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Rights holders got Google to remove 6 billion links from Search over 10 years

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Rights holders got Google to remove 6 billion links from Search over 10 years

Over the past decade, Google has consistently documented its efforts to remove links from its search results to content that the tech giant considers pirated, and recently, the total number of Google takedowns since its reporting began has shot past 6 billion. It’s a milestone that Torrent Freak suggested shows that, “[w]hile copyright infringement can’t be eradicated entirely, Google is slowly but steadily presenting itself as a willing partner in the anti-piracy fight.”

Google’s slow evolution into an anti-piracy champion began ramping up in 1998. That’s when the Federal Communications Commission granted safe harbor to online service providers like Google, protecting them from copyright infringement claims about third-party content, with a condition that the providers disclose information on any users alleged to be infringers.

A decade later in 2009, it seemed like Google wasn’t doing enough, though, and the FCC again intervened, responding to news publishers lashing out at Google and others. At that time, the publishers accused service providers of profiting off ad placements next to links from aggregators and scrapers, who were accused of grabbing and republishing news content without permission.

Back then, Google promised to address the issue by making it easier for rights holders to flag infringing content in search results. Then it launched its first transparency report in 2010, but that initial report only shared information on government requests for takedowns.

Two years later, Google expanded its report, publicly counting every takedown notice that it received and “providing information about who sends us copyright removal notices, how often, on behalf of which copyright owners and for which websites.”

More recently, Google decided to go one step further by creating a preemptive blocklist in 2018. That move stopped copyright-infringing URLs from ever being indexed in search results, and those links are included in the 6 billion total of URLs delisted that Google documents today.

In 2012, Fred von Lohmann, Google’s senior copyright counsel, wrote in a blog that Google’s efforts to be more transparent about takedowns over this past decade were intended to help inform policy choices as the Internet evolves.

“As policymakers and Internet users around the world consider the pros and cons of different proposals to address the problem of online copyright infringement, we hope this data will contribute to the discussion,” Lohmann wrote.

Google did not immediately respond to Ars’ request for comment on policy impacts of its transparency reports.

Google’s partner in tracking all of its takedown notices for transparency purposes is Lumen, whose project manager, Adam Holland, told Ars that Google submits more data than any other company that Lumen partners with, such as Twitter, Wikipedia, or Reddit. Holland said that the majority of requests for Google data come from academics interested in analyzing long-term trends, as well as, increasingly, media and non-government organizations, but rarely policymakers.

“We don’t actually get a lot of interest directly from lawmakers,” Holland told Ars. “Personally, that disappoints me, but that’s the reality.”

However, recently, Holland said that Lumen has begun working with the European Union to help it enforce new transparency requirements for online service providers included in its newly passed Digital Services Act. As a neutral data resource, Lumen’s primary goal isn’t to influence policy, though.

Holland told Ars the only stance that Lumen takes on the issue is remaining firmly against invisible takedowns by online service providers, because “[o]ur unofficial motto is good policy requires good data.” And because of its global reach, Google remains the key supplier of Lumen data.

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Google Warns About Misuse of Its Indexing API

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Google Warns About Misuse of Its Indexing API

Google has updated its Indexing API documentation with a clear warning about spam detection and the possible consequences of misuse.

Warning Against API Misuse The new message in the guide says:

“All submissions through the Indexing API are checked for spam. Any misuse, like using multiple accounts or going over the usage limits, could lead to access being taken away.”

This warning is aimed at people trying to abuse the system by exceeding the API’s limits or breaking Google’s rules.

What Is the Indexing API? The Indexing API allows websites to tell Google when job posting or livestream video pages are added or removed. It helps websites with fast-changing content get their pages crawled and indexed quickly.

But it seems some users have been trying to abuse this by using multiple accounts to get more access.

Impact of the Update Google is now closely watching how people use the Indexing API. If someone breaks the rules, they might lose access to the tool, which could make it harder for them to keep their search results updated for time-sensitive content.

How To Stay Compliant To use the Indexing API properly, follow these rules:

  • Don’t go over the usage limits, and if you need more, ask Google instead of using multiple accounts.
  • Use the API only for job postings or livestream videos, and make sure your data is correct.
  • Follow all of Google’s API guidelines and spam policies.
  • Use sitemaps along with the API, not as a replacement.

Remember, the Indexing API isn’t a shortcut to faster indexing. Follow the rules to keep your access.

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This Week in Search News: Simple and Easy-to-Read Update

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This Week in Search News: Simple and Easy-to-Read Update

Here’s what happened in the world of Google and search engines this week:

1. Google’s June 2024 Spam Update

Google finished rolling out its June 2024 spam update over a period of seven days. This update aims to reduce spammy content in search results.

2. Changes to Google Search Interface

Google has removed the continuous scroll feature for search results. Instead, it’s back to the old system of pages.

3. New Features and Tests

  • Link Cards: Google is testing link cards at the top of AI-generated overviews.
  • Health Overviews: There are more AI-generated health overviews showing up in search results.
  • Local Panels: Google is testing AI overviews in local information panels.

4. Search Rankings and Quality

  • Improving Rankings: Google said it can improve its search ranking system but will only do so on a large scale.
  • Measuring Quality: Google’s Elizabeth Tucker shared how they measure search quality.

5. Advice for Content Creators

  • Brand Names in Reviews: Google advises not to avoid mentioning brand names in review content.
  • Fixing 404 Pages: Google explained when it’s important to fix 404 error pages.

6. New Search Features in Google Chrome

Google Chrome for mobile devices has added several new search features to enhance user experience.

7. New Tests and Features in Google Search

  • Credit Card Widget: Google is testing a new widget for credit card information in search results.
  • Sliding Search Results: When making a new search query, the results might slide to the right.

8. Bing’s New Feature

Bing is now using AI to write “People Also Ask” questions in search results.

9. Local Search Ranking Factors

Menu items and popular times might be factors that influence local search rankings on Google.

10. Google Ads Updates

  • Query Matching and Brand Controls: Google Ads updated its query matching and brand controls, and advertisers are happy with these changes.
  • Lead Credits: Google will automate lead credits for Local Service Ads. Google says this is a good change, but some advertisers are worried.
  • tROAS Insights Box: Google Ads is testing a new insights box for tROAS (Target Return on Ad Spend) in Performance Max and Standard Shopping campaigns.
  • WordPress Tag Code: There is a new conversion code for Google Ads on WordPress sites.

These updates highlight how Google and other search engines are continuously evolving to improve user experience and provide better advertising tools.

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Exploring the Evolution of Language Translation: A Comparative Analysis of AI Chatbots and Google Translate

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A Comparative Analysis of AI Chatbots and Google Translate

According to an article on PCMag, while Google Translate makes translating sentences into over 100 languages easy, regular users acknowledge that there’s still room for improvement.

In theory, large language models (LLMs) such as ChatGPT are expected to bring about a new era in language translation. These models consume vast amounts of text-based training data and real-time feedback from users worldwide, enabling them to quickly learn to generate coherent, human-like sentences in a wide range of languages.

However, despite the anticipation that ChatGPT would revolutionize translation, previous experiences have shown that such expectations are often inaccurate, posing challenges for translation accuracy. To put these claims to the test, PCMag conducted a blind test, asking fluent speakers of eight non-English languages to evaluate the translation results from various AI services.

The test compared ChatGPT (both the free and paid versions) to Google Translate, as well as to other competing chatbots such as Microsoft Copilot and Google Gemini. The evaluation involved comparing the translation quality for two test paragraphs across different languages, including Polish, French, Korean, Spanish, Arabic, Tagalog, and Amharic.

In the first test conducted in June 2023, participants consistently favored AI chatbots over Google Translate. ChatGPT, Google Bard (now Gemini), and Microsoft Bing outperformed Google Translate, with ChatGPT receiving the highest praise. ChatGPT demonstrated superior performance in converting colloquialisms, while Google Translate often provided literal translations that lacked cultural nuance.

For instance, ChatGPT accurately translated colloquial expressions like “blow off steam,” whereas Google Translate produced more literal translations that failed to resonate across cultures. Participants appreciated ChatGPT’s ability to maintain consistent levels of formality and its consideration of gender options in translations.

The success of AI chatbots like ChatGPT can be attributed to reinforcement learning with human feedback (RLHF), which allows these models to learn from human preferences and produce culturally appropriate translations, particularly for non-native speakers. However, it’s essential to note that while AI chatbots outperformed Google Translate, they still had limitations and occasional inaccuracies.

In a subsequent test, PCMag evaluated different versions of ChatGPT, including the free and paid versions, as well as language-specific AI agents from OpenAI’s GPTStore. The paid version of ChatGPT, known as ChatGPT Plus, consistently delivered the best translations across various languages. However, Google Translate also showed improvement, performing surprisingly well compared to previous tests.

Overall, while ChatGPT Plus emerged as the preferred choice for translation, Google Translate demonstrated notable improvement, challenging the notion that AI chatbots are always superior to traditional translation tools.


Source: https://www.pcmag.com/articles/google-translate-vs-chatgpt-which-is-the-best-language-translator

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