Get the week’s best marketing content We spent ~$80 to purchase five premium ChatGPT prompts and ran a blind test among the members of our marketing...
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with...
Microsoft is announcing the launch of its Retail Media Creative Studio, a platform designed to support the creation of digital advertising content for retailers. The new...
From an agency advertiser’s perspective, our job is fun and exciting but also challenging and laborious in the same breath. Each scoped campaign, across a myriad...
There is one cool joke that the worst nightmare of a web hacker is that he suddenly forgets all his passwords. Password fatigue (or password chaos...
As search engines evolve beyond basic keyword matching, so does search engine optimization strategy. Google is using hundreds and thousands of ranking signals, so we cannot...
Google’s updated guidance to the Special Announcements structured data shifts the focus toward a more general purpose use that is different from what Schema.org originally intended....
Keywords in Domain Names? How Domains Impact SEO Domain names used to be a solid ranking factor. Starting a website on a keyword-focused name meant you...
We know too well that in order to succeed online we need to create great sharable and linkable content. What many of us are missing though...
There are always those little but important things you need to do but never have time / motivation / memory to. For me, that’s my “About...