MARKETING
10 Best SEO Checker and Website Analyzer Tools
Search Engine Optimization (SEO) is the process of improving a website’s ranking in search engine result pages to increase its visibility.
However, if you do not have a good SEO strategy in place, your website may not rank as high as it should be compared to other websites.
But don’t worry. There are several tools available to help with your SEO efforts. From keyword research to rank tracking to website analysis, these tools can help you figure out where your site is standing and how you can improve it.
Some of the following tools are free, some are paid, and some offer both free and paid plans. So, before you invest in any tool, make sure to check out the pricing pages for each tool to determine which is best for your needs and goals.
Why Use an SEO Checker and Website Analyzer Tool?
There are several reasons why using an SEO checker and website analyzer tool may be the best way to improve your online presence.
First, these tools allow you to quickly identify any problems with your site’s optimization and determine how to correct them.
Additionally, they provide valuable insights into what aspects of your website perform poorly and which ones need improvement.
Lastly, using these tools and appropriate keywords research, you can improve the visibility of your content on search engines.
In short, SEO checker and website checker tools help you in many ways, such as:
- Help you to identify issues with your site’s visibility and ranking.
- They can help you understand how well your site performs in the search engines and improve it.
- You can measure the impact of your marketing campaigns.
- Determine which keywords are most effective and bring the most traffic to your website.
- You can easily find and fix any technical issue.
Now, let’s take a look at the best SEO checker and website analyzer tools you can use to grow your business.
10 Best SEO Checker and Website Analyzer Tools
1. SEMrush
SEMrush is a comprehensive SEO tool suite that helps marketers, bloggers, and SEO professionals get the most out of their marketing efforts.
Their tools and reports are designed to help you understand your competition, identify valuable keywords for your business, and measure the performance of your campaigns.
SEMrush offers a wide range of tools, including an SEO toolkit, giving you access to over 20 tools to help you improve your website’s SEO.
Additionally, you can create reports for different SEO areas, such as:
- Keyword research
- Competitive research
- Rank tracking
- Link building
- On-Page and Technical SEO
This information can help you identify issues requiring immediate action to achieve the most results with the least effort.
SEMrush Pricing:
SEMrush is a premium tool, costing you $119.95 – $449.95 per month. However, subscribing to any premium plans will give a 16.7% discount.
Plus, there’s a 14-day free trial that lets you try their features before purchasing.
Here’s their pricing breakdown below:
- Pro Plan – $119.95/ mo
- Guru Plan – $229.95/ mo
- Business Plan – $449.95/ mo
- Custom Plan – Ask for Quote
2. Serpstat
Serpstat is the perfect tool for anyone who wants to improve their website’s visibility and ranking.
With Serpstat, you can track your website’s SEO progress, analyze trends and changes, set up regular optimization reports, see which keywords are driving traffic to your website, and more.
They offer over 30 tools for SEO and PPC professionals, content marketing specialists, and small to big agencies. Some of the notable features of Serpstat are:
- Competitor analysis
- Keyword analysis
- Keyword rank tracking
- One page audit
- Text analytics
- Backlink checker
- And more.
Additionally, you can use their advanced and powerful SEO audit tool to scan your whole website for technical SEO issues affecting your site’s visibility and performance.
Their audit results are displayed in priority order, including issues and detailed recommendations for their elimination.
You can also schedule the audit process by a specific time, and Serpstat will automatically crawl your website.
Serpstat Pricing:
Serpstat is a freemium tool. The free version of Serpstat is minimal, but upgrading to any of their premium plans will give you many advanced tools and features.
They have four different plans. Here are they:
- Lite plan – $69 per month
- Standard plan – $149 per month
- Advanced plan – $299 per month
- Enterprise plan – $499 per month
3. SE Ranking
SE Ranking is a powerful SEO tool for business owners and SEO specialists with 360 analysis of your website.
It helps you track your keyword ranking, monitor competitors’ performance, detect technical errors and on-page issues on your targeted web pages.
With SE Ranking, you get a complete package of all modern SEO tools, including rank tracker, website audit, backlink checker, On-Page audit, keyword research, and many more.
Their site audit tool analyzes your website against 120+ parameters to show you an overview of your website’s SEO health.
It also detects issues such as broken links, duplicate content, 404 error pages, webpage speed, etc., and helps you to fix problem areas.
SE Ranking Pricing:
SE Ranking is a premium SEO tool. Their basic plan starts at $24.8 per month, giving you access to all of their premium tools. Plus, there’s a 14-day free trial.
4. Google Search Console
Google Search Console, previously known as Google Webmaster Tools, allows website owners to monitor their organic search performance.
You can use this tool to find out which queries are bringing visitors to your site, which URLs are performing best and worst, how many backlinks you’ve earned from other sites, how quickly (or slowly) your web pages load, if any errors have occurred when crawling your site, etc.
One of their most valuable features is Performance, showing you many crucial metrics of your site performance. For example, you can see how your search traffic changes over time, total impressions and clicks from search queries, the average position of your keywords, etc. Additionally, you can filter your data by setting it to a particular date range, country, device, query, and page.
Lastly, Google Search Console shows if your site receives any manual penalty or security issues.
Pricing:
Google Search Console is free to use.
5. Mangools
Mangools is an all-in-one SEO platform offering five simple but powerful SEO tools for an effective SEO workflow. It’s a paid tool but offers a 14-day free trial for users to test out its features before deciding.
The first tool they have is the KWFinder tool. It covers traditional and competitor keyword research to help you find long-tail keywords with low SEO difficulty.
With their backlink analysis tool, you will be able to monitor incoming links to your website to make sure you only have high-quality links pointing to your site.
They also have a keyword rank tracking tool that allows you to track the ranking positions for your target keywords across all major search engines and devices worldwide.
You can also see how rankings change over time, get a detailed analysis for each keyword or domain, compare multiple websites, and much more.
Lastly, they have a SiteProfiler tool for analyzing your website with essential SEO metrics and insights. Furthermore, it gives an overall SEO view of your website, including domain authority, page authority, citation flow, trust flow, Alexa rank, etc.
Mangools Pricing:
Mangools is a premium tool that starts at $49 per month. However, the price goes down to $29 if you pay yearly. You can also try their 10-day free trial to test out.
6. WooRank
WooRank is a powerful website analysis tool that allows you to identify any issues with your website and fix them quickly.
It provides a detailed overview of your site’s performance, allowing you to see how well your site performs in the search engines.
WooRank also offers an extensive list of SEO tools, including keyword tracking, competitor research, site audit, and more.
You can also use this tool to find out the top-performing pages on your site and those receiving none at all. This will help you determine what changes need to be made to improve your overall ranking.
Plus, there’s a free Chrome browser extension that lets you check any website’s SEO health and score instantly.
WooRank Pricing:
WooRank has three different paid plans. Each plan includes a 14-day free trial. Here are they:
- Pro plan: $79.99 per month
- Premium plan: $199.99 per month
- Enterprise plan: get a quote
7. Site Checker
Sitechecker is an all-in-one website audit and monitoring tool that checks your website’s SEO, security, and performance issues and gives you actionable insights on how to fix them.
Their tool analyzes different aspects of your website and provides you with a comprehensive list of the errors found in your site’s code, usability, functionality, pages speed, visual integrity, etc.
You can also use the tool to track backlinks you have built or found, track organic keywords, audit your site, and more.
In addition, SiteChecker also provides some handy information about your site’s technical performance, such as server load and uptime, as well as general statistics about how people are using it.
Pricing:
Site Checker offers three different paid plans, and their entry-level plan starts at $29 per month. Each plan includes local rank tracking, 24/7 site monitoring, email alerts, traffic checker, etc.
8. Google Analytics
Google Analytics is another website analyzer tool offered by Google. It allows you to track how many people visit your site and what types of visits they make. Whether it’s organic, paid search, video ads, or referrals.
Additionally, you can track how long each visitor stays on your site and what type of search terms they use. This information is valuable for understanding your site’s performance, which can be used to improve your marketing strategy or adjust your content.
Pricing:
Google Analytics is free to use.
9. Screaming Frog
ScreamingFrog Spider is a powerful and flexible site crawler tool that allows you to crawl any website’s URL and fetch critical elements to analyze technical SEO.
The tool crawls sites similar to a search engine and checks for broken links, directs and server errors, page titles & descriptions, HTTP response codes, and more. This enables you to spot issues on your websites so that you can fix them instantly.
In addition, you can view, analyze, and sort the crawl data as it is gathered and updated continuously.
Pricing:
Screaming Frog is a freemium SEO crawling software. You can download the software for free. But purchasing their premium plan will give access to many advanced tools.
Their paid license costs $199.92 per year. But, unfortunately, they don’t offer a monthly plan.
10. SEOptimer
SEOptimer is a free website analyzer Tool that provides analysis across 100 website data points and offers clear, actionable recommendations to help you improve your website’s presence and rank better in search engine results.
The tool is ideal for bloggers, SEO marketers, and digital agencies who want to improve their sites or clients.
With the free SEO audit tool, you can identify errors on your website that affect your search engine rankings and get an actionable report in seconds.
They also help you optimize your site for speed, fix crawl errors, generate an XML sitemap, improve internal linking, and more.
SEOptimer pricing:
SEOptimer is a paid tool, and they offer three different plans.
- DIY SEO plan: $19 per month
- White Level plan: $29 per month
- White Label & Embedding plan: $59 per month
Conclusion
To ensure that your website is optimized for search engines, use various online tools to check for SEO issues, such as links or broken pages, site speed, content, and site appearance.
We hope this article has been valuable to you and that it has provided you with insight into some of the best SEO checker and website analyzer tools available.
With these tools, you will be able to debug various issues with your site, optimize your content for search engines, and effectively monitor how well your efforts increase search rankings.
What SEO checker and website analyzer tools you are using? Do let us know!
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MARKETING
How To Combine PR and Content Marketing Superpowers To Achieve Business Goals
A transformative shift is happening, and it’s not AI.
The aisle between public relations and content marketing is rapidly narrowing. If you’re smart about the convergence, you can forever enhance your brand’s storytelling.
The goals and roles of content marketing and PR overlap more and more. The job descriptions look awfully similar. Shrinking budgets and a shrewd eye for efficiency mean you and your PR pals could face the chopping block if you don’t streamline operations and deliver on the company’s goals (because marketing communications is always first to be axed, right?).
Yikes. Let’s take a big, deep breath. This is not a threat. It’s an opportunity.
Reach across the aisle to PR and streamline content creation, improve distribution strategies, and get back to the heart of what you both are meant to do: Build strong relationships and tell impactful stories.
So, before you panic-post that open-to-work banner on LinkedIn, consider these tips from content marketing, PR, and journalism pros who’ve figured out how to thrive in an increasingly narrowing content ecosystem.
1. See journalists as your audience
Savvy pros know the ability to tell an impactful story — and support it with publish-ready collateral — grounds successful media relationships. And as a content marketer, your skills in storytelling and connecting with audiences, including journalists, naturally support your PR pals’ media outreach.
Strategic storytelling creates content focused on what the audience needs and wants. Sharing content on your blog or social media builds relationships with journalists who source those channels for story ideas, event updates, and subject matter experts.
“Embedding PR strategies in your content marketing pieces informs your audience and can easily be picked up by media,” says Alex Sanchez, chief experience officer at BeWell, New Mexico’s Health Insurance Marketplace. “We have seen reporters do this many times, pulling stories from our blogs and putting them in the nightly news — most of the time without even reaching out to us.”
Acacia James, weekend producer/morning associate producer at WTOP radio in Washington, D.C., says blogs and social media posts are helpful to her work. “If I see a story idea, and I see that they’re willing to share information, it’s easier to contact them — and we can also backlink their content. It’s huge for us to be able to use every avenue.”
Kirby Winn, manager of PR at ImpactLife, says reporters and assignment editors are key consumers of their content. “And I don’t mean a news release that just hit their inbox. They’re going to our blog and consuming our stories, just like any other audience member,” he says. “Our organization has put more focus into content marketing in the past few years — it supports a media pitch so well and highlights the stories we have to tell.”
Storytelling attracts earned media that might not pick up the generic news topic. “It’s one thing to pitch a general story about how we help consumers sign up for low-cost health insurance,” Alex says. “Now, imagine a single mom who just got a plan after years of thinking it was too expensive. She had a terrible car accident, and the $60,000 ER bill that would have ruined her financially was covered. Now that’s a story journalists will want to cover, and that will be relatable to their audience and ours.”
2. Learn the media outlet’s audience
Seventy-three percent of reporters say one-fourth or less of the stories pitched are relevant to their audiences, according to Cision’s 2023 State of the Media Report (registration required).
PR pros are known for building relationships with journalists, while content marketers thrive in building communities around content. Merge these best practices to build desirable content that works for your target audience and the media’s audiences simultaneously.
WTOP’s Acacia James says sources who show they’re ready to share helpful, relevant content often win pitches for coverage. “In radio, we do a lot of research on who is listening to us, and we’re focused on a prototype called ‘Mike and Jen’ — normal, everyday people in Generation X … So when we get press releases and pitches, we ask, ‘How interested will Mike and Jen be in this story?’”
3. Deliver the full content package (and make journalists’ jobs easier)
Cranking out content to their media outlet’s standards has never been tougher for journalists. Newsrooms are significantly understaffed, and anything you can do to make their lives easier will be appreciated and potentially rewarded with coverage. Content marketers are built to think about all the elements to tell the story through multiple mediums and channels.
“Today’s content marketing pretty much provides a package to the media outlet,” says So Young Pak, director of media relations at MedStar Washington Hospital Center. “PR is doing a lot of storytelling work in advance of media publication. We (and content marketing) work together to provide the elements to go with each story — photos, subject matter experts, patients, videos, and data points, if needed.”
At WTOP, the successful content package includes audio. “As a radio station, we are focused on high-quality sound,” Acacia James says. “Savvy sources know to record and send us voice memos, and then we pull cuts from the audio … You will naturally want to do someone a favor if they did you one — like providing helpful soundbites, audio, and newsworthy stories.”
While production value matters to some media, you shouldn’t stress about it. “In the past decade, how we work with reporters has changed. Back in the day, if they couldn’t be there in person, they weren’t going to interview your expert,” says Jason Carlton, an accredited PR professional and manager of marketing and communications at Intermountain Health. “During COVID, we had to switch to virtual interviewing. Now, many journalists are OK with running a Teams or Zoom interview they’ve done with an expert on the news.”
BeWell’s Alex Sanchez agrees. “I’ve heard old school PR folks cringe at the idea of putting up a Zoom video instead of getting traditional video interviews. It doesn’t really matter to consumers. Focus on the story, on the timeliness, and the relevance. Consumers want authenticity, not super stylized, stiff content.”
4. Unite great minds to maximize efficiency
Everyone needs to set aside the debate about which team — PR or content marketing — gets credit for the resulting media coverage.
At MedStar Washington Hospital Center, So Young and colleagues adopt a collaborative mindset on multichannel stories. “We can get the interview and gather information for all the different pieces — blog, audio, video, press release, internal newsletter, or magazine. That way, we’re not trying to figure things out individually, and the subject matter experts only have to have that conversation once,” she says.
Regular, cross-team meetings are essential to understand the best channels for reaching key audiences, including the media. A story that began life as a press release might reap SEO and earned media gold if it’s strategized as a blog, video, and media pitch.
“At Intermountain Health, we have individual teams for media relations, marketing, social media, and hospital communications. That setup works well because it allows us to bring in the people who are the given experts in those areas,” says Intermountain’s Jason Carlton. “Together, we decide if a story is best for the blog, a media pitch, or a mix of channels — that way, we avoid duplicating work and the risk of diluting the story’s impact.”
5. Measure what matters
Cutting through the noise to earn media mentions requires keen attention to metrics. Since content marketing and PR metrics overlap, synthesizing the data in your team meetings can save time while streamlining your storytelling efforts.
“For content marketers, using analytical tools such as GA4 can help measure the effectiveness of their content campaigns and landing pages to determine meaningful KPIs such as organic traffic, keyword rankings, lead generation, and conversion rates,” says John Martino, director of digital marketing for Visiting Angels. “PR teams can use media coverage and social interactions to assess user engagement and brand awareness. A unified and omnichannel approach can help both teams demonstrate their value in enhancing brand visibility, engagement, and overall business success.”
To track your shared goals, launch a shared dashboard that helps tell the combined “story of your stories” to internal and executive teams. Among the metrics to monitor:
- Page views: Obviously, this queen of metrics continues to be important across PR and content marketing. Take your analysis to the next level by evaluating which niche audiences are contributing to these views to further hone your storytelling targets, including media outlets.
- Earned media mentions: Through a media tracker service or good old Google Alerts, you can tally the echo of your content marketing and PR. Look at your site’s referral traffic report to identify media outlets that send traffic to your blog or other web pages.
- Organic search queries: Dive into your analytics platform to surface organic search queries that lead to visitors. Build from those questions to develop stories that further resonate with your audience and your targeted media.
- On-page actions: When visitors show up on your content, what are they doing? What do they click? Where do they go next? Building next-step pathways is your bread and butter in content marketing — and PR can use them as a natural pipeline for media to pick up more stories, angles, and quotes.
But perhaps the biggest metric to track is team satisfaction. Who on the collaborative team had the most fun writing blogs, producing videos, or calling the news stations? Lean into the natural skills and passions of your team members to distribute work properly, maximize the team output, and improve relationships with the media, your audience, and internal teams.
“It’s really trying to understand the problem to solve — the needle to move — and determining a plan that will help them achieve their goal,” Jason says. “If you don’t have those measurable objectives, you’re not going to know whether you made a difference.”
Don’t fear the merger
Whether you deliberately work together or not, content marketing and public relations are tied together. ImpactLife’s Kirby Winn explains, “As soon as we begin to talk about (ourselves) to a reporter who doesn’t know us, they are certainly going to check out our stories.”
But consciously uniting PR and content marketing will ease the challenges you both face. Working together allows you to save time, eliminate duplicate work, and gain free time to tell more stories and drive them into impactful media placements.
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Cover image by Joseph Kalinowski/Content Marketing Institute
MARKETING
Trends in Content Localization – Moz
Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.
Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.
Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.
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