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How to Use Affiliate Marketing to Level Up Your Ecommerce Strategy

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How to Use Affiliate Marketing to Level Up Your Ecommerce Strategy

Opinions expressed by Entrepreneur contributors are their own.

Ecommerce continues to gain relevance as people find it more convenient to shop online, especially when 2020’s pandemic hit. Now, the ecommerce vertical is 2021-ready. But the initial obstacle remains: How to position a given product before the precise audience?

To remove this barrier and grow customer reach, you need to know a thing or two about and networks for ecommerce players.

How ecommerce players can leverage affiliate marketing

Imagine there’s a digital shop children’s bikes, and it’s about to launch an international seasonal sale campaign. The store has a variety of options: The owner can place paid search ads, approach a multinational agency for conversion or hire an international marketing team.

What works most, however, is localized and personalized promotion. And this is where a partnership between ecommerce players and affiliate marketers becomes profitable. See, thanks to the influence they have on their viewers, affiliates are the pros of campaign optimization and local targeting.

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How does it work? A blogger or website owner (an affiliate) recommends a merchant’s goods and gets paid each time a user buys goods via this recommendation. Purchase is the only action that is paid.

Related: 8 Things I Wish I’d Known Before Starting Affiliate Marketing

Advantages of using affiliate marketing in ecommerce

If you’re wondering why merchants should take advantage of this style of online marketing, here are some of the perks:

  • Generates the right leads to your website.
  • Helps you keep track, control and measure your marketing success.
  • Gives you serious value for your money since it’s performance-based.
  • Widens your brand awareness and business reputation.
  • Drives repeat sales.

How to promote an ecommerce offer

With the aid of a fitting associate offer and promotion strategy, you can maximize leads and sales from your advert.

Whether yours is a small store or a business empire, to get the most out of your ecommerce affiliate programs, here’s what to keep in mind.

1. Come up with an ecommerce offer

Before you start looking for affiliates, you should decide what you are going to promote and what results you expect. This will be your offer. So what exactly is an offer? It’s an arrangement provided by an advertiser to attract individual marketers. It may detail things like your brand or business, the commission rate, shipping information, product descriptions, landing page, creatives or images related to the product.

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2. Direct the right products to the right people

One of the most common mistakes to avoid is shoving the whole ecommerce website down the throat of potential clients. Your efforts, instead, should be directed toward meeting their demands. Identify the right products that meet the needs of each set of audiences.

Users are quick to disregard unspecific ads and campaigns that are irrelevant to their current needs. This is why needs to be targeted with pinpoint accuracy.

3. Be time and location sensitive

Time and location are two critical factors in ecommerce. As you plug into a partner program, give consideration to time and location when developing your campaign.

Pay attention to differences in time zones. When are prospects most likely to see your ads? These ads should be shown only to those within the geographical reach of your distribution services.

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4. Prepare your landing page

First off, your home page shouldn’t be your landing page, mainly because a majority of viewers won’t pay attention for long, as we all get distracted easily these days. Remember that the ultimate goal is to convert as many leads as possible to sales.

You want to focus on the main headline (make it grabby and punchy), social proof, CTA (call-to-action), eye-catching media content (images, videos, etc.) and compelling copy (containing benefits and product features). Timers, containers, lots of white space — these are the little details that make your landing pages even more effective.

Related: 3 Tips to Get Started with Affiliate Marketing

5. Provide your affiliate marketers with visuals

The more attention it grabs, the better. The higher the quality, the better. Visual content often works better than words. Or combine the two masterfully, and you have an affiliate offer that marketers are dying to promote.

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Affiliate marketing in ecommerce calls for high-res images visualizing the products, their descriptions, their benefits and sometimes social proof. That’s why you should always create and share high-quality visuals with your publishers.

6. Think of how to track your affiliate offer

To find exactly how affiliate marketing impacts your ecommerce site, you need to have a distinct idea of how many people click on your ads or links, how many of those clicks turn into prospects and how many of those turn into conversions. Tools such as Analytics or traffic trackers can provide you with the needed analysis to measure the success of your affiliate campaign.

7. Choose a promotion strategy (or let affiliate network experts do it for you)

Another vital aspect is choosing a suitable promotion strategy for your offers (that’s if you’re working with publishers directly). If you’re going with an advertising network like Google, you provide all necessary information about your offer, and affiliate marketing experts decide how to best promote it. The same is fair for affiliate networks.

Creating the best affiliate offers starts with the right products. Identify which segment of people would be drawn to your products and services. Draw patterns from their online behavior, target them where they can be found and tailor your ad to their biases.

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Related: This Is Why Teenagers Are the Affiliate-Marketing Experts

This covers working with pubs they are in constant contact with. When you understand the target market, you can create a highly productive affiliate marketing campaign in a collaboration that results in increased leads, conversions and sales.


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Trump Media stock plummets again

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Trump Media stock plummets again

Trump Media & Technology Group Corp (TMGT) shares plummeted after the entity filed to the U.S. Securities and Exchange Commission (SEC) to issue 21 million shares.

The parent company of social media platform Truth Social has approached the SEC with a Files S-1 Resale Registration Statement.

Trump shares nosedive after announcement

The shares in the company ended the day on the stock market a further 18% down on initial trading. The SEC filing states:

We are registering the resale by the Selling Securityholders named in this prospectus, or their permitted transferees, an aggregate of 146,108,680 shares of Common Stock, consisting of:

  • 1,133,484 Placement Shares;
  • Up to 14,316,050 Founder and Anchor Investors Shares;
  • 744,020 Conversion Shares;
  • 965,125 DWAC Compensation Shares;
  • 690,000 TMTG Compensation Shares;
  • 6,250,000 Alternative Financing Shares;
  • 7,116,251 Private Warrant Shares;
  • 143,750 Representative Shares; and
  • 114,750,000 President Trump Shares.

This takes the overall fall down to nearly 60% of the launch price for the former President’s company stock. We reported earlier this month that the initial stock had fallen 20% in the first week of trading on the stock exchange.

Digital World Acquisition Corp merged with Trump Media in late February to a large fanfare. The highest mark for the much-talked-about stock came in at $66.22, so the dip to $26.61 is a catastrophic fall ahead of a potential further share issue.

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The $52.77 plummet will be a costly one for the company, but as we reported last week, executives are still taking home sizeable compensation in this turbulent opening.

Leading figures at TMGT have been given promissory notes to the tune of $6.25 million.

This is broken down into $1.15 million for Chief Executive Officer Devin Nunes, $4.9 million for Chief Financial Officer Phillip Juhan, and $200,000 for Chief Operating Officer Andrew Northwall.

It will be an interesting read ahead to see if the SEC agrees on the share issue and one that will certainly impact the future of TMGT.

Image: Ideogram.

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Save an Extra 20% on the Ultimate Microsoft Bundle Featuring Windows 11 Pro, Office, and More

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Save an Extra 20% on the Ultimate Microsoft Bundle Featuring Windows 11 Pro, Office, and More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Microsoft’s creations have impacted more than 1 billion users worldwide, helping successful innovators across industries. You can currently pick up a comprehensive collection of popular products that are primed to boost your productivity for a surprisingly low price.

For a limited time, purchase the Ultimate 2019 Microsoft Bundle, complete with Office, Project, Visio and Windows 11 Pro, at only $79.99 (reg. $927) by using coupon code ENJOY20. Pick up this full package for only a fraction of the standard cost through April 16 at 11:59 p.m. Pacific.

Offering an AI assistant, touchscreen options and personalized settings, Microsoft Windows 11 Pro packs new potential into your operating system. Enjoy higher speeds and greater security with an OS that delivers access to DirectX 12 Ultimate and Microsoft Teams.

Meanwhile, get right to work with Microsoft Office Professional Plus 2019, equipped with these programs:

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  • Access for keeping track of databases.
  • Excel for diving into data.
  • OneNote for enhanced note-taking.
  • Outlook for maximized email management.
  • PowerPoint for visual presentations.
  • Publisher for graphic design needs.
  • Word for creating text documents.

Microsoft Project provides everything you need for a large professional undertaking, with tools featuring budget management, schedule development, task assignments and workload analysis. Gain a greater feel on what’s working well and what’s not by examining automated progress reports. Plus, it’s prepared to sync with Microsoft Office.

Last but not least, Vizio is excellent for creating visual diagrams, floor plans, flow charts and more. Access 250,000 shapes and an array of templates that can be easily customized with data from compatible programs such as Microsoft Excel.

This bundle carries a store rating of 4.5 out of five based on verified buyer reviews, featuring March 2024 feedback that reads, “The installation was easy and it worked right away as expected. I will get another one in the future.”

Improve your production capabilities while accomplishing more professionally and personally by purchasing the Ultimate 2019 Microsoft Bundle, loaded with Office, Project, Visio and Windows 11 Pro, for only $79.99 (reg. $927) by using coupon code ENJOY20 through April 16 at 11:59 p.m. Pacific.

StackSocial prices subject to change.

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Learn to Play Guitar Even if You Have No Previous Training for Just $20

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Learn to Play Guitar Even if You Have No Previous Training for Just $20

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Moe than 700 million people worldwide play the guitar, and there are numerous enterprises associated with the skill. Of course, it’s also one of the most fun instruments to play and not very difficult to learn. If you’d like to have a business, or even a hobby, related to playing guitar then the 2024 Guitar Lessons Training Bundle can help you quickly learn to play guitar even if you are a complete novice.

You need no experience whatsoever to start with the Beginner Guitar Lessons Crash Course, a student favorite with an average rating of 4.6 stars out of 5. It assumes you know nothing at all about guitar, but you’ll get quickly up-to-speed without skipping anything important.

You can then follow up with Guitar Technique, another highly-rated course. It will teach you the most important techniques for playing guitar. This course is actually for students at any level because the lessons are easy to start off with, then become more difficult as you gradually advance. You’ll begin to develop your own style in this class.

Blues lovers will thoroughly enjoy the Easy Blues Guitar Crash Course. It’s another beginner course, but you’ll quickly learn to play real blues guitar and the basic terms used in this genre. One of the best, easiest and most fun ways of improving your soloing is to play children’s songs. So you should love the Children’s Songs for the Guitar course, in which you’ll learn 20 children’s songs.

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Once you’re done with the previous courses, or if you’re already at an advanced skill level on guitar, then you’ll be ready to take the Guitar Jam Method course.

It’s for just the intermediate and advanced guitar students, focusing on teaching you how to jam without needing to play a specific song. Creative guitarists can really improve their jamming and soloing skills in this class.

The course also contains seven modules “…for the Curious Guitarist”. These are Fingerstyle, Ear Training, Songwriting, Guitar Lessons, Jazz, Blues and Christmas Songs.

All of the courses are presented by Dan Dresnok, who has taught guitar to tens of thousands of students online and in-person. He’s also been a performer and recording studio session guitarist, specializing in music theory, guitar, blues, jazz, rock and bluegrass.

Get The 2024 Guitar Lessons Training Bundle while it’s available for only $19.99 (reg. $480).

StackSocial prices subject to change.

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