Connect with us

MARKETING

20 Great Examples of PowerPoint Presentation Design [+ Templates]

Published

on

20 Great Examples of PowerPoint Presentation Design [+ Templates]

When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take.

While all that choice — colors, formats, visuals, fonts — can feel liberating, it’s important that you’re careful in your selection as not all design combinations add up to success. We’re not saying there’s one right way to design your next PowerPoint presentation, but we are saying there are some designs that make more sense than others.

In this blog post, you’ll learn how to create an awesome PowerPoint deck and then see real presentations that nail it in exactly their own way.

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

What makes a good PowerPoint presentation?

A great PowerPoint presentation gets the point across succinctly while using a design that builds upon the point, and doesn’t detract from it. The following aspects make for a great PowerPoint presentation:

Advertisement

1. Minimal Animations and Transitions

Believe it or not, animations and transitions can take away from your PowerPoint presentation. Why? Well, they distract from the design you worked so hard on — and from your content, too.

A good PowerPoint presentation keeps the focus on your argument by keeping animations and transitions to a minimum. That said, you don’t have to eliminate them all. You can use them tastefully and sparingly to emphasize a point or bring attention to a certain part of an image.

2. Cohesive Color Palette

It’s worth reviewing color theory when creating your next PowerPoint presentation. A cohesive color palette uses complementary and analogous colors to draw the audience’s attention, emphasize certain aspects, and deemphasize bits of information that the audience might not need at a certain point in time.

Slide design ideas example: Cohesive color palette, Planetly

3. Contextualized Visuals

An image does speak more than words. And it’s been proven that the human brain is wired to process visuals much faster than words. Take advantage of that by including graphs, photos, and illustrations that can help you build upon your point while keeping your audience’s interest.

Slide design ideas example: Contextualized visuals, Freshworks

Make sure you contextualize those visuals by explaining verbally why that image is there. Otherwise, it’ll be distracting to the audience and may potentially cause more questions than answers.

Advertisement

PowerPoint Design Ideas

It’s impossible for us to tell you which design ideas you should go after in your next PowerPoint, because, well, we don’t know what the goal of your presentation is. Luckily, new versions of PowerPoint actually suggest ideas for you based on the content you’re presenting. This can help you keep up with the latest trends in presentation design.

In PowerPoint 2016 and later, PowerPoint is filled with interesting boilerplate designs you can start with. To find these suggestions, open PowerPoint and click the “Design” tab in your top navigation bar. Then, on the far right side, you’ll see the following options:

PowerPoint Design Ideas option in the top bar

Click the “Design Ideas” option under this Design tab, as shown in the screenshot above. This icon will reveal a vertical list of interesting slide layouts based on what your slides already have on them.

Don’t have any content on your slides yet? You can easily shuffle this vertical list of slide design ideas by clicking various themes inside the color carousel to the far left of the Design Ideas icon, as shown below:

PowerPoints theme inside the Design panelAs you browse and select from the themes shown above, the Design Ideas pane to the right will interpret them and come up with layouts. Below, we’ve included some of our favorite ones.

In case you’re curious, we’ve used Avenir as the font in the following PowerPoint design ideas.

Atlas (Theme)

PowerPoint presentation design idea: Atlas themeCovering a more creative subject for a younger or more energetic audience? On behalf of PowerPoint, might we suggest the cover slide design above? Its vibrant red background and fun lines will appeal to your audience.

Madison (Theme)

PowerPoint presentation design idea: Madison themeThis design doesn’t have the intensity of the first slide on this list, but it maintains a sense of informality that all PowerPoint presentations benefit from.

Parcel (Theme)

PowerPoint presentation design idea: Parcel themeThe color-blocked look in the design above sets a fun but relaxing tone for the audience.

Crop (Theme)

PowerPoint presentation design idea: Crop themeThis PowerPoint design idea uses graphic elements such as lines and bars to give structure, contrast, and modern flair to your slides.

Badge (Theme)

PowerPoint presentation design idea: Badge themeWe’re particularly fond of this PowerPoint design style. By using lines and contrasting elements — like a burst, as shown above — you add depth to your slides. This can help your content capture and hold your audience’s attention more easily.

If you’re not fond of the built-in PowerPoint design themes, you can always download a free PowerPoint template and input your content onto pre-made slide styles.

Advertisement

Let’s take a look at the best ones you can download below.

Creative PowerPoint (Template)

This presentation template uses bright colors and plenty of white space to convey a modern but fun design. Organic shapes and geometric lines and patterns provide an extra visual element to the slides, achieving depth and personality. Get it here.

Creative PowerPoint Template

Download These Templates for Free

Professional Style PowerPoint (Template)

These PowerPoint slides use more neutral colors and fonts to create a calm and elegant vibe. It also pushes the presentation creator to use quality images to convey their points. Get it here.

Professional Style PowerPoint Template

Download These Templates for Free

Data PowerPoint (Template)

This template uses a rounded font to draw sharp contrast with the lines and graphs that will populate the presentation. If you want to offer engaging visuals with number-crunching content, the slide design ideas in this template are a great choice. Get it here.

Advertisement

Data PowerPoint Template

Download These Templates for Free

Simple PowerPoint (Template)

By pairing vibrant colors with pale ones, this PowerPoint gives an understated feel, which can draw attention to the content while still being visually engaging. Get it here.

Simple PowerPoint Template

Download These Templates for Free

Instead of a presentation, you can also create an infographic in PowerPoint to effectively capture your audience’s attention.

Good Examples of PowerPoint Presentation Design

To see some examples of the best PowerPoint presentation designs, check out the following decks.

1. “The Search for Meaning in B2B Marketing,” Velocity Partners

Advertisement

We’ve said it once, and we’ll say it again: We love this presentation from Velocity Partner’s Co-Founder Doug Kessler. Not only is the content remarkable, but the design is also quite clever. While each slide employs the same background visual, the copy in the notebook unfolds brilliantly through a series of colorful doodles and bold text. This gives the presentation a personal feel, which aligns with the self-reflective nature of the concept.

2. “You Don’t Suck at PowerPoint,” Jesse Desjardins

If the contrast used throughout this PowerPoint presentation design were a human, we’d marry it. This skillful presentation from Jesse Desjardins employs the perfect color palette: balancing black and white photos with pops of fluorescent pink, yellow, and blue. The cheeky vintage photos work to reinforce the copy on each slide, making the presentation both interesting and visually appealing.

3. “Accelerating Innovation in Energy,” Accenture

Balancing visual backgrounds with text isn’t easy. More often than not, the text is formatted in a way that winds up getting lost in the image. This presentation from Accenture combated this issue by combining shapes and graphics to create contrast between the text and the background. Well done.

4. “Visual Design with Data,” Seth Familian

When you’re tasked with presenting a lot of information in a little bit of time, things can get sort of messy. To simplify this type of presentation, it’s a good idea to use a visual agenda like the one shown above. This index clearly signifies the start and finish of each section to make it easier for the viewer to follow along and keep track of the information. The presenter takes it further by including an additional agenda for each exercise, so that the audience knows what they’re supposed to do.

5. “How to Craft Your Company’s Storytelling Voice,” MarketingProfs

Advertisement

Do you love these hand-drawn illustrations or do you love these hand-drawn illustrations? I mean, c’mon, this is amazing. Certainly, it would have been easier to generate these designs online, but this approach highlights MarketingProf’s commitment to investing the time and thought it takes to create an out-of-the-box piece of content. And as a result, this presentation stands out in the best way possible.

6. “Blitzscaling: Book Trailer,” Reid Hoffman

If you’re going to go the minimalistic route, take note of this PowerPoint presentation example from Reid Hoffman. This clean design adheres to a simple, consistent color scheme with clean graphics peppered throughout to make the slides more visually interesting. Overall there are no frills or unnecessary additions, which allows the informative content to take priority.

7. “Healthcare Napkins,” Dan Roam

This presentation dates back to 2009, but the design is still as good as ever. The colorful, quirky doodles help tell the story while also serving as an interesting way to illustrate data (see slides 20 and 21). For visual learners, this approach is much more inviting than a series of slides riddled with text-heavy bullet points.

8. “One Can Be Diverse: An Essay on Diversity,” With Company

This presentation employs both powerful images and modern typography to illustrate the point. While many of the slides contain long quotes, they are broken up in a way that makes them easily digestible. Not to mention all of the text is crisp, clean, and concise.

9. “10 Things your Audience Hates About your Presentation,” Stinson

his simplistic presentation example employs several different colors and font weights, but instead of coming off as disconnected, the varied colors work with one another to create contrast and call out specific concepts. Also, the big, bold numbers help set the reader’s expectations, as they clearly signify how far along the viewer is in the list of tips.

Advertisement

10. “Pixar’s 22 Rules to Phenomenal Storytelling,” Gavin McMahon

This presentation by Gavin McMahon features color in all the right places. While each of the background images boasts a bright, spotlight-like design, all the characters are intentionally blacked out. This helps keep the focus on the tips, while still incorporating visuals. Not to mention, it’s still easy for the viewer to identify each character without the details. (I found you on slide eight, Nemo.)

11. “Facebook Engagement and Activity Report,” We Are Social

Here’s another great example of data visualization in the wild. Rather than displaying numbers and statistics straight up, this presentation calls upon interesting, colorful graphs, and charts to present the information in a way that just makes sense.

12. “The GaryVee Content Model,” Gary Vaynerchuk

This wouldn’t be a true Gary Vaynerchuk presentation if it wasn’t a little loud, am I right? Aside from the fact that we love the eye-catching, bright yellow background, Vaynerchuk does a great job of incorporating screenshots on each slide to create a visual tutorial that coincides with the tips. He also does a great job including a visual table of contents that shows your progress as you go through the presentation (and aligns with the steps of content marketing, too).

13. “20 Tweetable Quotes to Inspire Marketing & Design Creative Genius,” IMPACT Branding & Design

We’ve all seen our fair share of quote-chronicling presentations but that isn’t to say they were all done well. Often times the background images are poor quality, the text is too small, or there isn’t enough contrast. Well, this professional PowerPoint presentation from IMPACT Branding & Design suffers from none of said challenges. The colorful filters over each background image create just enough contrast for the quotes to stand out.

Advertisement

14. “The Great State of Design,” Stacy Kvernmo

This presentation offers up a lot of information in a way that doesn’t feel overwhelming. The contrasting colors create visual interest and “pop,” and the comic images (slides 6 through 12) are used to make the information seem less buttoned-up. Once the presentation gets to the CSS section, it takes users slowly through the information so that they’re not overwhelmed.

15. “Clickbait: A Guide To Writing Un-Ignorable Headlines,” Ethos3

Not going to lie, it was the title that convinced me to click through to this presentation but the awesome design kept me there once I arrived. This simple design adheres to a consistent color pattern and leverages bullet points and varied fonts to break up the text nicely.

16. “Digital Transformation in 50 Soundbites,” Julie Dodd

This design highlights a great alternative to the “text-over-image” display we’ve grown used to seeing. By leveraging a split-screen approach to each presentation slide, Julie Dodd was able to serve up a clean, legible quote without sacrificing the power of a strong visual.

17. “Fix Your Really Bad PowerPoint,” Slide Comet

When you’re creating a PowerPoint about how everyone’s PowerPoints stink, yours had better be terrific. The one above, based on the ebook by Seth Godin, keeps it simple without boring its audience. Its clever combinations of fonts, together with consistent color across each slide, ensure you’re neither overwhelmed nor unengaged.

Advertisement

18. “How Google Works,” Eric Schmidt

Simple, clever doodles tell the story of Google in a fun and creative way. This presentation reads almost like a storybook, making it easy to move from one slide to the next. This uncluttered approach provides viewers with an easy-to-understand explanation of a complicated topic.

19. “What Really Differentiates the Best Content Marketers From The Rest,” Ross Simmonds

Let’s be honest: These graphics are hard not to love. Rather than employing the same old stock photos we’ve seen time and time again, this unique design serves as a refreshing way to present information that’s both valuable and fun. We especially appreciate the author’s cartoonified self-portrait that closes out the presentation. Well played, Ross Simmonds.

20. “Be A Great Product Leader,” Adam Nash

This presentation by Adam Nash immediately draws attention by putting the company’s logo first — a great move if your company is well known. He uses popular images, such as ones of Megatron and Pinocchio, to drive his points home. In the same way, you can take advantage of popular images and media to keep the audience’s attention and deepen your arguments.

PowerPoint Presentation Examples for the Best Slide Presentation

Mastering a PowerPoint presentation begins with the design itself. Use the ideas above to create a presentation that engages your audience, builds upon your point, and helps you generate leads for your brand.

Advertisement

Editor’s note: This post was originally published in March 2013 and has been updated for comprehensiveness.

Blog - Beautiful PowerPoint Presentation Template [List-Based]

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

MARKETING

YouTube Ad Specs, Sizes, and Examples [2024 Update]

Published

on

YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Why We Are Always ‘Clicking to Buy’, According to Psychologists

Published

on

Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

(more…)

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

A deeper dive into data, personalization and Copilots

Published

on

A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

Advertisement



That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

Advertisement



It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

Source link

Advertisement



Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending