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13 Best HubSpot Alternatives for 2024 (Free + Paid)

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13 Best HubSpot Alternatives for 2024 (Free + Paid)

Are you looking for alternatives to HubSpot?

HubSpot is a popular customer relationship management (CRM) software that offers popular solutions for all your marketing and sales needs. However, it can be very expensive to use as your business grows.

In this article, we will share some of the best HubSpot alternatives for your website.

Best HubSpot alternatives

Why Do You Need a HubSpot Alternative?

HubSpot is a comprehensive CRM software that offers powerful tools for your marketing, sales, customer service, and content management needs.

However, one of the biggest drawbacks of using HubSpot is its price. The premium plans can get very expensive very fast.

Plus, there are multiple packages, which can be overwhelming and confusing for many users. For instance, there are separate prices for their marketing and sales tools, content management system (CMS), operations features, and others.

HubSpot pricing plansHubSpot pricing plans

While HubSpot offers free versions of its tools and the Starter plan for individuals and small teams starts from $20 per month, most of its powerful features are locked away in the higher-priced plans.

For example, you’ll need at least a Professional plan if you want to use omnichannel marketing automation, custom reporting, A/B testing, dynamic personalization, and blog creation.

This will set you back $890 per month (billed annually). Not to mention, there is also a one-time Professional Onboarding fee of $3,000 that you’ll have to pay if you subscribe to the Professional plan.

HubSpot is great for large organizations, but higher pricing rules out smaller businesses. That said, let’s look at some of the best HubSpot alternatives that are cheaper and more reliable.

1. Constant Contact (Email Marketing + CRM)

Constant ContactConstant Contact

Constant Contact is one of the best all-in-one digital and email marketing services. It is a perfect HubSpot alternative because it offers a wide range of tools at lower prices.

For instance, Constant Contact offers a drag-and-drop email builder, marketing CRM, social media marketing tool, marketing automation, landing page builder, A/B testing, SMS marketing, and more.

Pros:

  • Use drag-and-drop email campaign builder
  • Choose from hundreds of email templates
  • Set up marketing automation
  • Conduct A/B testing
  • Get detailed analytics and reports
  • Seamless integration with 300+ apps

Cons:

Why We Choose Constant Contact: It is ideal for startups, small businesses, and individual marketers who want all the features of HubSpot but at affordable prices.

Pricing: Constant Contact prices start from $12 per month, and you get a 14-day free trial.

2. Brevo (CRM Suite)

Is Brevo the right email marketing platform for you?Is Brevo the right email marketing platform for you?

Brevo (formerly Sendinblue) is the next HubSpot alternative on our list. It is a CRM suite that offers basic features that you’ll also find in HubSpot. You get a marketing platform that helps set up email marketing, SMS and WhatsApp campaigns, marketing automation, and more.

Besides that, Brevo comes with a sales platform that comes with automated deal tracking, call recordings, pipeline management, and sales reporting. With Brevo, you can also improve custom support. It lets you add live chat, chatbot, phone calls, and more using its platform.

Pros:

  • Beginner-friendly CRM and marketing platform
  • Set up email marketing and marketing automation
  • Create SMS and WhatsApp campaigns
  • Add live chat, phone calls, and chatbots
  • Create landing pages and run Facebook ads

Cons:

  • The marketing automation feature is not as powerful as HubSpot
  • Lacks a CMS solution that’s available in HubSpot

Why We Choose Brevo: If you’re looking for a HubSpot alternative that’s easy to use, offers basic CRM and marketing automation features, and isn’t expensive, then Brevo is for you.

Pricing: Brevo offers a free version that lets you send 300 emails per day. Its premium plans start from $25 per month.

3. Omnisend (Email Marketing for eCommerce)

OmnisendOmnisend

Omnisend is a great HubSpot alternative for eCommerce store owners. It lets you create engaging newsletters, automate emails, create landing pages and popups, set up SMS marketing, segment your customers, and more.

What sets Omnisend apart from HubSpot is the email marketing features it offers. With solutions built with eCommerce businesses in mind, it makes it very easy to promote your products.

Pros:

  • User-friendly omnichannel marketing platform
  • Use drag and drop email editor and landing page builder
  • Set up marketing automation
  • Sort customers with advanced segmentation
  • Send push notifications, SMS, and personalized messages
  • View campaign and automation reports

Cons:

  • Limited social media marketing features compared to HubSpot
  • HubSpot offers more CRM capabilities

Why We Choose Omnisend: In our experience, there are not many beginner-friendly email marketing services focused on eCommerce users. Omnisend is the best HubSpot alternative if you have an online store and send transactional messages.

Pricing: Omnisend offers a free plan that lets you send 500 emails per month and store 250 contacts. However, if you want more features and higher email and contact limits, then there are premium plans that start from $16 per month.

4. OptinMonster (Lead Generation)

OptinMonster – The best WordPress popup pluginOptinMonster – The best WordPress popup plugin

OptinMonster is the best lead generation and conversion optimization software in the world. It helps you grow your email list, get more leads, and boost sales.

You can use OptinMonster as a HubSpot alternative for creating personalized messages and targeting the right audience. OptinMonster comes with a drag-and-drop builder for creating stunning optin forms. Plus, it offers powerful display rules that display your campaigns based on user behavior.

Pros:

  • Drag and drop campaign builder
  • Choose from pre-built templates and campaign types
  • Powerful display rules
  • Seamless integration with email marketing tools and plugins
  • Get detailed analytics
  • A/B test your optin forms

Cons:

  • Focuses on creating popups and optin forms

Why We Choose OptinMonster: We highly recommend OptinMonster to anyone looking to create personalized campaigns for their audience. It is super easy to use and helps increase conversions.

Pricing: OptinMonster pricing plans start from $9 per month (billed annually). There is also a free version of OptinMonster that you can use to get started.

5. Zoho (Complete CRM Tool)

ZohoZoho

Zoho is a powerful marketing platform, just like HubSpot. It offers all the popular features for marketing, sales, customer service, emails, and project management.

Zoho goes a step further than HubSpot and even offers tools for finance and accounting, human resource, legal, security and IT management, and more. With all these features, what makes Zoho a great alternative to HubSpot is its price.

Pros:

  • Complete marketing platform
  • Easily integrates with third-party apps, plugins, and tools
  • More affordable pricing plans compared to HubSpot
  • Powerful filters to segment users, tasks, and other activities
  • Generate different reports and custom dashboards

Cons:

  • Limited customer support options (no live chat support)

Why We Choose Zoho: If you’re looking for a like-for-like replacement or HubSpot alternative, then Zoho is the closest option in the market. It offers a complete CRM and lots of features for every department at affordable prices.

Pricing: Zoho prices each tool differently. For instance, its CRM prices start from $14 per user per month. Plus, there is also a free trial you can use to try the software.

6. ActiveCampaign (Email Marketing + CRM)

ActiveCampaignActiveCampaign

ActiveCampaign is another HubSpot alternative that offers powerful features. Just like HubSpot, you get marketing automation, email marketing, eCommerce marketing, and CRM tools. Plus, it easily integrates with over 900 apps, WordPress plugins, and other platforms.

Pros:

  • Easily automate email and marketing tasks
  • Create forms, landing pages, popups, and more
  • AI-powered predictive sending feature
  • Set up split automation
  • Conduct A/B testing
  • 24/7 chat and email support
  • Custom reporting option

Cons:

  • There is no free version
  • It can be difficult for beginners to navigate and use ActiveCampaign

Why We Choose ActiveCampaign: What makes ActiveCampaign different from others is its AI-power predictive sending feature and superior reporting features. It uses AI to send emails when users are most likely to engage. Besides that, most of the features it offers are cheaper than HubSpot.

Pricing: ActiveCampaign premium plans start from $29 per month (billed annually). If you want the Predictive Sending feature and advanced reporting options, then you can upgrade to higher pricing plans.

7. Drip (Email Marketing + Automation)

DripDrip

Drip is a popular email marketing platform that allows you to create automated email sequences and release them based on users’ actions. It offers pre-built templates and a visual builder. Plus, it integrates with over 200 tools. Plus, you can create different segments in your contact list.

Pros:

  • Easy-to-use email automation tool
  • Use pre-built templates and visual builder to customize emails
  • Set up automated email campaigns
  • A/B test your emails
  • Easily segment audience
  • Get detailed analytics and reports of your email performance

Cons:

  • It doesn’t offer a free version
  • Lacks other features offered by HubSpot like a CRM, marketing and sales platform, and more

Why We Choose Drip: If you’re looking for a HubSpot alternative that’s great for email marketing automation, then Drip is the best option. It’s very easy to use, and you can create automated workflows with ease. Plus, there are different email templates and customization options to choose from.

Pricing: Drip will cost you $39 per month, and you get a 14-day free trial.

8. GrooveHQ (Customer Support Solution)

Groove review: Is it the right help desk for your WordPress website?Groove review: Is it the right help desk for your WordPress website?

GrooveHQ is the best help desk plugin for WordPress and small businesses. It is a great HubSpot alternative for customer service and offers features like shared inboxes, live chat, knowledge base, and more. GrooveHQ also integrates with popular CRMs, apps, and payment platforms.

Pros:

  • Complete customer support solution
  • Add live chat and email support to your site
  • Receive support requests in shared inboxes
  • Manage your customers from a beginner-friendly dashboard

Cons:

  • Lacks other CRM and marketing automation features
  • There is no free version

Why We Choose GrooveHQ: If you’re looking for a HubSpot alternative just for your customer support tasks, then GrooveHQ is for you. It streamlines your support workflow and offers robust features at affordable prices.

Pricing: GrooveHQ pricing plans start from $4.80 per user per month.

9. Freshsales CRM (Sales-Focused CRM)

Freshsales CRMFreshsales CRM

Freshsales by Freshworks is a sales-focused CRM that is another HubSpot alternative you can consider. It is beginner-friendly to use and offers features like live chat, email, phone, social media management, marketing and email automation, custom reports, and multiple AI-powered tools.

Pros:

  • Easily manage and organize contacts
  • Send personalized messages across multiple channels
  • Use built-in chat, email, and phone to connect with customers
  • Create custom reports and dashboards
  • AI-powered contact scoring
  • Get insights and the next best action through AI
  • AI-powered forecasting

Cons:

  • The free version doesn’t offer reporting features
  • You get more features with HubSpot’s CRM, even in the free plan

Why We Choose Freshsales CRM: After going through multiple HubSpot alternatives, Freshsales is great for sales teams. It offers affordable pricing plans and basic features.

Pricing: Freshsales CRM is available for free. There are premium plans starting from $15 per user per month that offer more features.

10. FunnelKit Automations (Marketing Automation for WooCommerce)

Is FunnelKit Automations the right marketing automation plugin for you?Is FunnelKit Automations the right marketing automation plugin for you?

FunnelKit Automations is one of the best marketing automation plugins for WooCommerce stores. It helps you create automated workflows, launch email and SMS campaigns, create drip sequences, and more. You can use it to reduce abandoned carts, nurture leads, send automated coupons, and more.

Pros:

  • Use drag and drop builder to create campaigns
  • Set up automated email workflows
  • Send personalized emails and SMS messages to your audience
  • Segment customers into different lists or categories
  • Conduct A/B tests with different variants
  • View detailed analytics and improve campaign performance

Cons:

  • Limited customer support options
  • The free plugin offers basic features compared to HubSpot
  • Premium plans can be expensive for small businesses

Why We Choose FunnelKit Automations: It is the best marketing and email automation solution for WooCommerce store owners. All its features are designed specifically for WooCommerce, which makes it easy to increase retention and boost sales.

Pricing: FunnelKit prices start from $99.50 per year. There is also a free FunnelKit WordPress plugin you can use to get started.

11. Pipedrive CRM (Affordable CRM for Sales Team)

Pipedrive CRMPipedrive CRM

Pipedrive CRM is the next HubSpot alternative on our list, and one of the most affordable. It is a sales-driven CRM solution that helps manage your sales pipeline, set up sales reporting, track activity, sales forecasting, and more. Pipedrive also easily integrates with email marketing services and other WordPress plugins.

Pros:

  • Simple and easy-to-use interface
  • Easily monitor your sales activities and communications
  • Set up marketing automation
  • Get metrics customized for your business
  • 400+ integrations with tools, plugins, and apps
  • Affordable pricing plans

Cons:

  • There is no free version
  • Lacks advanced reporting and automation features

Why We Choose Pipedrive CRM: If you’re looking for an affordable CRM for your sales needs, then Pipedrive CRM is the best HubSpot alternative.

Pricing: Pipedrive offers 5 different pricing plans that start from $9 per user per month.

12. FluentCRM (Email Automation for WordPress)

FluentCRMFluentCRM

FluentCRM is a self-hosted CRM and email automation plugin for WordPress. What makes it different from HubSpot is that all the data is stored in your WordPress database instead of a cloud service. Plus, it offers features like email campaign management, email sequencing, and more.

Pros:

  • Beginner friendly interface
  • Store your data in the WordPress database
  • Set up email automation
  • Create email drip campaigns
  • Get in-depth reports
  • Easily integrates with eCommerce WordPress plugins

Cons:

  • The free plugin offers limited features compared to HubSpot
  • Lacks social media and CMS features

Why We Choose FluentCRM: It is a great HubSpot alternative if you have a WordPress site and want to manage customers, email campaigns, and automated workflows from your WordPress dashboard. Plus, it keeps your data secure and doesn’t rely on a third-party cloud service.

Pricing: FluentCRM pricing plans start from $90 per year. There is also a FluentCRM free WordPress plugin.

13. EngageBay (All-in-One Marketing Platform)

EngageBayEngageBay

EngageBay is a powerful all-in-one platform for your marketing, sales, and customer support needs. It is a great replacement for HubSpot, as you get almost similar features even in the free version. For instance, you can create email broadcasts, access CRM, helpdesk, live chat, and more.

Pros:

  • Store and manage contacts in CRM
  • Set up marketing automation
  • Use email builder and choose pre-built email templates
  • Manage support tickets with the help desk
  • Add live chat to your site

Cons:

  • Free version only allows 250 contacts
  • Limited integration options compared to HubSpot

Why We Choose EngageBay: EngageBay is a like-for-like alternative to HubSpot. The free version offers similar features, and even its paid plans are more affordable than HubSpot.

Pricing: You can get started with EngageBay for free. Its paid pricing plans start from $12.74 per user per month.

Which HubSpot Alternative Should You Use?

After testing multiple software and plugins, we believe that Constant Contact is the best HubSpot alternative.

It is a complete marketing and email automation solution that offers powerful features at affordable prices compared to HubSpot. You can easily create email campaigns, conduct A/B tests, get a marketing CRM, manage social media, set up SMS marketing, build landing pages, and more.

On the other hand, you may also want to check out Brevo (formerly Sendinblue) and Omnisend. Both of them offer similar features as HubSpot, but in lower prices.

We hope this article helped you learn about the best HubSpot alternatives. You may also want to see our ultimate guide to WordPress SEO and the best WooCommerce plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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14 Print-on-Demand Tips You Can’t Afford to Ignore | Printful

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If you’re looking for print-on-demand tips, you’re either just starting out or want to improve your existing store. Regardless of which you are, …

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Visual Composer review 2024: A free website builder dedicated to WordPress

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In our detailed Visual Composer review we explore this top website builder tailored specifically for WordPress users. Visual Composer stands out as a versatile and powerful plugin that lets businesses and creative individuals build stunning and highly functional websites without any coding knowledge. As a WordPress plugin, it seamlessly integrates with the platform, offering a simple drag-and-drop interface for building and customizing web pages.

Our expertise in site building and WordPress plugins allows us to provide trustworthy advice on Visual Composer’s capabilities and features. With years of experience in evaluating website builders and design tools, our insights aim to guide readers like yourself in making smart decisions about their online presence.

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WordPress Filter Tags Explained – Crocoblock

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WordPress Filter Tags Explained - Crocoblock

Is it possible to organize content on a WordPress site or blog so that it is quickly found by users and better indexed by search engines?

Of course! Use WordPress tag filters.

Tags are an underrated WordPress tool because more and more website owners and developers are using categories to organize content. But there are other ways, and tags can also help users find what they’re looking for, especially if you have a lot of content.

In this article, we will discuss tags, how they can help you, how to add them to your WordPress site, and how to use them for filtering content.

Table of Contents

Tags are an essential feature of WordPress, similar to keywords. You can combine different publications using a specific parameter, topic, or word and assign them a tag. When the user clicks on this tag, they will be taken to the section where different materials are collected, and materials that have this tag are displayed.

For example, if a WooCommerce website is dedicated to furniture, clicking on the “leather sofa” tag will allow the user to use the WooCommerce tag filter and see a page where leather sofas are collected.

This feature improves the user experience and helps search engines better understand your site’s content and relevance to potential visitors.

Both categories and tags serve the purpose of organizing content on a WordPress site. They represent two types of WordPress taxonomy: hierarchical and non-hierarchical. 

A category is a hierarchical type of taxonomy, and a tag is non-hierarchical. 

This means that while you can have parent and child categories, you can’t have parent and child tags. 

Both categories and tags are used to classify and organize content on a WordPress site, but they serve slightly different purposes. Categories are often used for broad topics or themes because you can create a broader category, e.g., “Continents,” then add a “Countries” child category there, and then create the “Cities” child category. Just like folders on your computer. 

Tags, in turn, are usually used for more specific or granular topics when nesting is not needed, or, vice versa, for very broad ones, which don’t need more specifying. For example, you have a blog with articles, videos, and podcasts about visual art. Also, you have different categories organized by movements, styles, etc. But you also want to filter posts by content types. So, you can add “Videos,” “Articles,” and “Podcasts” tags. Thus, users can select both topics and content types. Default WordPress posts have to belong to a certain category (by default, “Uncategorized”). But if you create a custom post type (CPT), it’s up to you whether to create taxonomies for them or not. If you want to add CPTs or taxonomies for them, JetEngine is one of the most advanced solutions on the market for not only creating but also managing them.

JetEngine has way more features.
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To add tags to your publication, create a new post/page/custom post, or click “Edit” on the existing one, and then in the right sidebar, add the desired tag:

adding tag to new post

You can add multiple tags at once by separating them with commas.

Check the tags before publishing your finished post to ensure everything is correct. If you don’t understand what tag to use yet, WordPress allows you to choose from the most popular ones.

NOTE

Choose only tags that directly relate to the publication and will help your readers navigate your site.

How to Filter Content Using Tags?

Filtering content by tags is fairly easy. One can use tag filters in the following ways: adding them to a menu, using a dedicated filter plugin, or writing custom code.

Tag menu

If you want to add tags to the menus, go to Appearance > Menus > Screen Options and check the box next to tags. Now, you can add tags to the menu. 

If you use tags a lot, making a separate menu containing them is a good idea and the simplest way to create a filter by tags. It can be displayed on a sidebar on one of the pages.

adding tags to the menuadding tags to the menu

Using a filter plugin

If you want a more advanced approach to content organization and want your site to have not only tags but also filters, use additional plugins, such as JetSmartFilters.

JetSmartFilters plugin homepageJetSmartFilters plugin homepage

The JetSmartFilters plugin allows you to create convenient filters on your page and filter your site content by various parameters. 

The plugin has an Active Tags feature, which allows you to display active tags and, accordingly, see the content based on these tags. For example, users choose “humor” and “paper” tags and see books with such parameters. In the Active tags field, they can see these tags. 

In this article, you will find detailed instructions on how to set up and activate this feature.

In addition, JetSmartFilters can help you add some other functionality related to tag filters. For instance: 

  1. Remove applied filters. If you need a button that helps you remove all applied filters at once, add it with the Remove Filters feature. You can place it just in the right place, and when clicked, users can remove all the filters they have applied earlier. Here are detailed instructions
  2. Active filters. If you want to show all active filters on the page, you can use the Active Filters widget. It showcases all currently applied filters and allows users to remove those that are not relevant one by one. Here are detailed instructions on how to use this feature.

Custom code

Last but not least, you can create tag filters by writing custom code. In this article, you can find a simple example of such a code. 

FAQ

How do I add tags to my site?

You can use WordPress’s built-in feature to add tags before publishing a post or employ additional plugins. Plugins usually have more functionality for organizing content on the site.

What is tag filtering?

Tag filtering allows users to filter content by specific keywords and view only the pages and posts they want. A Tag filter in WordPress filters posts containing specific tags from your dashboard and search results.

How do I set tags?

Look at your new content’s topic and add related keywords. Choose words that will be relevant to your topic to help your users find the information they’re looking for faster. There must be frequently used words for your topic.

In Conclusion

Tags are a helpful option for quickly categorizing and organizing your content. They help users navigate within their areas of interest and help site owners deliver information correctly.

Tags are a built-in feature of WordPress that can be used without additional skills or plugins.

Of course, tags won’t replace filters or categories, but they help improve the user experience, so using them on blogs and other content-rich website types is a good idea.

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