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How To Exclude Results on Google for Better Search Performance



How To Exclude Results on Google for Better Search Performance

You know the feeling. You’re knee-deep in pages of Google Search results, just trying to find that one piece of information.

What if there was a way to hone in on exactly what you’re looking for? To trim away the irrelevant results and bring what you need into focus?

There is, and it’s all about mastering the art of excluding specific keywords or phrases from your Google search. This is your guide on how to exclude results on Google.

Let’s dive into the nitty-gritty details of using advanced Google search operators.

How to Exclude Results on Google TL;DR

Navigating the internet can be tricky. Why? Because there are almost 2 billion websites out there. Plus, Google sifts through over 3.5 billion searches every day.

So, when your search terms are too broad or have many words, it can confuse the search engine, making your results more complicated.

Here’s how to exclude results on Google:

  • First, enter your search term into the Google search bar, like “apple.”
  • Use the “” operator to exclude a specific word or keyword phrase from the results.

For example, if you’re interested in the tech giant Apple Inc. and not so much into fruit facts. You’d type “apple -fruit.”

Real World Examples 

Enhanced search operators are something I find extremely useful, and I think you might too for your future Google searches. Imagine you’re intrigued by smartphones and want to dig deeper. But you’d rather skip the reviews from specific websites.

No worries! Just type “smartphones -review -[website domain name]” into the Google search bar.

Or, let’s say you’re hunting for information on a specific page on SEO tips.

But you find it distracting when the search results are crowded with unrelated news articles—no problem, just input “SEO -news” into Google.

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What if you’re shopping around for a coffee maker, and espresso machines keep popping up? It can get annoying, I know. But there’s a solution.

Enter “coffee makers -espresso,” and those espresso machines vanish from your results.

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Now, let’s say you’re hunting for information on a specific book. But, like me, you find it distracting when the search results are crowded with details about the author’s personal life or unrelated news articles.

No problem – just input “[book title] -author -news” into Google. This way, you can focus solely on the book.

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Niche Subtopics for Excluding Results on Google

Google offers a variety of advanced search operators and filters that can help you narrow down your search results even further. 

In this section, we’ll explore four niche subtopics for excluding results on Google: 

  • Specific websites
  • Related websites
  • Results based on date range
  • Results based on file type

How to Exclude Results from Specific Websites 

Allow me to introduce you to the “-site:” operator.

Picture this – You’re searching for tips on how to grow tomatoes. You’ve read enough articles from big gardening websites, and now you’re looking for homegrown advice from independent bloggers who share their personal experiences. 

But as you type “how to grow tomatoes” into Google, you’re flooded with results from, a site you’ve thoroughly explored.

Here’s where the “-site:” operator saves the day. All you need to do is type your search query followed by “-site:” and then the website you want to exclude.

So your search would look like this: “How to grow tomatoes”

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Google gets the hint, and just like that, the search results are free of, paving the way for fresh perspectives from other sources.

As a tech enthusiast, I frequently visit TechCrunch to stay updated on industry news. But there was a time when I felt like I needed to diversify my sources, so I wanted to find similar sites.

Naturally, I turned to Google and typed “technology websites.” But, oh boy, the number of unrelated results was overwhelming! I wanted a smarter way to search—a method that would help me find similar websites while excluding those off the mark.

Then I discovered the related:” search operator. It was a game-changer.

Simply typing “” into the search bar started pulling up websites similar to TechCrunch, eliminating the unrelated ones.

It was like Google was saying, “Here you go, these are the sites you’re looking for,” while cutting out the clutter.

Now, don’t get me wrong. This “related:” operator can be a bit picky—it works best with more popular websites.

How to Exclude Results Based on Date Range Using Advanced Search Filters

Let’s talk about a common frustration – sifting through outdated information on Google. But you know what? There’s a handy trick to avoid this. Meet Google’s ‘before’ and ‘after’ search operators.

Simply put, these operators let you filter search results based on their published time. Sounds good, right? Here’s how it works.

Let’s say you’re looking for the latest news on electric cars, but you want articles from the last month only. This is when the ‘after‘ operator is your best friend.

Type your query into the Google search bar: “latest electric cars news after:2023-04-19“. Now Google knows to show you articles published after April 19, 2023. It’s as easy as that!

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On the other hand, the ‘before‘ operator can help when you want older information.

For instance, if you’re researching fashion trends from the 90s, you can type: “90s fashion trends before:2000-01-01“. This will get you results published before the year 2000.

How to Exclude Results Based on File Type Using Advanced Search Filters

Have you ever needed to find a specific file type while researching online? 

Let’s say, for example, you’re a student working on a paper and need scholarly articles or research papers in PDF format. 

You’d prefer to avoid seeing results in other file types, like HTML or DOC.

Good news! Google’s got your back with its filetype‘ operator.

Using the ‘filetype‘ operator is as straightforward as it sounds. It narrows down your search to a specific file type – in this case, PDF.

So, if you’re researching, let’s say, renewable energy sources, you would type “renewable energy research filetype:pdf” into the search bar.

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Doing this tells Google, “Hey, I only want PDF files related to renewable energy research.” And just like that, your search results will be brimming with PDF files on the subject.

Now, you’ve zeroed in on the specific file type best suits your needs.

Uncommon Search Operators for Excluding Results on Google

Here are some useful, uncommon search operators that you should consider.

The Wildcard Operator: “*”

Let me share a handy search tip from my toolkit: the wildcard operator “*.” It’s a nifty tool that can help you find what you’re looking for, even when unsure about specific details.

Picture this: I was planning a dinner party and wanted to wow my guests with a delicious strawberry dessert my family prepared for me as a child. However, I needed help remembering the exact name. This is where the wildcard operator “*” came to the rescue.

By simply typing “strawberry * dessert recipe” into the Google search bar, I could use this operator to let Google fill in the blanks.

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Lo and behold, I hit the jackpot of strawberry-based dessert recipes, including classics like strawberry shortcake, cheesecake, and even delightful strawberry mousse.

Combining Operators: Advanced Query Refinement

Here’s the real beauty of these advanced search operators: their ability to join forces.

For example, if you’re an adventurous traveler planning a trip to a beautiful beach destination, you can combine operators to avoid irrelevant pages and better refine your search results. 

Try this: “best beach destinations +coastal towns.” With these search parameters, you are excluding words from the popular travel website TripAdvisor. 

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By using the “” operator followed by “,” you’re excluding results from the specific website TripAdvisor, allowing you to discover alternative sources of information.

Additionally, the “+” Google search operator ensures the inclusion of results mentioning coastal towns.

Exclude Results On Google – Final Thoughts

In your hands, you now have the keys to a world of refined Google searches.

I challenge you: give these techniques a spin the next time you’re on a Google hunt. Can you make your search faster, more efficient?

And here’s a thought: What undiscovered treasures might you find online when you sharpen your search skills? Something to mull over, right?

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How CEO Visibility Shapes Your Company’s Reputation



How CEO Visibility Shapes Your Company's Reputation

Opinions expressed by Entrepreneur contributors are their own.

Hyperconnectivity and social media have forever changed the reach and impact of company leadership. These days, chief executives are expected to be the face of their companies, not only in the boardroom, across annual reports or at shareholder meetings, but across the entire and endless digital expanse.

The supercharged visibility of CEOs and other C-suite executives online plays a pivotal, if not essential, role in shaping brand perception and, by extension, brand perception and reputation. This transformation not only forced corporate PR teams to shift focus toward heavily digital branding strategies; it’s also prompted many leaders to rethink their entire approach to image management and public engagement.

Related: How to Skyrocket Your Business to the Top With Thought Leadership and Visibility

The digital persona: More than just a role

The internet (particularly social platforms) has democratized information in incredible ways, giving consumers unprecedented access to the people behind the brands their favorite brands. This shift has made your CEO’s digital persona an integral part of your company’s image.

When your CEO actively engages with audiences online, whether that’s through social media, blogging, webinars or workplace videos, they essentially humanize your brand, lending a powerful human element that can lead to stronger connections with both current and potential customers. A proactive and carefully managed online presence can boost such intangibles as trust and transparency. When your CEO is visible and interacting in ways that align with company values, they can help create a sense of openness that builds trust and connection with your business.

Such a presence can also elevate your thought leadership efforts. By sharing industry insights and forecasts, your CEO (and other executive leaders) can establish themselves and your brand as experts in your space, strengthening a critical perception that nudges customers closer to the finish line.

Impact of CEO visibility on brand perception

How your CEO crafts their image and engages with folks online can have a meaningful, sometimes even lasting, impact on your brand’s relevance and relatability. For example, a CEO who makes themselves approachable and (perhaps most importantly) relatable on social platforms like Facebook, LinkedIn and even TikTok can deliver real-time dividends for brand loyalty, driving trust and consumer interactions in the right direction.

In contrast, as a leader of an organization, a CEO who often seems aloof, distant or disconnected — especially from the values they preach or relevant societal issues and events — can inadvertently drain their company’s reputation, creating an association that can be hard to pull away from.

Successful CEO visibility efforts

Consider Tim Cook of Apple or Satya Nadella of Microsoft. Through both brand PR and adept personal efforts, both leaders have crafted online personas that align closely with the innovative and forward-thinking ethos of their companies. Cook and Nadella are not only effective, often persuasive advocates for their products, but also for broader issues like border societal concerns like privacy, security and corporate responsibility, often mirroring sentiment among their customer base.

Related: In a Downturn, It’s Not Enough to Have Good Financials — Brand Visibility Is the New Currency.

Potential risks of higher visibility

Of course, while there are clear benefits to having a highly visible CEO, there are also risks, including:

  • Inconsistency. Any discrepancy between your CEO’s online persona and your company’s actions can lead to public relations issues. Consistency and brand-leadership alignment are key.
  • Overexposure. Too much visibility can backfire over time, especially if it shifts focus away from your company and onto your CEO’s personal views or actions. Again, coordination and careful management of each strategy is essential.

Harnessing social media for CEO influence

Social media can be a double-edged sword. While it does offer a host of valuable platforms for leaders to engage audiences, it also poses considerable risks, especially if not managed carefully.

Here’s how savvy CEOs use social media to their advantage:

Regular updates: Skilled leaders understand how to leverage social channels to keep followers informed about company news and industry trends.

Engagement: While often challenging, CEOs who respond to comments and participate in discussions (measuredly, of course) help build a community around the brand.

Crisis management: Executives who address issues head-on can turn potential negatives into positive press. This also helps demonstrate leadership and accountability, essential to building positive sentiment and trust among consumers.

The SEO advantage of CEO visibility

While sometimes overlooked, CEO visibility can have a sizable impact on your brand’s search engine optimization (SEO) efforts. For instance, regularly updated blog posts and articles from your CEO can provide an incredible opportunity to drive organic traffic to your website, in turn improving its search engine ranking. Additionally, positive mentions of the CEO in the media can help generate positive headlines in Google, boosting your company’s larger online footprint.

Elements like consistent content creation — high-quality, optimized content — and link-building (leveraging and promoting CEO-authored articles and posts) can heighten your CEO’s online visibility and, by extension, elevate your brand across critical search results pages.

Related: This CEO Shares 4 Highly Effective Ways to Promote and Scale Your Small to Medium-Sized Business

Stepping into the spotlight with integrity

Visibility is powerful, but it must be handled with integrity to really benefit your company’s reputation. Your CEO’s online actions and communications should be thoughtful, authentic and aligned with the company’s values. Whether it’s participating in online discussions, writing insightful articles or engaging with followers on social, every activity contributes to the tapestry of the company’s online presence.

A CEO’s digital visibility is a formidable tool that can profoundly shape your company’s reputation. By embracing the spotlight with sincerity and strategy, your CEO not only bolsters your company’s image but also sets a benchmark for future leaders.

In this rapidly evolving digital landscape, those at the helm who can navigate with visibility and integrity are the ones who will steer their companies to new heights of success and influence.

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Improve Workflow with Advanced Diagramming for $20



Improve Workflow with Advanced Diagramming for $20

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

When embarking on a large team project, communicating all of the ins and outs of it and then keeping track of everyone’s work in relation to the plan can grow overly complicated fast. In essence, that’s why diagrams and project tools have proven to be so valuable to businesses over the years.

For a deal on one of the world’s best business planning and diagramming tools, you might want to hop on this very limited-time opportunity. Today only, you can get Microsoft Project 2021 Professional (PC) or Microsoft Visio 2021 Professional for Windows for $19.97 (reg. $29.99).

Visio makes it easy for business professionals and teams to create and share data-linked diagrams of all varieties. The program makes creating these diagrams simple with a wide range of templates, which users can customize using any of over a quarter-million shapes available on Visio’s online content ecosystem.

Visio users can automatically generate org charts using common sources like Excel sheets, and docs from Exchange and Microsoft Entra ID. In addition to org charts, businesses commonly use Visio for creating network diagrams, floor plans, flowcharts, and various brainstorming tools like fishbone diagrams and SWOT analysis docs.

From 13 reviews by verified purchasers in the Entrepreneur Store, this deal has an astonishing 5/5 star average rating. One recent five-star review described the appeal well, stating, “Incredible deal on Visio 2021 Pro! I can do floor plans, network diagrams, and more. Extremely happy with this purchase.”

Also available for $20 for one day only, Microsoft Project Professional allows users to take the data they learn from diagrams and actualize it into effective, successful projects. It features pre-built project management templates, timesheet trackers, schedule builders, and more. Project Pro is also rated 4.4/5 stars on Capterra and GetApp.

Don’t forget that this is the last day when you’ll be able to get:

StackSocial prices subject to change.

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Red Lobster Speaks Out on ‘Misunderstood’ Bankruptcy Filing



Red Lobster Speaks Out on 'Misunderstood' Bankruptcy Filing

It may be the end of an era for beloved seafood chain Red Lobster, which officially declared bankruptcy on Monday after months of speculation and dozens of abrupt restaurant closures.

Now, the company is speaking out to loyal customers — and investigating the role that its shrimp supplier may have played in its demise.

Related: Red Lobster Suddenly Shutters Dozens of Locations Without Warning Employees, Begins Auctioning Off Equipment

In a letter posted to social media, Red Lobster thanked customers for their nearly five decades of loyalty and assured the masses that the chain wasn’t going anywhere.

“Bankruptcy is a word that is often misunderstood. Filing for bankruptcy does not mean we are going out of business,” Red Lobster wrote. “In fact, it means just the opposite. It is a legal process that allows us to make changes to our business and our cost structure so that Red Lobster can continue as a stronger company going forward.”

Red Lobster noted that companies including Delta Airlines and Hertz “emerged stronger” after filing for Chapter 11 (Delta in September 2005, Hertz in May 2020) and found ways to bounce back.

“Birthdays, graduations, anniversaries, and yes, weddings. We’ve been here for them all,” the chain penned. “Red Lobster is determined to be there for these moments for generations to come.”

Red Lobster’s downfall was a slow burn, primarily blamed on an $11 million loss in November 2023 due to the chain rollout of an “Endless Shrimp” promotion. The deal offered customers all the shrimp they could eat for $20, and it proved to be a bit too popular.

Last week, it was reported that stores had begun shuttering without warning around the country, with dozens auctioning off all of their furniture and equipment online and some employees claiming they were given no notice ahead of time.

In a filing on Sunday, Red Lobster CEO Jonathan Tibus called out former CEO Paul Kenny and Red Lobster’s seafood supplier and owner, Thai Union, regarding decisions made surrounding the “Endless Shrimp” promotion and that Red Lobster is “currently investigating the circumstances” around the decision to make the promotion permanent instead of limited-time.

Related: Endless Shrimp Deal Is Too Popular, Red Lobster Loses $11M

“I understand that Thai Union exercised an outsized influence on the Company’s shrimp purchasing,” Tibus wrote. “[Red Lobster is] exploring the impact of the control Thai Union exerted, in concert with Mr. Kenny and other Thai Union-affiliated entities and individuals, and whether actions taken in light of these parties’ varying interests were appropriate and consistent with applicable duties and obligations to Red Lobster.”

Thai Union completed its purchase of Red Lobster in 2020.

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