AFFILIATE MARKETING
How To Exclude Results on Google for Better Search Performance

You know the feeling. You’re knee-deep in pages of Google Search results, just trying to find that one piece of information.
What if there was a way to hone in on exactly what you’re looking for? To trim away the irrelevant results and bring what you need into focus?
There is, and it’s all about mastering the art of excluding specific keywords or phrases from your Google search. This is your guide on how to exclude results on Google.
Let’s dive into the nitty-gritty details of using advanced Google search operators.
How to Exclude Results on Google TL;DR
Navigating the internet can be tricky. Why? Because there are almost 2 billion websites out there. Plus, Google sifts through over 3.5 billion searches every day.
So, when your search terms are too broad or have many words, it can confuse the search engine, making your results more complicated.
Here’s how to exclude results on Google:
- First, enter your search term into the Google search bar, like “apple.”
- Use the “–” operator to exclude a specific word or keyword phrase from the results.
For example, if you’re interested in the tech giant Apple Inc. and not so much into fruit facts. You’d type “apple -fruit.”
Real World Examples
Enhanced search operators are something I find extremely useful, and I think you might too for your future Google searches. Imagine you’re intrigued by smartphones and want to dig deeper. But you’d rather skip the reviews from specific websites.
No worries! Just type “smartphones -review -[website domain name]” into the Google search bar.
Or, let’s say you’re hunting for information on a specific page on SEO tips.
But you find it distracting when the search results are crowded with unrelated news articles—no problem, just input “SEO -news” into Google.

What if you’re shopping around for a coffee maker, and espresso machines keep popping up? It can get annoying, I know. But there’s a solution.
Enter “coffee makers -espresso,” and those espresso machines vanish from your results.

Now, let’s say you’re hunting for information on a specific book. But, like me, you find it distracting when the search results are crowded with details about the author’s personal life or unrelated news articles.
No problem – just input “[book title] -author -news” into Google. This way, you can focus solely on the book.

Niche Subtopics for Excluding Results on Google
Google offers a variety of advanced search operators and filters that can help you narrow down your search results even further.
In this section, we’ll explore four niche subtopics for excluding results on Google:
- Specific websites
- Related websites
- Results based on date range
- Results based on file type
How to Exclude Results from Specific Websites
Allow me to introduce you to the “-site:” operator.
Picture this – You’re searching for tips on how to grow tomatoes. You’ve read enough articles from big gardening websites, and now you’re looking for homegrown advice from independent bloggers who share their personal experiences.
But as you type “how to grow tomatoes” into Google, you’re flooded with results from gardening.com, a site you’ve thoroughly explored.
Here’s where the “-site:” operator saves the day. All you need to do is type your search query followed by “-site:” and then the website you want to exclude.
So your search would look like this: “How to grow tomatoes -site:gardening.com.”

Google gets the hint, and just like that, the search results are free of gardening.com, paving the way for fresh perspectives from other sources.
How to Isolate Related Sites (and Exclude The Rest)
As a tech enthusiast, I frequently visit TechCrunch to stay updated on industry news. But there was a time when I felt like I needed to diversify my sources, so I wanted to find similar sites.
Naturally, I turned to Google and typed “technology websites.” But, oh boy, the number of unrelated results was overwhelming! I wanted a smarter way to search—a method that would help me find similar websites while excluding those off the mark.
Then I discovered the “related:” search operator. It was a game-changer.
Simply typing “related:techcrunch.com” into the search bar started pulling up websites similar to TechCrunch, eliminating the unrelated ones.
It was like Google was saying, “Here you go, these are the sites you’re looking for,” while cutting out the clutter.
Now, don’t get me wrong. This “related:” operator can be a bit picky—it works best with more popular websites.
How to Exclude Results Based on Date Range Using Advanced Search Filters
Let’s talk about a common frustration – sifting through outdated information on Google. But you know what? There’s a handy trick to avoid this. Meet Google’s ‘before’ and ‘after’ search operators.
Simply put, these operators let you filter search results based on their published time. Sounds good, right? Here’s how it works.
Let’s say you’re looking for the latest news on electric cars, but you want articles from the last month only. This is when the ‘after‘ operator is your best friend.
Type your query into the Google search bar: “latest electric cars news after:2023-04-19“. Now Google knows to show you articles published after April 19, 2023. It’s as easy as that!

On the other hand, the ‘before‘ operator can help when you want older information.
For instance, if you’re researching fashion trends from the 90s, you can type: “90s fashion trends before:2000-01-01“. This will get you results published before the year 2000.
How to Exclude Results Based on File Type Using Advanced Search Filters
Have you ever needed to find a specific file type while researching online?
Let’s say, for example, you’re a student working on a paper and need scholarly articles or research papers in PDF format.
You’d prefer to avoid seeing results in other file types, like HTML or DOC.
Good news! Google’s got your back with its ‘filetype‘ operator.
Using the ‘filetype‘ operator is as straightforward as it sounds. It narrows down your search to a specific file type – in this case, PDF.
So, if you’re researching, let’s say, renewable energy sources, you would type “renewable energy research filetype:pdf” into the search bar.

Doing this tells Google, “Hey, I only want PDF files related to renewable energy research.” And just like that, your search results will be brimming with PDF files on the subject.
Now, you’ve zeroed in on the specific file type best suits your needs.
Uncommon Search Operators for Excluding Results on Google
Here are some useful, uncommon search operators that you should consider.
The Wildcard Operator: “*”
Let me share a handy search tip from my toolkit: the wildcard operator “*.” It’s a nifty tool that can help you find what you’re looking for, even when unsure about specific details.
Picture this: I was planning a dinner party and wanted to wow my guests with a delicious strawberry dessert my family prepared for me as a child. However, I needed help remembering the exact name. This is where the wildcard operator “*” came to the rescue.
By simply typing “strawberry * dessert recipe” into the Google search bar, I could use this operator to let Google fill in the blanks.

Lo and behold, I hit the jackpot of strawberry-based dessert recipes, including classics like strawberry shortcake, cheesecake, and even delightful strawberry mousse.
Combining Operators: Advanced Query Refinement
Here’s the real beauty of these advanced search operators: their ability to join forces.
For example, if you’re an adventurous traveler planning a trip to a beautiful beach destination, you can combine operators to avoid irrelevant pages and better refine your search results.
Try this: “best beach destinations -site:tripadvisor.com +coastal towns.” With these search parameters, you are excluding words from the popular travel website TripAdvisor.

By using the “–” operator followed by “site:tripadvisor.com,” you’re excluding results from the specific website TripAdvisor, allowing you to discover alternative sources of information.
Additionally, the “+” Google search operator ensures the inclusion of results mentioning coastal towns.
Exclude Results On Google – Final Thoughts
In your hands, you now have the keys to a world of refined Google searches.
I challenge you: give these techniques a spin the next time you’re on a Google hunt. Can you make your search faster, more efficient?
And here’s a thought: What undiscovered treasures might you find online when you sharpen your search skills? Something to mull over, right?
For related reading, check out:
AFFILIATE MARKETING
With Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value

Sports publisher The Sporting News raised $15 million in Series A funding in September, in large part because of the unique affiliate marketing model it employs.
The company, like a growing number of sports media newsrooms, generates revenue from referring its readers to sportsbooks and gambling operators.
But unlike traditional affiliate models—where retailers like Amazon pay publishers like Wirecutter on a cost-per-acquisition basis each time a customer makes a purchase—The Sporting News uses a revenue-share structure, meaning that it receives a percentage of the lifetime value of the new customers it sends to gambling operators.
“When it comes to delivering a customer to a platform with a longer use case, it is short-sighted to take a one-time fee,” The Sporting News CEO Rich Routman said. “If I send someone to a streaming platform, and they spend $10 a month for five years, why would I take a $20 bounty? I’ll take $2 a month for five years.”
The model enables The Sporting News to act more as a long-term partner to the sportsbooks it works with, sharing in their successes by generating revenue when their referrals spend money. This year, the sports-betting industry in the U.S. is projected to generate $7.62 billion in revenue, according to Statista.
Interest in this kind of model has risen as publishers look to diversify their revenue streams.
While affiliate marketing and commerce are critical in these efforts, they are challenging because publishers have to stack up thousands—if not millions—of individual purchases to make the operation worthwhile.
But revenue-share models let publishers generate recurring income from the customers they generate while placing the onus on them to source quality referrals—a dynamic similar to performance advertising.
Potential in other publishing sectors
The revenue-share model is commonplace in Europe, where the sports-betting market is more mature. The Dutch firm Better Collective, for instance, projects 2023 revenues of $345 million, according to company filings.
But it’s rarer in the U.S., where gambling on sporting events became legal federally just five years ago. So far, only sports publishers have embraced the model, as it functions best in industries in which customers have high lifetime values.
But there is no technical reason why it wouldn’t suit other media companies with similar market dynamics, such as software sales or subscription services, said Bryce Widelitz, vice president of publisher innovation at partnerships management platform impact.com.
AFFILIATE MARKETING
How Creators Are Powering Social Commerce

Storyboard
In the ever-evolving landscape of social media and shopping, a profound shift is underway as retail giants like Amazon and Walmart, along with social media platforms such as TikTok and YouTube, rely on creators to delve deeper into social commerce.
At the forefront of this transformative journey are creators, emerging as pivotal players in steering the course of social commerce.
From Walmart launching its own creator marketplace to the emergence of TikTok Shop, here are the key developments.
AFFILIATE MARKETING
Cyber Monday 2023: The best extended deals from Amazon, Walmart, Best Buy, Apple and more
As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*
There is still time for Cyber Monday savings. If you didn’t have time to pick stuff up on Cyber Monday, don’t worry as many of your favorite brands still have extended Cyber Monday sales. Here is every major brand’s extended Cyber Monday and Black Friday 2023 sales that you need to know. Check out best Cyber Monday deals under $100 and best Cyber Monday deals on Amazon.
Deals from top retailers
Amazon’s Cyber Monday event has ended, but there’s still time for holiday shopping with sales up to 71% on all things tech, household appliances and more.

This is your last chance to get the Apple Airpods 2nd Gen for under $100.

The most powerful Beats headphones yet, the Studio Pro is on sale for more than 50%.

Hisense 58-Inch ULED 4K Smart Fire TV
The crisp Hisense TV is on sale for 41% off.
Walmart’s Cyber Monday Deals is live until supplies last, with massive sales on items from Dyson, Sony, Apple and more.

PlayStation 5 Spider-Man 2 Bundle
The PS5 bundle comes with the hit Marvel’s Spider-Man 2 disc for 10% off.

The Xbox Series S bundle comes with an additional Xbox controller and a 3-month Game Pass subscription.

The fan-favorite Bissell Vac-and-Steam All-in-one is on sale for nearly $100 off.
Home Depot is offering Cyber Monday deals online and in stores now through 11/29, with up to 60% off on home appliances.
Best home products deals
Gordon Ramsay’s favorite cookware brand is offering 50% off their excellent pan and pot sets for Cyber Monday 2023.

HexClad 12-piece Cookware Set
At 40% off, you could have Gordon Ramsey’s favorite 12-piece cookware set for the lowest price ever.
Dyson deals are the best, with many of its revolutionary hair products and vacuums now on sale for up to 50%.

Dyson Supersonic Hair Dryer
Dyson’s revolutionary Supersonic Hair Dryer is on sale for the first time this year – grab this excellent product for 25% off.
West Elm is giving 70% off on many of its best luxury furniture for extended Cyber Monday sales.

Roar & Rabbit Geo Inlay Nightstand
This beautiful nightstand is going for 30% off at West Elm.
Solo Stove is the best fire pit retailer on the market, so get their warmth for up to 40% off.
Secure some holiday warmth with the table top Mesa fire pit for 22% off.
Tech and entertainment
Take advantage of Hulu’s amazing Black Friday deal for a limited time! Subscribe to the Hulu (With Ads) plan for 99 per month for one year, current regular monthly price after. Get this deal now by clicking here. Ends 11/28/23. Eligibility restrictions and terms apply.
Best jewelry, clothing and fashion deals
Crocs’ Cyber Week sale are hosting sales up to 50%.
The Classic Clog is a classic for a reason at 25% off.
UNIQLO is having its only sale of the year, with amazing Cyber Week deals for your online shopping experience.
Nordstrom has Cyber Monday deals until midnight tonight, offering up to 82% off across all categories like Nike, UGG, Calvin Klein, Tory Burch and more.
The popular athleisure wear company has a number of great extended Cyber Monday finds, especially in their “We Made Too Much” page for the holiday shopping season.
Best haircare and cosmetics deals
Find deals from Ulta, Sephora and more.
Ulta’s Cyber Monday sales are now live and ends Tuesday November 28th, with up to 50% select beauty products.
The Walt Disney Co. is the parent company of Hulu and this ABC station.
* By clicking on the featured links, visitors will leave Localish.com and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, and is not selling, or distributing them and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.
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