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15 Proven Ways to Drive More Traffic to Your Blog

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15 Proven Ways to Drive More Traffic to Your Blog


Struggling to gain traction on your blog? Consumed tons of “ultimate guides” and courses, but traffic didn’t budge?

A few years ago, we found ourselves in the same predicament. Traffic to our blog had plateaued despite us following “blogging best practices.”

But today, we get an estimated 250,000 visits per month—and that’s from Google alone. 

1-ahrefs-blog-traffic

How did we do it?

Here are 15 tried and tested tactics we used to increase our blog traffic:

  1. Write about topics people search for
  2. Make sure you match search intent
  3. Build an email list
  4. Reach out to people mentioned in your post
  5. Boost important posts with internal links
  6. Build links
  7. Promote content in communities
  8. Create shareable images
  9. Share your content on Reddit
  10. Refresh and republish your content
  11. Craft click-worthy headlines
  12. Repurpose content into a Twitter thread
  13. Get content included in niche newsletters
  14. Publish original research
  15. Run ads

1. Write about topics people are searching for

It can be tempting to write about whatever excites you—the latest industry topic, breaking news, or even just a random rant. But these types of posts have short shelf lives.

You may see a spike in traffic shortly after publishing. But once interest in the news, trend, or fad fades, your blog traffic will dwindle to nothing.

2-flatline-of-nope

The solution? Write about evergreen topics that people search for.

For as long as your article ranks on Google for relevant search queries, you’ll receive consistent and passive organic search traffic.

3-spike-of-hope

This is the foundation of our approach to the Ahrefs blog. Every post we publish targets a term with search traffic potential.

The question is, “How do you find these topics?”

The easiest way to start is to enter a relevant keyword into Ahrefs’ free keyword generator tool and switch the tab to Questions.

4-keyword-generator

Look through the list of ideas and pick out those that are relevant to your blog.

Recommended reading: Keyword Research: The Beginner’s Guide by Ahrefs

2. Make sure you’re matching search intent

Search intent is the why behind a search query.

Why does this matter?

Google aims to provide users with the most relevant results for their queries. So if you want to rank high and get more search traffic, you need to be the most relevant result—and that means creating content that aligns with search intent.

How do you figure out what type of content to create? Do a search in Google for your target keyword, then analyze the top-ranking pages for the three Cs of search intent. 

A. Content type

Content types usually fall into one of five buckets: blog post, product, category, landing page, or video. 

For example, if we search for “how to invest,” you’ll notice that the top few results are mostly blog posts. 

5-how-to-invest-serps

So if you want to rank for this keyword, you’ll likely have to create a blog post. 

Another example: If you look at the SERPs for “how to ski,” you’ll see that the top few results are mostly videos. 

6-how-to-ski-serps

If you want to rank for this topic, it is likely you’ll have to create a video. 

B. Content format

Content format applies mostly to blog posts, as they’re usually either how-tos, listicles, news articles, opinion pieces, or reviews.

For example, the top-ranking results for “best wireless headphones” are mostly listicles:

7-best-wireless-headphones-serps

Whereas the top results for “how to make a tiktok video” are mostly how-tos:

8-how-to-make-a-tiktok-video-serps

To stand the best chance of ranking, follow suit.

C. Content angle

Content angle refers to the main “selling point” of the content. For example, people searching for “how to do a squat” want to do it properly/correctly:

9-how-to-do-a-squat

Recommended reading: What Is Search Intent? A Complete Guide for Beginners

Every week, we send a newsletter containing all the content we’ve published that week to ~160,000 subscribers. 

We can do that because those people have subscribed to our weekly Ahrefs Digest via opt-ins like this:

10-opt-in-form

Why do we still choose email as a communication channel?

The reason is simple: With email, you can communicate with your fans anytime. Other platforms, such as Facebook, can deliberately limit your reach or even remove you from their platforms. 

Building a list isn’t complicated. As you can see, we simply offer to deliver a weekly update of all our content. If people enjoy what they read on our blog, they’ll want more of it. 

If you want to be a little more aggressive, you can try offering a “carrot”: a free eBook, course, etc. All these can work well. 

4. Reach out to people mentioned in your post

If you’ve written an in-depth article, chances are you’ve linked to useful resources from other bloggers. Why not reach out and let them know?

It’s the first thing I do when I publish something new.

11-outreach-email

If you’re lucky, they may share it on their social profiles and send some extra traffic your way.

That said, the primary goal here is to reach out and build a relationship, which may eventually end up as something bigger—links, mentions, business partnerships, and more. 

Executing this is pretty simple. Fire up your blog post and look for mentions of bloggers in your space.

12-blogger-mention

Then find their emails and reach out to let them know.

5. Boost important posts with internal links

Internal links are links from one page to another within the same domain. And adding internal links from relevant, high-authority pages to those pages that need a boost can help improve their performance in the search engines. 

Here’s how to do it:

  1. Enter your domain into Ahrefs’ Site Explorer (free for your own site in Ahrefs Webmaster Tools)
  2. Go to the Top pages report
  3. Filter for positions #2–5 (since these pages are near the top, a few good internal links may improve their rankings)
13-top-pages

Note down these pages.

Next, you’ll need pages to add internal links from. The easiest way to find these is with the site: search operator. For example, if I want to add internal links to our guide on online advertising, I’ll search for this in Google:

14-site-search

Then I’ll go through each of these pages and add internal links to the target page with relevant anchor text.

We go through this process every time we publish a new post on the blog.

Backlinks are an important Google ranking factor. How do we know?

Google’s Andrey Lipattsev said so in 2016. Our own study of over a billion webpages also confirms the relationship between backlinks and organic traffic:

15-referring-domains-vs-traffic

So how do you get more links to your site? You have to build them. There are tons of link building strategies around, but one we’ve used in the past was guest blogging. 

Guest blogging is when you write a post for another blog. When that happens, there are usually plenty of opportunities for you to link back to your own blog posts.

How do you find these opportunities? Here’s how:

  1. Go to Ahrefs’ Content Explorer
  2. Set it to an In title search
  3. Enter a term related to your niche
  4. Toggle Filter explicit results
  5. Check One page per domain (we don’t need to contact a site more than once)
  6. Check Exclude homepages (we’re looking for content)
  7. Check Exclude subdomains
  8. Set the Language filter to English (or the language you write in)
  9. Set the Live/broken filter to Only live
16-content-explorer

You can also use the Domain Rating (DR) filter to narrow the list down to those sites you’re comfortable writing for.

To learn more about guest blogging at scale, watch this video:

https://www.youtube.com/watch?v=aQK1Vbgb-RY

Recommended reading: The Beginner’s Guide to Link Building

7. Promote content in communities

Online communities like Facebook groups, Slack channels, or Discord servers are great places for promoting content. After all, people who are interested in your niche are all gathered in one place, so all you need to do is to persuade them to check out your blog. 

But promoting in online communities doesn’t mean joining a couple of groups and spamming the heck out of them. That’s a big no-no unless you want to get booted and banned.

There is an art to doing this properly, and the key is preparation.

Before you even think about promoting anything in a group, you should first join it and study its “culture.” Figure out what people typically discuss, what kinds of posts get high engagement, and what posts aren’t allowed.

You should also study the group rules:

17-ahrefs-insider-rules

Along the way, you should become an active member. Leave comments, participate in discussions, ask questions, and so on.

If you’re active, the admin/moderator will notice. Build a relationship with them. Message them and ask how else you can be helpful.

This strategy should get you in good standing with most communities. From there, you’ll be able to share your content without worrying about any backlash.

8. Create shareable images

At Ahrefs, we enjoy creating unique images to illustrate our concepts or showcase data. Here’s an example:

18-pirate-metrics

And even in a “boring” niche like SEO, our images still get tons of engagement on Twitter:

We have in-house illustrators who create all our images. But you don’t have to go all fancy like us. 

With tools like Canva, creating shareable images isn’t as difficult as it was before. And if you have the budget, you can find good designers on marketplaces like 99Designs.

If you’re in a visual-heavy niche like cooking, you don’t even need illustrations. Grab your smartphone, take a few photos, and your social shares may go through the roof—especially on networks like Pinterest.

19-recipes-content-explorer

If you have absolutely no talent for drawing or designing like me, don’t forget that “ugly” artwork can still stand out. Just take a look at Tim Urban’s illustrations from WaitButWhy:

20-wait-but-why-illustration

Will these be on display at the British Museum any time soon? Probably not.

Are they unique, distinct, and memorable? Definitely.

Don’t let your individual design skills (or lack thereof) stop you from creating highly shareable images.

9. Share your content on Reddit

Unlike most communities, Reddit can be a tough nut to crack. Redditors are notoriously allergic to self-promotion, which results in many bloggers getting called out and even banned.

All that caution aside, it is possible to do well on Reddit. 

First, you should follow tip #7. If you don’t study the culture and understand what Redditors are looking for in different subreddits, you won’t be able to submit a post successfully. If you do not study the rules diligently, you’ll be banned. Simple as that.

Next, check if the subreddit you’re posting in allows link submissions. If it does, then you can simply submit a link to one of your articles. In fact, that was how I kickstarted my now-defunct breakdance blog.

21-reddit-post

If the subreddit doesn’t allow link submissions, then you’ll have to create a text post. Do this by taking content from the blog post, stripping away all links in it, and formatting it appropriately in markdown. 

Only at the end do you leave a link back to your original blog post. 

22-reddit-text-post

10. Refresh and republish your content

The beauty of blogging is that you can try again.

If your blog post isn’t ranking, or it’s not matching search intent, or it has outdated content, just rewrite and republish it. 

We do this all the time at Ahrefs. In fact, it’s a core part of our content marketing strategy. 

For example, I rewrote this post about the buyer’s journey recently. Look at the search traffic growth after we republished it:

23-search-traffic-growth

How do you know which posts to republish? The easiest way is to use our free WordPress SEO plugin to identify underperforming posts. 

Then follow the guide below to learn the best way to republish your content.

Recommended reading: Republishing Content: How to Update Old Blog Posts for SEO

11. Craft “click-worthy” headlines

The difference between someone clicking through and reading your post versus them simply skipping it is your headline.

Your headline must capture their attention and compel them to click. 

How do you create such a headline? 

If you’re matching search intent, then the foundation of your headline is somewhat set. For example, if you’re targeting the topic “best workout apps,” then it is likely your headline will include things like a particular number and the year. 

24-best-workout-apps-serps

But that in itself is still not compelling. After all, you can see from the SERPs that every site uses nearly the same headline. So you still need to stand out. Otherwise, you can’t get the click. 

Use these tips to make your headline more click-worthy:

  • Add concreteness – Make your headline specific. Instead of “Protein Powders for Weight Gain,” try “15 Tasty Protein Powders to Help You Gain 1lb per Week in Muscle.”
  • Surprise and delight – This tip is more for articles not designed to match search intent (e.g., designed for spread on social media). Say something interesting and unusual so that people will be intrigued. For example, a few years back, we used the headline “I Asked 235 People to Tweet My Article and All I Got Is This Cheerless Case Study.”
  • Create curiosity gaps – Don’t give everything away—leave something to be desired in the headline so people want to click. For example, this headline “How to Craft the Perfect SEO Title Tag” is curiosity-inducing. A perfect title tag? Does that exist? Let me check it out. 

Recommended reading: How to Write an Irresistible Headline in 3 Easy Steps

12. Repurpose your content into a Twitter thread

Joshua Hardwick, our head of content, wrote an article about keyword cannibalization. Later on, he turned it into a Twitter thread:

Compared to our brand account’s tweet about the article, it got way more attention. 

At Ahrefs, we encourage our authors to turn their posts into Twitter threads so they can get more exposure to their content. Here are a few more examples of threads from my colleagues:

As you can see, they get a lot of traction.

How do you write a great Twitter thread? I’ll go meta and share a Twitter thread from one of Twitter’s top creators:

13. Get your content included in niche newsletters

Like communities, there are plenty of niche-specific newsletters dedicated to sharing the best articles of the week. For example, my colleague, Michal Pecanek, wrote an article about hiring SEO consultants that was featured on the #SEOForLunch newsletter:

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In this case, Michal’s article was included organically. But you don’t have to stand by and wait for such a situation to happen. You can reach out and try to get the newsletter editor to include your article too. 

Don’t reach out every single time you publish something, though. That can be annoying. Reach out only with your best articles so you stand the highest chance of getting included. 

I recommend following the principles in this article on outreach for maximum success. 

Even if the editor doesn’t add your article this time around, don’t worry. Use this chance to build a relationship with the editor. 

Newsletters are sent on a frequent basis anyway, so there’s always another chance to be included. But this can only happen if you have a good relationship with the editor. 

14. Publish original research

Bloggers and journalists are constantly looking for statistics to back up claims in their articles. When they find the right statistic from a credible source, they’ll usually link back to the page. 

So by publishing original research, you’re creating opportunities for top-tier publications to link to you. In fact, this is how we acquired links from authoritative sites like Inc., TechCrunch, and Search Engine Journal. They all linked to one of our studies on featured snippets:

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That said, you can’t just create any random data study and expect journalists to flock to you. It must be something interesting—or at least something that journalists want answers to. 

If you’re in the industry, you already know what those questions are. For example, in the SEO industry, plenty of people ask the question, “How long does it take to rank on Google?” So we created a study to try and answer the question objectively. 

The result? We acquired ~2,700 backlinks from ~1,600 unique websites:

27-how-long-does-it-take-to-rank-on-google-links

Alternatively, you can simply try to recreate popular but outdated studies. Here’s how to find them:

  1. Go to Ahrefs’ Content Explorer
  2. Enter a search term like [industry] + “study,” [industry] + “survey,” [industry] + “research,” or [industry] + “data”
  3. Set the filter to an In title search
  4. Set the Published filter to an older date range (e.g., 2010–2015)
  5. Sort the results by referring domains
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Voila! A list of popular and outdated studies you can recreate. 

When you’re done with your study, follow our complete guide to blogger outreach. There, you’ll learn the art of promoting your content to people who are interested. 

The most direct way to get more traffic to your blog is simply to run ads. Pay a platform, and you’ll get traffic almost instantly. 

At Ahrefs, we run ads to every new article we publish:

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Facebook isn’t the only platform you can run ads on. Quora, Twitter, or even display advertising can work too. 

Find a platform where your audience is, keep your clicks affordable, and you’re ready to get rolling. 

Final thoughts

Do these tactics work individually? Definitely.

But think about it this way:

When you rank on Google for your target keywords, you get search traffic. If you can then get those people to subscribe to your email list, you can get even more traffic to future posts. And if some of those people then link to your posts, you may rank even higher on Google faster.

Bottom line: If you want to grow traffic to your blog quickly, combine the tactics.

Did I miss anything? Let me know on Twitter.





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SEO

Yelp Details Removal Of Paid Review Groups & Lead Generators

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Yelp Details Removal Of Paid Review Groups & Lead Generators

Yelp published its 2022 Trust and Safety Report detailing actions it took against lead generators, fake review groups and businesses incentivizing reviews.

Yelp Cracks Down on Paid Review Groups

The report details the proactive approach to chasing down online review groups and breaking them up.

Among the tactics Yelp used is identifying IP addresses used for fake positive reviews, as well as connecting users to groups that are arranging paid reviews.

Yelp’s Trust and Safety report revealed that it fights online review exchanges by identifying the groups on social media and working together with Twitter, Facebook, Instagram and LinkedIn to break them up.

In a 2021 blog post about their recommendation software, Yelp wrote that they monitor online groups and even conduct sting operations to catch the fake review rings.

Yelps newly released Trust and Safety report explains:

“Yelp strictly prohibits offering incentives or other compensation in exchange for writing, changing or removing a review.

To combat this on and off our platform, our User Operations team did the following in 2022:

– Issued 415+ warnings to businesses for engaging in compensated or incentivized review behaviors.

– As part of our broader Consumer Alerts program, we placed 88 Compensated Activity Alerts on business pages after receiving evidence someone offered cash or other incentives in exchange for posting, updating or removing a review.

We also placed 405 Suspicious Review Activity Alerts after our systems detected a large number of positive reviews coming from a single IP address, or reviews from users who may be connected to a group that coordinates incentivized reviews.

Made 1,100+ reports to third-party sites, such as Twitter (150 reports were made by Yelp), Facebook (130 reports), Instagram (110 reports) and LinkedIn (70 reports), to warn them of content from more than 900 suspicious groups, posts or individuals we found on their sites participating in online review exchanges.

Third-party platforms took action on content at issue in approximately 77% of our reports.”

Yelp Closes Thousands of Fraudulent Accounts

The Trust and Safety report reports that Yelp closed over 77,000 user accounts for terms of service violations and suspected deceptive and abusive actions.

They also rejected over 32,800 potential new business pages for being associated with spammy activities that violated Yelp’s policies.

An interesting revelation is how they came down hard on lead generation businesses whose business model is to create fake business listings and then sell leads to local businesses.

Yelp writes:

“Nearly 2,000 business pages removed for being associated with lead generators, violating Yelp’s policies.

‘Lead generators’ create fake business pages then take the customer leads generated and auction them to other contractors.

This behavior tricks people into paying exorbitant costs for services, targeting vulnerable consumers who are often allowing service providers into their home (locksmiths, movers, home cleaning, etc.).”

Yelp User Operations Team Content Removals

The report notes that 2% of all Yelp contributions were removed by their user operations  team in 2022. That includes reviews, photos, review up-voting, and other forms of contributions.

Yelp Trust and Safety

The integrity of reviews is important to a recommender ecosystem like Yelp. Yelp uses a recommendation software as their first line of defense against deceptive behavior. The software itself is dynamic in that it keeps tabs on the users and businesses as they engage with the platform.

Yelp writes:

“The recommendation software is entirely automated and applies the same objective rules to every business. The reviews that are recommended for any business can change over time as Yelp’s software learns more about the reviewers and the business.”

It also employs human moderators in their User Operations team to follow up and manually review reports generated by users, businesses or their automated systems.

Read Yelp’s Trust and Safety Report for 2022

Featured image by Shutterstock/II.studio



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7 Steps to Grow Your Traffic & Sales

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7 Steps to Grow Your Traffic & Sales

Content marketing has become one of the best (and most cost-effective) ways to get traffic to a website. When done right, the traffic keeps coming long after you stop actively promoting it.

If you own an e-commerce website and want to learn how to utilize blogging to grow your brand and increase your sales, this is the guide for you.

I’ve personally grown blogs to over 250,000 monthly visitors, and I’ve worked with dozens of clients in the e-commerce space to help them do the same. Here’s an overview of my seven-step process to starting and growing an e-commerce blog. 

But first…

Why start a blog on your e-commerce site?

Creating a blog has a whole host of benefits for e-commerce websites:

  • It can help you move visitors along your marketing funnel so they eventually buy.
  • You’re able to rank highly for keywords on Google that your product pages could never rank for but that are still important for building brand awareness and finding customers.
  • It can help you grow your email list.
  • You’re able to continue to get traffic without constantly spending money on ads.
  • It provides many opportunities to link to your product and category pages to help them rank better on the SERPs.

If you don’t know what some of these things mean, don’t worry—I’ll explain them along the way. But for now, let’s take a look at some e-commerce blogs that are working well right now so you can see the end goal.

Examples of successful e-commerce blogs

Three of my favorite examples of e-commerce websites using blogging are:

  1. Solo Stove
  2. Flatspot
  3. v-dog

Solo Stove comes in at the top of my list due to its excellent use of videos, photos, and helpful information on the blog. It also does search engine optimization (SEO) really well, bringing in an estimated 329,000 monthly visits from Google (data from Ahrefs’ Site Explorer).

Overview of Solo Stove, via Ahrefs' Site Explorer

In fact, it’s grown its brand to such a level of popularity that it even created search demand for keywords that include its brand name in them, then created blog posts to rank for those keywords:

Ahrefs' keyword report for Solo Stove

But that’s not all it did. Its blog posts also rank for other keywords in its marketing funnel, such as how to have a mosquito-free backyard or how to change your fire pit’s colors.

E-commerce blogging keyword examples

Then on its blog posts, it uses pictures of its fire pit:

Solo Stove blog post example

Ranking for these keywords does two things:

  1. It introduces Solo Stove’s brand to people who may eventually purchase a fire pit from it.
  2. It gives the brand the opportunity to promote its products to an audience who may not have even known it existed, such as the “mosquito free backyard” keyword.

Moving on, skater brand Flatspot also does blogging well, with a cool ~80,000 monthly visitors to its blog just from search engines.

Overview of Flatspot, via Ahrefs' Site Explorer

One of its tactics is to piggie-back on the popularity of new shoe releases from major brands like Nike, then use that traffic to get readers to buy the shoes directly from it:

Flatspot promoting Nike SB shoes in blog post

Finally, let’s look at v-dog—a plant-powered kibble manufacturer that gets ~8,000 visits per month.

Overview of v-dog, via Ahrefs' Site Explorer

My favorite post it’s done is its guide to making wet dog food at home, which ranks for the featured snippet for “how to make wet dog food”:

Google search results for "how to make wet dog food"

This guide directly promotes v-dog’s product to make wet dog food. So people who search the query will be introduced to its brand and potentially buy its product to make their own wet dog food at home.

And there you have it—three examples of blogging for e-commerce that’s working right now. With that, let’s talk about how you can start your own blog.

Seven steps to start and grow an e-commerce blog

In my 10+ years as a professional SEO and freelance writer, I’ve worked with over a dozen e-commerce stores to help them grow their website traffic. I’ve also run several of my own e-commerce websites.

In that time, I’ve distilled what works into an easy-to-follow seven-step process:

1. Do some keyword research

I never start a blog without first doing keyword research. Not only does this make coming up with blog topic ideas much easier, but it also ensures that every blog post you write has a chance to show up in Google search results and bring you free, recurring traffic.

While we wrote a complete guide to keyword research, here’s a quick and dirty strategy for finding keywords fast:

First, find a competitor who has a blog. Let’s say you’re selling dog food just like v-dog—if I search for “dog food” on Google, I can see some of my competition:

Google search results for "dog food"

At this point, I look for relevant competitors. For example, Chewy and American Kennel Club are good competitors for research. But I’ll skip sites like Amazon and Walmart, as they are just too broad to get relevant data from.

Next, plug the competitor’s URL into Ahrefs’ Site Explorer and click on the Organic keywords report to see the keywords its website ranks for on Google:

Organic keywords report for chewy.com

In this example, it has over 700,000 keywords. That’s way too many to sort through. Let’s add some filters to make things easier:

  • First, set the KD (Keyword Difficulty) score to a maximum of 30 to find easier-to-rank-for keywords.
  • Then we can exclude brand name keywords using the “Keywords” dropdown, set it to “Doesn’t contain,” and type in the brand name.
  • If the website has /blog/ in its blog post URLs, you can also set a filter in the “URL” dropdown to “Contains” and type “blog” in the text field. In Chewy’s case, it doesn’t do that, but it does use a subdomain for its blog, which we can search specifically.

When you’re done, it should look like this:

Ahrefs keyword filters

In the case of chewy.com, this only shaved it down to 619,000 keywords. That’s still a lot—let’s filter it down further. We can apply the following:

  • Minimum monthly search volume of 100
  • Only keywords in positions #1–10
  • Only show keywords containing “dog,” since my example website only sells dog food, not all animal food

Here’s what it looks like with these new filters applied:

Filtering down Ahrefs' Organic keywords report

Now I can find some more related keywords like “what to feed a dog with diarrhea” or “can dogs eat cheese.”

Data for keyword "what to feed a dog with diarrhea"

In addition to picking interesting keywords, you can also get an idea of how to become a topical authority on the topic of dog food by searching “dog food” in Ahrefs’ Keywords Explorer.

Overview for "dog food," via Ahrefs' Keywords Explorer

This keyword is extremely difficult to rank on page #1 for. However, if we go to the Related terms report and set the KD to a max of 30, we can see keyword ideas that are still relevant but may be easier to rank high in the search results.

List of keywords related to dog food

Go through and click the gray + sign next to any keywords you may want to target to add them to your list of potential article ideas. 

2. Create templates for future blog posts

One of the first things I do when I create a new blog is to establish a repeatable template that I use for every post. Typically, it looks something like this:

Blog post template example

It has breadcrumb navigation to help with SEO and navigation, the article title and the date it was last updated, then a short intro with an image on the right to make the lines shorter (and easier to skim). Finally, I include a clickable table of contents to help with navigation, then get into the article.

Within the article itself, I will use headers (H2s) and subheaders (H3s) to make my content easier to skim and to help Google understand what each section is about.

You can make templates for every kind of post you plan on creating—such as list posts, ultimate guides, tutorials, etc.—and reuse them for every post you ever create. It’s a huge time-saver.

While you’re at it, you should also create a standard operating procedure (SOP) that you go through for every article. This could include writing guidelines, what to do with images, formatting, tone, etc.

3. Outline your article

I never dive into writing an article without outlining it first. An outline ensures the article is well structured and planned before you start writing, and it bakes SEO right into your writing process. It’s another big time-saver.

Typically, you want this outline to include:

  • Potential title or titles of the article
  • Target keyword
  • Brief description of the article angle
  • Links to competing articles on Google for research
  • Headers and subheaders, with brief descriptions of the section as needed

Here’s a look at part of an example outline I’ll either send to my writers or write myself:

Content outline example

I wrote a guide to outlining content, which you can follow here for the full step-by-step process.

4. Write, optimize, and publish your post

Next up, it’s time to write your article. As you write more articles, you’ll find what works for you—but you may find it easier to fill in the sections then go back and write the intro once the article is finished.

Here are a few writing tips to help you become a better writer:

  • Ditch the fluff – If a word isn’t needed to bring a point across, cut it.
  • Keep your paragraphs short – Two to three lines per paragraph is plenty, especially for mobile readers where the screen width is shorter.
  • Use active voice over passive voiceHere is a guide for that.
  • Make your content easy to skim – Include photos and videos and make use of headers and bulleted lists to share key points.

Once you’ve written your article, do some basic on-page SEO to help it rank higher in search results:

  • Ensure your article has one H1 tag – The title of the article.
  • Have an SEO-friendly URL – Include the keyword you’re targeting, but keep it short and easy to read.
  • Link to other pages on your site using proper anchor textHere’s a guide for that.
  • Ensure your images have alt text – This is the text Google uses to read what the image is about, as well as what is shown to readers if the image can’t render.

Finally, publish your post and give yourself a pat on the back.

5. Add product promotions, email opt-ins, and internal links

Before you promote your content, there are a few things you can do to squeeze more ROI from it—namely, you should add a way for people to either push them through the funnel toward purchasing a product or subscribe to your email list. I’ll give an example of each.

First, Solo Stove wrote an article titled “Ambiance Is A Girl’s Best Friend,” where it promotes its tiny Solo Stove Mesa as a way of improving a space’s ambiance: 

How to promote your products in a blog post

Beyond directly promoting your products in the articles, you can also add email opt-ins that give people a percentage off their orders. You may lose a little money on the initial order. But once you get someone’s email address, you can promote to them again and get multiple orders from them.

For example, Primary sells kids’ clothing and uses this email pop-up to promote money off its products after you spend a certain amount of time on its website:

Email opt-in pop-up offering a discount on first order

Just make sure your discount code only works once per unique IP address. You can learn more about how to do that here if you use Shopify.

Finally, when you publish an article, you should make it a point to add internal links to your new article from older articles. 

This won’t be as important for your first few because you won’t have a ton of articles. But as your blog grows, it’s an important part of the process to ensure your readers (and Google) can still find your articles and that they aren’t buried deep on your site.

Refer to our guide to internal linking to learn more about this step.

6. Promote your content

At this point, your content is live and optimized for both conversions and search engines. Now it’s time to get some eyeballs on it.

We have an entire guide to content promotion you should read, but here are some highlights:

  • Share the article on all of your social media channels
  • Send the article to your email list if you have one
  • Share your content in relevant communities (such as relevant Reddit forums)
  • Consider running paid ads to your article

There’s a lot more you can do to promote a piece, including reaching out to other blog owners. But I won’t cover all of that here.

The other important piece of promoting your content is getting other website owners to link to your new articles. This is called link building, and it’s a crucial part of SEO.

There are many ways to build links. Some of the most popular include:

Link building is an entire subject on its own. If you’re serious about blogging and getting search traffic, it’s a crucial skill to learn.

7. Scale your efforts

The final step in blogging for e-commerce is scaling up your efforts by creating repeatable processes for each step and hiring people to do the tasks you yourself don’t need to be doing.

You can hire freelance writers, outreach specialists, editors, and more. You can put together a full SEO team for your business.

If you’re not in a place to start hiring, there are still things you can do to squeeze more output from your time, such as creating the SOPs I mentioned earlier.

Final thoughts

Blogging is one of the best ways to increase your e-commerce store’s traffic and sales. It costs less than traditional paid advertising and can continue to provide a return long after a post has been published.

This guide will hopefully help you start your e-commerce blog and publish your first post. But remember that success with blogging doesn’t happen overnight. In fact, it takes three to six months on average to see any results from your SEO efforts. Keep learning and be patient.

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The 5-Step Formula To Forecasting Your SEO Campaign Results

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The 5-Step Formula To Forecasting Your SEO Campaign Results

Looking to launch a successful digital marketing campaign for your business?

How do you select the best SEO keywords to expand your brand’s reach?

What can you do to determine the most effective ways to allocate your marketing budget?

Facing these tough decisions can put you on your heels if you’re not equipped with the right information.

Luckily, there’s a new way to leverage your company’s data to estimate your ROI and take the guesswork out of your next campaign.

With a simple mathematical formula, you can predict the amount of traffic and revenue you’ll generate before even setting your strategy in motion – and you can do it all in just five steps.

Want to learn how?

Join our next webinar with Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, to find out how to analyze specific keywords and forecast your SEO results.

Not too fond of math? Don’t worry – we’ll provide access to free tools and a downloadable calculator to help automate this process and save you time.

Key Takeaways From This Webinar: 

  • Learn how forecasting your SEO can help you build better campaigns and choose the right keywords.
  • Get step-by-step instructions to predict revenue and website traffic for your next SEO campaign.
  • Access a free handout, resources, and online tools that will save you time and supercharge your content strategy.

In this session, we’ll share real-life examples and provide guidance for the decision-makers within your organization to start getting the most out of your marketing efforts.

By better understanding the market potential of your product or service, you’ll be able to make more informed decisions and effectively maximize your ROI.

Sign up for this webinar and discover how you can secure a sufficient marketing budget and use SEO keywords to forecast the results of your future content campaigns.



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