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5 Essential Steps to Streamline Business Process & Improve Operations



5 Essential Steps to Streamline Business Process & Improve Operations


You must have heard from your colleagues in rival companies about them working overtime and completing business tasks. There are a lot of companies that have a legacy overtime payment feature wherein employees can earn a little bit extra money for working after office hours. This is a good system but for employees and definitely not for the company. Today we are here to discuss this work culture and what steps to take to rectify this process and hence improve our workflow.

What is meant by streamlining business processes?

Streamlining a business process means simplifying a business process. It is a process that seeks to eliminate work-related lag and to make it more efficient as a process. Technology is used in abundance for streamlining various processes but some methods do require some clever thinking on the part of employees. While some business process streamlining methods require special training, it becomes a little bit difficult to implement if your company’s workforce is relatively older. Sometimes small and medium business owners face a unique dilemma to invest in a business streamlining solution when they can themselves do the work for free. It is not about cost, rather it is about the time saved. If you are on the lookout for a good contract management software then check this out.

Here are five essential steps to streamline business processes:

1. Plan it way ahead

This is the basic first step towards streamlining your business processes. You need to check with various departmental heads and gather data regarding their business processes and then use that data to formulate the area of action. Every little detail is important so pay attention to the details and then take the necessary action to plug the delay. There are various tools available like workflow management software like Altisian, and others. Some of these software tools are offered as a SaaS (Software as a Service) product hence usable by any kind of organization to streamline workflow processes.

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2. Automation

In every business organization, there are many repetitive and nimble tasks that if not done in a proper sequence can fail in the entire process. For example- Invoice accounting entries, HR payroll entries, etc. One of the biggest issues in these tasks is that they take up a lot of manpower and time. These tasks are not the core focus area of a company, yet they have to be done otherwise the larger process will fail. Thankfully for tasks like these, there are automation software tools that can help you save up a lot of cost in the long run.

3. Motivation

We humans are emotional beings and little things fizzle us out sometimes. Sometimes the workflow dampening is due to employees working under too much stress or due to other external factors like family troubles, etc. Work gets slowed down because of this. According to research published by Statista, 15% of all US employees admitted to feeling extremely stressed at work. To eliminate problems like these it is a good idea to find out the real reason and act accordingly. Like if it is a money problem then increase the compensation, if it is a morale problem then hire a motivator or life coach, if it is a family problem then try to offer help to that employee, etc. Whatever be the problem, solve it as fast as possible as they are your employees so you have a responsibility towards their well-being.


4. Outsource Your Non-Essential Tasks

There are two types of business processes in a company i.e core process and non-core process. You can outsource some of your non-core business processes for a more streamlined core business work. You can also save a lot of money if you do that. For example- your marketing department can outsource content creation tasks to an outside marketing agency for far less money than if you had hired an entire team to do the task. Customer support is also another business process that is widely outsourced to India or China or other Asian countries because of this exact reason. It saves huge operational costs and is just as the same as if it was inside your office.

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5. Think About The Big Picture

You might be over-enthusiastic and take over a big contract but then lack the human resources to accomplish that project. So it is advisable to be prudent and play in the field where you can handle yourself. You might think of getting more profit from a bigger contract but if you do not have the employee force to execute that contract then they will have to sacrifice their other work for this one big work. Ultimately, in the long run, your clients will not grant you any new contracts and your employees will also leave your company and then your entire business will be shut down. So think about the big picture before taking up a contract or deal.


So these are some essential steps that can be implemented at all types of organizations with relative ease and are also highly recommended. But remember one thing which is that employees are the biggest asset that any company has.

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Excellent Tips To Optimize Your Sales Funnel With The Help Of Heatmap Tools



Excellent Tips To Optimize Your Sales Funnel With The Help Of Heatmap Tools

The lives of enterprises are growing increasingly tough as people’s lifestyles change. People are increasingly turning to internet retailers to meet their needs, resulting in increased market rivalry.

Continuous conversion funnel and conversion rate optimization have become critical for the successful functioning of online enterprises, which is no longer as simple as it may appear.

Don’t worry, you can learn how to perform this optimization procedure quickly and easily with the help of heatmap tools in the sections below.

A few words about the conversion funnel

The conversion funnel depicts the journey from a casual visitor to a paying customer. Consider it a funnel or filter through which all of your visitors pass, with just the consumers emerging at the other end.

It’s vital to remember that just 4-9% of your visitors will make it to the end of the funnel on average, so don’t be alarmed if your measures reveal that you have considerably fewer customers than visitors. This is very normal.

There are three parts of the conversion funnel:

However, various tactics must be used in each part. It makes no difference whether you use a top-down or bottom-up marketing strategy or analytic procedure.


If you don’t take these factors into consideration, you’ve already committed the most basic mistake in the optimization process.

You can find a different segment in each stage.

Simple visitors are found in the top funnel. They may have arrived with the goal of making a purchase, but they could also want to read your blog post. Of course, even if they didn’t mean to, you want them to purchase from you.

Because this stage comprises a huge number of people, you must pay special care to pique their interest and establish confidence. You risk failing at the first hurdle if you don’t examine these variables.

People that are interested in your goods and are familiar with you and your purpose are generally present in the middle part. This is one of the most difficult assignments since it has the highest chance of failure.

Information retrieval is frequently the most important aspect of this stage of the conversion funnel. Your prospective clients will compare you to your competition and seek reviews and information.

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People that wish to buy your goods are in the bottom funnel. They have already made a choice, nevertheless, a terrible action might cause them to reconsider.

Here, strive for genuineness. You must structure everything so that potential purchasers are not put off from making a purchase.


But how you can optimize these stages? What analytics tool do you have to use and how?

Let’s see the answer.

Heatmap tools in the optimization process

Let’s take a look at how it works in practice now that we’ve gone over the basic components and functionalities.

Continuous measuring is a necessary aspect of the procedure. Unfortunately, the procedure cannot be carried out successfully without it.

When you think about analytics, you probably think of a big chart or a lot of statistics, but you’ll need a far more creative and efficient approach here. Heatmaps are a good way to do this.

Heatmap analysis is a method for determining how effective a website is. You may use heatmaps to see how your visitors interact with your website, which subpages they visit, and which buttons they click.

Warm colors indicate high-performing areas of your website, whereas cold colors indicate low-performing elements. If you want to optimize your conversion funnel, you’ll need this information.


But, because you’re probably curious about how heatmap tools may be used in the optimization process, let’s get right in.

Upper funnel part

You must reach three elements at the top of the funnel:

  • A structure that is visible
  • Content of high quality
  • Personal information

Let’s get this party started. You must offer your website a clear structure in order for your visitors to spend more time on it and not depart after a few seconds.

We suggest that you examine the most popular portions of your website with heatmaps and then put each of the key subpages accordingly. This is significant because you may post them in a location where your visitors will be likely to locate them.

Also, keep in mind that these visitors will most likely arrive at your landing page first. You must only list subpages that are relevant to the upper funnel group.

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Using heatmaps to discover these might also be a useful approach to do so since the analysis will reveal which pages you visit frequently. You can rely on this information.

You should disclose as much information about yourself as possible at this point of the conversion funnel. You should be able to tell who you are, what your aim is, and what you’re dealing with right away on the landing page.

By doing so, you establish trust and assist your visitors in becoming prospective clients from the start. But where should you store this data?

Don’t worry, a heatmap will tell you all you need to know.


When it comes to optimizing your upper funnel, one last thing to think about is displaying high-quality content. Based on the facts you provide, visitors may figure out what you’re doing and how you evaluate your items. But how can they be sure it’s true?

Share some blog post data about you and your items on your landing page to give your visitors the impression that you’re speaking the truth.

If you don’t want this to happen, create a subpage on your blog where your readers may find these articles.

Feel free to utilize a heatmap to assist you to put this as well, since this will allow you to place your blog’s subpage in the best possible location.

As you can see, improving the top of your conversion funnel is a quite involved procedure. However, don’t panic you’ve already completed the most difficult of the three sections.

Middle funnel part

The deeper down the conversion funnel you go, the more specialized work you’ll have to undertake. This implies that while the number of jobs you have will reduce, you will have to cope with an increasing number of them.

Visitors have already turned into prospective consumers by the time they reach the middle stage. In this step, the most crucial thing is to persuade them to buy your goods.

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In this instance, there are two little things you should keep in mind:

  • Your products’ location
  • Building a foundation of trust

Use heatmap tools to make some basic analysis before you cut into it.

Determine which of your items is the most popular. Put these items or services near the top of your subpage so that potential purchasers don’t have to scroll too far to locate them.

We have the items and have been provided everything we need to purchase them. What may the issue be?

The danger. When making purchases, keep in mind that this influence is constantly there.

Make a scroll heatmap analysis of your website and put customer reviews depending on the measurement to remove this.

The scroll heatmap displays how long customers spend scrolling across your website, allowing you to strategically post reviews. This will lower the perceived risk and make it easier for your goods to be added to the cart.

Lower funnel part

Your product is already in the cart at the bottom of the funnel. The only thing that separates a potential buyer from being a buyer is this one stage. What kind of issue might arise?

If a potential buyer refuses to buy or cannot pay, the response is straightforward.

In the study of the cart, the use of heatmap tools is quite important. Examine how your customers utilize your cart, where they frequently click, and what they do.


Based on this data, you can set the payment CTA in the appropriate location and provide a clear, safe structure to your cart. If you want your conversion funnel to be well-optimized, these criteria are critical.

Also, make sure to include cash-on-delivery, as some consumers are still wary of online payment methods.


Heatmap tools are used throughout the conversion funnel optimization process, as you can see. Do not begin the procedure in any way unless you have this tool.

Other measuring methods, such as session replays, can, of course, be used in addition to a heatmap. This can also improve process efficiency.

We hope we can help.

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