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How to Track Traffic Using Google Analytics

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Use Google Analytics to track site visitors

To keep visitors converting to leads, sales, and even re-visits, you need to know how to monitor the best Website Traffic Sources. There are several ways to do this and analyze their behavior on your website, but in this article, we are going to focus on the simplest and most in-depth platform in this field: Google Analytics. And more importantly, this service is completely free!

 

What is Google Analytics?

Google Analytics is a free service from Google that provides accurate statistics about your website visitors and traffic source, while also monitoring measurable data such as website conversion and sales. . Webmasters can examine this data to determine which traffic sources, search engines, advertising resources, or resources to get the most and highest quality traffic to the website. This program is the most advanced and practical web analysis program available to website owners.

Why should we use Google Analytics?

This information is very valuable and all website owners should use this program because the information obtained by this program allows you to monitor the behavior of your audience. Other common reasons why you should use Google Analytics right now include:

Google Analytics lets you get to know your audience better.

Each person who enters your website is different. They have different intentions, and Google Analytics allows you to analyze their behavior. This information allows you to modify your website to provide a better user experience for those people.

Understand where valuable visitors come from

Knowing where your visitors come from is as important as knowing who they are. Google Analytics lets you take an in-depth look at the source of your website traffic and visitor traffic. Traffic sources are considered “were to come from” things like search engines, other websites, or advertising sources. The flow of visitors also determines their “how” such as information such as the keywords used to find your website and the type of device used to navigate your website. (Note: Is your conversion rate for targeted mobile traffic devices less than desktop visitors? This is a good sign that the user experience with your mobile needs to be polished, so it is better to provide a pleasant user experience Work more for mobile users, you can solve this problem by installing a mobile optimization plugin.

Find out what visitors do as long as they are on your website

Suppose you could figure out what visitors are doing to your site, what pages they are viewing, and who is leaving the site. The good news is that Google Analytics does this for you to some extent. This app allows you to have an in-depth look at the steps a visitor goes through on your website, from the time they enter the website to the time they leave. This information can help you understand which pages and content lead to the most conversions and which ones will get customers back to your website. A “bounce” is when a visitor visits your website and leaves without looking at another page. Google Analytics also has live reporting, allowing you to keep a close eye on website traffic.

A 3-step guide to using Google Analytics

Step 1: Set up and install Google Analytics

When you first enter the Google Analytics registration page, if you do not have a Google Account, you will be asked to create an account. If it uses Gmail, you can use Gmail user information to create a Google Analytics account. Setting up an account is relatively easy. By default, the “Website” section is selected under “What account would you like to track”. You need to define a name for your account and then enter the name of the website address next to it. After selecting this and the time zone in which you live, you can click on the “Get Tracking ID” button to create a special code for Google Analytics.

Once you have completed the registration process, you can access your own ID, as shown in the figure below:

Now if your website is based on the WordPress CMS platform, you can use this ID with just a few clicks on your entire website.

Then in the admin section, log in to WordPress and click on the “Plugins” menu on the left side of the user dashboard. Search for “Google Analytics for WordPress” in the search bar at the top right. Select the first option, as shown below, “Google Analytics by Yoast”, which is the best plugin for ID monitoring. Click Install Now and install the plugin.

After installing the new plugin, click on the “Analytics” bar in the WordPress dashboard and reach the General light. Check the option to manually enter your UA code and enter your ID where it is UA and then the number. Also, be sure to check the box below to enable outbound clicks and downloads as shown below, and then click OK to allow the connection between your plugin and your Google Analytics account. After finishing the work, be sure to click the Save Changes option to finish the work.

After doing this, all you have to do is log in to your Google Analytics account and make sure the code is installed correctly. Go back to the part of the page where you received the tracking ID and make sure the status is “Receiving Data”. Your account has been set up and Google is receiving information from your website. You can now enter the second stage of work.

Step 2: Set your goals and monitor conversions

Only by installing a tracking ID as described in the first step can you monitor the number of visits to your website every day and find out where visitors come from, what they do when they are on your website, and how many Your website is left. While this may sound like a lot, you also want to know how many of them did what you had in mind when they were on your website. Things like downloading e-books, registering for information, newsletters, or shopping. You can do all this with Google Analytics.

When it comes to customer conversion, every website has different goals in this regard. Some websites aim to collect leads while others want to turn visitors into buyers. The first step is to define your goals. Your goals are the reason for your website. Some websites have only one goal, but others have step-by-step goals that lead to their main goal.

A blog that publishes articles that have relevant and relevant links aims to increase its leadership so that they can extend their subscriber list themselves. They probably define their goal as email registration on the site. A website that sells digital download products will have another purpose in addition to sales. They probably want to collect leads to continue marketing for those who go to their website without making a purchase after the first visit.

Spatial goals

The easiest goal is to create a URL spatial goal, which is the way most websites use to track sales, signups, and subscriptions. When a visitor completes a purchase on a website, they are usually redirected to a thank you page, and this URL is probably what you want to track because it approves the purchase. The same concept applies to digital downloads or newsletter subscriptions. The URL sent to the visitor will always be the target.

How to Create a Target URL Location

You must first fill in the URL of the thank you page you are about to send to the visitor. In the Google Analytics dashboard you have to go this route:

Admin> Goals> New Goal

You will now see several options such as Revenue, Acquisition, Inquiry, Engagement, or Custom. You need to choose the option that best suits your purpose. For example, suppose your goal is to monitor which visitors fill out the “Contact Us” form.

Once you have selected the correct target, click on “Next Step” to complete the description of the target. Then you have to define a name for it, but for the sake of simplicity, we call this goal “Contact Us”. You also have to select the type, and for example, we have to select the “Destination” type because we want to use the thank you page as the confirmation URL for our conversion purpose.

Clicking Next Next again will take you to the goal details section. You must enter the desired URL here. If your goal is to create a goal to buy a particular product, you can assume a monetary value for that goal. If you are using paid traffic this will be very effective because you can find out if your campaign is profitable or not. When you are done, click Create Gaol to get this goal started.

Once you have successfully set up each of the goals, be sure to try them out several times to make sure the program is properly recording and tracking your goals. By default, the program shows the conversion rate in the last 7 days. You can define up to 20 goals in your account.

Google Analytics 3

Monitoring goals

Once you have all your goals set and set up properly you need to know how to monitor them. You can check their status from the following address:

Conversions> Goals

This information shows you the number of occurrences of each of your goals in the specific time periods you have selected. Examining this data allows you to determine which traffic sources have the most conversions for each goal, so you can change your traffic-generating strategies to lead to more conversions. Take the time to set your goals because they are one of the most important aspects of your website. We come to step 3 to look at how to analyze the interactions on your website.

Step 3: Analyze the interactions made on the website

While the goals we outlined in step 2 are very helpful, they are only a small part of the benefits that Google Analytics has for you. Knowing your website bounce rate, which geographies generate the most and best traffic, and which content is most popular on your website, all of which will improve your website and bring you closer to your goals.

What is the Bounce Rate?

Bounce rate refers to the number of visitors who leave the site without engaging in any of your website content. A high bounce rate usually indicates that your visitors are not interested in what you are offering on your website or that it has been difficult for them to navigate your website. Low bounce rates should always be your goal, so you need to know which traffic sources generate the most visitors who are interested in your offer and want to stay on your website.

In the Google Analytics dashboard, select the “Acquisition” bar and then “ALL Referral”. It shows you all the reference traffic and you can see the bounce rate of each of them. In the example below, you can see that the bounce rate along the chart is very good but it can always be improved so we have to look at a traffic source that has a 26% bounce rate and see if we can get a better user experience from it. Whether to provide the source or not.

If the source of paid traffic has a very high bounce rate, it is best to shift the costs you spend there to areas that generate better traffic and visitors become leads there, or sign up and buy. they do. If the bounce rate is high across the chart, it probably indicates that your website homepage needs to be more engaging and provide a better user interface.

What is a good bounce rate on a website?

Naturally, you are curious about what a good bounce rate means, but it is difficult to answer this question with numbers. Most websites are in the range of 25 to 60% and websites with low content have a higher bounce rate. Instead of answering with numbers here, we say that a good bounce rate means the bounce rate of a site decreases each month to below 10%. If you are constantly improving your website usage, the bounce rate from your site will probably decrease over time.

How do you know which country your readers are from?

To find out where your website traffic comes from, just click on “Audience” in the Google Analytics dashboard, then select Geo targeted website traffic and then Location. Here you can see the countries your visitors come from. You can then view each person based on their country and bounce rate, the number of pages they viewed per visit, and the average amount of time people from each country spent on your website.

Looking at the example below, you can see that more than half of the real human website traffic comes from the United States and less than one percent of the visitors are from Ireland. This type of information helps you understand which countries are interested in your offers and allows you to tailor your marketing efforts in the future to target audiences that have been more active on your website.

How do we know which of your articles is the most popular?

Knowing which content on the website gets the most traffic is a great way to identify the topics and types of content that your audience gets the best feedback on. On the Google Analytics page, click on the “Behavior” bar, then select “Site Content” and then “All Pages” to see the most popular pages on your website. Naturally, as the image below shows, the home page will be the most popular page. Use this information to identify better blog content and topics in the future. For example, if you find that your educational content and listings have attracted more attention, try to make the rest of the content the same way.

What is the difference between EntranceSession, and Page View?

When a visitor enters your website for the first time, their movement is recorded as Entrance or login to the site, and thus you can easily consider this criterion as the first visit of the page in the first visit of the site. It does not matter what other pages the visitor browses, no other entries will be registered in this visit. Pageviews are recorded each time a visitor visits another page on the website, and this number increases as long as they are present on the website. The session is also recorded on the first page of each visit.

Suppose a visitor enters your website and sees only two pages and exits the website. His visit is as follows:

Logged in to Website> Page 1> Page 2> Exit Website

The data recorded in Analytics are as follows:

  • Page 1: 1 login, 1 attendance period, 1-page visit
  • Page 2: 0 login, 0 attendance period: 1 page visit

Conclusion

This is how you first learned to work with Google Analytics. when you buy website traffic you can use the information we have prepared for you to register with Google Analytics and install it on your website and take advantage of it. Knowing where your visitors come from and what they do will help you build a successful website. A page may not be interesting to visitors and have a high bounce rate, but you will never realize this without using Google Analytics. Gathering this type of information is a lot 

Author:
https://targetedwebtraffic.medium.com/how-to-track-website-traffic-using-google-analytics-221446a22ab0

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Google to pay $391.5 million settlement over location tracking, state AGs say

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Google to pay $391.5 million settlement over location tracking, state AGs say

Google has agreed to pay a $391.5 million settlement to 40 states to resolve accusations that it tracked people’s locations in violation of state laws, including snooping on consumers’ whereabouts even after they told the tech behemoth to bug off.

Louisiana Attorney General Jeff Landry said it is time for Big Tech to recognize state laws that limit data collection efforts.

“I have been ringing the alarm bell on big tech for years, and this is why,” Mr. Landry, a Republican, said in a statement Monday. “Citizens must be able to make informed decisions about what information they release to big tech.”

The attorneys general said the investigation resulted in the largest-ever multistate privacy settlement. Connecticut Attorney General William Tong, a Democrat, said Google’s penalty is a “historic win for consumers.”

“Location data is among the most sensitive and valuable personal information Google collects, and there are so many reasons why a consumer may opt out of tracking,” Mr. Tong said. “Our investigation found that Google continued to collect this personal information even after consumers told them not to. That is an unacceptable invasion of consumer privacy, and a violation of state law.”

Location tracking can help tech companies sell digital ads to marketers looking to connect with consumers within their vicinity. It’s another tool in a data-gathering toolkit that generates more than $200 billion in annual ad revenue for Google, accounting for most of the profits pouring into the coffers of its corporate parent, Alphabet, which has a market value of $1.2 trillion.

The settlement is part of a series of legal challenges to Big Tech in the U.S. and around the world, which include consumer protection and antitrust lawsuits.

Though Google, based in Mountain View, California, said it fixed the problems several years ago, the company’s critics remained skeptical. State attorneys general who also have tussled with Google have questioned whether the tech company will follow through on its commitments.

The states aren’t dialing back their scrutiny of Google’s empire.

Last month, Texas Attorney General Ken Paxton said he was filing a lawsuit over reports that Google unlawfully collected millions of Texans’ biometric data such as “voiceprints and records of face geometry.”

The states began investigating Google’s location tracking after The Associated Press reported in 2018 that Android devices and iPhones were storing location data despite the activation of privacy settings intended to prevent the company from following along.

Arizona Attorney General Mark Brnovich went after the company in May 2020. The state’s lawsuit charged that the company had defrauded its users by misleading them into believing they could keep their whereabouts private by turning off location tracking in the settings of their software.

Arizona settled its case with Google for $85 million last month. By then, attorneys general in several other states and the District of Columbia had pounced with their own lawsuits seeking to hold Google accountable.

Along with the hefty penalty, the state attorneys general said, Google must not hide key information about location tracking, must give users detailed information about the types of location tracking information Google collects, and must show additional information to people when users turn location-related account settings to “off.”

States will receive differing sums from the settlement. Mr. Landry’s office said Louisiana would receive more than $12.7 million, and Mr. Tong’s office said Connecticut would collect more than $6.5 million.

The financial penalty will not cripple Google’s business. The company raked in $69 billion in revenue for the third quarter of 2022, according to reports, yielding about $13.9 billion in profit.

Google downplayed its location-tracking tools Monday and said it changed the products at issue long ago.

“Consistent with improvements we’ve made in recent years, we have settled this investigation which was based on outdated product policies that we changed years ago,” Google spokesman Jose Castaneda said in a statement.

Google product managers Marlo McGriff and David Monsees defended their company’s Search and Maps products’ usage of location information.

“Location information lets us offer you a more helpful experience when you use our products,” the two men wrote on Google’s blog. “From Google Maps’ driving directions that show you how to avoid traffic to Google Search surfacing local restaurants and letting you know how busy they are, location information helps connect experiences across Google to what’s most relevant and useful.”

The blog post touted transparency tools and auto-delete controls that Google has developed in recent years and said the private browsing Incognito mode prevents Google Maps from saving an account’s search history.

Mr. McGriff and Mr. Monsees said Google would make changes to its products as part of the settlement. The changes include simplifying the process for deleting location data, updating the method to set up an account and revamping information hubs.

“We’ll provide a new control that allows users to easily turn off their Location History and Web & App Activity settings and delete their past data in one simple flow,” Mr. McGriff and Mr. Monsees wrote. “We’ll also continue deleting Location History data for users who have not recently contributed new Location History data to their account.”

• This article is based in part on wire service reports.

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5 Tips to Boost Your Holiday Search Strategy

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Student writing on computer

With the global economic downturn, inflation, ongoing supply chain challenges, and uncertainty due to the Ukraine war, this year’s holiday shopping season promises to be very challenging. Will people be in the mood to spend despite the gloom? Or will they rein in their enthusiasm and save for the year ahead?

With these issues in mind, here are five considerations to support your search engine optimization strategy this holiday shopping season:

1. Start early.

Rising prices are likely to mean shoppers will start researching their holiday spending earlier than ever to nab the best bargains. Therefore, retailers must roll out their holiday product and category pages — and launch any promotions — sooner to ensure their pages get crawled and indexed by search engines in good time.

Some e-commerce stores manage to get their pages ranking early by updating and reusing the same section of the website for holiday content and promotions, rotating between content for Christmas, Mother’s Day, Valentine gifts, Fourth of July sales, etc. This approach can help you retain the momentum, links and authority you build up with Google and get your holiday pages visible and ranking quickly.

2. Make research an even bigger priority.

With all the uncertainty this year, it’s vital to use SEO research to identify the trending seasonal keywords and search phrases in your retail vertical — and then optimize content accordingly.

With tools such as Google Trends you can extract helpful insights based on the types of searches people are making. For example, with many fashion retailers now charging for product returns, will prioritizing keywords such as “free returns” get more search traction? And with money being tighter, will consumers stick with brands they trust rather than anything new — meaning brand searches might be higher?

3. Make greater use of Google Shopping.

To get the most out of their holiday spending, consumers are more likely to turn to online marketplaces such as Google Shopping as they make it easier to compare products, features and prices, as well as to identify the best deals both online and in nearby stores.

Therefore, take a combined approach which includes listing in Google Shopping and at the same time optimizing product detail pages on your e-commerce site to ensure they’re unique and provide more value than competitors’ pages. Be precise with product names on Google Shopping (e.g., do the names contain the words people are searching for?); ensure you provide all the must-have information Google requires; and set a price that’s not too far from the competition. 

4. Give other search sources the attention they deserve.

Earlier this year Google itself acknowledged that consumers — especially younger consumers — are starting to use TikTok, Instagram and other social media sites for search. In fact, research suggests 11 percent of product searches now start on TikTok and 15 percent on Instagram. Younger consumers in particular are more engaged by visual content, which may explain why they’re embracing visually focused social sites for search. So, as part of your search strategy, create and share content on popular social media sites that your target customers visit.

Similarly, with people starting their shopping searches on marketplaces such as Amazon.com, optimizing any listings you have on the site should be part of your strategy. And thankfully, the better optimized your product detail pages are for Amazon (with unique, useful content), the better they will rank on Google as well!

5. Hold paid budget for late opportunities.

The greater uncertainty and volatility this holiday season mean you must keep a close eye on shopper behavior and be ready to embrace opportunities that emerge later on. Getting high organic rankings for late promotions is always more challenging, so hold some paid search budget back to help drive traffic to those pages — via Google Ads, for example. Important keywords to include in late season search ad campaigns include “delivery before Christmas” and “same-day-delivery.” For locally targeted search ads, consider “pick up any time before Christmas.”

The prospect of a tough, unpredictable holiday shopping season means search teams must roll out seasonal SEO plans early, closely track shoppers’ behavior, and be ready to adapt as things change.

Marcus Pentzek is chief SEO consultant at Searchmetrics, the global provider of search data, software and consulting solutions.

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Google Home App Gets an Overhaul, Rolling Out Soon

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Google Home app

Google refreshes its Home app with a slew of new features after launching a new Nest gear. This makes it faster and easier to pair smart devices with Matter, adds customization and personalization options, an enhanced Nest camera experience, and better intercommunication between devices.

This revamped Home app utilizes Google’s Matter smart home standard – launching later this year – especially the Fast Pair functionality. On an Android phone, it will instantly recognize a Matter device and allow you to easily set it up, bypassing the current procedure that is often slow and difficult. Google is also updating its Nest speakers, displays, and routers – to control Matter devices better.

Google Home App New Features

  • Spaces: This feature allows you to control multiple devices in different rooms. Google has listed a few things by room: kitchen, bedroom, living room, etc., although it’s pretty limited right now. Spaces let you organize devices how you see fit. For instance, you can set up a baby monitor in one room and set a different room’s camera to focus on an area the baby often plays. With Spaces, you can categorize these two devices into one Space category called ‘Baby.’

Google Home app Spaces

  • Favorites: This one is pretty self-explanatory. It allows you to make certain gears as a favorite that you frequently use. Doing so will bring those devices into the limelight within the Google Home app for easier access. 

Google Home app

  • Media: Google adds a new media widget at the bottom of your Home feed. This will automatically determine what media is playing in your home and provide you with the appropriate controls as and when needed. There will be song controls if you listen to music on your speakers. There will be television remote controls if you’re watching TV. 

Google probably won’t roll out this Home app makeover anytime soon. But you can try it for yourself in the coming week by enrolling in the public preview, available in select areas.

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