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5 Steps To Start Your Own Freelance Business

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5 Steps To Start Your Own Freelance Business

If you’re interested in learning how to start your own freelance business, you’ve come to the right place.

Freelancing can be a very rewarding career path, not only because you have the ability to work on something you’re passionate about, but because it offers benefits such as time freedom, flexibility and geographical freedom.

Which is the reason most people step into this space.

But where do you start?

In this article, I will discuss five steps that will help you get your freelance business off the ground.

So let’s dive in.

1) Choosing Your Niche

The first step you’ll need to take is to choose the niche that you want to focus on and start building your business around.

In order to do this, write down a list of topics that you are skilled in and have great knowledge of.

Perhaps you’re excellent at communication, writing, reading, web design, building websites, and so on.

Here’s a list of different freelance business ideas to help you.

Once you’ve figured out your skillset and what you’re good at, it’s important to really decide on whether you’ll have a passion for working on this full-time.

If you’re good at web design, but you can’t stand doing it, you’ll never have the drive to get your business off the ground when things get tough.

The final part of choosing your niche is figuring out what kind of service you’d want to provide to clients.

Let’s say you want to become a freelance web designer, what packages would you offer? what turnaround time? what makes you unique?

2) Picking A Freelance Platform

When you’re looking to start your own freelance business it’s important to have a plan to acquire your first customers.

I’d suggest picking a freelance platform initially to get yourself off the ground and start bringing in revenue.

Tens of thousands of companies use websites such as Fiverr and Upwork every day to find freelance workers to help them with a project.

This means being on a platform like this gives you access to companies and clients almost instantly.

Sure you’ll have to give up a percentage of your revenue, but the benefits of using a freelance platform are the ability to utilize its giant customer database.

When starting out you don’t want to worry about marketing right away, you just need to focus on getting a few customers/clients under your belt and bringing in some money.

3) Competitor Research

Once you’ve chosen your niche and platform, it’s time to research your competitors to make sure your business is at least as good as theirs, if not better!

On platforms such as Fiverr, simply type into the search bar the gig that your business revolves around and you’ll see pages of competitors come up.

Have a look at:

  • Their pricing models and upsells
  • Their reviews
  • How quickly they deliver their services (Speed is important to a lot of clients)
  • Their gig, description and images

Then work out a way you can beat them.

Remember, it’s not all down to just being cheaper, have a look at providing a better quality of work or service.

Here are a few ways you can stand out on Fiverr to land your first client.

4) Building Up A Portfolio

If you’re just starting out, as we’ve already discussed getting your first couple of clients can be tough.

Nobody wants to hire somebody with no reviews or ratings and this is where a portfolio comes in useful.

A portfolio is simply a collection of your previous work which you can show to prospective clients to increase your chances of being hired.

If you don’t have any work to show, don’t panic.

Create a list of businesses or potential clients that you know you can help with your skills and offer them the deal of a lifetime!

Being honest at this point is key, but saying something along the lines of:

“I’m launching my own freelance business as a (Fill in the blank), I’ve been an expert in this area for some time.

I feel like I could certainly help you with your (Fill in the blank), which will bring you more customers etc.

Right now, I don’t have a portfolio of work, nor do I have any customer reviews.

So I’d be more than happy to provide this service to you for free, in order to get an honest review and the ability to showcase my work.

Would you be up for working together?”

Wording an email or message like this explains what’s in it for you, but more importantly, it shows you care about their business and that you honestly believe you can help them.

For them it’s a win-win, for you, you’ll start to get your business off the ground and it’ll boost your confidence.

Once you start to fill out your portfolio with a couple of free or low-paying clients, you’ll be ready to start charging prices that show your worth.

5) Marketing Plan

As much as platforms such as Fiverr and Upwork are a great way to get your business off the ground, you probably don’t want to stay on these platforms forever.

They’ll take a large cut of each project you do and it’s never good to build your business relying on a third party.

Ultimately this means you need to come up with some sort of marketing plan to acquire customers on your own.

There are two methods in which you can do this, paid marketing or organic (free) marketing.

Paid Marketing

Paid marketing is essentially launching targetted adverts to potential clients in your niche, offering up some sort of value or pitch.

The pros of paid marketing are the fact it’s instant, the second you launch your advert you’ll be able to put your offer in front of potential clients.

The cons are the cost and the amount of testing you’ll need to do in order to create the winning adverts.

Organic Marketing

Organic marketing is a more tedious and time-consuming process, however by far the most profitable.

This could be posting on social media, creating a blog, creating a Youtube channel, or just personally reaching out to businesses.

The biggest benefit of organic marketing is that you won’t have any cost going into it, it’s purely your time.

But this can also be the con, the fact that you’ll need to spend a lot of time trying to drum up potential clients.

Sure you could look at outsourcing, but this will eat into your profit margins.

Conclusion

So there you have it, those are my top five steps on how to get your freelance business off the ground.

It’s important to remember that you are starting a business and it’s going to require a lot of hard work.

As with any business, you’re going to have ups and downs and persistence is key.

Remember why you started, keep positive and understand that your mindset and how you approach your work are everything.

I hope this article has helped and if you have any questions feel free to reach out or leave a comment below.

Best of luck starting your freelance business!

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MARKETING

Top Strategies to Promote Your Writers’ Conference

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Top Strategies to Promote Your Writers’ Conference

If you’re hosting an upcoming writers’ conference, you need to make it stand out so that you get a large audience at the event. But for that, you’ll need to promote it with the right marketing mix. Here’s what that entails.

A writers’ conference is an event where aspiring writers come together and learn from successful authors, editors, and literary agents. For most, it’s a once-in-a-lifetime event that can offer them invaluable lessons on becoming a renowned author. You can only instill this fear of missing out (FOMO) if you’ve invited already-established and well-renowned authors. But more importantly, you need to have a marketing plan in place to expand your reach before the event. Here are our top hand-picked strategies.

Email marketing is more powerful than you think

Most people think email campaigns have become obsolete, but that’s not true. It’s certainly challenging to pull off since you only get one shot to convince the reader to open your email, let alone attend the conference. A great consists of a catchy and relevant subject line that piques a reader’s interest and compels them to open your email.

Next, avoid writing walls of paragraphs — no one reads paragraphs in emails anymore. Instead, use an online tool like PosterMyWall to pick a pre-built email template so that you don’t have to structure the email from scratch. And lastly, don’t forget to segment your target audience because you can’t send one email to everyone without personalizing it to their preferences.

A website and blog are instrumental

You can’t really promote your writers’ conference without a strong digital presence. The first step of creating that is having a stunning website and a blog. Make sure the website has an in-built form so that people interested in attending the conference can buy their tickets directly from your site or contact you if need be.

On the other hand, a website blog is a prerequisite to getting high traffic on your website. This is where you post articles that add value for aspiring writers. You could share tips and tricks for fiction writers or recommend a YouTube documentary on writing. Just make sure the content you put out is adding value to your readers.

Take advantage of social media

Social media marketing has become the core of all things digital marketing. That’s because almost everyone uses social media. Therefore, the first step is to identify which social platforms you should promote your conference on. We recommend Facebook, Instagram, and LinkedIn. They’re the most widely-used platforms and would help you promote the conference to a sizable audience.

Keep in mind that social media marketing takes consistency. You need to put up catchy posts regularly to increase traction. Insert URLs of your blog articles or YouTube videos, followed by a relevant caption. Make sure your captions don’t exceed more than a line because people don’t bother reading long posts on social media.

Runs ads on social media

Once you’ve built a large following on your social media channels, you could run ads to accelerate ticket sales to your conference. Social media platforms track user interests and preferences, so it shows your ads to users who will most likely attend your writers’ conferences.

When you’re making an online video ad, make sure it’s not longer than 30 seconds and conveys the message at first glance. You could take the help of an online editor who has experience making video ads. There’s no one right way to craft an ad, so be sure to experiment with a number of things to make it stand out and memorable. You could take help of an online editor who has experience making video ads.

Don’t forget about SEO

Search engine optimization (SEO) is the most critical thing you can do to expand your conference’s digital outreach. It makes your website, YouTube videos, and social media pages rank higher on Google’s SERPs. The higher you rank on Google, the more traffic you’ll get, and the better your chances are to increase the number of attendees at your conference.

For starters, use Google Keyword Planner to hunt for the most-searched keywords on Google relevant to writing conferences. Then, incorporate those keywords in your blog articles, social media posts, YouTube video transcripts, and titles. It’s also important to include backlinks in your articles, which is another way of beating Google’s algorithms.

A final piece of advice

The above strategies have been tried and tested, but every writing conference is different. Maybe you’re hosting a conference just for fiction writers — in that case, your entire campaign should revolve around that specific target audience.

Also, the renowned writers you invite to the conference will build your credibility and attract more aspiring writers. Just make sure you tailor each strategy to satisfy the audience’s preferences. Don’t be afraid to throw more strategies into the mix — maybe promoting your conference via a local newspaper ad would work better than social media marketing.

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