Connect with us

AFFILIATE MARKETING

3 Ways Direct-to-Consumer Brands Can Leverage Media Coverage

Published

on

3 Ways Direct-to-Consumer Brands Can Leverage Media Coverage


Opinions expressed by Entrepreneur contributors are their own.

The landscape has undergone a drastic shift. No longer can marketers rely on traditional marketing channels of search and social. The costs are rising, and profit margins are diminishing. Given this, DTC brands will find it daunting to capture high lifetime value (LTV) customers, and if they do, there is no guarantee of any long-term, repeatable . This is where , including PR, comes to the rescue for DTC brands. And it is intensely competitive. The three top ways in which brands can leverage media coverage are below.

Spread the link

The link here is a reference for . Affiliate marketing is a supplement to public relations. The success stories of DTC brands such as (explored in the next section) display the power of affiliate marketing.

Affiliate marketing goes a long way in helping you to reach your target audience. And the best part? It occurs at every stage of the customer journey. Another aspect is that you only pay for measurable results in affiliate marketing, making it a low-risk method for DTC brands to generate leads and traffic and fuel sales volumes.

What is affiliate marketing? And how does it work?

Affiliate marketing is a performance-based method. In this, an individual or company (or a network) gets to earn a commission by redirecting new visitors and customers to a business website. Essentially, a brand promotes a product or service and leaves a link to that offer. Content creators such as bloggers and social media influencers often use this method on most platforms. Also, affiliate marketing entails signing up with a company or network.

Through this network, DTC brands get to widen their reach and visibility. And when someone buys or executes the desired action using the network, the network gets paid. There are several affiliate networks out there. The few common ones are:

  • Clickbank.com

  • MaxBounty.com

  • JVZoo.com

  • CommissionJunction.com

The stats on affiliate marketing

Note that 21 percent of the higher average order value of sales happens via affiliate marketing. About 16 percent of all e-commerce sales in the U.S. are generated through affiliates. And around 58 percent of the higher annual customer revenue happens via affiliate marketing. With good reason, there are more than a few benefits to be gained from affiliate marketing. Affiliate marketing generated $6.8 billion in revenue in 2020 alone. So, there’s proof to the pudding.

Related: An Affiliate-Marketing Program Might Be the Perfect Move

Monitoring SEO and other search trends

Today, publishers are very savvy and enthusiastic about SEO trends. Thanks to , the platform has transformed how it surfaces product reviews. The reason is that today’s consumers Google a product before making a purchase. They do so to avail themselves of the best possible evaluations that are easy to find. These savvy brands then serve as a public relations avenue by helping journalists to create excellent reviews. Hence, knowing the search payoff beforehand is worth the extra effort for DTC brands to jump on the bandwagon.

However, Google does more than just present reviews. The search engine also looks at the article for expert knowledge. It uses that information to find comparable products and quantitative measurements to gauge how the product or service measures up. The work for the DTC brands begins with samples. The brands usually send samples to journalists with tip sheets to help them write fact-based, authoritative articles to improve their visibility. It is these articles that, once they appear in the engine, make for an excellent PR strategy for the DTC brand.

Related: All You Need to Know About Google Trends to Grow Your Business

The case of Casper

Casper, a U.S.-based mattress brand, has set up search-specific landing pages. It has also funnelled Adwords money to its website to elevate its position in the market. The result? Casper gets a critical share of the 550,000-plus monthly mattress Google searches. What’s more, Casper tops the Google search results for several mattress-related terms. Right from a reviews landing page to a duvets inserts landing page, Casper has, for itself, a customized SEO flytrap page. So, virtually any mattress-related keyword that users type into Google, their purchase intent will present the Casper website.

To leverage and up the SEO game, DTC brands can use several SEO tools to optimize their websites. Some of the more notable are:

  • Hubspot Website Grader

  • Google Search Console

  • Google Analytics

  • Ahrefs

  • Semrush

Leverage the power of social media

Another way to attract eyeballs towards your brand is to leverage social media advertising. So, if a DTC brand receives media coverage, it should share the news with its fans and followers. And these are typically found on social media brand accounts. Social media is an excellent way of racing out to new customers. A word of caution there — do not stop here!

You can also leverage other powerful aspects within the PR spectrum. These are reviews and personal recommendations (digital word-of-mouth marketing methods). Your regular and known customers get updated on your press coverage. But, they can do more than just that. Often, they share the link with friends and family via WhatsApp and other applications. What this does is provide multifold influence from an existing customer. It makes for an excellent way of converting new customers. Most importantly, your owned content is crucial. So share the coverage details on the blog site and link back to the article.

Remember, consumers prefer and trust a well-rounded review that mentions other brands. So make sure that the coverage is not pushy or overselling. This is especially true for the younger generation, as they are more media-savvy. They belong to an era where reviews are a daily social media staple.

Related: 5 Low-Budget Marketing Ideas for Bootstrapped Startups

Parting words

Media is the name of the game. As seen from above, it can take several forms. DTC brands need to hone and forge collaborative pursuits with the media and audiences to break out of the competitive clutter and stand out among their peers. This online presence, PR included, can then make or break your brand. Additionally, DTC brands should also consider leveraging the power of media to be at the top of trends.



Source link

AFFILIATE MARKETING

How To Start Affiliate Marketing with No Money in 2023

Published

on

How To Start Affiliate Marketing with No Money in 2023


Opinions expressed by Entrepreneur contributors are their own.

To start affiliate marketing without money, people often think you must become a blogger with a dedicated website — draining money and resources. Although it is helpful to have a blog when you can reinvest in your business and scale upward, it’s not essential. Affiliate marketing with no money means affiliate marketing with free traffic.

TikTok is a potential free traffic source that relatively few marketers, about 14%, currently utilize. Luckily, TikTok doesn’t appear to throttle the organic reach of content creators.

Tiktok doesn’t use follower count as a ranking signal, so you don’t need a million followers to make money as an affiliate. You just need to reach the right people. Here’s how to start affiliate marketing on TikTok.

Related: 3 Tips to Get Started with Affiliate Marketing

Choose a niche affiliate program

To succeed in affiliate marketing on TikTok, focus on what people spend their disposable income on and stick to it. Once you provide hacks around these areas, you can influence people to purchase them using your link.

An example of this is the Shein Haul. Some categories you could consider include clothing, makeup, electronic gadgets, food, lifestyle and fashion. As a Tiktoker, you can simply start by showing off some items you got on Shein. Add links to the items, as people want to order any clothing they like during your try-on.

Hack your TikTok channel growth with emerging trends

At the core of TikTok genetic makeup are “trends.” The app is built around trends. To grow your TikTok reach and start affiliate marketing with no money on the platform, you have to begin to understand trends. Creatively tap into TikTok trends by:

  • Using trending music and sounds; remember to use these sounds while they are still new, so your content gets the impressions while it’s still hot.
  • Joining challenges, dances and mashups. Always bring in something new and unique to challenges. If possible, make a better and improved version so others can draw inspiration from yours.
  • Take content clues from already viral videos and look out for patterns. What sounds, hashtags and captions did they use? What was captivating in the first few seconds, and how did people react in the comments?
  • Initiate trends with your content and make it irresistible; mash-up popular sounds and switch up a current challenge. When you create videos with exciting sounds that are easy to replicate, it’s bound to go viral, as FOMO would want others to replicate

When your content finally goes viral, capitalize on the content that goes viral to build momentum in pushing traffic to your affiliate offer. How can you do this? Engage with every comment on your profile, welcome new followers and ask them what they want to see. This will skyrocket engagement with the viral video and increase its reach. Replicate this process in other videos.

Implement the product into your videos organically

People will scroll away if you sound like a robotic sales ad. To do affiliate marketing on TikTok, infuse your products organically by doing a storytime while using the product, adding it to your daily routine, sharing the product as a reply to a comment asking about it or doing a product review. Try to be as objective as possible.

Essentially, your priority should be to provide valuable information to your audience in an entertaining manner. Then strategically weave the affiliate product into the fun videos.

Related: I Ran the First Version of TikTok. Here’s What I Learned About Spotting Viral Trends.

Promote like crazy

Once you get the views, it’s time to promote your affiliate links and maximize your engagements. You can do this by:

1. Linking affiliate products

Add your affiliate links in easily discoverable areas by:

  • Using a popular hashtag if there are other similar affiliate products
  • Including your affiliate link in your bio or through a bridge page
  • Adding an affiliate URL in your content description
  • Offer a coupon or your unique discount code in the comments

2. Build your other social platform audience

Redirect your generated traffic to build engagements and followers on your other platforms. Do this by customizing your profiles and adding a Youtube or Instagram link. Also, let your viewers know they can watch the full clip on Youtube (if you have one).

Final thoughts

Starting affiliate marketing with no money means building an audience with a free traffic source — in this case, TikTok. Though TikTok does not restrict organic reach, unlike most social platforms, it still requires a great deal of consistency. Remain consistent in creating entertaining yet valuable content. When you finally start making money doing affiliate marketing on TikTok, invest in TikTok paid ads to scale even faster.

Related: 5 Essential Strategies for Boosting Your Brand’s Popularity on TikTok



Source link

Continue Reading




DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish