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How to Track Traffic Using Google Analytics



How to Track Website Traffic Using Google Analytics a43d64aa

Use Google Analytics to track site visitors

To keep visitors converting to leads, sales, and even re-visits, you need to know how to monitor the best Website Traffic Sources. There are several ways to do this and analyze their behavior on your website, but in this article, we are going to focus on the simplest and most in-depth platform in this field: Google Analytics. And more importantly, this service is completely free!


What is Google Analytics?

Google Analytics is a free service from Google that provides accurate statistics about your website visitors and traffic source, while also monitoring measurable data such as website conversion and sales. . Webmasters can examine this data to determine which traffic sources, search engines, advertising resources, or resources to get the most and highest quality traffic to the website. This program is the most advanced and practical web analysis program available to website owners.


Why should we use Google Analytics?

This information is very valuable and all website owners should use this program because the information obtained by this program allows you to monitor the behavior of your audience. Other common reasons why you should use Google Analytics right now include:

Google Analytics lets you get to know your audience better.

Each person who enters your website is different. They have different intentions, and Google Analytics allows you to analyze their behavior. This information allows you to modify your website to provide a better user experience for those people.

Understand where valuable visitors come from

Knowing where your visitors come from is as important as knowing who they are. Google Analytics lets you take an in-depth look at the source of your website traffic and visitor traffic. Traffic sources are considered “were to come from” things like search engines, other websites, or advertising sources. The flow of visitors also determines their “how” such as information such as the keywords used to find your website and the type of device used to navigate your website. (Note: Is your conversion rate for targeted mobile traffic devices less than desktop visitors? This is a good sign that the user experience with your mobile needs to be polished, so it is better to provide a pleasant user experience Work more for mobile users, you can solve this problem by installing a mobile optimization plugin.

Find out what visitors do as long as they are on your website

Suppose you could figure out what visitors are doing to your site, what pages they are viewing, and who is leaving the site. The good news is that Google Analytics does this for you to some extent. This app allows you to have an in-depth look at the steps a visitor goes through on your website, from the time they enter the website to the time they leave. This information can help you understand which pages and content lead to the most conversions and which ones will get customers back to your website. A “bounce” is when a visitor visits your website and leaves without looking at another page. Google Analytics also has live reporting, allowing you to keep a close eye on website traffic.


A 3-step guide to using Google Analytics

Step 1: Set up and install Google Analytics

When you first enter the Google Analytics registration page, if you do not have a Google Account, you will be asked to create an account. If it uses Gmail, you can use Gmail user information to create a Google Analytics account. Setting up an account is relatively easy. By default, the “Website” section is selected under “What account would you like to track”. You need to define a name for your account and then enter the name of the website address next to it. After selecting this and the time zone in which you live, you can click on the “Get Tracking ID” button to create a special code for Google Analytics.

Once you have completed the registration process, you can access your own ID, as shown in the figure below:


Now if your website is based on the WordPress CMS platform, you can use this ID with just a few clicks on your entire website.


Then in the admin section, log in to WordPress and click on the “Plugins” menu on the left side of the user dashboard. Search for “Google Analytics for WordPress” in the search bar at the top right. Select the first option, as shown below, “Google Analytics by Yoast”, which is the best plugin for ID monitoring. Click Install Now and install the plugin.


After installing the new plugin, click on the “Analytics” bar in the WordPress dashboard and reach the General light. Check the option to manually enter your UA code and enter your ID where it is UA and then the number. Also, be sure to check the box below to enable outbound clicks and downloads as shown below, and then click OK to allow the connection between your plugin and your Google Analytics account. After finishing the work, be sure to click the Save Changes option to finish the work.


After doing this, all you have to do is log in to your Google Analytics account and make sure the code is installed correctly. Go back to the part of the page where you received the tracking ID and make sure the status is “Receiving Data”. Your account has been set up and Google is receiving information from your website. You can now enter the second stage of work.

Step 2: Set your goals and monitor conversions

Only by installing a tracking ID as described in the first step can you monitor the number of visits to your website every day and find out where visitors come from, what they do when they are on your website, and how many Your website is left. While this may sound like a lot, you also want to know how many of them did what you had in mind when they were on your website. Things like downloading e-books, registering for information, newsletters, or shopping. You can do all this with Google Analytics.


When it comes to customer conversion, every website has different goals in this regard. Some websites aim to collect leads while others want to turn visitors into buyers. The first step is to define your goals. Your goals are the reason for your website. Some websites have only one goal, but others have step-by-step goals that lead to their main goal.

A blog that publishes articles that have relevant and relevant links aims to increase its leadership so that they can extend their subscriber list themselves. They probably define their goal as email registration on the site. A website that sells digital download products will have another purpose in addition to sales. They probably want to collect leads to continue marketing for those who go to their website without making a purchase after the first visit.

Spatial goals

The easiest goal is to create a URL spatial goal, which is the way most websites use to track sales, signups, and subscriptions. When a visitor completes a purchase on a website, they are usually redirected to a thank you page, and this URL is probably what you want to track because it approves the purchase. The same concept applies to digital downloads or newsletter subscriptions. The URL sent to the visitor will always be the target.

How to Create a Target URL Location

You must first fill in the URL of the thank you page you are about to send to the visitor. In the Google Analytics dashboard you have to go this route:

Admin> Goals> New Goal

You will now see several options such as Revenue, Acquisition, Inquiry, Engagement, or Custom. You need to choose the option that best suits your purpose. For example, suppose your goal is to monitor which visitors fill out the “Contact Us” form.


Once you have selected the correct target, click on “Next Step” to complete the description of the target. Then you have to define a name for it, but for the sake of simplicity, we call this goal “Contact Us”. You also have to select the type, and for example, we have to select the “Destination” type because we want to use the thank you page as the confirmation URL for our conversion purpose.


Clicking Next Next again will take you to the goal details section. You must enter the desired URL here. If your goal is to create a goal to buy a particular product, you can assume a monetary value for that goal. If you are using paid traffic this will be very effective because you can find out if your campaign is profitable or not. When you are done, click Create Gaol to get this goal started.


Once you have successfully set up each of the goals, be sure to try them out several times to make sure the program is properly recording and tracking your goals. By default, the program shows the conversion rate in the last 7 days. You can define up to 20 goals in your account.

Google Analytics 3

Monitoring goals

Once you have all your goals set and set up properly you need to know how to monitor them. You can check their status from the following address:

Conversions> Goals

This information shows you the number of occurrences of each of your goals in the specific time periods you have selected. Examining this data allows you to determine which traffic sources have the most conversions for each goal, so you can change your traffic-generating strategies to lead to more conversions. Take the time to set your goals because they are one of the most important aspects of your website. We come to step 3 to look at how to analyze the interactions on your website.


Step 3: Analyze the interactions made on the website

While the goals we outlined in step 2 are very helpful, they are only a small part of the benefits that Google Analytics has for you. Knowing your website bounce rate, which geographies generate the most and best traffic, and which content is most popular on your website, all of which will improve your website and bring you closer to your goals.

What is the Bounce Rate?

Bounce rate refers to the number of visitors who leave the site without engaging in any of your website content. A high bounce rate usually indicates that your visitors are not interested in what you are offering on your website or that it has been difficult for them to navigate your website. Low bounce rates should always be your goal, so you need to know which traffic sources generate the most visitors who are interested in your offer and want to stay on your website.

In the Google Analytics dashboard, select the “Acquisition” bar and then “ALL Referral”. It shows you all the reference traffic and you can see the bounce rate of each of them. In the example below, you can see that the bounce rate along the chart is very good but it can always be improved so we have to look at a traffic source that has a 26% bounce rate and see if we can get a better user experience from it. Whether to provide the source or not.

If the source of paid traffic has a very high bounce rate, it is best to shift the costs you spend there to areas that generate better traffic and visitors become leads there, or sign up and buy. they do. If the bounce rate is high across the chart, it probably indicates that your website homepage needs to be more engaging and provide a better user interface.


What is a good bounce rate on a website?

Naturally, you are curious about what a good bounce rate means, but it is difficult to answer this question with numbers. Most websites are in the range of 25 to 60% and websites with low content have a higher bounce rate. Instead of answering with numbers here, we say that a good bounce rate means the bounce rate of a site decreases each month to below 10%. If you are constantly improving your website usage, the bounce rate from your site will probably decrease over time.

How do you know which country your readers are from?

To find out where your website traffic comes from, just click on “Audience” in the Google Analytics dashboard, then select Geo targeted website traffic and then Location. Here you can see the countries your visitors come from. You can then view each person based on their country and bounce rate, the number of pages they viewed per visit, and the average amount of time people from each country spent on your website.


Looking at the example below, you can see that more than half of the real human website traffic comes from the United States and less than one percent of the visitors are from Ireland. This type of information helps you understand which countries are interested in your offers and allows you to tailor your marketing efforts in the future to target audiences that have been more active on your website.

How do we know which of your articles is the most popular?

Knowing which content on the website gets the most traffic is a great way to identify the topics and types of content that your audience gets the best feedback on. On the Google Analytics page, click on the “Behavior” bar, then select “Site Content” and then “All Pages” to see the most popular pages on your website. Naturally, as the image below shows, the home page will be the most popular page. Use this information to identify better blog content and topics in the future. For example, if you find that your educational content and listings have attracted more attention, try to make the rest of the content the same way.


What is the difference between EntranceSession, and Page View?

When a visitor enters your website for the first time, their movement is recorded as Entrance or login to the site, and thus you can easily consider this criterion as the first visit of the page in the first visit of the site. It does not matter what other pages the visitor browses, no other entries will be registered in this visit. Pageviews are recorded each time a visitor visits another page on the website, and this number increases as long as they are present on the website. The session is also recorded on the first page of each visit.

Suppose a visitor enters your website and sees only two pages and exits the website. His visit is as follows:

Logged in to Website> Page 1> Page 2> Exit Website

The data recorded in Analytics are as follows:

  • Page 1: 1 login, 1 attendance period, 1-page visit
  • Page 2: 0 login, 0 attendance period: 1 page visit


This is how you first learned to work with Google Analytics. when you buy website traffic you can use the information we have prepared for you to register with Google Analytics and install it on your website and take advantage of it. Knowing where your visitors come from and what they do will help you build a successful website. A page may not be interesting to visitors and have a high bounce rate, but you will never realize this without using Google Analytics. Gathering this type of information is a lot 


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Google Brings Bard Students Math and Coding Education in the Summer



Google Brings Bard Students Math and Coding Education in the Summer

Google is stepping up its AI efforts this summer by sending Bard, its high-profile chatbot, to summer school. The aim? To boost the bot’s math and coding smarts. These developments are excellent news— when Bard first debuted, it was admittedly not a finished product. But Google is steadily plugging away at it, and have now implemented implicit code execution for logical prompts, and handy Google Sheets’ integration to take it to the next level.

Thanks to implicit code execution, Bard can respond to inquiries requiring calculation or computation with Python code snippets running in the background. What’s even more amazing is that coders can take this generated code and modify it for their projects. Though Google is still apprehensive about guaranteeing the accuracy of Bard’s answers, this feature is said to improve the accuracy of math and word problems by an impressive 30%.

In addition to this, Bard can now export directly to Sheets when asked about tables. So, you don’t need to worry about copying and pasting, which comes with the risk of losing formatting or data.

From the company’s I/O keynote address, it is clear that they are focused on making the most of what Bard can offer. As they continue to speak highly of the chatbot, we’re sure to expect more features and capabilities when the summer comes around.

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Google Bard vs. ChatGPT: which is the better AI chatbot?



Google Bard vs. ChatGPT: which is the better AI chatbot?

Google Bard and ChatGPT are two of the most prominent artificial intelligence (AI) chatbots available in 2023. But which is better? Both offer natural language responses to natural language inputs, using machine learning and millions of data points to craft useful, informative responses. Most of the time. These AI tools aren’t perfect yet, but they point to an exciting future of AI assistant search and learning tools that will make information all the more readily available.

As similar as these chatbots are, they also have some distinct differences. Here’s how ChatGPT and Google Bard measure up against one another.

Which is better, Google Bard or ChatGPT?

This is a tricky question to answer, as at the time of writing, you can only use Google Bard if you’re part of a select group of early beta testers. As for its competition, you can use ChatGPT right now, completely for free. You may have to contend with a waitlist, but if you want to skip that, there’s a paid-for Plus version offering those interested in a more complete tool the option of paying for the privilege.

Still, when Google Bard becomes more widely available, it should offer credible competition for ChatGPT. Both use natural language models — Google Bard uses Google’s internal LaMDA (Language Model for Dialogue Applications), whereas ChatGPT uses an older GPT-3 language model. Google Bard bases its responses to questions on more recent data, with ChatGPT mainly trained on data that was available prior to 2021. This is similar to how Microsoft’s Bing Chat works.

We’ll have to reserve judgment on which is the more capable AI chatbot until we get time to play with Google Bard ourselves, but it looks set to be a close contest when it is more readily available.

Are Google Bard and ChatGPT available yet?

As mentioned, ChatGPT is available in free and paid-for tiers. You might have to sit in a queue for the free version for a while, but anyone can play around with its capabilities.

Google Bard is currently only available to limited beta testers and is not available to the wider public.

Banner of Google Bard intro from February 6.

What’s the difference between Google Bard and ChatGPT?

ChatGPT and Google Bard are very similar natural language AI chatbots, but they have some differences, and are designed to be used in slightly different ways — at least for now. ChatGPT has been used for answering direct questions with direct answers, mostly correctly, but it’s caused a lot of consternation among white collar workers, like writers, SEO advisors, and copy editors, since it has also demonstrated an impressive ability to write creatively — even if it has faced a few problems with accuracy and plagiarism.

Still, Microsoft has integrated ChatGPT into its Bing search engine to give users the ability to ask direct questions of the search engine, rather than searching for terms of keywords to find the best results. It has also built it into its Teams communications tool, and it’s coming to the Edge browser in a limited form. The Opera browser has also pledged to integrate ChatGPT in the future.

ChatGPT Google Bard
Accessible through ChatGPT site. Only text responses are returned via queries. Integrated with Google Search. You only need to change a Google setting to get your regular search results when using Google Bard AI, and vice versa.
ChatGPT produces answers from its trained database from 2021 and before. Google Apprentice Bard AI will be able to answer real-time questions.
Based on GPT (Generative Pre-trained Transformer). Based on LaMDA (Language Model for Dialogue Applications).
Service has a free and paid plan option (called ChatGPT Plus). Service is free.
Has built-in plagiarism tool called GPT-2 Output Detector. No built-in plagiarism detection tool.
Available now Still in beta test phase

Google Bard was mainly designed around augmenting Google’s own search tool, however it is also destined to become an automated support tool for businesses without the funds to pay for human support teams. It will be offered to customers through a trained AI responder. It is likely to be integrated into the Chrome browser and its Chromium derivatives before long. Google is also expected to open up Google Bard to third-party developers in the future.

Under the hood, Google Bard uses Google’s LaMDA language model, while ChatGPT uses its own GPT3 model. ChatGPT is based on slightly older data, restricted in its current GPT3 model to data collected prior to 2022, while Google Bard is built on data provided on recent years too. However, that doesn’t necessarily make it more accurate, as Google Bard has faced problems with incorrect answers to questions, even in its initial unveiling.

ChatGPT also has a built-in plagiarism checker, while Google Bard does not, but Google Bard doesn’t have the creative applications of ChatGPT just yet.

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Google to pay $391.5 million settlement over location tracking, state AGs say



Google to pay $391.5 million settlement over location tracking, state AGs say

Google has agreed to pay a $391.5 million settlement to 40 states to resolve accusations that it tracked people’s locations in violation of state laws, including snooping on consumers’ whereabouts even after they told the tech behemoth to bug off.

Louisiana Attorney General Jeff Landry said it is time for Big Tech to recognize state laws that limit data collection efforts.

“I have been ringing the alarm bell on big tech for years, and this is why,” Mr. Landry, a Republican, said in a statement Monday. “Citizens must be able to make informed decisions about what information they release to big tech.”

The attorneys general said the investigation resulted in the largest-ever multistate privacy settlement. Connecticut Attorney General William Tong, a Democrat, said Google’s penalty is a “historic win for consumers.”

“Location data is among the most sensitive and valuable personal information Google collects, and there are so many reasons why a consumer may opt out of tracking,” Mr. Tong said. “Our investigation found that Google continued to collect this personal information even after consumers told them not to. That is an unacceptable invasion of consumer privacy, and a violation of state law.”

Location tracking can help tech companies sell digital ads to marketers looking to connect with consumers within their vicinity. It’s another tool in a data-gathering toolkit that generates more than $200 billion in annual ad revenue for Google, accounting for most of the profits pouring into the coffers of its corporate parent, Alphabet, which has a market value of $1.2 trillion.

The settlement is part of a series of legal challenges to Big Tech in the U.S. and around the world, which include consumer protection and antitrust lawsuits.

Though Google, based in Mountain View, California, said it fixed the problems several years ago, the company’s critics remained skeptical. State attorneys general who also have tussled with Google have questioned whether the tech company will follow through on its commitments.

The states aren’t dialing back their scrutiny of Google’s empire.

Last month, Texas Attorney General Ken Paxton said he was filing a lawsuit over reports that Google unlawfully collected millions of Texans’ biometric data such as “voiceprints and records of face geometry.”

The states began investigating Google’s location tracking after The Associated Press reported in 2018 that Android devices and iPhones were storing location data despite the activation of privacy settings intended to prevent the company from following along.

Arizona Attorney General Mark Brnovich went after the company in May 2020. The state’s lawsuit charged that the company had defrauded its users by misleading them into believing they could keep their whereabouts private by turning off location tracking in the settings of their software.

Arizona settled its case with Google for $85 million last month. By then, attorneys general in several other states and the District of Columbia had pounced with their own lawsuits seeking to hold Google accountable.

Along with the hefty penalty, the state attorneys general said, Google must not hide key information about location tracking, must give users detailed information about the types of location tracking information Google collects, and must show additional information to people when users turn location-related account settings to “off.”

States will receive differing sums from the settlement. Mr. Landry’s office said Louisiana would receive more than $12.7 million, and Mr. Tong’s office said Connecticut would collect more than $6.5 million.

The financial penalty will not cripple Google’s business. The company raked in $69 billion in revenue for the third quarter of 2022, according to reports, yielding about $13.9 billion in profit.

Google downplayed its location-tracking tools Monday and said it changed the products at issue long ago.

“Consistent with improvements we’ve made in recent years, we have settled this investigation which was based on outdated product policies that we changed years ago,” Google spokesman Jose Castaneda said in a statement.

Google product managers Marlo McGriff and David Monsees defended their company’s Search and Maps products’ usage of location information.

“Location information lets us offer you a more helpful experience when you use our products,” the two men wrote on Google’s blog. “From Google Maps’ driving directions that show you how to avoid traffic to Google Search surfacing local restaurants and letting you know how busy they are, location information helps connect experiences across Google to what’s most relevant and useful.”

The blog post touted transparency tools and auto-delete controls that Google has developed in recent years and said the private browsing Incognito mode prevents Google Maps from saving an account’s search history.

Mr. McGriff and Mr. Monsees said Google would make changes to its products as part of the settlement. The changes include simplifying the process for deleting location data, updating the method to set up an account and revamping information hubs.

“We’ll provide a new control that allows users to easily turn off their Location History and Web & App Activity settings and delete their past data in one simple flow,” Mr. McGriff and Mr. Monsees wrote. “We’ll also continue deleting Location History data for users who have not recently contributed new Location History data to their account.”

• This article is based in part on wire service reports.

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