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10 Best SEO Checker and Website Analyzer Tools



10 Best SEO Checker and Website Analyzer Tools

Search Engine Optimization (SEO) is the process of improving a website’s ranking in search engine result pages to increase its visibility.

However, if you do not have a good SEO strategy in place, your website may not rank as high as it should be compared to other websites.

But don’t worry. There are several tools available to help with your SEO efforts. From keyword research to rank tracking to website analysis, these tools can help you figure out where your site is standing and how you can improve it.

Some of the following tools are free, some are paid, and some offer both free and paid plans. So, before you invest in any tool, make sure to check out the pricing pages for each tool to determine which is best for your needs and goals.

Why Use an SEO Checker and Website Analyzer Tool?

There are several reasons why using an SEO checker and website analyzer tool may be the best way to improve your online presence.

First, these tools allow you to quickly identify any problems with your site’s optimization and determine how to correct them.

Additionally, they provide valuable insights into what aspects of your website perform poorly and which ones need improvement.

Lastly, using these tools and appropriate keywords research, you can improve the visibility of your content on search engines.

In short, SEO checker and website checker tools help you in many ways, such as:

  1. Help you to identify issues with your site’s visibility and ranking.
  2. They can help you understand how well your site performs in the search engines and improve it.
  3. You can measure the impact of your marketing campaigns.
  4. Determine which keywords are most effective and bring the most traffic to your website.
  5. You can easily find and fix any technical issue.

Now, let’s take a look at the best SEO checker and website analyzer tools you can use to grow your business.

10 Best SEO Checker and Website Analyzer Tools

1. SEMrush

SEMrush is a comprehensive SEO tool suite that helps marketers, bloggers, and SEO professionals get the most out of their marketing efforts.

Their tools and reports are designed to help you understand your competition, identify valuable keywords for your business, and measure the performance of your campaigns.

SEMrush offers a wide range of tools, including an SEO toolkit, giving you access to over 20 tools to help you improve your website’s SEO.

Additionally, you can create reports for different SEO areas, such as:

  • Keyword research
  • Competitive research
  • Rank tracking
  • Link building
  • On-Page and Technical SEO

This information can help you identify issues requiring immediate action to achieve the most results with the least effort.

SEMrush Pricing:

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SEMrush is a premium tool, costing you $119.95 – $449.95 per month. However, subscribing to any premium plans will give a 16.7% discount.

Plus, there’s a 14-day free trial that lets you try their features before purchasing.

Here’s their pricing breakdown below:

  • Pro Plan – $119.95/ mo
  • Guru Plan – $229.95/ mo
  • Business Plan – $449.95/ mo
  • Custom Plan – Ask for Quote

2. Serpstat

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Serpstat is the perfect tool for anyone who wants to improve their website’s visibility and ranking.

With Serpstat, you can track your website’s SEO progress, analyze trends and changes, set up regular optimization reports, see which keywords are driving traffic to your website, and more.

They offer over 30 tools for SEO and PPC professionals, content marketing specialists, and small to big agencies. Some of the notable features of Serpstat are:

  • Competitor analysis
  • Keyword analysis
  • Keyword rank tracking
  • One page audit
  • Text analytics
  • Backlink checker
  • And more.

Additionally, you can use their advanced and powerful SEO audit tool to scan your whole website for technical SEO issues affecting your site’s visibility and performance.

Their audit results are displayed in priority order, including issues and detailed recommendations for their elimination.

You can also schedule the audit process by a specific time, and Serpstat will automatically crawl your website.

Serpstat Pricing:

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Serpstat is a freemium tool. The free version of Serpstat is minimal, but upgrading to any of their premium plans will give you many advanced tools and features.

They have four different plans. Here are they:

  • Lite plan – $69 per month
  • Standard plan – $149 per month
  • Advanced plan – $299 per month
  • Enterprise plan – $499 per month

3. SE Ranking

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SE Ranking is a powerful SEO tool for business owners and SEO specialists with 360 analysis of your website.

It helps you track your keyword ranking, monitor competitors’ performance, detect technical errors and on-page issues on your targeted web pages.

With SE Ranking, you get a complete package of all modern SEO tools, including rank tracker, website audit, backlink checker, On-Page audit, keyword research, and many more.

Their site audit tool analyzes your website against 120+ parameters to show you an overview of your website’s SEO health.

It also detects issues such as broken links, duplicate content, 404 error pages, webpage speed, etc., and helps you to fix problem areas.

SE Ranking Pricing:

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SE Ranking is a premium SEO tool. Their basic plan starts at $24.8 per month, giving you access to all of their premium tools. Plus, there’s a 14-day free trial.

4. Google Search Console

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Google Search Console, previously known as Google Webmaster Tools, allows website owners to monitor their organic search performance.
You can use this tool to find out which queries are bringing visitors to your site, which URLs are performing best and worst, how many backlinks you’ve earned from other sites, how quickly (or slowly) your web pages load, if any errors have occurred when crawling your site, etc.
One of their most valuable features is Performance, showing you many crucial metrics of your site performance. For example, you can see how your search traffic changes over time, total impressions and clicks from search queries, the average position of your keywords, etc. Additionally, you can filter your data by setting it to a particular date range, country, device, query, and page.
Lastly, Google Search Console shows if your site receives any manual penalty or security issues.
Google Search Console is free to use.

5. Mangools

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Mangools is an all-in-one SEO platform offering five simple but powerful SEO tools for an effective SEO workflow. It’s a paid tool but offers a 14-day free trial for users to test out its features before deciding.

The first tool they have is the KWFinder tool. It covers traditional and competitor keyword research to help you find long-tail keywords with low SEO difficulty.

With their backlink analysis tool, you will be able to monitor incoming links to your website to make sure you only have high-quality links pointing to your site.

They also have a keyword rank tracking tool that allows you to track the ranking positions for your target keywords across all major search engines and devices worldwide.

You can also see how rankings change over time, get a detailed analysis for each keyword or domain, compare multiple websites, and much more.

Lastly, they have a SiteProfiler tool for analyzing your website with essential SEO metrics and insights. Furthermore, it gives an overall SEO view of your website, including domain authority, page authority, citation flow, trust flow, Alexa rank, etc.

Mangools Pricing:

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Mangools is a premium tool that starts at $49 per month. However, the price goes down to $29 if you pay yearly. You can also try their 10-day free trial to test out.

6. WooRank

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WooRank is a powerful website analysis tool that allows you to identify any issues with your website and fix them quickly.
It provides a detailed overview of your site’s performance, allowing you to see how well your site performs in the search engines.
WooRank also offers an extensive list of SEO tools, including keyword tracking, competitor research, site audit, and more.
You can also use this tool to find out the top-performing pages on your site and those receiving none at all. This will help you determine what changes need to be made to improve your overall ranking.
Plus, there’s a free Chrome browser extension that lets you check any website’s SEO health and score instantly.

WooRank Pricing:

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WooRank has three different paid plans. Each plan includes a 14-day free trial. Here are they:

  • Pro plan: $79.99 per month
  • Premium plan: $199.99 per month
  • Enterprise plan: get a quote

7. Site Checker

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Sitechecker is an all-in-one website audit and monitoring tool that checks your website’s SEO, security, and performance issues and gives you actionable insights on how to fix them.

Their tool analyzes different aspects of your website and provides you with a comprehensive list of the errors found in your site’s code, usability, functionality, pages speed, visual integrity, etc.

You can also use the tool to track backlinks you have built or found, track organic keywords, audit your site, and more.
In addition, SiteChecker also provides some handy information about your site’s technical performance, such as server load and uptime, as well as general statistics about how people are using it.


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Site Checker offers three different paid plans, and their entry-level plan starts at $29 per month. Each plan includes local rank tracking, 24/7 site monitoring, email alerts, traffic checker, etc.

8. Google Analytics

Google Analytics is another website analyzer tool offered by Google. It allows you to track how many people visit your site and what types of visits they make. Whether it’s organic, paid search, video ads, or referrals.

Additionally, you can track how long each visitor stays on your site and what type of search terms they use. This information is valuable for understanding your site’s performance, which can be used to improve your marketing strategy or adjust your content.


Google Analytics is free to use.

9. Screaming Frog

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ScreamingFrog Spider is a powerful and flexible site crawler tool that allows you to crawl any website’s URL and fetch critical elements to analyze technical SEO.

The tool crawls sites similar to a search engine and checks for broken links, directs and server errors, page titles & descriptions, HTTP response codes, and more. This enables you to spot issues on your websites so that you can fix them instantly.

In addition, you can view, analyze, and sort the crawl data as it is gathered and updated continuously.


Screaming Frog is a freemium SEO crawling software. You can download the software for free. But purchasing their premium plan will give access to many advanced tools.

Their paid license costs $199.92 per year. But, unfortunately, they don’t offer a monthly plan.

Download Screaming Frog

10. SEOptimer

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SEOptimer is a free website analyzer Tool that provides analysis across 100 website data points and offers clear, actionable recommendations to help you improve your website’s presence and rank better in search engine results.

The tool is ideal for bloggers, SEO marketers, and digital agencies who want to improve their sites or clients.

With the free SEO audit tool, you can identify errors on your website that affect your search engine rankings and get an actionable report in seconds.

They also help you optimize your site for speed, fix crawl errors, generate an XML sitemap, improve internal linking, and more.

SEOptimer pricing:

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SEOptimer is a paid tool, and they offer three different plans.

  • DIY SEO plan: $19 per month
  • White Level plan: $29 per month
  • White Label & Embedding plan: $59 per month


To ensure that your website is optimized for search engines, use various online tools to check for SEO issues, such as links or broken pages, site speed, content, and site appearance.

We hope this article has been valuable to you and that it has provided you with insight into some of the best SEO checker and website analyzer tools available.

With these tools, you will be able to debug various issues with your site, optimize your content for search engines, and effectively monitor how well your efforts increase search rankings.

What SEO checker and website analyzer tools you are using? Do let us know!

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Comparing Credibility of Custom Chatbots & Live Chat



Building Customer Trust: Comparing Credibility of Custom Chatbots & Live Chat

Addressing customer issues quickly is not merely a strategy to distinguish your brand; it’s an imperative for survival in today’s fiercely competitive marketplace.

Customer frustration can lead to customer churn. That’s precisely why organizations employ various support methods to ensure clients receive timely and adequate assistance whenever they require it.

Nevertheless, selecting the most suitable support channel isn’t always straightforward. Support teams often grapple with the choice between live chat and chatbots.

The automation landscape has transformed how businesses engage with customers, elevating chatbots as a widely embraced support solution. As more companies embrace technology to enhance their customer service, the debate over the credibility of chatbots versus live chat support has gained prominence.

However, customizable chatbot continue to offer a broader scope for personalization and creating their own chatbots.

In this article, we will delve into the world of customer support, exploring the advantages and disadvantages of both chatbots and live chat and how they can influence customer trust. By the end, you’ll have a comprehensive understanding of which option may be the best fit for your business.

The Rise of Chatbots

Chatbots have become increasingly prevalent in customer support due to their ability to provide instant responses and cost-effective solutions. These automated systems use artificial intelligence (AI) and natural language processing (NLP) to engage with customers in real-time, making them a valuable resource for businesses looking to streamline their customer service operations.

Advantages of Chatbots

24/7 Availability

One of the most significant advantages of custom chatbots is their round-the-clock availability. They can respond to customer inquiries at any time, ensuring that customers receive support even outside regular business hours.


Custom Chatbots provide consistent responses to frequently asked questions, eliminating the risk of human error or inconsistency in service quality.


Implementing chatbots can reduce operational costs by automating routine inquiries and allowing human agents to focus on more complex issues.


Chatbots can handle multiple customer interactions simultaneously, making them highly scalable as your business grows.

Disadvantages of Chatbots

Limited Understanding

Chatbots may struggle to understand complex or nuanced inquiries, leading to frustration for customers seeking detailed information or support.

Lack of Empathy

Chatbots lack the emotional intelligence and empathy that human agents can provide, making them less suitable for handling sensitive or emotionally charged issues.

Initial Setup Costs

Developing and implementing chatbot technology can be costly, especially for small businesses.

The Role of Live Chat Support

Live chat support, on the other hand, involves real human agents who engage with customers in real-time through text-based conversations. While it may not offer the same level of automation as custom chatbots, live chat support excels in areas where human interaction and empathy are crucial.

Advantages of Live Chat

Human Touch

Live chat support provides a personal touch that chatbots cannot replicate. Human agents can empathize with customers, building a stronger emotional connection.

Complex Issues

For inquiries that require a nuanced understanding or involve complex problem-solving, human agents are better equipped to provide in-depth assistance.

Trust Building

Customers often trust human agents more readily, especially when dealing with sensitive matters or making important decisions.


Human agents can adapt to various customer personalities and communication styles, ensuring a positive experience for diverse customers.

Disadvantages of Live Chat

Limited Availability

Live chat support operates within specified business hours, which may not align with all customer needs, potentially leading to frustration.

Response Time

The speed of response in live chat support can vary depending on agent availability and workload, leading to potential delays in customer assistance.


Maintaining a live chat support team with trained agents can be expensive, especially for smaller businesses strategically.

Building Customer Trust: The Credibility Factor

When it comes to building customer trust, credibility is paramount. Customers want to feel that they are dealing with a reliable and knowledgeable source. Both customziable chatbots and live chat support can contribute to credibility, but their effectiveness varies in different contexts.

Building Trust with Chatbots

Chatbots can build trust in various ways:


Chatbots provide consistent responses, ensuring that customers receive accurate information every time they interact with them.

Quick Responses

Chatbots offer instant responses, which can convey a sense of efficiency and attentiveness.

Data Security

Chatbots can assure customers of their data security through automated privacy policies and compliance statements.

However, custom chatbots may face credibility challenges when dealing with complex issues or highly emotional situations. In such cases, the lack of human empathy and understanding can hinder trust-building efforts.

Building Trust with Live Chat Support

Live chat support, with its human touch, excels at building trust in several ways:


Human agents can show empathy by actively listening to customers’ concerns and providing emotional support.

Tailored Solutions

Live chat agents can tailor solutions to individual customer needs, demonstrating a commitment to solving their problems.


Human agents can adapt to changing customer requirements, ensuring a personalized and satisfying experience.

However, live chat support’s limitations, such as availability and potential response times, can sometimes hinder trust-building efforts, especially when customers require immediate assistance.

Finding the Right Balance

The choice between custom chatbots and live chat support is not always binary. Many businesses find success by integrating both options strategically:

Initial Interaction

Use chatbots for initial inquiries, providing quick responses, and gathering essential information. This frees up human agents to handle more complex cases.

Escalation to Live Chat

Implement a seamless escalation process from custom chatbots to live chat support when customer inquiries require a higher level of expertise or personal interaction.

Continuous Improvement

Regularly analyze customer interactions and feedback to refine your custom chatbot’s responses and improve the overall support experience.


In the quest to build customer trust, both chatbots and live chat support have their roles to play. Customizable Chatbots offer efficiency, consistency, and round-the-clock availability, while live chat support provides the human touch, empathy, and adaptability. The key is to strike the right balance, leveraging the strengths of each to create a credible and trustworthy customer support experience. By understanding the unique advantages and disadvantages of both options, businesses can make informed decisions to enhance customer trust and satisfaction in the digital era.

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The Rise in Retail Media Networks



A shopping cart holding the Amazon logo to represent the rise in retail media network advertising.

As LL Cool J might say, “Don’t call it a comeback. It’s been here for years.”

Paid advertising is alive and growing faster in different forms than any other marketing method.

Magna, a media research firm, and GroupM, a media agency, wrapped the year with their ad industry predictions – expect big growth for digital advertising in 2024, especially with the pending US presidential political season.

But the bigger, more unexpected news comes from the rise in retail media networks – a relative newcomer in the industry.

Watch CMI’s chief strategy advisor Robert Rose explain how these trends could affect marketers or keep reading for his thoughts:

GroupM expects digital advertising revenue in 2023 to conclude with a 5.8% or $889 billion increase – excluding political advertising. Magna believes ad revenue will tick up 5.5% this year and jump 7.2% in 2024. GroupM and Zenith say 2024 will see a more modest 4.8% growth.

Robert says that the feeling of an ad slump and other predictions of advertising’s demise in the modern economy don’t seem to be coming to pass, as paid advertising not only survived 2023 but will thrive in 2024.

What’s a retail media network?

On to the bigger news – the rise of retail media networks. Retail media networks, the smallest segment in these agencies’ and research firms’ evaluation, will be one of the fastest-growing and truly important digital advertising formats in 2024.

GroupM suggests the $119 billion expected to be spent in the networks this year and should grow by a whopping 8.3% in the coming year.  Magna estimates $124 billion in ad revenue from retail media networks this year.

“Think about this for a moment. Retail media is now almost a quarter of the total spent on search advertising outside of China,” Robert points out.

You’re not alone if you aren’t familiar with retail media networks. A familiar vernacular in the B2C world, especially the consumer-packaged goods industry, retail media networks are an advertising segment you should now pay attention to.

Retail media networks are advertising platforms within the retailer’s network. It’s search advertising on retailers’ online stores. So, for example, if you spend money to advertise against product keywords on Amazon, Walmart, or Instacart, you use a retail media network.

But these ad-buying networks also exist on other digital media properties, from mini-sites to videos to content marketing hubs. They also exist on location through interactive kiosks and in-store screens. New formats are rising every day.

Retail media networks make sense. Retailers take advantage of their knowledge of customers, where and why they shop, and present offers and content relevant to their interests. The retailer uses their content as a media company would, knowing their customers trust them to provide valuable information.

Think about these 2 things in 2024

That brings Robert to two things he wants you to consider for 2024 and beyond. The first is a question: Why should you consider retail media networks for your products or services?   

Advertising works because it connects to the idea of a brand. Retail media networks work deep into the buyer’s journey. They use the consumer’s presence in a store (online or brick-and-mortar) to cross-sell merchandise or become the chosen provider.

For example, Robert might advertise his Content Marketing Strategy book on Amazon’s retail network because he knows his customers seek business books. When they search for “content marketing,” his book would appear first.

However, retail media networks also work well because they create a brand halo effect. Robert might buy an ad for his book in The New York Times and The Wall Street Journal because he knows their readers view those media outlets as reputable sources of information. He gains some trust by connecting his book to their media properties.

Smart marketing teams will recognize the power of the halo effect and create brand-level experiences on retail media networks. They will do so not because they seek an immediate customer but because they can connect their brand content experience to a trusted media network like Amazon, Nordstrom, eBay, etc.

The second thing Robert wants you to think about relates to the B2B opportunity. More retail media network opportunities for B2B brands are coming.

You can already buy into content syndication networks such as Netline, Business2Community, and others. But given the astronomical growth, for example, of Amazon’s B2B marketplace ($35 billion in 2023), Robert expects a similar trend of retail media networks to emerge on these types of platforms.   

“If I were Adobe, Microsoft, Salesforce, HubSpot, or any brand with big content platforms, I’d look to monetize them by selling paid sponsorship of content (as advertising or sponsored content) on them,” Robert says.

As you think about creative ways to use your paid advertising spend, consider the retail media networks in 2024.

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Cover image by Joseph Kalinowski/Content Marketing Institute

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AI driving an exponential increase in marketing technology solutions



AI driving an exponential increase in marketing technology solutions

The martech landscape is expanding and AI is the prime driving force. That’s the topline news from the “Martech 2024” report released today. And, while that will get the headline, the report contains much more.

Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% increase. Of those, 1,498 (73%) were AI-based. 

Screenshot 2023 12 05 110428 800x553

“But where did it land?” said Frans Riemersma of Martech Tribe during a joint video conference call with Scott Brinker of ChiefMartec and HubSpot. “And the usual suspect, of course, is content. But the truth is you can build an empire with all the genAI that has been surfacing — and by an empire, I mean, of course, a business.”

Content tools accounted for 34% of all the new AI tools, far ahead of video, the second-place category, which had only 4.85%. U.S. companies were responsible for 61% of these tools — not surprising given that most of the generative AI dynamos, like OpenAI, are based here. Next up was the U.K. at 5.7%, but third place was a big surprise: Iceland — with a population of 373,000 — launched 4.6% of all AI martech tools. That’s significantly ahead of fourth place India (3.5%), whose population is 1.4 billion and which has a significant tech industry. 

Dig deeper: 3 ways email marketers should actually use AI

The global development of these tools shows the desire for solutions that natively understand the place they are being used. 

“These regional products in their particular country…they’re fantastic,” said Brinker. “They’re loved, and part of it is because they understand the culture, they’ve got the right thing in the language, the support is in that language.”

Now that we’ve looked at the headline stuff, let’s take a deep dive into the fascinating body of the report.

The report: A deeper dive

Marketing technology “is a study in contradictions,” according to Brinker and Riemersma. 

In the new report they embrace these contradictions, telling readers that, while they support “discipline and fiscal responsibility” in martech management, failure to innovate might mean “missing out on opportunities for competitive advantage.” By all means, edit your stack meticulously to ensure it meets business value use cases — but sure, spend 5-10% of your time playing with “cool” new tools that don’t yet have a use case. That seems like a lot of time.

Similarly, while you mustn’t be “carried away” by new technology hype cycles, you mustn’t ignore them either. You need to make “deliberate choices” in the realm of technological change, but be agile about implementing them. Be excited by martech innovation, in other words, but be sensible about it.

The growing landscape

Consolidation for the martech space is not in sight, Brinker and Riemersma say. Despite many mergers and acquisitions, and a steadily increasing number of bankruptcies and dissolutions, the exponentially increasing launch of new start-ups powers continuing growth.

It should be observed, of course, that this is almost entirely a cloud-based, subscription-based commercial space. To launch a martech start-up doesn’t require manufacturing, storage and distribution capabilities, or necessarily a workforce; it just requires uploading an app to the cloud. That is surely one reason new start-ups appear at such a startling rate. 

Dig deeper: AI ad spending has skyrocketed this year

As the authors admit, “(i)f we measure by revenue and/or install base, the graph of all martech companies is a ‘long tail’ distribution.” What’s more, focus on the 200 or so leading companies in the space and consolidation can certainly be seen.

Long-tail tools are certainly not under-utilized, however. Based on a survey of over 1,000 real-world stacks, the report finds long-tail tools constitute about half of the solutions portfolios — a proportion that has remained fairly consistent since 2017. The authors see long-tail adoption where users perceive feature gaps — or subpar feature performance — in their core solutions.

Composability and aggregation

The other two trends covered in detail in the report are composability and aggregation. In brief, a composable view of a martech stack means seeing it as a collection of features and functions rather than a collection of software products. A composable “architecture” is one where apps, workflows, customer experiences, etc., are developed using features of multiple products to serve a specific use case.

Indeed, some martech vendors are now describing their own offerings as composable, meaning that their proprietary features are designed to be used in tandem with third-party solutions that integrate with them. This is an evolution of the core-suite-plus-app-marketplace framework.

That framework is what Brinker and Riemersma refer to as “vertical aggregation.” “Horizontal aggregation,” they write, is “a newer model” where aggregation of software is seen not around certain business functions (marketing, sales, etc.) but around a layer of the tech stack. An obvious example is the data layer, fed from numerous sources and consumed by a range of applications. They correctly observe that this has been an important trend over the past year.

Build it yourself

Finally, and consistent with Brinker’s long-time advocacy for the citizen developer, the report detects a nascent trend towards teams creating their own software — a trend that will doubtless be accelerated by support from AI.

So far, the apps that are being created internally may be no more than “simple workflows and automations.” But come the day that app development is so democratized that it will be available to a wide range of users, the software will be a “reflection of the way they want their company to operate and the experiences they want to deliver to customers. This will be a powerful dimension for competitive advantage.”

Constantine von Hoffman contributed to this report.

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