Every business struggles to gain traction, thus indulge in building different strategies for it. Is gaining traction sufficient for your business to flourish, or should endeavor for more?
Brand visibility is the first step for any conversion business. But, the journey from brand visibility to conversion is a challenging task. Organizations tend to fail to encourage their visitors to take action when visiting their site. Your great deal of efforts become meaningless if your users aren’t buying or signing up for your email list or reach out through your contact form.
Thus, if you are still worried about how to increase the conversion rate of your visits, you should follow these simple ways.
10 Ways to Increase Website Conversion Rate
1. Make the Content of Page Flowing
The content of the text on your website should be easily readable and flows to make continuous engagement. Above that, the headline or the title of the content must summarize the entire blog or article. Your user must be able to judge the content from the main headings.
Users tend to have a low span of interest and want to read less. So using informative titles, bullet points, and plenty of relatable images to help gain more traction. You can also shorten the paragraphs for the user. This will help encourage continuous reading and less bounce rate.
2. Make Website Responsive to Mobile
Google recently announced about penalizing those websites which aren’t mobile-responsive. Thus this announcement has forced websites to be mobile-friendly. The reason behind encouraging websites to become responsive to mobile devices is the increasing rate of phone users.
In 2017, it was surveyed that 252.7 million people use the internet on their phones, the rate increased to 262.4 million in 2018, and in 2019 it was 269.6 million. Thus you can evaluate the number of audiences you can cover through these handheld devices. So if you haven’t made your website mobile-friendly, now is the time.
3. Optimize You Every Page
Optimizing every page means using the right keywords. The terms that user types on the search engine and help them connect to your page. So when a user searches for a specific keyword on Google, they must land to your page instead of the competitor’s page.
In order to search engine refer our website for a particular search term, your page must be optimized.
When the user lands to your site, you must ensure they do not abandon it within seconds. Your content must be able to deliver the answers to the question the user has been looking for. Focusing on the user intent and satisfying him will enhance your conversion rate, instead of bounce rates.
4. Ingrain CTA to Every Page
One of the aspects for any website to rank on search engines is CTA. Hubspot surveyed that personalized CTAs can convert 202% better where 330,000 CTAs were analyzed.
Another proof that shows CTAs are a real deal-breaker – Facebook pages with call to actions saw the click-through rate by 285%. Similarly, Emails with a call to action messages were able to increases clicks by 371% and enhance sales by 1617%.
These data prove that when you guide your visitor to perform a task, they are likely to perform, instead of figuring out themselves, and you know this guidance can also drastically improve website conversion.
5. Instead of Links Add Buttons
The best form of CTA is through buttons. Buttons can boost clicks by 45%. Moreover, you can add animation to the buttons in order to make it appealing. You can give a 3D effect to pop out on-page. You can add extra features such as changing color or font when clicked. Lastly, your message delivery must be clear and neat on the button. The clarity will guide users to take actions that help in conversion.
6. Readable CTAs for Users
We have been talking about how efficient a Call to Action can be. Every content written on the site must come to a valuable end, and it comes through CTA.
To help the customer take the necessary steps, you must keep everything on your website clear. Another aspect to keep in mind for increasing the conversion rate is by reducing the number of choices. You should be clear and straightforward to avoid possible confusion in the customer to make decisions.
7. Test Everything
Testing is necessary to ensure everything is working as planned. The color of the website is appealing, the videos are placed well and are functional, the images added are relevant to the brand and can build an emotional connection with the user, every page design is consistent, and the font is readable. All these aspects are also vital for a great user experience. And a great user experience encourages conversions.
8. Include Testimonials and Reviews
In order to build trust, brands add testimonials. The reviews and testimonials are the experiences of the customers, which brands use to enhance recommendations. A survey found that 91% of consumers between ages 18-34 trust reviews as much as recommendations. Another study reveals, 93% of participants said, reading reviews have influenced their purchasing decisions. Testimonials and reviews are great influencers that can enhance conversion rates too.
9. Encourage a Polite Gesture
Polite gestures are another form of ingraining CTA. When you receive a success in converting a user into a loyal customer, offer a warm and gentle gesture, such as “Thank You”.
Other than that, you can encourage your users to buy your other products and services at a substantial discount. This practice can either push the user for further purchases or recommendations. Either way, it’s a win-win situation.
10. Run PPC Ads for Better Visibility
Ads and PPC is a way to make your brand visible to maximum. Social media plays a vital role in running PPC ads. Thus, it is equally essential you create a landing page that is consistent with ad copy for the users to visit. You must also educate the user as to what would happen when they click through your site.
In the Nutshell
Leveraging the power SEO Service Providers can help you imply all the aspects aforementioned to your website for conversions. You can either hire a dedicated SEO expert to analyze and monitor your website and optimize it for generating more traffic.
Sprink Digital is a full-service online marketing agency primarily committed to the arena of Digital marketing exclusively. We consistently deliver outstanding results – and our philosophy ‘digital brand engagement’ permeates everything we do.
How to Manage Your Online Brand?
You might be asking yourself, “Why do I need to manage my online brand?” It’s a valid question, especially if you’re not sure what managing your online brand means precisely.
In short, managing your online brand is the process of taking control of how others see you and your business online. This can involve creating and maintaining a strong presence on social media, developing positive reviews and testimonials, and monitoring your web analytics to track progress.
By taking the time to manage your online brand, you can improve your chances of success in today’s digital age.
In this article, we’ll explore some key reasons why managing your online brand is essential.
What is an online brand, and why do you need one?
Your online brand is the way you are perceived by others online. This includes your website, social media profiles, online reviews, and all other digital real estate that represents you when someone searches for you or your business.
It’s important to have one because it helps your potential customers get to know, trust, and like you before they buy anything from you. A strong online brand can also help you attract new customers and grow your business.
It’s good to remember that your online brand is the first thing people will see when they search for you, so it’s important to make sure it represents you and your business well.
How to manage your online brand for success?
Your online brand is your reputation. It’s how people perceive you when they see your name, read your work, or interact with you online.
A strong online brand can help you attract new clients, collaborators, and opportunities. But how do you create and manage your brand for success?
1) Consider what you want your online brand to convey.
Are you an expert in a certain field? A thought leader? A creative visionary?
Once you know what you want your brand to communicate, be consistent in everything you do online.
Use the same name, photo, and bio across all of your social media platforms. Post regularly about topics related to your brand, and make sure the tone of your posts is consistent with the image you’re trying to convey.
2) Interact with other people online in a way that reinforces your brand.
When someone mentions you in a post, thank them publicly. If someone leaves a negative comment on one of your posts, don’t delete it – instead, respond politely and professionally.
By managing your online brand thoughtfully and proactively, you can set yourself up for success both online and offline.
3) Monitor your web analytics to track your progress.
Use Google Analytics or another web analytics tool to track how people are finding you online and what they’re doing on your website. This data can give you insights into what’s working well and what needs improvement.
For example, if you see that most of your website visitors are coming from Facebook, you might want to focus on creating more engaging content for that platform.
Or, if you notice that people are spending a lot of time on your blog but not your sales page, you might need to work on driving traffic to your products or services.
4) Make sure your website represents your brand well.
Your website is often the first thing people will see when they search for you online, so it’s important to make sure it’s up-to-date and represents your brand well.
Update your website regularly with new blog posts, photos, and products. Use attractive visuals, easy-to-navigate menus, and clear calls to action.
If you’re not sure how to create a website that represents your brand well, consider working with a web designer or developer.
5) Pay attention to your social media presence.
Social media is a powerful tool for managing your online brand. Use it to connect with your audience, share your work, and promote your products or services.
Be sure to post regularly, interact with others, and use hashtags and keywords that will help people find you. You can also use social media ads to reach a wider audience or promote specific products or services.
6) Monitor your online reputation.
Use Google Alerts or another tool to monitor your online reputation. This will help you stay on top of what people are saying about you online and take action if necessary.
For example, if you see a negative review of your business, you can reach out to the customer directly to try to resolve the issue. Or, if you see someone spreading misinformation about your work, you can correct it.
7) Manage your online brand proactively.
The best way to manage your online brand is to be proactive. Be thoughtful about everything you do online, from the content you post to the way you interact with others. By taking control of your online presence, you can set yourself up for success both professionally and personally.
By following these tips, you can create and manage an online brand that will help you achieve your goals.
The benefits of having a strong online brand
Let’s look at a few benefits of having a strong online brand:
1) Stand out from the competition.
With so much noise online, it can be difficult to stand out from the crowd. But if you create a well-defined brand, you’ll be better able to cut through the clutter and attract attention.
2) Build trust and credibility.
A strong online brand can help you build trust and credibility with your audience. If people know what to expect from you, they’re more likely to trust and respect you.
3) Connect with your audience.
By definition, a brand is a way of differentiating yourself from others. But it’s also a way of connecting with your audience on a deeper level. When done well, branding can create an emotional connection between you and your audience.
4) Drive traffic and sales.
A strong online brand can help you drive traffic and sales. If people are familiar with your brand, they’re more likely to buy from you. And if they trust and respect you, they’re more likely to tell others about you.
5) Increase your visibility.
A well-managed online brand will increase your visibility online. When people search for you or your business, you’ll be more likely to show up in the search results. And when people see you frequently in their feeds, you’ll be more likely to stay top of mind.
6) Attract media attention.
A strong online brand can help you attract media attention. If you’re known for something specific, journalists and bloggers will be more likely to write about you. This can help increase your visibility and reach even further.
7) Enhance your career prospects.
Your online brand can have a big impact on your career prospects. If you’re looking for a new job, employers will likely research you online. And if you’re an entrepreneur, investors will want to know more about your brand before they invest in your business.
8) Make a positive impact.
Finally, a strong online brand can help you make a positive impact in the world. If you’re passionate about something, you can use your platform to raise awareness and advocate for change.
The importance of staying consistent with your branding strategy
As you can see, there are many benefits to having a strong online brand. But it’s not enough to just create a brand—you also need to be consistent with your branding strategy.
When it comes to branding, consistency is essential. Your audience needs to know what to expect from you, and they need to see that you’re consistent in your messaging and your visuals.
Here are a few pointers if you’re not sure how to stay consistent with your branding:
1) Define your brand.
The first step to being consistent with your branding is to define your brand. What do you want people to think of when they see your name or your logo? What do you want your brand to represent?
2) Create guidelines.
Once you’ve defined your brand, it’s time to create guidelines. These guidelines should include everything from your mission statement to the colors and fonts you use in your branding. By having a set of guidelines, you’ll be able to ensure that all of your marketing materials are on-brand.
3) Train your team.
If you have a virtual assistant or team, it’s important to train them on your branding guidelines. Make sure everyone knows what your brand represents and how they can help you maintain a consistent brand identity.
4) Monitor your brand.
Once you’ve launched your brand, it’s important to monitor it. This means paying attention to how people are reacting to your brand and making sure that you’re still presenting yourself in the way you want to be seen.
5) Be prepared to adjust.
Finally, be prepared to adjust your branding strategy as needed. As your business grows and changes, your branding will need to change with it. By being flexible and willing to adjust, you’ll be able to ensure that your brand is always relevant.
A strong online brand is essential for any business or individual. By definition, your online brand is the way you’re perceived by others online. And while that may seem like a superficial thing, the reality is that your online brand can have a big impact on your business or career.
If you’re not sure how to create a strong online brand, start by defining your brand and creating guidelines. Then, train your team on your branding strategy and monitor your brand over time. And finally, be prepared to adjust as needed.
Oscar is a passionate full-time blogger and a part-time author. In his personal blog OssieRodriguez.com, he writes about software, online influence, and different business models.
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