In a world where people pay money just to escape ads, content marketing allows you to connect with prospects organically. If you’ve dabbled in it, you’re...
Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up according to a new report. The report from eMarketer contains data...
Pinterest published a new report ahead of International Women’s Day which details what its largest demographic is searching for. Traditionally, Pinterest has seen more use among...
Pay-per-click (PPC) Advertising Market Understand focused approach and business strategies that competitors are keeping to reach target audience, Get one step closer to leaders and high...
As the influencer marketing industry matures, it’s fascinating to see the relationship between brands and creators also evolve in-step.With new opportunities (Instagram’s Branded Content Ads and...
Taboola this month introduced a new feature in Taboola Newsroom that enables publishers to have Artificial Inteligence helping to understand the articles that turn normal readers...
Lately, I have been embracing automation more and more. Used correctly, automation works as your sidekick in fine-tuning your campaigns. Automated rules, scripts, and third-party tools...
Snapchat is launching a new ad unit that, rather than linking to a website, directs users toward calling or texting a business. The new Swipe Up...
As is the case with most eCommerce companies, category pages are among their most important destinations. Given their prominent status in the eCommerce website hierarchy, these...
At a business meeting recently, a colleague of mine asked me a great question, “Is email marketing still effective?” The short answer is yes. Email marketing...
