reduce wasted time on customer support from people in an area you do not serve.

Make sure to add:

  • Local phone numbers.
  • A stamp or message on your hero images that says, “Proudly serving XY city for AB years.”
  • Share only local testimonials.
  • Place a map of your region and area.
  • Make sure your address is in the footer.

If you do the above, you should be in good shape.

I hope this helps, and thank you for the question!

More resources:


Ask an SEO is a weekly SEO advice column written by some of the industry’s top SEO experts, who have been hand-picked by Search Engine Journal. Got a question about SEO? Fill out our form. You might see your answer in the next #AskanSEO post!

Featured image: BOGORA/Shutterstock




Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SEO

Executive Director Of WordPress Resigns

Published

on

By

WordPress Executive Director Josepha Haden Chomphosy resigns,

Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This comes just two weeks after Matt Mullenweg launched a controversial campaign against a managed WordPress host, which responded by filing a federal lawsuit against him and Automattic.

She posted an upbeat notice on her personal blog, reaffirming her belief in the open source community as  positive economic force as well as the importance of strong opinions that are “loosely  held.”

She wrote:

“This week marks my last as the Executive Director of the WordPress project. My time with WordPress has transformed me, both as a leader and an advocate. There’s still more to do in our shared quest to secure a self-sustaining future of the open source project that we all love, and my belief in our global community of contributors remains unchanged.

…I still believe that open source is an idea that can transform generations. I believe in the power of a good-hearted group of people. I believe in the importance of strong opinions, loosely held. And I believe the world will always need the more equitable opportunities that well-maintained open source can provide: access to knowledge and learning, easy-to-join peer and business networks, the amplification of unheard voices, and a chance to tap into economic opportunity for those who weren’t born into it.”

Turmoil At WordPress

The resignation comes amidst the backdrop of a conflict between WordPress co-founder Matt Mullenweg and the managed WordPress web host WP Engine, which has brought unprecedented turmoil within the WordPress community, including a federal lawsuit filed by WP Engine accusing Mullenweg of attempted extortion.

Resignation News Was Leaked

The news about the resignation was leaked on October 2nd by the founder of the WordPress news site WP Tavern (now owned by Matt Mullenweg), who tweeted that he had spoken with Josepha that evening, who announced her resignation.

He posted:

“I spoke with Josepha tonight. I can confirm that she’s no longer at Automattic.

She’s working on a statement for the community. She’s in good spirits despite the turmoil.”

Screenshot Of Deleted Tweet

Josepha tweeted the following response the next day:

“Ok, this is not how I expected that news to come to y’all. I apologize that this is the first many of you heard of it. Please don’t speculate about anything.”

Rocky Period For WordPress

While her resignation was somewhat of an open secret it’s still a significant event because of recent events at WordPress, including the resignations of 8.4% of Automattic employees as a result of an offer of a generous severance package to all employees who no longer wished to work  there.

Read the official announcement:

Thank you, WordPress

Featured Image by Shutterstock/Wirestock Creators

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

8% Of Automattic Employees Choose To Resign

Published

on

By

8% Of Automattic Employees Choose To Resign

WordPress co-founder and Automattic CEO announced today that he offered Automattic employees the chance to resign with a severance pay and a total of 8.4 percent. Mullenweg offered $30,000 or six months of salary, whichever one is higher, with a total of 159 people taking his offer.

Reactions Of Automattic Employees

Given the recent controversies created by Mullenweg, one might be tempted to view the walkout as a vote of no-confidence in Mullenweg. But that would be a mistake because some of the employees announcing their resignations either praised Mullenweg or simply announced their resignation while many others tweeted how happy they are to stay at Automattic.

One former employee tweeted that he was sad about recent developments but also praised Mullenweg and Automattic as an employer.

He shared:

“Today was my last day at Automattic. I spent the last 2 years building large scale ML and generative AI infra and products, and a lot of time on robotics at night and on weekends.

I’m going to spend the next month taking a break, getting married, and visiting family in Australia.

I have some really fun ideas of things to build that I’ve been storing up for a while. Now I get to build them. Get in touch if you’d like to build AI products together.”

Another former employee, Naoko Takano, is a 14 year employee, an organizer of WordCamp conferences in Asia, a full-time WordPress contributor and Open Source Project Manager at Automattic announced on X (formerly Twitter) that today was her last day at Automattic with no additional comment.

She tweeted:

“Today was my last day at Automattic.

I’m actively exploring new career opportunities. If you know of any positions that align with my skills and experience!”

Naoko’s role at at WordPress was working with the global WordPress community to improve contributor experiences through the Five for the Future and Mentorship programs. Five for the Future is an important WordPress program that encourages organizations to donate 5% of their resources back into WordPress. Five for the Future is one of the issues Mullenweg had against WP Engine, asserting that they didn’t donate enough back into the community.

Mullenweg himself was bittersweet to see those employees go, writing in a blog post:

“It was an emotional roller coaster of a week. The day you hire someone you aren’t expecting them to resign or be fired, you’re hoping for a long and mutually beneficial relationship. Every resignation stings a bit.

However now, I feel much lighter. I’m grateful and thankful for all the people who took the offer, and even more excited to work with those who turned down $126M to stay. As the kids say, LFG!”

Read the entire announcement on Mullenweg’s blog:

Automattic Alignment

Featured Image by Shutterstock/sdx15

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

YouTube Extends Shorts To 3 Minutes, Adds New Features

Published

on

By

YouTube Extends Shorts To 3 Minutes, Adds New Features

YouTube expands Shorts to 3 minutes, adds templates, AI tools, and the option to show fewer Shorts on the homepage.

  • YouTube Shorts will allow 3-minute videos.
  • New features include templates, enhanced remixing, and AI-generated video backgrounds.
  • YouTube is adding a Shorts trends page and comment previews.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending