Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing...
As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Federico Bianco. He’s a strategist-team lead...
SEO has become a major part of marketing strategies in the past decade. As Google’s ranking algorithms continue to improve and change over time, businesses across...
CSS. HTTP. URL. HTML. It’s possible the only field that uses more acronyms and initializations than web marketing is the military. The military uses them to...
CSS. HTTP. URL. HTML. It’s possible the only field that uses more acronyms and initializations than web marketing is the military. The military uses them to...
Most SEO advice talks about optimizing for keywords that don’t mention your brand because that is how you can attract complete strangers to your business. But...
Both SEO and PPC are ways to market your business in search engines. So both are types of search engine marketing (SEM). In this guide, you’ll...
The difference between organic marketing and paid marketing is that organic marketing focuses on attracting traffic for free while paid marketing involves paying for traffic. Both...
This week’s Ask An SEO question comes from Andrew in Chatanooga, who wrote: “I have a client who is a personal injury attorney with a last...
You’ve probably heard the terms, inbound traffic and outbound traffic. This is an important concept to understand because it applies to everything you do with paid...