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An Affiliate-Marketing Program Might Be the Perfect Move

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An Affiliate-Marketing Program Might Be the Perfect Move

Opinions expressed by Entrepreneur contributors are their own.

A common belief is that founders need hefty sums to gain results, but that is frequently not the case. — in which commissions are earned by others for promoting a company or driving a sale — is an affordable investment with a low-entry barrier, and one that’s open to brands of all kinds. It’s only true requirement is patience. It will not make you rich overnight: Instead, you must be ready to grow a product step-by-step, willing to search for opportunities the market has to offer and generate returns incrementally if you want to join this domain.

How to take advantage of affiliate marketing

The essentials of an effective affiliate-marketing partner program include finding those with the right traffic, developing an attractive offer for them and then providing them with the necessary tools — all of which require thorough research. Luckily, there is plenty of content on the web that explains each step in detail.

There are also straightforward and accessible tools that can help, such as Analytics, which enables you to create a system for tracking clicks and gauging partner sales. Another option is joining a trustworthy affiliate-marketing network (such as CJ, AWIN or ) that’s relevant for your . For example, if you plan to enter the publishing business, you might opt for affiliate-marketing platforms such as the Amazon Associates Affiliate Program or Rakuten Advertising Affiliate Network. Or, if your business is looking to enter the travel industry, my company, Travelpayouts, is a solid option.

Such affiliate networks are often quite robust, and the best are both time-tested and popular among marketers, principally because they offer significant traffic volume and are easily accessible. Many of them do not charge fees, welcoming newcomers and helping them understand the field better. Others like CJ (Commission Junction LLC) have stricter policies, charging in their case a $5,000 connection fee and taking a deposit from the outset.

Related: 3 Tips to Get Started with Affiliate Marketing

For the right sales tracking, you will also need to set up a website or mobile app. This usually takes several weeks. In good tracking systems, integration algorithms are highly advanced, which makes it easy to integrate small businesses. Such tracking and integration usually require minimal or modest investment from you.

How to help partners generate traffic and sales

But it is not just about integrating your platform. For affiliate marketing to truly succeed, you need to develop tools for partners to help them generate traffic and sales — a significant challenge in every respect. You can try and do it on your own, or you can take advantage of what the network has to offer: for example, a complete “toolbox” to form and generate links and create widgets.

We are no fans of platitudes, but it’s important to recognize that affiliate marketing is not just about increasing income. If you want to make the most out of it, you need to think outside the monetary box. For this brand of marketing, the key to success is teamwork and consistent attention; it is simply impossible to create a program and leave it to its own devices, hoping that one day it will turn into a cash cow.

Instead, you need to grow it one step at a time, reaching out to your partners and interacting with them recurrently. Think of it as a big family you are taking on vacation. Booking tickets and hotels is not enough: You also need to ensure that everyone has their things with them, feels well, takes the right plane, etc. So, to make sure that your partners back you up and want to cooperate productively, be ready to share your expertise and stats (seasonal sales, for example) and to launch various promos, which are the ultimate gear for generating traffic. This way, you’ll create bonds, hit targets faster and enjoy the adventure.

Related: This Is Why Teenagers Are the Affiliate-Marketing Experts


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AFFILIATE MARKETING

Amazon CEO Mandates Employees Return to Office 5 Days a Week

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Amazon CEO Mandates Employees Return to Office 5 Days a Week

Amazon CEO Andy Jassy made a case — and a mandate — for in-office work on Monday.

In a publicly available message, Jassy said that Amazon’s 1.5 million-plus employees must return to the office five days per week starting January 2. Amazon is also bringing back desk assignments to the offices that had that structure pre-pandemic.

Jassy positioned the move as a better way to work and a return to life before Covid.

“We’ve observed that it’s easier for our teammates to learn, model, practice, and strengthen our culture; collaborating, brainstorming, and inventing are simpler and more effective; teaching and learning from one another are more seamless; and, teams tend to be better connected to one another,” Jassy stated.

Amazon CEO Andy Jassy. Photo by Michael M. Santiago/Getty Images

Jassy also said that situations that require remote work like sickness, an emergency, or being on the road are still acceptable.

However, these examples of remote work are the exception to the new rule, not the norm.

Related: Here’s How Much Money U.S. Employees Will Sacrifice to Avoid Returning to the Office, According to a New Study

Amazon employees have been back in the office at least three days per week as of February 2023. A July report from Bamboo HR showed that one in four executives secretly hoped employees would quit over stricter return-to-office policies.

“Strengthening our culture remains a top priority for the s-team [senior leadership team] and me. And, I think about it all the time,” he wrote. “We want to operate like the world’s largest startup.”

Under the new policy, working from home two days per week is no more. The office culture is returning to how it was before the pandemic, to strengthen work culture and drive better results, Jassy explained.

Related: Dell Reportedly Told Remote Employees to Come Back to the Office or Forgo the Chance to Be Promoted

Amazon joins companies like Salesforce and Walmart that have implemented stricter return-to-work policies.

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Prepare to Land a Position in IT With This CompTIA Training Bundle

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Prepare to Land a Position in IT With This CompTIA Training Bundle

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Average growth in information technology (IT) is much higher than that of other industries, and the median wage is reported to be more than double the standard, the U.S. Bureau of Labor Statistics says. If you’re looking for a new or more lucrative career path, it may be smart to consider becoming an IT professional.

While many roles may require a formal degree, roles like support specialists, administrators, and project managers don’t all necessarily demand a degree. Many professionals can earn CompTIA certifications by passing rigorous testing. You can study and prepare for those tests with this 15-course CompTIA training bundle, which is on sale for only $49.97 (reg. $585) for life.

These courses were developed by IDUNOVA, an official CompTIA partner with mor than 20 years spent providing IT education.While these courses can help you prepare for the CompTIA certification exams, it may be helpful to gain relevant experience or a formal degree to land certain positions.

Study CompTIA for a new, exciting career in IT

There’s plenty of variety in the IT industry, meaning there are nearly endless positions to consider if you’re joining this field. Learn to become a debugging expert like Grace Hopper or a cloud-based engineer to join companies like Google or Salesforce.

There are 15 certification prep courses in this bundle, so it might be challenging to figure out where to begin. If you have minimal or no prior IT experience, you might want to start with CompTIA Fundamentals+ and A+, industry standards that also build a foundation for more advanced training.

Other introductory-level courses and certification preparation that might help you land your dream job in IT are Fundamentals+ and Core 1 and Core 2. These could help you get a new job as a desk technician or entry-level cybersecurity position.

From there, you could delve into ethical hacking, a highly in-demand career for many companies. Check out courses like CompTIA Security+ and CompTIA PenTest+ to develop skills to penetrate systems and check their vulnerability.

Ready to work in IT? Grab lifetime access to this 15-course CompTIA training bundle for $49.99 (reg. $585). No coupon is needed to secure this deal.

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Let Your Projects Shine with MS Project 2021 Pro for Just $19.97

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Let Your Projects Shine with MS Project 2021 Pro for Just $19.97

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Project management is a tough gig. A notable study from the Project Management Institute (PMI) consistently highlights that over 70% of projects globally either fail to meet their original goals or deadlines or go over budget. If you want to stay out of that group, Microsoft Project 2021 can help.

Managing a project requires clear visibility, accurate resource allocation, and efficient scheduling. With Microsoft Project 2021 Professional, you’ll have a complete set of tools to help you tackle projects of all sizes, ensuring that you stay on track from start to finish. And for just $19.97, this lifetime license is a cost-effective solution for businesses and entrepreneurs looking to streamline their project management.

It’s designed to help project managers and business owners work more efficiently. With features like automated scheduling, resource allocation, and built-in reports, you can reduce the time spent on manual tasks and focus on making informed decisions and driving your projects forward.

One of the key benefits of Microsoft Project 2021 is its ability to improve project visibility. By offering clear task tracking, resource management, and collaboration tools, you can easily monitor progress and keep your team aligned. This not only enhances communication but also ensures that everyone is on the same page, allowing you to deliver projects on time and within budget.

As your business grows, so do your projects. Microsoft Project 2021 supports that growth with its ability to handle increasingly complex projects, whether you’re managing a small team or overseeing multiple departments. The software’s flexibility and scalability make it an ideal solution for businesses that are expanding and need to keep up with higher project demands.

For just $19.97, you get lifetime access to one of the most powerful project management tools available—no recurring fees, just one upfront investment. By automating key tasks like scheduling and reporting, Microsoft Project 2021 helps you save valuable time.

Pick up a lifetime license to Microsoft Project 2021 Pro for just $19.97 (reg. $249) through September 29.

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