WordPress plugins continue to be under attack by hackers using stolen credentials (from other data breaches) to gain direct access to plugin code. What makes these...
Enterprise technical SEO is the practice of optimizing a large, enterprise company’s website to help search engines find, crawl, understand, and index your pages. It helps...
Has someone written something about your business online that’s misleading, inaccurate, or just downright nasty? If you’re worried this could impact your business, you’ll need to...
Google has officially confirmed the completion of its June 2024 spam update, a week-long process aimed at enhancing search result quality by targeting websites that violate...
Content marketing can become complicated and effortful very quickly. Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a team...
HubSpot is a publicly traded company, with over $614M in annual revenue, a legendary status among marketers, and an alleged acquisition offer from Google for just...
SEO specialists are responsible for improving a website’s visibility in organic search results. But what exactly do they do? What skills and qualifications do they need?...
Google’s SearchLiaison responded to a plea on X (formerly Twitter) about ridiculously poor search results in which he acknowledged that Google’s reviews algorithm could be doing...
This article is for anyone who wants to convince their boss to invest in SEO, or those who want to sell SEO services. SEO is a...
This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Part One...