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Google: We Don’t Classify Sites By Technology Platform Or Infrastructure

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Google’s John Mueller said that the search engine does not classify the type of site you are based on the technology platform or infrastructure it uses. So if you use WordPress for your site, it doesn’t mean Google will say your site is a blog. If you use WooCommerce, Google won’t automatically say your site is e-commerce related.

John said Google determines what your site’s intent is about based on the content on the page and how that page is structured. But Google does not base that on the infrastructure you use.

John was asked this at the 43:22 mark:

How does Google search engine differentiate between e-commerce website and informational website? Is it from the plugins installed or from the CMS or from the website structure? We want to use WooCommerce plugin for a specific purpose other than e-commerce, we don’t want to sell any products. Will the WooCommerce installation classify your website as an e-commerce website?

John said “we don’t classify websites based on the infrastructure that they use.” “You can use essentially an e-commerce site set up for posting your blog posts if you want. It’s probably not very suitable for things like that but you could if you wanted to. And if we see that we will say well this page has a lot of content on this specific topic we will rank this page based on this content,” John added.

Here is the video embed at the start time:

Here is the transcript:

How does Google search engine differentiate between e-commerce website and informational website? Is it from the plugins installed or from the CMS or from the website structure? We want to use WooCommerce plugin for a specific purpose other than e-commerce, we don’t want to sell any products. Will the WooCommerce installation classify your website as an e-commerce website?

So we don’t classify websites based on the infrastructure that they use. And I sometimes get this question with regards to blogs, it’s like i want to publish an article and i do it in WordPress does this mean that Google thinks that my article is a blog post?

Like we don’t have this notion of trying to understand what what type of content something is just based on the infrastructure that it uses. You can use essentially an e-commerce site set up for posting your blog posts if you want. It’s probably not very suitable for things like that but you could if you wanted to. And if we see that we will say well this page has a lot of content on this specific topic we will rank this page based on this content.

So from that point of view if you want to use a specific infrastructure which you think works well for your website then go for it. It’s not going to be the case that we will say oh your website uses this infrastructure so it must be this kind of a website, that’s not the case. We essentially look at the pages that we see there and based on the content that we find on those pages, based on that we do we try to classify these individual pages. And even then it’s not the case that we would say oh this is an e-commerce page or this is an article page but rather we would try to figure out what intent does this page cover and how does that map to the search results. Like if someone is looking to buy something specific and we see it’s a product page, then we might say well this covers this kind of like user wants to buy something intent fairly well, therefore we’ll rank it.

Forum discussion at YouTube Community.

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Google to pay $391.5 million settlement over location tracking, state AGs say

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Google to pay $391.5 million settlement over location tracking, state AGs say

Google has agreed to pay a $391.5 million settlement to 40 states to resolve accusations that it tracked people’s locations in violation of state laws, including snooping on consumers’ whereabouts even after they told the tech behemoth to bug off.

Louisiana Attorney General Jeff Landry said it is time for Big Tech to recognize state laws that limit data collection efforts.

“I have been ringing the alarm bell on big tech for years, and this is why,” Mr. Landry, a Republican, said in a statement Monday. “Citizens must be able to make informed decisions about what information they release to big tech.”

The attorneys general said the investigation resulted in the largest-ever multistate privacy settlement. Connecticut Attorney General William Tong, a Democrat, said Google’s penalty is a “historic win for consumers.”

“Location data is among the most sensitive and valuable personal information Google collects, and there are so many reasons why a consumer may opt out of tracking,” Mr. Tong said. “Our investigation found that Google continued to collect this personal information even after consumers told them not to. That is an unacceptable invasion of consumer privacy, and a violation of state law.”

Location tracking can help tech companies sell digital ads to marketers looking to connect with consumers within their vicinity. It’s another tool in a data-gathering toolkit that generates more than $200 billion in annual ad revenue for Google, accounting for most of the profits pouring into the coffers of its corporate parent, Alphabet, which has a market value of $1.2 trillion.

The settlement is part of a series of legal challenges to Big Tech in the U.S. and around the world, which include consumer protection and antitrust lawsuits.

Though Google, based in Mountain View, California, said it fixed the problems several years ago, the company’s critics remained skeptical. State attorneys general who also have tussled with Google have questioned whether the tech company will follow through on its commitments.

The states aren’t dialing back their scrutiny of Google’s empire.

Last month, Texas Attorney General Ken Paxton said he was filing a lawsuit over reports that Google unlawfully collected millions of Texans’ biometric data such as “voiceprints and records of face geometry.”

The states began investigating Google’s location tracking after The Associated Press reported in 2018 that Android devices and iPhones were storing location data despite the activation of privacy settings intended to prevent the company from following along.

Arizona Attorney General Mark Brnovich went after the company in May 2020. The state’s lawsuit charged that the company had defrauded its users by misleading them into believing they could keep their whereabouts private by turning off location tracking in the settings of their software.

Arizona settled its case with Google for $85 million last month. By then, attorneys general in several other states and the District of Columbia had pounced with their own lawsuits seeking to hold Google accountable.

Along with the hefty penalty, the state attorneys general said, Google must not hide key information about location tracking, must give users detailed information about the types of location tracking information Google collects, and must show additional information to people when users turn location-related account settings to “off.”

States will receive differing sums from the settlement. Mr. Landry’s office said Louisiana would receive more than $12.7 million, and Mr. Tong’s office said Connecticut would collect more than $6.5 million.

The financial penalty will not cripple Google’s business. The company raked in $69 billion in revenue for the third quarter of 2022, according to reports, yielding about $13.9 billion in profit.

Google downplayed its location-tracking tools Monday and said it changed the products at issue long ago.

“Consistent with improvements we’ve made in recent years, we have settled this investigation which was based on outdated product policies that we changed years ago,” Google spokesman Jose Castaneda said in a statement.

Google product managers Marlo McGriff and David Monsees defended their company’s Search and Maps products’ usage of location information.

“Location information lets us offer you a more helpful experience when you use our products,” the two men wrote on Google’s blog. “From Google Maps’ driving directions that show you how to avoid traffic to Google Search surfacing local restaurants and letting you know how busy they are, location information helps connect experiences across Google to what’s most relevant and useful.”

The blog post touted transparency tools and auto-delete controls that Google has developed in recent years and said the private browsing Incognito mode prevents Google Maps from saving an account’s search history.

Mr. McGriff and Mr. Monsees said Google would make changes to its products as part of the settlement. The changes include simplifying the process for deleting location data, updating the method to set up an account and revamping information hubs.

“We’ll provide a new control that allows users to easily turn off their Location History and Web & App Activity settings and delete their past data in one simple flow,” Mr. McGriff and Mr. Monsees wrote. “We’ll also continue deleting Location History data for users who have not recently contributed new Location History data to their account.”

• This article is based in part on wire service reports.

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