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13 Great Facebook Marketing Tools to Help Grow Your Business in 2024

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13 Great Facebook Marketing Tools to Help Grow Your Business in 2024

The right Facebook marketing tools save you time, help you engage with your audience effectively, and get your business seen by more people.

And, with Facebook boasting over 3 billion monthly active users and 37.2% of all people on earth using the platform – these tools are well worth looking at to supercharge your Facebook marketing campaigns!

Whether you have a new Facebook business page or are a veteran of the platform, this article will delve deep into the right Facebook tools to take your business to the next level.

Be sure to keep reading to the end, where we look at a few free tools you may not know about!

No matter what type of business you run, Facebook is a place to find prospective customers.

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However, with millions of other small businesses competing for the same audience, you need to make what you have to offer stand out.

Take a look at the best Facebook marketing tools that’ll help you reach your ideal audience and turn them into loyal customers and followers of your brand.

1. Canva: Simple Graphic Design Tool

Canva is an excellent graphic design tool that you can use to create stunning visual content for your Facebook page.

According to statistics, publishers that use visual content grow their traffic 12 times faster than those that don’t – so graphics and videos are well worth putting into your Facebook marketing campaigns.

Using Canva, you can quickly create:

  • Facebook posts
  • Facebook covers
  • Facebook stories
  • Adverts
  • Videos
  • Logos.

The free and paid versions come with customizable templates that you can quickly edit for your brand, so you don’t need to be a graphic design whiz to use this Facebook marketing tool.

Pricing: Free forever with limited features. Canva Pro $14.99/month and Canva for Teams $29.99/month.

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Try out Canva for free.

Read this Canva review for more information.

2. SocialPilot: Social Media Management and Analytics

Facebook marketing tools

SocialPilot is one of the best social media marketing tools that’ll help you save time, enhance your Facebook presence, and hit your marketing goals.

Using this marketing tool, you can schedule posts, engage with your audience, collaborate with team members, and customize your content to give a branded experience.

Its key features include:

  • AI assistant
  • Post planner
  • Browser extension
  • Bulk scheduling
  • Social media calendar
  • Advanced reports
  • Multiple integrations.

Plus, if you’re a social media manager, you can manage between 10 – 50 accounts, across multiple social media channels, depending on your pricing plan.

Pricing: 14-day free trial. Professional $25.50/month, Small Team $42.50/month, Agency $85/month and Agency+ $170/month.

Try out Social Pilot for free.

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3. GroupLeads: Growth and Automation for Facebook Groups

1705076764 472 13 Great Facebook Marketing Tools to Help Grow Your Business1705076764 472 13 Great Facebook Marketing Tools to Help Grow Your Business

GroupLeads is another top Facebook tool that helps users convert new Facebook group members into paying customers.

All you need to do is add the extension to your browser, and you can start automating the daily tasks for your group.

The GroupLeads key features include:

  • Facebook group automatic approval
  • Automatically funnel new leads to your email list
  • Auto decline messages and new members
  • Send an automatic welcome message and tag new members
  • Detailed reports and statistics.

GroupLeads is ideal for Facebook group owners who want to take back their time while still growing their group on autopilot.

Pricing: 7-day free trial. Starter $97/year, Pro $127/year and Unlimited $247/year.

Try out GroupLeads for free.

Read this GroupLeads review for more information.


4. ShortStack: Create Viral Contests that Convert

ShortStack is a popular Facebook marketing software for creating giveaways, landing pages, and contests that boost your engagement and leads.

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It’s easy to use, even with zero marketing knowledge and it has over 80+ fully customizable, drag-and-drop templates to easily create viral contests that can be embedded on your website or business Facebook page.

Its key features include:

  • Quickly launch interactive contests
  • Use the drag-and-drop software to edit templates
  • Run unlimited challenges and contests to engage new customers
  • Integrate with many other top apps
  • Data management and analytics to keep track of campaigns.

Pricing: 30-day free trial. Business is $99/month, and Pro is $249/month.

Try out ShortStack for free.

Read this ShortStack review for more information.


5. SproutSocial: Facebook Post Scheduling and Management

Facebook marketing toolsFacebook marketing tools

SproutSocial is a social media management platform where you can manage multiple social media accounts, including Facebook pages.

Its key features include:

  • Content strategy, scheduling, and publishing
  • Workflow automation with AI-powered solutions
  • Social media analytics to monitor post-performance
  • Keyword tracking to monitor brand mentions

It has an easy-to-use interface and multiple integrations so you can schedule Facebook posts, engage with your audience, and take your social engagement to new heights.

Pricing: 30-day free trial. Standard $249/month, Professional $399/month, Advanced $499/month, and Enterprise/custom pricing.

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Try out Sprout Social for free.

Read this Sprout Social review for more information.


6. DrumUp: Content Marketing and Facebook Page Management

Another powerful Facebook marketing tool to consider using is DrumUp – which helps users create better content and generate more leads from Facebook campaigns.

Add relevant keywords to your business into the content API and get shown traffic-driving posts in seconds that you can share with your audience.

The DrumUp Core features include:

  • Find and share top content from your industry
  • Create, review, and post content with the scheduler
  • Link your blog updates to your social media posts on Facebook.

Pricing: Free plan with limited features. Starter $15/month, Pro $39/month and Small Business $79/month.

Try Out DrumUp for free.

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7. Emplifi: Social Marketing, Content Creation and Publishing

Facebook marketing toolsFacebook marketing tools

Emplifi is a Facebook page marketing tool that allows you to manage multiple accounts from your dashboard.

Use the smart social listening tools to find out what’s working, boost publishing efficiency with AI-powered automation, and check the real-time insights to help you make better marketing decisions.

The Emplifi main features include:

  • Competitor analysis and social listening
  • Social media scheduling for posts, videos, adverts and stories
  • Content grading and AI to help you create better content
  • Analytics for free and paid campaigns.

Pricing: Email for a free trial and pricing information.

Contact the Emplifi team for a free trial.


8. Creatopy: Design Pro-Looking Facebook Ads

Creatopy is an ad creation and automation tool that is ideal to use with your Facebook ads manager account.

Using it, you can create stunning visuals for your ad marketing campaigns with the Facebook ad design tools, and there are plenty of templates to choose from – so don’t worry if you’re not great with design.

This Facebook marketing tool comes with an array of features, such as:

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  • Easy-to-use video editing and maker tools
  • AI features to save time, like the text generator and image generator
  • Create ads that align with your brand easily
  • Create as many ad sets and variants as you need
  • Team collaboration tools.

Pricing: Free trial available. Basic $32/month, Pro $45/month and Plus $165/month.

Try out Creatopy for free.


9. LeadQuizzes: Create Quizzes and Surveys to Capture Leads

Lead quizzes homepageLead quizzes homepage

LeadQuizzes is another great Facebook marketing tool to help you understand your audience better, scale your brand, and capture more customers.

You can create tailored quizzes in minutes using the simple drag-and-drop builder that can be embedded on your website, shared in an email blast, or posted on your Facebook page.

Its main features include:

  • Choose from over 75 ready-made templates
  • Easily customize your quizzes for your brand and audience
  • Get real-time analytics to learn more about your respondents
  • Seamless integration with a range of marketing tools.

Pricing: 14-day free trial. Standard $49/month, Pro $99/month and Premium $249/month.

Try out LeadQuizzes for free.


10. Facebook Feed Pro: Show Facebook Updates On Your Website

Facebook Feed Pro is a WordPress plugin created by Smash Balloon that will show Facebook updates on your WordPress website.

It can be set up in under 60 seconds, has a ton of customization options to align with your brand, and is fully responsive on mobile devices and any other device.

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The benefits of using this Facebook marketing tool include:

  • Save time with Facebook content automatically being fed to your website
  • Get more likes and followers from website visitors clicking through to your Facebook page
  • Display social proof on your website by displaying Facebook reviews and posts
  • All Facebook images are optimized and will NOT slow down your website.

Pricing: Personal $49/year, Business $99/year, Smash $199/year and All Access Bundle $299/year.

Learn more about Facebook Feed Pro here.

Read about the best free WordPress plugins to get more out of your site.

If you’re a small business on a small budget, you may be interested in free Facebook marketing tools to get started with.

Take a look at the marketing tools available for use on the Facebook platform without any upfront investment.

11. Facebook Hot Topics

Facebook hot topicsFacebook hot topics

Facebook Hot Topics is a marketing tool where you can discover the most popular topics that have grown each month on Facebook and Instagram.

These ”Hot Topics” can be filtered by country, month and category, so you can find the relevant information for your needs.

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This information can be used for:

  • Creating relevant Facebook posts
  • Crafting seasonal marketing strategies
  • Learning what your audience is interested in.

12. Facebook Ads Library

The Facebook Ad Library is another great tool to help with your Facebook marketing strategy.

This tool allows you to search all the ads that are running across Facebook, and you can filter these according to a search term, location, and category.

The benefits of seeing this information include:

  • See ads from brands in your industry
  • Get information about what ads are working
  • Use this information to create better ads and get more leads and sales.

13. Facebook Audience Insights

Facebook audience insightsFacebook audience insights

Last on the list of free Facebook marketing tools is Facebook Audience Insights.

This tool allows you to find out information about your audience, including:

  • A demographics overview
  • Learn about people’s interests and hobbies
  • Learn about lifestyles and location.

Using this information, you can ensure that posted content fits your audience demographics, which will result in a better ROI for your Facebook advertising strategy.

After reading about the most popular Facebook marketing tools, choosing the best ones for your needs is up to you!

Free Facebook marketing tools can be used by anyone and are a great place to start learning about your audience and what they want to read about.

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If you have a little money to spend, a paid marketing tool is worth the investment. It will save you time with automated post-scheduling and lead generation and help you create better content more efficiently.

Want extra help with your Facebook marketing?

Check out these smart ways to use ChatGPT for social media marketing.



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Set Your Team up for Success and Let Them Browse the Internet Faster

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Set Your Team up for Success and Let Them Browse the Internet Faster

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

According to TeamStage, 31 percent of employees waste about a half hour each day, and the top 10 percent of them can waste as much as three hours in a day. Part of that might be attitude, but the other part might be hangups caused by internet speed and advertisements. To nip that lost time in the bud, consider equipping yourself or your team with a tool to help stay on task.

From April 15 through 21, this five-year subscription to Control D Some Control Plan is on sale for just $34.97 (reg. $120). This is the best price for this deal online. This tool is designed to help users browse and use the internet faster while also blocking ads.

Control D is described as a “one-touch solution” for taking control over the productivity of your computer and internet usage. The deal supports use for up to ten devices, and it empowers each user to block advertisements, enjoy faster browsing, and set internet safety rules and restrictions for kids.

Control D’s bandwidth is substantial. It can accommodate up to 10,000 custom rules, block more than 300 servers, support multiple profiles, and unlimited usage. This robust and well-designed tool is a reliable option for any business leader who wants to liberate themselves or team members from distractions online.

Control D is rated a perfect 5/5 stars on Product Hunt.

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Remember that from April 15 through 21, this 5-year subscription to Control D Some Control Plan is on sale for just $34.97 (reg. $120)—the best price on the web.

StackSocial prices subject to change.

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Grab Microsoft Project Professional 2021 for $20 During This Flash Sale

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Grab Microsoft Project Professional 2021 for $20 During This Flash Sale

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

If you’re in charge of a business and you don’t have a clear understanding of how to approach projects in an organized and effective manner, that’s a problem. Like many leaders before you, consider leaning on software that’s designed to streamline the project workflow for companies representing a wide range of industries.

A rate that will only be available from April 19 through 22, you can get Microsoft Professional 2021 for just $19.97 (reg. $249).

This well-reviewed software comes with a range of pre-built templates that you can use to set your project off on the right foot. It supports a number of helpful functions like building complex schedules with varying timelines, auto-populating those schedules in instances where it can, and submitting timesheets that can be distinguished by project work and non-project work.

Some additional features of Microsoft Project Professional that can help entrepreneurs and their teams include what-if scenario generation capabilities. Microsoft Project Professional also allows you to sync projects on your local server with those online, which is massively helpful for remote teams.

Its comprehensive and well-curated offerings are part of why Project Professional is rated an average of 4.7/5 stars on the Entrepreneur Store.

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Don’t miss this limited-time opportunity to make a worthwhile investment in your business for the price of a beer at the ball game.

A price that will only last from April 19 through 22, you can get Microsoft Professional 2021 for just $19.97 (reg. $249).

StackSocial prices subject to change.

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AI Will Transform the Workplace. Here’s How HR Can Prepare for It.

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AI Will Transform the Workplace. Here's How HR Can Prepare for It.

Opinions expressed by Entrepreneur contributors are their own.

Our workplaces are about to undergo an unprecedented level of transformation, and HR will take center stage. Artificial intelligence will dramatically reshape HR in a way that goes beyond recruiting, hiring and talent management. Leadership teams at all levels need to embrace this change to transform and lead their organizations forward.

It’s the people, and not the technology, that makes AI initiatives a success. Intrapreneurs, in particular, are the driving force behind it. As I shared in Fearless Innovation, I noticed this when I was working on the innovation agenda for the Great Places to Work study — the most innovative companies were those that had a leadership team that was embracing intrapreneurship and were open to change.

HR is the beating heart of any organization, and as such, it needs to take center stage in both adopting and leading ethical and innovative AI transformation across the organization.

Related: How Artificial Intelligence Is Reinventing Human Resources

4 tectonic shifts AI will drive in HR

1. A new wave of massive reskilling

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As AI becomes more prominent across business functions, the need for new skills will only grow. Forty percent of enterprise leaders believe that their workforce would need to reskill as a result of AI and machine learning. In fact, research shows almost a third of all hours worked in the U.S. could be automated by 2030.

All of us need to reskill to some extent to be relevant in the AI era. Not only would people need to re-train, but generative AI is introducing a whole host of professions that have been non-existent until recently, from AI ethicists to human-AI interaction designers. Some of these roles might sound futuristic, yet they are becoming increasingly relevant as technology advances.

2. The great restructure

As automation takes center stage across more business functions, there will be the inevitable need for organizations to restructure and rethink how they work. This transition will not only involve the integration of new technologies but also introduce a shift in the workforce dynamics. Intrapreneurs will need to identify gaps both in skills and operational processes and forge brand-new roles for themselves and those they manage. HR must play a key role in enabling a smooth and easy transition in this regard. The transition will not be smooth or easy, and it’s only HR that has the capability to make it impactful.

3. Arrival of “digital humans”

“Digital human” may sound like an oxymoron, but that’s the term that’s starting to appear in business and operational plans. More roles, regardless of industry, are becoming digitally enhanced where some form of AI assistance is embedded in their everyday work. A real-life example is the introduction of the digital nurse — AI-powered healthcare agents which have already been proven to outperform human nurses in certain tasks.

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Imagine the impact these digital roles will have on the workforce the more sophisticated and prevalent they become. Eventually, HR will need to create policies and systems in place that account for this new type of “staff augmentation.”

4. Regulating the robot

The threat of AI bias and misuse is serious. Not only can the technology put many jobs at peril, but potential improper implementation can expose organizations to serious liability and negatively affect the workforce. From avoiding bias to inclusivity, HR teams play a critical role in the ethical deployment and management of AI technologies.

HR professionals will be tasked with navigating the delicate balance between leveraging AI for efficiency and ensuring that its application upholds fairness, privacy and non-discrimination.

Related: How to Successfully Implement AI into Your Business — Overcoming Challenges and Building a Future-Ready Team

What HR intrapreneurs must do to embrace AI the right way

The future of work is being shaped by AI adoption, and its success hinges on the right approach from the outset. My experience shows that for successful organizations, one universal trait stands out: the presence of change agents. Every organization, regardless of size, benefits from intrapreneurs who are open to change and committed to spearheading transformation efforts. These intrapreneurs are pivotal in driving the future of work, as they help orchestrate the integration of new technologies into their business models.

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HR and talent leaders should harness this dynamic, encouraging a symbiotic relationship with intrapreneurs to develop customized solutions for AI adoption, ensuring that they are not just keeping pace with technological advances but are actively shaping their trajectory.

Securing a seat at the table:

HR should take a proactive stance in the adoption of AI, even if it is still in its early stages within your organization. By securing a position at the forefront of the AI initiative, HR can and should facilitate and guide the entire organization in embracing this significant change.

As AI has the potential to impact every facet of the organization, it is imperative for HR to not only understand and advocate for this technology but also lead its integration across all departments. HR should encourage and support intrapreneurs and all employees to leverage AI in their daily tasks, demonstrating its value not just for operational efficiency but for personal and professional growth as well.

Master the technology:

To effectively navigate and regulate AI, HR must first understand it thoroughly. Grasping the full potential of this technology is crucial for reaping its extensive benefits. HR plays a vital role in identifying the necessary tools and skills that employees must acquire and then integrating these learnings into daily work practices.

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Before implementing AI more broadly, HR should initiate comprehensive training programs that not only educate but also reassure employees about AI’s role in the future of the business. By leading these educational initiatives, HR can shape the structure and effectiveness of these programs, ensuring they meet the needs of the organization and its workforce.

Related: 3 Ways to Prepare Your Business For an AI Future

Looking ahead

Generative AI has the transformative potential to redefine the business landscape, but realizing this vast potential hinges on more than just the adoption of technology. It critically depends on the talent within the workforce, driven by HR and bold intrapreneurs. These visionary leaders don’t just implement new tools; they exemplify their use, demonstrating the profound impact of AI across every level of the organization.

HR plays a pivotal role in fostering this environment, enabling intrapreneurs to guide and inspire every individual they touch. Together, they turn each employee into a catalyst for change, igniting a widespread passion for innovation that deeply resonates and sustains long-term success.

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