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AFFILIATE MARKETING

How to Use Affiliate Marketing to Level Up Your Ecommerce Strategy

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How to Use Affiliate Marketing to Level Up Your Ecommerce Strategy

Opinions expressed by Entrepreneur contributors are their own.

Ecommerce continues to gain relevance as people find it more convenient to shop online, especially when 2020’s pandemic hit. Now, the ecommerce vertical is 2021-ready. But the initial obstacle remains: How to position a given product before the precise audience?

To remove this barrier and grow customer reach, you need to know a thing or two about and networks for ecommerce players.

How ecommerce players can leverage affiliate marketing

Imagine there’s a digital shop children’s bikes, and it’s about to launch an international seasonal sale campaign. The store has a variety of options: The owner can place paid search ads, approach a multinational agency for conversion or hire an international marketing team.

What works most, however, is localized and personalized promotion. And this is where a partnership between ecommerce players and affiliate marketers becomes profitable. See, thanks to the influence they have on their viewers, affiliates are the pros of campaign optimization and local targeting.

How does it work? A blogger or website owner (an affiliate) recommends a merchant’s goods and gets paid each time a user buys goods via this recommendation. Purchase is the only action that is paid.

Related: 8 Things I Wish I’d Known Before Starting Affiliate Marketing

Advantages of using affiliate marketing in ecommerce

If you’re wondering why merchants should take advantage of this style of online marketing, here are some of the perks:

  • Generates the right leads to your website.
  • Helps you keep track, control and measure your marketing success.
  • Gives you serious value for your money since it’s performance-based.
  • Widens your brand awareness and business reputation.
  • Drives repeat sales.

How to promote an ecommerce offer

With the aid of a fitting associate offer and promotion strategy, you can maximize leads and sales from your advert.

Whether yours is a small store or a business empire, to get the most out of your ecommerce affiliate programs, here’s what to keep in mind.

1. Come up with an ecommerce offer

Before you start looking for affiliates, you should decide what you are going to promote and what results you expect. This will be your offer. So what exactly is an offer? It’s an arrangement provided by an advertiser to attract individual marketers. It may detail things like your brand or business, the commission rate, shipping information, product descriptions, landing page, creatives or images related to the product.

2. Direct the right products to the right people

One of the most common mistakes to avoid is shoving the whole ecommerce website down the throat of potential clients. Your efforts, instead, should be directed toward meeting their demands. Identify the right products that meet the needs of each set of audiences.

Users are quick to disregard unspecific ads and campaigns that are irrelevant to their current needs. This is why needs to be targeted with pinpoint accuracy.

3. Be time and location sensitive

Time and location are two critical factors in ecommerce. As you plug into a partner program, give consideration to time and location when developing your campaign.

Pay attention to differences in time zones. When are prospects most likely to see your ads? These ads should be shown only to those within the geographical reach of your distribution services.

4. Prepare your landing page

First off, your home page shouldn’t be your landing page, mainly because a majority of viewers won’t pay attention for long, as we all get distracted easily these days. Remember that the ultimate goal is to convert as many leads as possible to sales.

You want to focus on the main headline (make it grabby and punchy), social proof, CTA (call-to-action), eye-catching media content (images, videos, etc.) and compelling copy (containing benefits and product features). Timers, containers, lots of white space — these are the little details that make your landing pages even more effective.

Related: 3 Tips to Get Started with Affiliate Marketing

5. Provide your affiliate marketers with visuals

The more attention it grabs, the better. The higher the quality, the better. Visual content often works better than words. Or combine the two masterfully, and you have an affiliate offer that marketers are dying to promote.

Affiliate marketing in ecommerce calls for high-res images visualizing the products, their descriptions, their benefits and sometimes social proof. That’s why you should always create and share high-quality visuals with your publishers.

6. Think of how to track your affiliate offer

To find exactly how affiliate marketing impacts your ecommerce site, you need to have a distinct idea of how many people click on your ads or links, how many of those clicks turn into prospects and how many of those turn into conversions. Tools such as Analytics or traffic trackers can provide you with the needed analysis to measure the success of your affiliate campaign.

7. Choose a promotion strategy (or let affiliate network experts do it for you)

Another vital aspect is choosing a suitable promotion strategy for your offers (that’s if you’re working with publishers directly). If you’re going with an advertising network like Google, you provide all necessary information about your offer, and affiliate marketing experts decide how to best promote it. The same is fair for affiliate networks.

Creating the best affiliate offers starts with the right products. Identify which segment of people would be drawn to your products and services. Draw patterns from their online behavior, target them where they can be found and tailor your ad to their biases.

Related: This Is Why Teenagers Are the Affiliate-Marketing Experts

This covers working with pubs they are in constant contact with. When you understand the target market, you can create a highly productive affiliate marketing campaign in a collaboration that results in increased leads, conversions and sales.


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Nvidia Makes Up Half of Mark Stevens’ $8.8 Billion Net Worth

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Nvidia Makes Up Half of Mark Stevens' $8.8 Billion Net Worth

What if you invested in Nvidia 30 years ago, before it went public, and held on?

Venture capitalist Mark Stevens is currently one of Nvidia’s top individual shareholders, second only to CEO Jensen Huang. He invested in the AI chipmaker in 1993 as a new partner at Sequoia Capital. Stevens has been on Nvidia’s board for most of the company’s history, serving from 1993 to 2006, and then again from 2008 to the present. Nvidia went public in 1999.

Related: Is It Too Late to Buy Nvidia? Former Morgan Stanley Strategist Says ‘Buy High, Sell Higher.’

“There’s at least three times I can think of where we almost lost the company,” Stevens told Bloomberg. “Jensen has his famous saying of, ‘We’re 30 days away from going out of business,’ which is almost laughable today, but in the ’90s it was the reality.”

No one anticipated Nvidia going from a $8 million or $9 million Series A to a $3 trillion market cap today, Stevens said.

According to a Friday Bloomberg report, the over four million Nvidia shares Stevens owns are now worth about $4.7 billion and comprise over half of his $8.8 billion fortune. The rest of his net worth comes from his 6% ownership stake in the Golden State Warriors and other investments made throughout his venture capital career.

Related: Nvidia CEO Jensen Huang Turned Down a Merger Offer in the Company’s Early Days, According to Insiders. Here’s Why.

Though the AI boom has propelled Nvidia stock to new heights, Stevens says that it wasn’t easy to hold on in the early days. The chip market was crowded with competitors, and it was expensive to keep the best Silicon Valley talent.

Mark Stevens looking through a 360-degree display. Photo by Al Seib/Los Angeles Times via Getty Images

Nvidia currently leads the AI chip market, with tech leaders like Microsoft and Google believed to be among its biggest customers. Those clients could one day be Nvidia’s competitors, joining other chipmakers like Intel and AMD.

Huang said in June that Nvidia’s strategy in response to rising competition was to make AI chips with the “lowest total cost of ownership.” Tens of thousands of Nvidia’s chips are the brains of OpenAI’s ChatGPT.

Huang has the largest individual stake in the company, with 3.8% or over 934 million shares. He cashed in on $169 million worth of shares in June. Other Nvidia executives and directors have sold shares worth more than $700 million since the start of the year.

Nvidia has seen over 3,000% stock growth in the past five years, which has made early investors wealthy. Some long-term employees are reportedly in “semi-retirement” based on stock grants alone.

Related: Elon Musk Praises Nvidia CEO Jensen Huang’s Leadership Style: ‘Absolutely the Right Attitude’

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NLRB Drops Expanded Joint Employer Appeal

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NLRB Drops Expanded Joint Employer Appeal

The proposed expanded joint employer rule, which an International Franchise Association (IFA)-led coalition challenged in federal court, was defeated Friday when The National Labor Relations Board dropped its appeal of an earlier ruling in favor of the coalition.

Related: Considering franchise ownership? Get started now to find your personalized list of franchises that match your lifestyle, interests and budget.

“This announcement means that the latest attempt to implement joint employer is finally finished and represents a landmark victory for franchise small businesses in communities across America,” Matt Haller, IFA president and CEO, said in a statement. “The franchise business model is the best vehicle for American workers to generate upward mobility and create small business ownership from all walks of life. Make no mistake: while today’s news means the current threat is behind us, IFA will remain vigilant against any attempts to target the franchise model or our members.”

Related: Find Out Which Brands Have Ranked on the Franchise 500 for Longest, Earning a Spot In our New ‘Hall of Fame’

Some form of the Joint Employer Rule has existed for years, but in 2023, the NLRB expanded it in a way that directly impacted the franchise industry. Under the proposed expanded version of the rule, two companies — say, McDonald’s and a McDonald’s franchisee — could more easily be considered “joint employers” of the same employees. That would make McDonald’s legally liable for any labor violation committed by one of its franchisees, even though McDonald’s itself did not hire and does not manage that employee.

Although this is the end of this attempt to expand the rule, attorney Jim Paretti of labor relations law firm Littler Mendelson recently told Entrepreneur what the NLRB’s options are moving forward. “The short answer is that the board can keep trying to write a rule,” Paretti said. “They can go back to the drawing board, try again and write something more narrow.”

Read More: Bloomberg Law

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The Top 5 AI Tools That Can Revolutionize Your Workflow and Boost Productivity

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The Top 5 AI Tools That Can Revolutionize Your Workflow and Boost Productivity

Opinions expressed by Entrepreneur contributors are their own.

Discover the top 5 AI tools for marketing and content creation that every marketer needs to know! As AI transforms the business landscape, staying ahead of the curve is crucial. In this video, I dive deep into essential AI marketing tools that can revolutionize your workflow and boost productivity.

Download the free ‘AI Success Kit‘ (limited time only). And you’ll also get a free chapter from Ben’s brand new book, ‘The Wolf is at The Door – How to Survive and Thrive in an AI-Driven World.’

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