Pay-per-click (PPC) advertising and search engine optimization (SEO) often end up siloed. This causes friction between teams, questions about attribution, and often self-sabotaging strategies to get...
You may have run across the W3C in your web development and SEO travels. The W3C is the World Wide Web Consortium, and it was founded...
Premiering a video on Facebook allows your business to enter the world of live streaming without the pressure of broadcasting live footage. You get the same...
Podcasts are a great way to keep up with the latest events in SEO. It’s a fast-moving space involving a wide range of activities, which is...
Mobile devices now account for over half of all searches on the web, though desktop reigned supreme throughout much of the internet’s short history. As smartphones...
At Google I/O earlier last year, Google announced that it’s exploring a new technology called MUM (Multitask Unified Model) internally to help its ranking systems better...
With access to millions of emails and business profiles, Google’s using its vast resources to inform businesses about tech legislation via email and numerous websites. People...
Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale. The new Search Ads...
Keeping up to date with advertising trends keeps you informed of the current ‘mood’ and feeds ideas for your own advertising and marketing. Just like memes...
You may have run across the W3C in your web development and SEO travels. The W3C is the World Wide Web Consortium, and it was founded...