Two years ago, I asked, “Is a Super Bowl ad is the equivalent of lighting money on fire?” Advertisers just ran a total of 66 commercials...
Over the last few years, Google has made several changes to the way their crawlers understand how content answers queries. Most recently, those changes have included...
Sitemap auditing involves syntax, crawlability, and indexation checks for the URLs and tags in your sitemap files. A sitemap file contains the URLs to index with...
Google Business Profile is a free feature from Google that helps business owners manage their online presence across the search engine and its growing portfolio of...
Yoast WordPress SEO plugin released an update but it soon became apparent that something went horribly wrong for some users. It appears that the problem caused...
If you ask 10 SEOs what their top SEO Key Performance Indicators (KPIs) are, you’ll likely receive 10 different answers. The reason is that KPIs are...
Google’s John Mueller answered a question about discrepancies in Search Console query reports. John explained why page and site level reports can report different numbers of...
Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check....
Have you ever received one of those “You can stay at our property for a low rate…if you listen to our 90-minute presentation” letters? I received...
Google creating a language model isn’t something new; in fact, Google LaMDA joins the likes of BERT and MUM as a way for machines to better...
