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10 Best SEO Checker and Website Analyzer Tools

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10 Best SEO Checker and Website Analyzer Tools

Search Engine Optimization (SEO) is the process of improving a website’s ranking in search engine result pages to increase its visibility.

However, if you do not have a good SEO strategy in place, your website may not rank as high as it should be compared to other websites.

But don’t worry. There are several tools available to help with your SEO efforts. From keyword research to rank tracking to website analysis, these tools can help you figure out where your site is standing and how you can improve it.

Some of the following tools are free, some are paid, and some offer both free and paid plans. So, before you invest in any tool, make sure to check out the pricing pages for each tool to determine which is best for your needs and goals.

Why Use an SEO Checker and Website Analyzer Tool?

There are several reasons why using an SEO checker and website analyzer tool may be the best way to improve your online presence.

First, these tools allow you to quickly identify any problems with your site’s optimization and determine how to correct them.

Additionally, they provide valuable insights into what aspects of your website perform poorly and which ones need improvement.

Lastly, using these tools and appropriate keywords research, you can improve the visibility of your content on search engines.

In short, SEO checker and website checker tools help you in many ways, such as:

  1. Help you to identify issues with your site’s visibility and ranking.
  2. They can help you understand how well your site performs in the search engines and improve it.
  3. You can measure the impact of your marketing campaigns.
  4. Determine which keywords are most effective and bring the most traffic to your website.
  5. You can easily find and fix any technical issue.

Now, let’s take a look at the best SEO checker and website analyzer tools you can use to grow your business.

10 Best SEO Checker and Website Analyzer Tools

1. SEMrush

SEMrush is a comprehensive SEO tool suite that helps marketers, bloggers, and SEO professionals get the most out of their marketing efforts.

Their tools and reports are designed to help you understand your competition, identify valuable keywords for your business, and measure the performance of your campaigns.

SEMrush offers a wide range of tools, including an SEO toolkit, giving you access to over 20 tools to help you improve your website’s SEO.

Additionally, you can create reports for different SEO areas, such as:

  • Keyword research
  • Competitive research
  • Rank tracking
  • Link building
  • On-Page and Technical SEO

This information can help you identify issues requiring immediate action to achieve the most results with the least effort.

SEMrush Pricing:

SEMrush is a premium tool, costing you $119.95 – $449.95 per month. However, subscribing to any premium plans will give a 16.7% discount.

Plus, there’s a 14-day free trial that lets you try their features before purchasing.

Here’s their pricing breakdown below:

  • Pro Plan – $119.95/ mo
  • Guru Plan – $229.95/ mo
  • Business Plan – $449.95/ mo
  • Custom Plan – Ask for Quote

2. Serpstat

Serpstat is the perfect tool for anyone who wants to improve their website’s visibility and ranking.

With Serpstat, you can track your website’s SEO progress, analyze trends and changes, set up regular optimization reports, see which keywords are driving traffic to your website, and more.

They offer over 30 tools for SEO and PPC professionals, content marketing specialists, and small to big agencies. Some of the notable features of Serpstat are:

  • Competitor analysis
  • Keyword analysis
  • Keyword rank tracking
  • One page audit
  • Text analytics
  • Backlink checker
  • And more.

Additionally, you can use their advanced and powerful SEO audit tool to scan your whole website for technical SEO issues affecting your site’s visibility and performance.

Their audit results are displayed in priority order, including issues and detailed recommendations for their elimination.

You can also schedule the audit process by a specific time, and Serpstat will automatically crawl your website.

Serpstat Pricing:

Serpstat is a freemium tool. The free version of Serpstat is minimal, but upgrading to any of their premium plans will give you many advanced tools and features.

They have four different plans. Here are they:

  • Lite plan – $69 per month
  • Standard plan – $149 per month
  • Advanced plan – $299 per month
  • Enterprise plan – $499 per month

3. SE Ranking

SE Ranking is a powerful SEO tool for business owners and SEO specialists with 360 analysis of your website.

It helps you track your keyword ranking, monitor competitors’ performance, detect technical errors and on-page issues on your targeted web pages.

With SE Ranking, you get a complete package of all modern SEO tools, including rank tracker, website audit, backlink checker, On-Page audit, keyword research, and many more.

Their site audit tool analyzes your website against 120+ parameters to show you an overview of your website’s SEO health.

It also detects issues such as broken links, duplicate content, 404 error pages, webpage speed, etc., and helps you to fix problem areas.

SE Ranking Pricing:

SE Ranking is a premium SEO tool. Their basic plan starts at $24.8 per month, giving you access to all of their premium tools. Plus, there’s a 14-day free trial.

4. Google Search Console

Google Search Console, previously known as Google Webmaster Tools, allows website owners to monitor their organic search performance.
 
You can use this tool to find out which queries are bringing visitors to your site, which URLs are performing best and worst, how many backlinks you’ve earned from other sites, how quickly (or slowly) your web pages load, if any errors have occurred when crawling your site, etc.
 
One of their most valuable features is Performance, showing you many crucial metrics of your site performance. For example, you can see how your search traffic changes over time, total impressions and clicks from search queries, the average position of your keywords, etc. Additionally, you can filter your data by setting it to a particular date range, country, device, query, and page.
 
Lastly, Google Search Console shows if your site receives any manual penalty or security issues.
 
Pricing:
Google Search Console is free to use.

5. Mangools

Mangools is an all-in-one SEO platform offering five simple but powerful SEO tools for an effective SEO workflow. It’s a paid tool but offers a 14-day free trial for users to test out its features before deciding.

The first tool they have is the KWFinder tool. It covers traditional and competitor keyword research to help you find long-tail keywords with low SEO difficulty.

With their backlink analysis tool, you will be able to monitor incoming links to your website to make sure you only have high-quality links pointing to your site.

They also have a keyword rank tracking tool that allows you to track the ranking positions for your target keywords across all major search engines and devices worldwide.

You can also see how rankings change over time, get a detailed analysis for each keyword or domain, compare multiple websites, and much more.

Lastly, they have a SiteProfiler tool for analyzing your website with essential SEO metrics and insights. Furthermore, it gives an overall SEO view of your website, including domain authority, page authority, citation flow, trust flow, Alexa rank, etc.

Mangools Pricing:

Mangools is a premium tool that starts at $49 per month. However, the price goes down to $29 if you pay yearly. You can also try their 10-day free trial to test out.

6. WooRank

WooRank is a powerful website analysis tool that allows you to identify any issues with your website and fix them quickly.
 
It provides a detailed overview of your site’s performance, allowing you to see how well your site performs in the search engines.
 
WooRank also offers an extensive list of SEO tools, including keyword tracking, competitor research, site audit, and more.
 
You can also use this tool to find out the top-performing pages on your site and those receiving none at all. This will help you determine what changes need to be made to improve your overall ranking.
 
Plus, there’s a free Chrome browser extension that lets you check any website’s SEO health and score instantly.

WooRank Pricing:

WooRank has three different paid plans. Each plan includes a 14-day free trial. Here are they:

  • Pro plan: $79.99 per month
  • Premium plan: $199.99 per month
  • Enterprise plan: get a quote

7. Site Checker

Sitechecker is an all-in-one website audit and monitoring tool that checks your website’s SEO, security, and performance issues and gives you actionable insights on how to fix them.

Their tool analyzes different aspects of your website and provides you with a comprehensive list of the errors found in your site’s code, usability, functionality, pages speed, visual integrity, etc.

You can also use the tool to track backlinks you have built or found, track organic keywords, audit your site, and more.
 
In addition, SiteChecker also provides some handy information about your site’s technical performance, such as server load and uptime, as well as general statistics about how people are using it.

Pricing:

Site Checker offers three different paid plans, and their entry-level plan starts at $29 per month. Each plan includes local rank tracking, 24/7 site monitoring, email alerts, traffic checker, etc.

8. Google Analytics

Google Analytics is another website analyzer tool offered by Google. It allows you to track how many people visit your site and what types of visits they make. Whether it’s organic, paid search, video ads, or referrals.

Additionally, you can track how long each visitor stays on your site and what type of search terms they use. This information is valuable for understanding your site’s performance, which can be used to improve your marketing strategy or adjust your content.

Pricing:

Google Analytics is free to use.

9. Screaming Frog

ScreamingFrog Spider is a powerful and flexible site crawler tool that allows you to crawl any website’s URL and fetch critical elements to analyze technical SEO.

The tool crawls sites similar to a search engine and checks for broken links, directs and server errors, page titles & descriptions, HTTP response codes, and more. This enables you to spot issues on your websites so that you can fix them instantly.

In addition, you can view, analyze, and sort the crawl data as it is gathered and updated continuously.

Pricing:

Screaming Frog is a freemium SEO crawling software. You can download the software for free. But purchasing their premium plan will give access to many advanced tools.

Their paid license costs $199.92 per year. But, unfortunately, they don’t offer a monthly plan.

Download Screaming Frog

10. SEOptimer

SEOptimer is a free website analyzer Tool that provides analysis across 100 website data points and offers clear, actionable recommendations to help you improve your website’s presence and rank better in search engine results.

The tool is ideal for bloggers, SEO marketers, and digital agencies who want to improve their sites or clients.

With the free SEO audit tool, you can identify errors on your website that affect your search engine rankings and get an actionable report in seconds.

They also help you optimize your site for speed, fix crawl errors, generate an XML sitemap, improve internal linking, and more.

SEOptimer pricing:

SEOptimer is a paid tool, and they offer three different plans.

  • DIY SEO plan: $19 per month
  • White Level plan: $29 per month
  • White Label & Embedding plan: $59 per month

Conclusion

To ensure that your website is optimized for search engines, use various online tools to check for SEO issues, such as links or broken pages, site speed, content, and site appearance.

We hope this article has been valuable to you and that it has provided you with insight into some of the best SEO checker and website analyzer tools available.

With these tools, you will be able to debug various issues with your site, optimize your content for search engines, and effectively monitor how well your efforts increase search rankings.

What SEO checker and website analyzer tools you are using? Do let us know!


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3 Smart Bidding Strategies To Help You Get the Most Out of Your Google Ads

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3 Smart Bidding Strategies To Help You Get the Most Out of Your Google Ads

Now that we’ve officially settled into the new year, it’s important to reiterate that among the most effective ways to promote your business are Google Ads. Not only do Google Ads increase your brand visibility, but they also make it easier for you to sell your services and products while generating more traffic to your website.

The thing about Google Ads, though, is that setting up (and running) a Google Ads campaign isn’t easy – in fact, it’s pretty beginner-unfriendly and time-consuming. And yet, statistically speaking, no platform does what Google Ads can do when it comes to audience engagement and outreach. Therefore, it will be beneficial to learn about and adopt some smart bidding strategies that can help you get the most out of your Google Ads.

To that end, let’s check out a few different bidding strategies you can put behind your Google Ads campaigns, how these strategies can maximize the results of your Google Ads, and the biggest benefits of each strategy.

Smart bidding in Google Ads: what does it mean, anyway?

Before we cover the bidding strategies that can get the most out of your Google Ads, let’s define what smart bidding means. Basically, it lets Google Ads optimize your bids for you. That doesn’t mean that Google replaces you when you leverage smart bidding, but it does let you free up time otherwise spent on keeping track of the when, how, and how much when bidding on keywords.

The bidding market is simply too big – and changing too rapidly – for any one person to keep constant tabs on it. There are more than 5.5 billion searches that Google handles every day, and most of those searches are subject to behind-the-scenes auctions that determine which ads display based on certain searches, all in a particular order.

That’s where smart bidding strategies come in: they’re a type of automated bidding strategy to generate more conversions and bring in more money, increasing your profits and cash flow. Smart bidding is your way of letting Google Ads know what your goals are (a greater number of conversions, a goal cost per conversion, more revenue, or a better ROAS), after which Google checks what it’s got on file for your current conversion data and then applies that data to the signals it gets from its auctions.

Types of smart bidding strategies

Now that you know what smart bidding in Google Ads is and why it’s important, let’s cover the best smart bidding strategies you can use to your advantage.

Maximize your conversions

The goal of this strategy is pretty straightforward: maximize your conversions and get the most out of your budget’s allocation toward said conversions. Your conversions, be they a form submission, a customer transaction, or a simple phone call, are something valuable that you want to track and, of course, maximize.

The bottom line here is simply generating the greatest possible number of conversions for your budget. This strategy can potentially become costly, so remember to keep an eye on your cost-per-click and how well your spending is staying inside your budget.

If you want to be extra vigilant about keeping conversion costs in a comfy range, you can define a CPA goal for your maximize conversions strategy (assuming you’ve got this feature available).

Target cost per acquisition

The purpose behind this strategy is to meet or surpass your cost-per-acquisition objective that’s tied to your daily budget. When it comes to this strategy, it’s important to determine what your cost-per-acquisition goal is for the strategy you’re pursuing.

In most cases, your target cost per acquisition goal will be similar to the 30-day average you’ve set for your Google Ads campaign. Even if this isn’t going to be your end-all-be-all CPA goal, you’ll want to use this as a starting point.

You’ll have lots of success by simply leveraging target cost per acquisition on a campaign-by-campaign basis, but you can take this one step further by creating a single tCPA bid strategy that you share between every single one of your campaigns. This makes the most sense when running campaigns with identical CPA objectives. That’s because you’ll be engaging with a bidding strategy that’s fortified with a lot of aggregate data from which Google’s algorithm can draw, subsequently endowing all of your campaigns with some much-needed experience.

Maximize clicks

As its name implies, this strategy centers around ad optimization to gain as many clicks as possible based on your budget. We recommend using the maximize clicks strategy if you’re trying to drive more traffic to your website. The best part? Getting this strategy off the ground is about as easy as it gets.

All you need to do to get started with maximizing clicks is settle on a maximum cost-per-click that you then earmark. Once that’s done, you can decide how much money you want to shell out every time you pay for a bid. You don’t actually even need to specify an amount per bid since Google will modify your bids for you to maximize your clicks automatically.

Picture this: you’ve got a website you’re running and want to drive more traffic to it. You decide to set your maximum bid per click at $2.5. Google looks at your ad, adjusts it to $3, and automatically starts driving more clicks per ad (and more traffic to your site), all without ever going over the budget you set for your Google Ads campaign.

Conclusion

If you’ve been using manual bidding until now, you probably can’t help but admit that you spend way too much time wrangling with it. There are plenty of other things you’d rather be – and should be – spending your time on. Plus, bids change so quickly that trying to keep up with them manually isn’t even worth it anymore.

Thankfully, you’ve now got a better grasp on automated and smart bidding after having read through this article, and you’re aware of some important options you have when it comes to strategies for automated bidding. Now’s a good time to explore even more Google Ads bidding strategies and see which ones make the most sense when it comes to your unique and long-term business objectives. Settle on a strategy and then give it a whirl – you’ll only know whether a strategy is right for you after you’ve tested it time and time again. Good luck!

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Is Twitter Still a Thing for Content Marketers in 2023?

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Is Twitter Still a Thing for Content Marketers in 2023?

The world survived the first three months of Elon Musk’s Twitter takeover.

But what are marketers doing now? Did your brand follow the shift Dennis Shiao made for his personal brand? As he recently shared, he switched his primary platform from Twitter to LinkedIn after the 2022 ownership change. (He still uses Twitter but posts less frequently.)

Are those brands that altered their strategy after the new ownership maintaining that plan? What impact do Twitter’s service changes (think Twitter Blue subscriptions) have?

We took those questions to the marketing community. No big surprise? Most still use Twitter. But from there, their responses vary from doing nothing to moving away from the platform.

Lowest points

At the beginning of the Elon era, more than 500 big-name advertisers stopped buying from the platform. Some (like Amazon and Apple) resumed their buys before the end of 2022. Brand accounts’ organic activity seems similar.

In November, Emplifi research found a 26% dip in organic posting behavior by U.S. and Canadian brands the week following a significant spike in the negative sentiment of an Elon tweet. But that drop in posting wasn’t a one-time thing.

Kyle Wong, chief strategy officer at Emplifi, shares a longer analysis of well-known fast-food brands. When comparing December 2021 to December 2022 activity, the brands posted 74% less, and December was the least active month of 2022.

Fast-food brands posted 74% less on @Twitter in December 2022 than they did in December 2021, according to @emplifi_io analysis via @AnnGynn @CMIContent. Click To Tweet

When Emplifi analyzed brand accounts across industries (2,330 from U.S. and Canada and 6,991 elsewhere in the world), their weekly Twitter activity also fell to low points in November and December. But by the end of the year, their activity was inching up.

“While the percentage of brands posting weekly is on the rise once again, the number is still lower than the consistent posting seen in earlier months,” Kyle says.

Quiet-quitting Twitter

Lacey Reichwald, marketing manager at Aha Media Group, says the company has been quiet-quitting Twitter for two months, simply monitoring and posting the occasional link. “It seems like the turmoil has settled down, but the overall impact of Twitter for brands has not recovered,” she says.

@ahamediagroup quietly quit @Twitter for two months and saw their follower count go up, says Lacey Reichwald via @AnnGynn @CMIContent. Click To Tweet

She points to their firm’s experience as a potential explanation. Though they haven’t been posting, their follower count has gone up, and many of those new follower accounts don’t seem relevant to their topic or botty. At the same time, Aha Media saw engagement and follows from active accounts in the customer segment drop.

Blue bonus

One change at Twitter has piqued some brands’ interest in the platform, says Dan Gray, CEO of Vendry, a platform for helping companies find agency partners to help them scale.

“Now that getting a blue checkmark is as easy as paying a monthly fee, brands are seeing this as an opportunity to build thought leadership quickly,” he says.

Though it remains to be seen if that strategy is viable in the long term, some companies, particularly those in the SaaS and tech space, are reallocating resources to energize their previously dormant accounts.

Automatic verification for @TwitterBlue subscribers led some brands to renew their interest in the platform, says Dan Gray of Vendry via @AnnGynn @CMIContent. Click To Tweet

These reenergized accounts also are seeing an increase in followers, though Dan says it’s difficult to tell if it’s an effect of the blue checkmark or their renewed emphasis on content. “Engagement is definitely up, and clients and agencies have both noted the algorithm seems to be favoring their content more,” he says.

New horizon

Faizan Fahim, marketing manager at Breeze, is focused on the future. They’re producing videos for small screens as part of their Twitter strategy. “We are guessing soon Elon Musk is going to turn Twitter into TikTok/YouTube to create more buzz,” he says. “We would get the first moving advantage in our niche.”

He’s not the only one who thinks video is Twitter’s next bet. Bradley Thompson, director of marketing at DigiHype Media and marketing professor at Conestoga College, thinks video content will be the next big thing. Until then, text remains king.

“The approach is the same, which is a focus on creating and sharing high-quality content relevant to the industry,” Bradley says. “Until Twitter comes out with drastically new features, then marketing and managing brands on Twitter will remain the same.

James Coulter, digital marketing director at Sole Strategies, says, “Twitter definitely still has a space in the game. The question is can they keep it, or will they be phased out in favor of a more reliable platform.”

Interestingly given the thoughts of Faizan and Bradley, James sees businesses turning to video as they limit their reliance on Twitter and diversify their social media platforms. They are now willing to invest in the resource-intensive format given the exploding popularity of TikTok, Instagram Reels, and other short-form video content.

“We’ve seen a really big push on getting vendors to help curate video content with the help of staff. Requesting so much media requires building a new (social media) infrastructure, but once the expectations and deliverables are in place, it quickly becomes engrained in the weekly workflow,” James says.

What now

“We are waiting to see what happens before making any strong decisions,” says Baruch Labunski, CEO at Rank Secure. But they aren’t sitting idly by. “We’ve moved a lot of our social media efforts to other platforms while some of these things iron themselves out.”

What is your brand doing with Twitter? Are you stepping up, stepping out, or standing still? I’d love to know. Please share in the comments.

Want more content marketing tips, insights, and examples? Subscribe to workday or weekly emails from CMI.

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Cover image by Joseph Kalinowski/Content Marketing Institute



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45 Free Content Writing Tools to Love [for Writing, Editing & Content Creation]

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45 Free Content Writing Tools to Love [for Writing, Editing & Content Creation]

Creating content isn’t always a walk in the park. (In fact, it can sometimes feel more like trying to swim against the current.)

While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. (more…)

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