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4 Ways To Boost Your Engagement On TikTok

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4 Ways To Boost Your Engagement On TikTok


If you’ve been keeping up with the news around social media, you’ll know that TikTok is pretty much the most popular app around right now. While it still doesn’t have quite as many monthly active users as Facebook or Instagram, it also hasn’t had anywhere near as much time to build a loyal user base, and the rate at which TikTok is growing right now is nothing short of staggering. It’s fair to say that pretty much every influencer should have a presence on TikTok right now.

With that said, if you are an influencer on TikTok –  or you’re a brand looking for more recognition – then you might be wondering what the best way to boost your TikTok engagement is. While there’s no easy answer, there are a number of things you could be doing in order to make sure that users are more likely to engage with your content, thus organically increasing your following and giving you a bigger presence as an influencer. Here are just 4 ways to boost your engagement on TikTok.

1. Get more followers

It stands to reason that with more followers, you’re likely to see your engagement on TikTok go up as well. As such, gathering more followers should be a priority if you want to increase your standing as a TikTok influencer. There are lots of ways to do this; creating better content, partnering up with brands or other influencers, and making sure you’re getting your timings right are all good ways to get more followers, but none of them are fast tracks to success in this regard.

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In truth, there aren’t any quick and easy ways to amass followers, but there are certainly hacks you can employ (not real ones, just in case ByteDance is reading!) to give yourself more TikTok followers. There are sites out there that will help you to build a following without needing to endlessly grind creating content and reaching out to other influencers for help. If you’re interested, you can find out more here, and potentially supercharge your TikTok journey into the bargain!

2. Engage with content

If you want engagement on your content, then you should be thinking about ways you can engage with other users as well. Seek out videos that you like and make a specific effort to engage with them; leave comments, like the videos, and chat to the creators about their process. All of these things will stand you in good stead with creators, making them more likely to reciprocate; you may find that your engagement goes up if you’re making an effort to engage with the community in turn.

One extra way to engage with other creators on TikTok is to reach out and ask if they would like to collaborate. Theoretically, you’ll double your potential audience by doing so; you’ll cross-pollinate your following with theirs, making content that both of your audiences would like to see. Obviously, you should only do this with TikTok users who share your aesthetic and approach to creating content, because otherwise, you could end up disappointing everyone instead of delighting them.

3. Track your analytics

Like many other social media platforms, TikTok features a built-in way to track your metrics and analytics so you can see which content is performing well. Once upon a time, you would need to switch to a TikTok creator account in order to see this information, but now, it’s readily available for every account, since TikTok got rid of the “creator account” system. All you need to do is head to your profile and click the “Creator tools” option, and you’ll see detailed analytics.

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Before you see your analytics, you’ll need to have created at least one video and made it public; analytics can’t track videos you’ve set to private. Once you’ve done so, however, you’ll be able to see a view of which users have engaged with your content, what kind of demographic trends you’re seeing, and when your videos are most popular. With that information, you can laser-focus the content you create in future to target specific kinds of users and increase engagement.

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4. Post more often and at the right times

We know it sounds obvious, but one of the ways you can increase TikTok engagement is simply to post content more often. Diligent, dedicated TikTok creators constantly post content; you’ll frequently see posts appearing from them at least once a day, and some creators even post more often than that, depending on how intensive their videos are to create. Make sure you’re posting at least once a day if you want to maximise the chances of users engaging with your videos.

In addition to posting often, it’s also important to make sure you’re hitting the right times. This means posting at times when users tend to be using TikTok more. Post times tend to change quite often, but by and large, you’ll find that users are congregating on TikTok around the mornings and the evenings, with some days also seeing spikes around lunchtime. Your particular demographics may vary, of course, so make sure to pay attention to your analytics so you can see when the best times to post videos are for you.

There are lots of different ways to increase engagement on TikTok, but here, we’ve highlighted four of the methods we think are most effective. What methods are you using to increase your TikTok engagement? Are there any major tips we’ve missed here?



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How clean, organized and actionable is your data?

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90% of marketers say their CDP doesn't meet current business needs

A customer data platform (CDP) centralizes an organization’s customer data, providing a single 360-view of each consumer that engages with the company. Yet there are still data-related considerations that organizations have to make beyond what the CDP does.

“[CDPs] were designed to fill a need – to enable a marketer to easily get to the data they need to create their segmentation and then go on and mark it from that point,” said George Corugedo, CTO of data management company Redpoint Global, at The MarTech Conference. “But the issue is that CDPs really don’t take care of the quality aspects of the data.”

Maintaining data quality also impacts segmentation, campaigns and privacy compliance challenges for marketing teams that use this data.

Data quality

The data in a CDP depends on the quality of where it came from. Therefore, an organization using a CDP must also consider the quality of the data sources and reference files used to build out the CDP.

“The inevitable question is going to be, how good is this data?” said Corugedo. “How much can I trust it to make a bold decision?”

This is something that has to be on every organization’s radar. For instance, when identity resolution is used, the issue depends on the quality of the third-party reference files. If they are provided by a telecommunications company or credit bureau as the data partner, those files might only be updated quarterly.

“It’s just not an optimal solution, but every single CDP on the market uses some form of reference file,” Corugedo stated.

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It’s up to the data scientists and other team members working within the organization to own the accuracy of these data sources.

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Read next: What is a CDP?

Segmentation and other actions

The quality of the data using specific reference files and sources will vary and will impact the confidence that marketers have in creating segments and using them when deploying campaigns.

Marketers have to make this decision at a granular level, based on the trustworthiness of data from a particular lineage.

“If they have a campaign that is reliant on suspect data, they can actually delay that campaign and say maybe we wait until that data gets refreshed,” said Corugedo.

Otherwise, marketers are just “spraying and praying.”

Using rules instead of lists

The advantage of having a CDP is unification of all data. But the data is being updated all the time. Instead of deploying campaigns based on a fixed list of customers, the use of rules to define segments allows marketers to update who they engage in the campaign.

“A list, as soon as it’s detached from the database, starts to decay because it doesn’t get any updates anymore,” Corugedo, adding that using lists takes longer to execute a campaign.

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Lower quality from data that isn’t updated can have serious implications for healthcare and other industries, where accuracy is essential. 

“Instead, rules are passed through the campaign just like they would be with a list, but those rules reevaluate every time there’s a decision point to make sure that only the qualified people get the particular content at that point,” Corugedo explained.


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Privacy and regulatory compliance

Maintaining data quality through a Redpoint Global dashboard, or a similar combination of tools and data personnel, will also help an organization manage privacy.

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The crucial point is that people on the team know where the data came from and how it’s being used in campaigns. The stakes for sending out relevant messaging are high. Privacy and compliance issues raise the bar even higher.

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If you’re using a CDP, you can save headaches and extra labor by using a tool that has compliance and privacy baked in, so to speak.

“What we’ve done is embrace some of this complexity and absorb it into the environment, so the marketer never even sees it,” said Corugedo. “What we do is with every implementation, we will implement a PII vault that keeps PII data super secure, and we can anonymize the marketing database.”

This way, personal information of individual customers (PII) is never violated.

“Marketers ultimately don’t necessarily need to have visibility to PII,” Corugedo explained “They like to see it for testing purposes and making sure that it looks right and everything, but the truth is we can do that in other ways without revealing PII.”

Having a handle on data quality adds to the confidence marketing teams have in creating segments and executing campaigns, and it can also help protect the customer’s privacy and guard against regulatory infringements.

Facts not fiction: Beyond the CDP from Third Door Media on Vimeo.

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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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