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26 of the Best Brands on Instagram Right Now



26 of the Best Brands on Instagram Right Now


Contrary to what your friends’ photos suggest, Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to recent data.

In a time when visual content remains a crucial part of any brand’s marketing strategy, Instagram marketing presents a unique opportunity to showcase your brand identity.

Ready to get inspired? Check out this list of brands that are thriving on Instagram right now, and why their posts set them apart.

Best Brands on Instagram

What makes a brand great on Instagram?

We polled 301 users across the United States, and asked “Which of the following describes the brands you follow and enjoy on Instagram?”

These were their top answers:


What the best Instagram brands have in commonData Source

While this data is from a small sample, it does highlight what we already know about Instagram audiences. They look for:

  • Content that relates to their lives: both personal and professional.
  • Eye-catching, fun content.
  • Product promotions

What you’ll see in the next section is that every brand featured meets these needs, earning them high follower counts and high engagement rates.

Psst – Want to get a stunning Instagram Story auto-magically created for your brand? Check out, a free Story generator from HubSpot and Shakr. Click here to get started.

1. The Every Mom

Followers: 294k

Modern-day moms face a unique set of challenges from raising children in a digital-first world to navigating relationships with in-laws and extended family during a pandemic. The Every Mom is a lifestyle brand that caters to this audience in every way.

On this Instagram page, you’ll find content about handling your kids’ big emotions, teaching them about diversity, and tips on how to make mealtime more appealing.

Best Brands on Instagram: The Every Mom

While much of the content on this page lends itself to things a mom can do, there’s plenty of content advocating rest, relaxation, and mental health as well. You’ll also find the occasional discount code for popular products and cross-promotion of The Every Mom blog in the Instagram stories and highlights.

2. Bolden USA

Followers: 32.1k

Instagram is all about visuals. This means that within minutes of being on Instagram, a user can be bombarded with images.

So, the question is: How do you make sure your brand stands out and is memorable?


One way is by developing a unique aesthetic and remaining consistent. Bolden USA has done just that.

Best Brands on Instagram: Bolden USA

To mirror its green logo, the theme of Bolden USA’s Instagram is green. While the brand features other colors in its images, green is always the primary, standout color – an effective tactic to aid brand recall. That brand recall being spread across more than 33,000 followers makes Bolden USA one of the best brands on Instagram right now.

3. The Broke Black Girl

Followers: 174k

Personal finance is like exercise. You need motivation, the right tools, discipline, and a goal to achieve to see real success. It doesn’t hurt to have a good coach to guide you along the way, either, and that’s exactly what The Broke Black Girl is doing as one of the best brands on Instagram.

Dasha is a financial activist who specializes in competency-based financial education. Over 170,000 people follow her for non-judgemental financial advice, empathetic budgeting tips, and free financial resources. Her work levels the predominantly white-male-led financial literacy landscape to make it more accessible to women of color.

Best Brands on Instagram: The Broke Black Girl

The history of women of color in finance, the $1000 Emergency Fund Challenge, and motivational messages comprise the majority of this brand’s Instagram feed making it the best place for young people to start their financial fitness journey.

4. Teleport Watches

Followers: 9.1k

Have you ever wondered where former President Barack Obama buys his watches? One of the brands he sports is Teleport Watches.

This premium luxury timepiece brand is known for its stylish and durable watches that are perfect for day-to-day wear and special occasions. However, people come back to the brand for its modern approach to a classic accessory which is why this Instagram brand makes our list.

Best Brands on Instagram: Teleport Watches

Teleport Watches proves that you can have a loyal following on Instagram without millions of followers. Although it’s one of the smallest Instagram brands in our lineup, it makes up for it in engagement and influence.


5. Netflix’s Strong Black Lead

Followers: 764k

Here is an example of a brand that has mastered the art of having its own identity while remaining connected to its parent brand.

Strong Black Lead is a sub-brand under Netflix dedicated to amplifying Black stories in media.

Best Brands on Instagram: Netflix's Strong Black Lead

The brand’s Instagram page mainly features screen grabs and short clips from TV shows, movies, and documentaries available on Netflix that feature Black actors and/or directors. They stay on-trend, posting relevant content based on current events, holidays, and buzzy topics.

In addition to its appreciation posts for widely loved TV characters, Strong Black Lead also promotes content the brand hosts on other platforms, such as podcasts and YouTube content.

6. Califia Farms

Followers: 318k

Warning: If you’re hungry, don’t head to Califia Farms’ Instagram page.

The brand’s food photography makes it stand out among the rest, showing users how Califia Farms’ products can be used to create dishes ranging from pancakes and nice cream to artichoke dip and fettuccine alfredo.

Best Brands on Instagram: Califia Farms

The brand doesn’t shy away from featuring its product in the images either. You can usually find it somewhere in its visual content, whether it’s the main subject of the photo or more in the background.

7. Anima Iris

Followers: 78.9k

You probably thought this list would only feature enterprise-level brands, huh?


Well, there are a ton of brands that have found the magic recipe on Instagram and Anima Iris is one of them.

Best Brands on Instagram: Anima Iris

What sets this brand apart is the transparency of its CEO.

If you watch one of Anima Iris’ Instagram Stories, you’ll probably see its CEO, Wilglory Tanjong, showing the behind-the-scenes of running a luxury purse brand, which helps its audience feel more connected.

You’ll probably also see Q&As, surveys, and user-generated content – all strategies that have helped the company build a strong online community and gain brand loyalists.

8. Cooking With Constance

Followers: 15.2k

There’s more than enough food inspiration on Instagram, but Cooking With Constance takes that inspo a step further by pairing it with a side of judgment-free health and wellness. That’s why more than 10,000 people flocked to follow this brand page in just a few weeks.

This isn’t your typical vegan brand that compares and contrasts plant-based and non-plant-based lifestyles. Instead, Cooking With Constance serves up hearty and healthy recipes that even the biggest meat lovers will enjoy.

Best Brands on Instagram: Cooking With Constance

Holiday recipes, quick and easy lunches, and plant-based living tips are just a few of the types of content you’ll find as you scroll through her appetizing feed.

9. Lorna Jane

Followers: 1M

If your brand were a person, how would you describe its personality? Australian activewear company Lorna Jane has done an awesome job answering this important branding question with its Instagram content.


Spend just a few seconds scrolling through these photos, and you’ll quickly be able to name the target Lorna Jane buyer: a young, sporty, twenty- or thirty-something woman who values looking good while maintaining an active lifestyle.Best Brands on Instagram: Lorna Jane

The images posted by Lorna Jane, which often show the brand’s clothing and accessories, as well as images of women who embody its target buyer persona, are colorful, playful, and inspirational, which is a perfect representation of the brand’s essence.

10. Letterfolk

Followers: 360k

Letterfolk is a small business run by a couple who create and sell beautiful, handcrafted felt letterboards. Each letterboard comes with a full set of characters so people can personalize the walls of their homes, which means endless room for creativity.

Best Brands on Instagram: Letterfolk

Instagram is the perfect platform for them to inspire customers and aspiring customers with real customers’ boards, as well as ideas they’ve come up with and staged themselves. Their Instagram content is funny and relatable – a great recipe for shareability.

11. Apartment Therapy

Followers: 3.2M

Apartment Therapy’s Instagram account really is a source of therapy, if you love the sight of cozy homes.

Best Brands on Instagram: Apartment Therapy

From home decor inspiration to fun challenges like their #SmallCoolChallenge contest and trendy user-generated content (UGC), this brand gives its followers plenty of inspiration to personalize their own space and “live happy, healthy lives at home,” as written in their profile bio.

12. Sunday II Sunday

Followers: 20.9k

Sunday II Sunday is another small business with a robust social media presence.

The brand describes itself as “haircare for active women.” As such, its content revolves around having and managing an active lifestyle.

Best Brands on Instagram: Sunday II Sunday

Sunday II Sunday also does a great job of engaging its followers, asking them questions about their routines, workouts, and hair care habits.


13. Tentsile

Followers: 201k

Best Brands on Instagram: Tentsile

“Stunning” is the first word that comes to mind when I scroll through Tentsile’s Instagram photos.

Tentsile sells tree tents, what they call “portable treehouses” to elevate your camping experience. Its Instagram page is full of beautiful lifestyle images of their products in just about anywhere in the world: rainforests, mountains, beaches… you name it.

What the brand does well is leveraging its UGC. This saves time and resources and gives the brand some social proof.

14. Desenio

Followers: 1.9M

The first thing you’ll notice when you land on Swedish online art print company Desenio’s Instagram page is color blocking.

Every image blends beautifully with the one next to it, creating a cohesive, visually appealing page you never want to leave.

Best Brands on Instagram: Desenio

Even when using user-generated content, the brand ensures it fits within its aesthetic. Establishing consistency in your creative assets is key in ensuring brand recognition (i.e., when people see your image anywhere, they know it’s you.)

15. Vans

Followers: 17M

Vans is known for its stylish shoes and its Instagram business account is no exception.

The maker of the classic checkered slip-on sneakers has a flashy Instagram feed, featuring both standalone product shots and action photos of people expressing themselves in their favorite Vans gear.Best Brands on Instagram: Vans

One thing that’s clear by looking at Vans’ Instagram account is that its identity is no longer tied solely to skateboarding. While you’ll still see lifestyle images with skateboarders, you’ll also see surfers, cyclists, and other fashionable shoe-lovers.


So, as your brand identity and messaging evolve, your content should also follow suit. Not sure how to get started with a strategy like this? Check out this podcast for tips from marketing experts:

16. Grass-Fields

Followers: 949k

Now, here’s a brand that knows how to show its personality.

This Cameroon-based clothing brand isn’t playing it safe on Instagram with static model shots and sale promotions. Instead, Grass-Fields showcases its products through fun, vibrant dance videos, and behind-the-scenes content.

The brand also highlights Black business owners, creators, and artists on its page, which caters to Black women.

Best Brands on Instagram: Grass-Fields

The key takeaway here is: Don’t be afraid to do things differently than it has been done if that’s what your audience responds to.

17. Finfolk Productions

Followers: 399k

Ever wanted to be a mermaid? You can come pretty close, thanks to companies like FinFolk Productions. Believe it or not, silicone mermaid tails you can put on and swim around in are quite trendy.

Finfolk Productions’ Instagram feed is full of beautifully shot photos that play into the mermaid fantasy by looking more like mythical art than real people.Best Brands on Instagram: Finfolk Productions

The nostalgia of being a mermaid gives Finfolk Productions’ followers a sense of wonder that they can actually wear. This unique brand makes dreams come true, and that’s worthy of a spot on this list of the best brands on Instagram.


18. Shiseido

Followers: 1.3m

Shiseido started as Japan’s first Western-style pharmacy more than 140 years ago and has since developed into selling high-quality brightening and anti-aging skincare, makeup, and fragrance products.

Its mission is to inspire a life of beauty and culture – a mission it portrays beautifully through Instagram content.

Best Brands on Instagram: Shiseido

Hot tip: Posts featuring faces, especially for a skincare brand, are ideal for boosting social media engagement.

Don’t be intimidated by highly professional Instagram videos like theirs. You can post highly engaging videos on Instagram without a huge video team or a bottomless budget. Here’s some inspiration for making amazing Instagram Reels without breaking the bank.

19. The Muted Home

Followers: 49k

During the COVID-19 pandemic, the home improvement industry saw an 18% increase in YOY market size — the largest increase in more than ten years. With people spending more money in the local hardware stores, they were spending more time on social media, too — consuming home decor content.

Best Brands on Instagram: The Muted Home

Instagram brands like The Muted Home provide inspiration to help their followers redefine and elevate their homes with luxury home decor. Candles, vases, spice racks, cooking utensils, and more can be found on The Muted Home’s Instagram page making it the go-to brand for nearly 50,000 online home decor enthusiasts.

20. Sephora Collections

Followers: 818k

Sephora Collections’ brand personality is playful, colorful, and feminine. It does a wonderful job of characterizing this personality in its Instagram content, using bright colors, patterns, and fun captions.Best Brands on Instagram: Sephora Collections

In addition to partnering with beauty influencers, the brand also promotes content from everyday makeup users, featuring their tutorials and looks on its feed.

Hot Tip: What makes this big brand one of the best on Instagram is the community it’s built on the platform. But what we see from Sephora on Instagram is a combination of marketing efforts elsewhere. So take it from Sephora — invest in your brand outside of Instagram, too, so that you can see even more success on this social network.


21. Clare

Followers: 100k

If you’re renovating or simply moving into a new home, you’re likely looking for inspiration on social media sites like Instagram and Pinterest.

Best Brands on Instagram: Clare

Clare’s Instagram features a collection of carefully curated images that meet that exact need. You’ll find everything from new product promotions to home decor tips – everything in between.

There’s also a beautiful balance of colors on Clare’s Instagram page, creating a cohesive profile that’s inviting, warm, and inspiring.

22. HoneyBook

Followers: 93.6k

What we love about HoneyBook is how accessible its content is.

Instagram, like many social media platforms, has been slow to develop and promote its accessibility features.

Best Brands on Instagram: HoneyBook

Thankfully, brands like HoneyBook have taken an active approach to make its content accessible by adding captions to their videos and adding image IDs that describe every image the company posts.

For deaf, hard of hearing, and visually impaired users, these extra steps go a long way.

23. Design Essentials

Followers: 147k

Design Essentials knows that hair is more than just something that grows on your body. It can speak to a community, a culture.


If you’re looking for inspiration for your Instagram brand, take inspo from Design Essentials and try diversifying your content. Even when your business is niche, there are plenty of ways to stretch your content ideas.

Best Brands on Instagram: Design Essentials

The brand does more than just promote products on its Instagram page. In addition to product shots, you’ll find inspirational quotes about hair, playful memes about everyday life, and fun reposts from Design Essentials’ audience.

24. Flodesk

Followers: 45.5k

Flodesk’s Instagram is everything you want to see on Instagram from an email marketing platform: beautiful designs and inviting content.

When you land on Flodesk’s page, you’ll gain tips on how to use its platform as well as general tips to optimize your email marketing strategy. With the use of vibrant colors and playful designs, every post is an attention grabber.Best Brands on Instagram: Flodesk

What’s more, almost every post includes a call-to-action that invites the audience to engage. Whether it’s to drop an emoji in the comments or answer a question – engagement done right.

25. Omsom

Followers: 51.8k

Omsom is another small business that has leveraged its CEOs, two first-generation Vietnamese sisters, to build a community on Instagram.

As you scroll through Omsom’s Instagram, yes, you’ll find beautifully crafted images showcasing the dishes you can make using the brand’s food products. However, that’s only one piece of the puzzle.

Best Brands on Instagram: Omsom

You’ll also see many posts celebrating Vietnamese culture, and debunking Asian-American stereotypes and biases.

This strategy helps consumers connect with the Omsom beyond the delicious food and understand its broader mission and purpose.


26. Chipotle

Followers: 1.1M

Instead of reeling in consumers with food pictures, Chipotle has chosen another route: hilarious memes.

While you may find the occasional food post, the brand has focused its Instagram strategy on showing its personality.

Best Brands on Instagram: Chipotle

Here’s why it works: Memes are shareable and tag-friendly, which helps Chipotle reach new consumers as people tag their friends in funny, relatable posts.

The common thread in all the brands featured is that they had a consistent brand identity that was reflected in their visuals and a deep understanding of what resonated with their audience.

Ready to populate your Instagram timeline with pics and videos that are as captivating as the content above? We believe in you!

Editor’s note: This post was originally published in June 2021 and has been updated for comprehensiveness.

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How Can You Improve Your Blog’s Content with a Paraphrasing Tool?



How Can You Improve Your Blog’s Content with a Paraphrasing Tool?

Paraphrasing tools are getting extremely popular, especially among bloggers. The reason is that these tools allow them to rewrite some of the old stuff with very high accuracy.

Uniqueness is the most important factor that determines the search engine ranking of your website. Most search engines determine the worth of your site by looking at the content that you post.

This is why you need to make sure the material you write in your blog contains zero plagiarism. For this purpose, you can use paraphrasing tools. These tools allow you to come up with unique ideas, words, and phrases that you incorporate into your blog to increase readability as well as reader engagement.

What is a Paraphrasing Tool?

A paraphrasing tool can be used to generate new text to explain existing ideas, concepts, or themes. These tools take minutes to convert your old text into an entirely new form having new phrases, words, and synonyms while keeping the original theme intact.

These tools improve the readability, grammar, and other key aspects of your text to make it coherent and consistent. These tools use AI technology to make your content unique and to improve the tone, style, and other features.

There are many reasons to use these tools and in this next section we will take a look at some of these

1. Complete Analysis of Your Content

Before rephrasing your content, these tools analyze it completely to determine a few key things. These include word count, readability, spelling and grammar mistakes, and the main theme and tone of the content.


This complete analysis allows these tools to generate highly accurate content that you can post on your blog without fearing plagiarism.

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These tools are very accurate when analyzing your content and that allows you to trust these completely to perform paraphrasing for you.

2. Changing Content Tone

The tone of your content is what separates it from others and engages your audience. Paraphrasing tools can rewrite your material while giving it a pleasant and consistent tone.

These tools can make adjustments that make your content easy to read, understand, and digest. By working on the tone of your text, these tools make it SEO-friendly which leads to better search engine ranking.

3. Better Content Flow

When writing content for your SEO or blogs, you need to make it seem like it’s connected and flowing in a consistent manner. Writing about different stuff randomly makes it seem all over the place which leaves a bad impression on your readers.

Paraphrasing tools can help you improve the flow of information that you provide in your content. This makes it more concise and understandable.

Some Ways in Which Paraphrasing Tools Can Improve Your Blogs

Paraphrasing tools are really a blessing for bloggers and general content writers. These tools save time and offer very high accuracy.

Here are some of the main ways in which such tools can help you write plagiarism-free blogs


1. Replacing Words with Synonyms

The main reason these tools are effective is that they offer a number of synonyms for every word in the content. You can use these tools to replace single words, phrases, sentences, or even paragraphs.

The paraphrase online turns your entire text into something new which makes it free from plagiarism of every type.

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2. Improve Spellings and Grammar

Paraphrasing tools improve the grammatical errors and inconsistencies in your original text. These tools highlight lines that need to be changed and you can use some other tool to eliminate these errors.

These tools also identify and remove spelling mistakes as well. The final content that you get from these tools is immaculate in every way. It is consistent with the main theme and each sentence flows from the last one.

3. Save Time and Energy

Paraphrasing without a tool can take so much of your time and energy. You need to consult various sources to learn new words and ideas to incorporate into your text which is very time-consuming.

Paraphrasing tools help you save a lot of time by rewriting more than 1000 words in a matter of a few minutes. Doing this yourself can take several hours which you can spend on something more important.

4. Cost-Effective

Hiring content writers to write unique content for your blog is quite expensive. You have to spend a lot if you hire someone else to rewrite content for you and there is still no guarantee that the contest will be plagiarism-free.


You can find several free paraphrasing tools online to do that for you. These tools require no registration or login which means you can just go online and convert the text instantly.

5. Creative Writing

Most paraphrasing tools can help you write creative content. These tools take your words and phrases as prompts and use AI to write creative material that you can post on your blog.

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This is especially helpful for a writer suffering from writer’s block. These tools can inspire them to look at things from a different perspective. This improves their skill as a writer and enhances the quality of their content.

Final Thoughts:

So, these are some of the few ways in which paraphrasing tools can help you improve the content of your blogs. These tools can help you write better material that has zero grammatical errors and is more engaging.

Without these tools, you will only be wasting your time and money with little to get in return. Paraphrasing tools are being used both by academic and non-academic persons who often find it hard to rewrite stuff due to having limited vocabulary and a grasp of grammar.

Now you know what are some of the major benefits of using paraphrasing tools when writing content for your blogs. These tools can lead to better content for your blogs that is both search engine friendly and engaging.

We hope this stuff helps and we suggest you to use these tools for improving your skills as a blog writer.      

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