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23 questions to ask identity resolution vendors during a demo

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23 questions to ask identity resolution vendors during a demo


An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. But how do you decide which platform is the right one for your organization?

For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following:

  1. Make a list of all the identity resolution capabilities you currently have, those that you would like to have and those that you can’t live without. This last category is critical, and will help you avoid making a costly mistake.
  2. Take your list of capabilities and then do some research. Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help.
  3. Narrow your list down to those vendors that meet your criteria. Submit your list of the identity resolution capabilities you’ve identified and set a timeframe for them to reply.
  4. Decide whether or not you need to engage in a formal RFI/RFP process. This is an individual preference, however be sure to give the same list of capabilities to each vendor to facilitate comparison.

Explore platform capabilities from vendors like Acxiom, Infutor, Oracle, Neustar and more in the full MarTech Intelligence Report on identity resolution platforms.

Click here to download!


Once you have moved beyond those steps, begin reaching out for demonstrations. You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. Make sure that all potential internal users are on the demo call and pay attention to how easy the platform is to use, whether the vendor seems to understand our business and marketing needs, and whether they are showing your “must-have” features?

The further help you out, here is a list of 23 questions you can ask:

  • Do you own or license your referential identity data?
  • What are your identity data sources?
  • Does the platform support first-party data onboarding?
  • Can we incorporate any of our private customer IDs into the platform?
  • How do you validate the quality of your identity graph?
  • What match rate can we expect, given our vertical market and database size?
  • How do you validate the accuracy of your deterministic matches?
  • How much of your data is addressable?
  • How is your identity graph linked to offline PII?
  • Do your identity capabilities apply to non-US markets?
  • How do you comply with privacy regulations and consumer choice?
  • How does the platform integrate with martech platforms (i.e., CRMs, DSPs, ESPs)?
  • Does the platform feature any built-in data activation capabilities (i.e., personalized email or ad campaign execution)?
  • Do you have APIs available for data import/export?
  • What reporting do you provide that will document the ROI from our identity efforts?
  • Do you provide a self-service option in which we can manage identity data?
  • What kind of customer support is included? Can we pick up the phone to report problems?
  • Will we have a dedicated Account Manager and technical support?
  • Do you have other clients in our vertical?
  • What kind of professional services are available? And how much do they cost?
  • How does the company handle requests for product modifications?
  • What new features are you considering?
  • What’s the long-term roadmap and launch dates?

Good luck!

Identity resolution platforms: A snapshot

What it is. Identity resolution is the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices.

What the tools do. Identity resolution technology connects those identifiers to one individual. It draws this valuable data from the various channels and devices customers interact with, such as connected speakers, home management solutions, smart TVs, and wearable devices. It’s an important tool as the number of devices connected to IP networks is expected to climb to more than three times the global population by 2023, according to the Cisco Annual Internet Report.

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Why it’s hot now. More people expect relevant brand experiences across each stage of their buying journeys. One-size-fits-all marketing doesn’t work; buyers know what information sellers should have and how they should use it. Also, inaccurate targeting wastes campaign spending and fails to generate results.

This is why investment in identity resolution programs is growing among brand marketers. These technologies also ensure their activities stay in line with privacy regulations.

Why we care. The most successful digital marketing strategies rely on knowing your potential customer. Knowing what they’re interested in, what they’ve purchased before — even what demographic group they belong to — is essential.

Read next: What is identity resolution and how are platforms adapting to privacy changes?

About The Author

Henry Powderly is vice president of content for Third Door Media, publishers of Search Engine Land, Marketing Land and MarTech Today. With more than a decade in editorial leadership positions, he is responsible for content strategy and event programming for the organization.



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7 Best Websites To Get Beaver Builder Templates

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7 Best Websites To Get Beaver Builder Templates

If you’re like most people, you probably want to spend your time creating content, not fussing around with coding the design of your website.

That’s where Beaver Builder WordPress page builder plugin comes in. It’s a plugin that gives you the power to create beautiful, responsive websites without having to touch a line of code.

But even with Beaver Builder, there’s still some work involved in getting your site up and running. You need to choose a WordPress theme, install the Beaver Builder plugin, and then find amazing templates to use as a starting point for your own designs.

That’s why we’ve put together this list of the best websites to get Beaver Builder templates. No matter what kind of site you’re building, you’ll be sure to find a template that fits your needs.

Let’s get started!

What Is Required To Use Beaver Builder Templates?

Before we jump into the list of websites, it’s important to understand what is required to use Beaver Builder templates.

To use Beaver Builder, you need a self-hosted WordPress site. This means that you’ll need to purchase your own domain name and hosting plan. Once you have a self-hosted WordPress site, you can purchase the Beaver Builder Page Builder plugin.

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The Beaver Builder plugin is a paid plugin, but it does come with a 30-day money-back guarantee. So if you’re not happy with the plugin for any reason, you can always get a refund. In case your have fundraising issues, you can employ Fundraising Weekly newsletter strategy to cover the budget-related problems.

The Beaver Builder plugin is available in four yearly pricing plans, and each plan renews annually at a 40% discount:

  • Standard: $99
  • Pro: $199
  • Agency: $399
  • Ultimate: $546

Once you’ve purchased the Beaver Builder plugin, you’ll be able to access all of the templates that are available for the plugin.

Now that we’ve gone over what is required to use Beaver Builder, let’s jump into the list of websites where you can find some of the best templates to use for your own website creation!

Where To Find the Best Beaver Builder Templates

1. Beaver Builder

Of course, the best place to find templates for Beaver Builder is on the Beaver Builder website. Once you purchase the Page Builder plugin, you automatically gain access to their full spread of templates, which can be used with any theme.

They also recommend getting Beaver Builder Theme for the best results in your website creation.

Beaver Builder Theme has a host of features, including:

  • Access to a support team to help with any issues or problems that arise
  • SEO optimization
  • The use of Google Fonts
  • WooCommerce support
  • Community support

When you visit the Beaver Builder official site, you’ll find that their templates are divided into two categories — landing page templates and content page templates.

Landing page templates are designed to help you quickly create beautiful, conversion-optimized landing pages to make an amazing first impression on your website’s visitors. These templates can be used for a variety of purposes.

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Content page templates are designed to help you easily create content for your website. These templates can be used for a variety of different types of content, such as blog posts, about pages, services pages, and contact pages.

Each template comes with a live preview, so you can see exactly what the template looks like before you download it.

These templates are a great way to get started with Beaver Builder and see if it’s the right fit for you!

2. WPZOOM

The Beaver Builder Templates plugin by WPZOOM is a great way to get access to high-quality templates for your website, and it also pairs well with the WPZOOM Addons for Beaver Builder plugin.

This plugin offers a variety of beautiful, pre-designed content page and landing page templates, all of which are designed to help you easily bring the vision you have for your website to life. Additionally, the plugin offers a number of features akin to Beaver Builder to help make your website creation process even easier, including:

  • A drag and drop interface that makes it easy to add content to your templates
  • The ability to save your templates for future use
  • The ability to export your templates and share them with others
  • Ability to extend the page templates to different WordPress Themes

The WPZOOM Beaver Builder Templates plugin is available as a free, open-source version on WordPress.org.

3. Beaver Templates

Beaver Templates is a website that is devoted to providing high-quality templates for Beaver Builder. They have a wide variety of different types of templates available for download.

One thing to note about Beaver Templates is that they do charge for their templates — with a small selection of free templates.

In order to gain access to their templates, you must register for an account. They include a free plan called Beaver Kit and a paid plan called Beaver Elder, which grants you access to all of the templates they offer for a yearly fee of $149.

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If you decide on the free Beaver Kit plan, you’ll need to pay for each template you’d like to download. These range from $0 all the way up to around $60.

Beaver Templates is a great option if you’re looking for high-quality, professionally-designed templates for Beaver Builder.

4. ThemeForest

Another great resource for Beaver Builder templates is ThemeForest. They offer an extensive selection of templates that range from $7 up to $80. ThemeForest is a great option if you’re looking for a wide variety of different types of templates.

One thing to note about ThemeForest is that they don’t offer any free templates — you’ll need to purchase each template individually. However, they often offer different discounts, so be sure to keep an eye out for those!

Overall, ThemeForest is a great resource for finding high-quality Beaver Builder templates.  

5. Ultimate Addons

Ultimate Addons is a plugin that adds a plethora of different features to Beaver Builder. Ultimate Addons also has its own template library that you can access. To gain access to their template library, you must purchase one of their annual membership plans, which are typically on sale:

  • Ultimate Addons: $59
  • Essential Bundle: $169
  • Growth Bundle: $249

Their ever-growing template library includes a wide variety of options, including over 300 row and page templates — as well as complete, ready-to-use website templates.

If you’re looking for a wide selection of high-quality Beaver Builder templates, then Ultimate Addons is a great option to consider. They provide everything you need to get your website off the ground, including WooCommerce capabilities.

6. PowerPack Beaver Addons

PowerPack Beaver Addons is a website that offers over 350 unique Beaver Builder page and row templates. They feature an extensive selection of templates that are perfect for all kinds of businesses — it’s simply a matter of finding the perfect templates for your particular needs.

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Like Ultimate Addons, PowerPack Beaver Addons also offers a yearly membership plan that gives you access to their entire template library. Their plans are as follows:

  • WooPack: $47
  • PowerPack: $52
  • Combo: $99

PowerPack Beaver Addons also offers over 65 creative modules that are perfect for adding extra functionality to your Beaver Builder pages. They also provide tools, resources, and modules for WooCommerce, making PowerPack Beaver Addons a great option for those looking to create an online store.

7. Astra

Astra is a WordPress theme that is built specifically for page builders. It’s a great option for those who are looking for an all-in-one solution for their website needs.

Astra offers everything you need to get started with Beaver Builder, including pre-built templates, complete website demos, and a wide selection of plugins and add-ons. Their membership plans include:

  • Essential Bundle: $169
  • Growth Bundle: $249

Astra is a great option for those who are looking for an all-encompassing solution for building a beautiful website.

To Wrap Everything Up…

These are just a few of the best websites to get Beaver Builder templates. With so many great options out there, it’s easy to find the perfect templates for your needs. And with Beaver Builder’s drag-and-drop interface, you can easily customize your pages to create a truly unique website.

We hope you found this article helpful and informative, and we wish you all the best in your website creation.

Thank you for reading!

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