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EMAIL MARKETING

Get Your Business Blooming with These Spring Email Ideas

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As the winter cold dissipates and the vaccine continues to roll out, more people will be heading outside. We’re entering the season of farmer’s markets, outdoor dinners, sight-seeing, and vacation planning.

For businesses, Springtime is a breath of fresh air and time to reassess goals and strategies. Brands that have already begun focusing on how to make the most of this opportune time will be miles ahead of the rest.

With people currently engaging in and planning for different ways to spend their money, it’s prime time for businesses to get their attention. This means making sure you ramp up your marketing strategies, outline your sales plan, and map out your email marketing so you can capitalize on the commerce possibilities that come with the changing season.

Instead of relying on old tactics to garner attention, it’s time to incorporate more fresh ideas into your email marketing strategy. And what better way to do that than to check out some great examples?

We’ve pulled together some great Spring email templates and ideas for you to use as inspiration. Let’s take a look!

1. Awaken the Senses

Spring is the time to embrace the new season, one filled with fresh smells, blooming florals, and vibrant colors. After a year that felt more like a never-ending day playing on repeat, we all need something novel to shake things up. Use the fresh feelings associated with Spring to inspire your email campaigns and appeal to the sense of your readers

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In this particular email template, which, as you can see, is all about food and recipes, the focus is on “fresh, bright flavors” to awaken the taste buds after a long, dormant winter. The layout allows the sender to showcase various different recipes and gives heavy emphasis towards the images, which adds color and variation to the email.

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Even though this template is focused on food-related items, the same idea can translate across industries. For retail, the content could include clothing pieces that showcase bold and bright colors, drawing the eye and offering visual appeal. For the hospitality and entertainment industries, the email could highlight various accommodations that play on the senses, like massage packages, delicious cocktails, or an outdoor concert.

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2. Do Some Spring Cleaning

Everyone loves a good sale. Offering discounts of some kind is perhaps one of the oldest marketing and sales tactics around. However, add a little spice, and you have an old tactic with a new approach that will delight your subscribers.

When seasons change, it typically means it’s on to something new – a new product to push or a new line to release. But what happens with all that old stock? Instead of packing it up and allowing it to decrease in value, you might as well have it continue to generate some income by offering it at a discount.

Do some Spring cleaning of your inventory and seasonal products, and let your customers reap the benefits. Pair that strategy with an effective email template, and you’ve got yourself a Spring cleaning email campaign that can increase conversions.

Here’s an example from Prism Boutique where they sent an email with major markdowns all in the name of Spring cleaning. Offering huge savings like this is a great way to get rid of old inventory while still making a profit.

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3. Capitalize on the Power of Change

The winter months can seem lengthy and monotonous. When the weather shifts from cold and dreary to bright and breezy, it’s natural for people to want to get outside more, move their bodies, and become more social. Parks and outdoor hot spots are filling up with more people ready to enjoy the warmer weather and the company of friends, and if you’re looking to spruce up your emails, this shift can add momentum to your email marketing.

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By using the change of the season to encourage your prospects to take action on your products or services, you can breathe some excitement into your Spring campaigns. The arrival of Spring could mean it’s time to switch up a healthcare routine, wardrobe, workout routine, or the look and feel of your home. See this idea of change being used below to encourage email recipients to switch up their Spring skincare routine.

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4. Use Events

With the vaccine rollout and the entrance of Spring, more people are planning trips and vacations. They’re using this time to get some much-needed rest and relaxation, and to cut loose on their Spring break.

Fossil uses this time of the year to make sure their customers are aware of their latest products and necessities to bring on their next trip. By showing these various items, with their products front and center, recipients are both getting excited for that upcoming vacation and making sure they have some new goods to show off while away. It’s a great way to promote a product by creating a sense of need and urgency.

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There are a host of lovely ways you can make the most of this Spring. Seasonal email campaigns are always a powerful way to connect with your audience. This year, especially, everyone’s looking for a refreshing change, giving you the freshest opportunity to drive revenue.

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EMAIL MARKETING

Best Email Marketing Practices to Generate Leads

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Have you implemented email marketing in your digital strategy? If you answered no, now is the time to do so.

There are many new and innovative ways to market to your target audience, however, email marketing remains one of the most reliable and effective ways to generate leads. With the right strategy in place, you will be able to convert prospects into paying customers who truly value your brand. 

In this guide, our expert digital team at Bold x Collective discusses everything you need to know about email marketing, as well as some of the best practices that will help your business generate leads!

To preface, you always need to ensure that you do not buy into email lists. Doing so will result in prospects moving your content into the trash or ending up in their spam folders.

This also eliminates prospects’ free will of being able to opt in to emails. This starts the brand-to-customer relationship on a bad note and will result in a higher rate of opt-outs for emails. And not to mention… it is illegal!

Once you have a curated list of prospects that were gained organically through website traffic and membership sign up’s, you can move on to the next step of optimizing your email list by lead scoring. This tactic will filter which prospects are opening your emails, and which ones are worth putting more effort into.

By putting together this new refined list of prospects, your brand will be able to obtain higher conversion rates and a greater return on investment as your efforts are being focused on where it matters most. 

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Now that you’ve organized an optimized list of prospects, it’s time to create the actual email. There are many tactics you can use when drafting an email, but these are some of my favorites that will really allow your email to stand out in your prospect’s inbox. 

  • Name the offer in the subject line, in a fun, intriguing way that will make your viewer interested!
  • Keep the main message and call to action above the fold.
  • Include a personalized touch by adding your name and having a sign-off; viewers love it.
  • Have a clean and concise email – no one likes too much content at one time!
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First off, having your offer, promotion or main announcement in the subject line is more likely to grab the attention of the reader as it gets straight to the point and gives them an immediate reason to look for more details. For example, when the subject line states “25% off the ENTIRE site”.

This line introduces an incentive that will be received if you choose to purchase with them, ultimately decreasing their opportunity cost. This will create the feeling of “FOMO”. Fear of missing out and entice readers to browse your website and shop. 

Along with this strategy, it is also beneficial to keep the main message of the email and call to action so that readers can see it at first glance. This means the information they first receive upon viewing the email and upon opening it without having to scroll down.

Not everyone opens every email they get and will often only view the text that shows above the fold. If that text is intriguing enough, they will seek to learn more. So now you have your readers’ attention, the contents of the email above the fold are what is going to keep their attention and be the driving source of whether they become paying customers.

This study was done on users’ scrolling and attention spans tell them that nearly 57% of users’ page-viewing time is above the fold (information that is visible without scrolling).

Therefore, they can use this information to their advantage by making sure the most important details are included above this fold. 

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Now that you’ve figured out where to put the most relevant information, let’s get into elements to include in your email content that makes it effective. My personal recommendation would be to include personalized touches such as a personalized greeting and signature sign-off.

A greeting with the contact’s name helps to grab their attention right away as they are being addressed personally. In addition to a personalized greeting, having a signature sign-off that shows the reader that there is a real person on the other end, adds to the level of authenticity that it comes across.

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The more of a connection the customer creates with the brand, the more purchasing power they will have. How do they create a connection? With authenticity! 

My last tip, a very simple one, but crucial… is to keep your email clean and concise. No one wants to spend longer than they must, to read an email.

It’s important to keep things looking visually appealing, straight to the point, and summarized in an intriguing and digestible way.

By doing this, you are allowing prospects to gather just what they need to move forward with the buying process. So don’t overthink it, quality is always better than quantity!

To start your journey with email marketing, here are some of their favorite email marketing apps at Bold x Collective:

  1. Privy
  2. Mailchimp
  3. Klaviyo
  4. Active campaign

And while you’re at it, check out Bold x Collective’s blog on how you can get email marketing started for your business! Need some extra guidance and assistance with your email marketing channels? Contact their team to receive a complimentary consultation!


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