Taboola this month introduced a new feature in Taboola Newsroom that enables publishers to have Artificial Inteligence helping to understand the articles that turn normal readers...
Lately, I have been embracing automation more and more. Used correctly, automation works as your sidekick in fine-tuning your campaigns. Automated rules, scripts, and third-party tools...
Snapchat is launching a new ad unit that, rather than linking to a website, directs users toward calling or texting a business. The new Swipe Up...
As is the case with most eCommerce companies, category pages are among their most important destinations. Given their prominent status in the eCommerce website hierarchy, these...
At a business meeting recently, a colleague of mine asked me a great question, “Is email marketing still effective?” The short answer is yes. Email marketing...
The key objective of “Pay-per-click (PPC) Advertising Market 2020-2025 Trends and Global Insights” report is to help the user understand the market in terms of its...
As an account manager, I frequently analyze platforms and Google analytics. A bulk of my time is measuring performance, identifying wasteful spend, and looking for ways...
As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy....
It’s a new year, a new decade and a new look at Amazon’s marketing and advertising platform. Amazon is the number one e-commerce seller in the...
I love watching TED Talks – in fact, several of my year-end emails to my team have included a reference (and link) back to Angela Duckworth’s...