An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with...
An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with...
Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices –...
Effective marketing depends on knowing who you’re marketing to. In the digital world that’s becoming harder than ever as third-party cookies are phased out. Speaking at...
Today, Neustar (owned by TransUnion) announced a partnership with digital out-of-home (DOOH) network Captivate LLC. The move aims at improving audience segmentation and targeting capabilities for...
Today, Salesforce introduced new features for their Service Cloud and Marketing Cloud. Marketers will be able to use more conversational intelligence and identity resolution capabilities to...
As the connected-TV (CTV) space matures, advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This week, Yahoo expanded its partnership with Glewed TV, a...
Infutor’s suite of identity data and identity resolution services are now integrated in Snowflake’s Media Data Cloud. This allows Snowflake’s brand, agency, platform and publisher clients...
An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with...